Superconsumers

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Superconsumers

Eddie Yoon
Superconsumers Book PDF

Author : Eddie Yoon
Publisher : Harvard Business Review Press
Page : 240 pages
File Size : 52,6 Mb
Release : 2016-11-29
Category : Business & Economics
ISBN : 9781633692084

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Superconsumers by Eddie Yoon Pdf

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

Strategic Marketing

Douglas C. West,John Battice Ford,Essam Ibrahim
Strategic Marketing Book PDF

Author : Douglas C. West,John Battice Ford,Essam Ibrahim
Publisher : Oxford University Press, USA
Page : 595 pages
File Size : 45,9 Mb
Release : 2015
Category : Lærebøger
ISBN : 9780199684090

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Strategic Marketing by Douglas C. West,John Battice Ford,Essam Ibrahim Pdf

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

China's Super Consumers

Savio Chan,Michael Zakkour
China s Super Consumers Book PDF

Author : Savio Chan,Michael Zakkour
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 54,8 Mb
Release : 2014-09-03
Category : Business & Economics
ISBN : 9781118905906

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China's Super Consumers by Savio Chan,Michael Zakkour Pdf

Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Summary of China’s Super Consumers – [Review Keypoints and Take-aways]

PenZen Summaries
Summary of China s Super Consumers Review Keypoints and Take aways Book PDF

Author : PenZen Summaries
Publisher : by Mocktime Publication
Page : 15 pages
File Size : 40,9 Mb
Release : 2022-11-28
Category : Study Aids
ISBN : 8210379456XXX

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Summary of China’s Super Consumers – [Review Keypoints and Take-aways] by PenZen Summaries Pdf

The summary of China’s Super Consumers – What 1 Billion Customers Want and How to Sell it to Them presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of China's Super Consumers is the go-to guidebook for international businesses that want to break into the Chinese market and sell their wares to Chinese consumers. These ideas will take you through the opportunities and challenges that exist in this vast and diverse country, and they will provide you with valuable information about how to succeed in the country's distinctive business environment. China’s Super Consumers summary includes the key points and important takeaways from the book China’s Super Consumers by Savio Chan and Michael Zakkour. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Leadership and Management: Theory and Practice

Kris Cole
Leadership and Management Theory and Practice Book PDF

Author : Kris Cole
Publisher : Cengage AU
Page : 1120 pages
File Size : 46,5 Mb
Release : 2018-09-01
Category : Leadership
ISBN : 9780170403856

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Leadership and Management: Theory and Practice by Kris Cole Pdf

Leadership & Management: Theory & Practice by Kris Cole focuses on comprehensive coverage of the core management units within the Diploma of Leadership and Management BSB51915 and Certificate IV in Leadership and Management BSB42015. This market-leading textbook provides students with rigorous information while balancing the key topics with a practical approach, through real-life case studies, examples and problem-solving techniques. It uses everyday business terms and language, putting management in a context that makes it easy to understand for all types of learners. Leadership & Management: Theory & Practice enables students to strengthen skills in areas such as managing poor performance, being more directive, and solving problems permanently. It is noted for its application across industry sectors and different types of business.

Summary of Chet Holmes’s The Ultimate Sales Machine by Milkyway Media

Milkyway Media
Summary of Chet Holmes s The Ultimate Sales Machine by Milkyway Media Book PDF

Author : Milkyway Media
Publisher : Milkyway Media
Page : 30 pages
File Size : 51,8 Mb
Release : 2018-08-30
Category : Study Aids
ISBN : 8210379456XXX

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Summary of Chet Holmes’s The Ultimate Sales Machine by Milkyway Media by Milkyway Media Pdf

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes (2007) is a crash course in increasing the performance of the profit-generating division of any company. Many companies attempt to improve their sales operations by trying a variety of strategies… Purchase this in-depth summary to learn more.

Superusers

Randy Deutsch
Superusers Book PDF

Author : Randy Deutsch
Publisher : Routledge
Page : 200 pages
File Size : 49,6 Mb
Release : 2019-01-22
Category : Architecture
ISBN : 9781351138963

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Superusers by Randy Deutsch Pdf

Design technology is changing both architectural practice and the role of the architect and related design professionals. With new technologies and work processes appearing every week, how can practitioners be expected to stay on top and thrive? In a word, Superusers. Superusers: Design Technology Specialists and the Future of Practice will help you identify who they are, the value they provide, and how you can attract and retain them, and become one; what career opportunities they have, what obstacles they face, and how to lead them. Written by Randy Deutsch, a well-known expert in the field, this is the first-ever guide to help current and future design professionals to succeed in the accelerating new world of work and technology. Providing proven, practical advice, the book features: Unique, actionable insights from design technology leaders in practice worldwide The impacts of emerging technology trends such as generative design, automation, AI, and machine learning on practice Profiles of those who provide 20% of the effort but achieve 80% of the results, and how they do it What will help firms get from where they are today to where they need to be, to survive and thrive in the new world of design and construction. Revealing the dramatic impact of technology on current and future practice, Superusers shows what it means to be an architect in the 21st century. Essential reading for students and professionals, the book helps you plan for and navigate a fast-moving, uncertain future with confidence.

Using Person-Centered Health Analytics to Live Longer

Dwight McNeill
Using Person Centered Health Analytics to Live Longer Book PDF

Author : Dwight McNeill
Publisher : FT Press
Page : 385 pages
File Size : 52,9 Mb
Release : 2015-03-19
Category : Business & Economics
ISBN : 9780133890143

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Using Person-Centered Health Analytics to Live Longer by Dwight McNeill Pdf

The American way of producing health is failing. It continues to rank very low among developed countries on our most vital need...to live a long and healthy life. Despite the well-intentioned actions on the part of government, life sciences, and technology, the most important resource for achieving our full health potential is ourselves. This book is about how you can do so, and how others can help you. Dwight McNeill introduces person-centered health analytics (pchA) and shows how you can use it to master five everyday behaviors that cause and perpetuate most chronic diseases. Using Person-Centered Health Analytics to Live Longer combines deep insight, a comprehensive framework, and practical tools for living longer and healthier lives. It offers a clear path forward for both individuals and stakeholders, including providers, payers, health promotion companies, technology innovators, government, and analytics practitioners.

A Hungry Lion, Or A Dwindling Assortment of Animals

Lucy Ruth Cummins
A Hungry Lion Or A Dwindling Assortment of Animals Book PDF

Author : Lucy Ruth Cummins
Publisher : Simon and Schuster
Page : 40 pages
File Size : 48,7 Mb
Release : 2016-03-15
Category : Juvenile Fiction
ISBN : 9781481448895

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A Hungry Lion, Or A Dwindling Assortment of Animals by Lucy Ruth Cummins Pdf

Members of a large group of animals, including a penguin, two rabbits, and a koala, disappear at an alarming rate--but a hungry lion remains.

The Membership Economy

Anonim
The Membership Economy Book PDF

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 50,6 Mb
Release : 2018
Category : Customer clubs
ISBN : 882950677X

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The Membership Economy by Anonim Pdf

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards―for you, your company, and your continued success.

Play Bigger

Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney
Play Bigger Book PDF

Author : Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney
Publisher : HarperCollins
Page : 272 pages
File Size : 42,8 Mb
Release : 2016-06-14
Category : Business & Economics
ISBN : 9780062407627

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Play Bigger by Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney Pdf

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

The Automatic Customer

John Warrillow
The Automatic Customer Book PDF

Author : John Warrillow
Publisher : Penguin
Page : 224 pages
File Size : 49,9 Mb
Release : 2015-02-05
Category : Business & Economics
ISBN : 9780698176331

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The Automatic Customer by John Warrillow Pdf

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Linux Pocket Guide

Daniel J. Barrett
Linux Pocket Guide Book PDF

Author : Daniel J. Barrett
Publisher : "O'Reilly Media, Inc."
Page : 201 pages
File Size : 49,6 Mb
Release : 2004-02-18
Category : Computers
ISBN : 9781449379001

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Linux Pocket Guide by Daniel J. Barrett Pdf

O'Reilly's Pocket Guides have earned a reputation as inexpensive, comprehensive, and compact guides that have the stuff but not the fluff. Every page of Linux Pocket Guide lives up to this billing. It clearly explains how to get up to speed quickly on day-to-day Linux use. Once you're up and running, Linux Pocket Guide provides an easy-to-use reference that you can keep by your keyboard for those times when you want a fast, useful answer, not hours in the man pages.Linux Pocket Guide is organized the way you use Linux: by function, not just alphabetically. It's not the 'bible of Linux; it's a practical and concise guide to the options and commands you need most. It starts with general concepts like files and directories, the shell, and X windows, and then presents detailed overviews of the most essential commands, with clear examples. You'll learn each command's purpose, usage, options, location on disk, and even the RPM package that installed it.The Linux Pocket Guide is tailored to Fedora Linux--the latest spin-off of Red Hat Linux--but most of the information applies to any Linux system.Throw in a host of valuable power user tips and a friendly and accessible style, and you'll quickly find this practical, to-the-point book a small but mighty resource for Linux users.

The Conquest of Cool

Thomas Frank
The Conquest of Cool Book PDF

Author : Thomas Frank
Publisher : University of Chicago Press
Page : 340 pages
File Size : 42,5 Mb
Release : 1997
Category : Business & Economics
ISBN : 0226260127

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The Conquest of Cool by Thomas Frank Pdf

Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

Linux Security Cookbook

Daniel J. Barrett,Richard E. Silverman,Robert G. Byrnes
Linux Security Cookbook Book PDF

Author : Daniel J. Barrett,Richard E. Silverman,Robert G. Byrnes
Publisher : "O'Reilly Media, Inc."
Page : 335 pages
File Size : 49,6 Mb
Release : 2003-06-02
Category : Computers
ISBN : 9781449366766

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Linux Security Cookbook by Daniel J. Barrett,Richard E. Silverman,Robert G. Byrnes Pdf

Computer security is an ongoing process, a relentless contest between system administrators and intruders. A good administrator needs to stay one step ahead of any adversaries, which often involves a continuing process of education. If you're grounded in the basics of security, however, you won't necessarily want a complete treatise on the subject each time you pick up a book. Sometimes you want to get straight to the point. That's exactly what the new Linux Security Cookbook does. Rather than provide a total security solution for Linux computers, the authors present a series of easy-to-follow recipes--short, focused pieces of code that administrators can use to improve security and perform common tasks securely.The Linux Security Cookbook includes real solutions to a wide range of targeted problems, such as sending encrypted email within Emacs, restricting access to network services at particular times of day, firewalling a webserver, preventing IP spoofing, setting up key-based SSH authentication, and much more. With over 150 ready-to-use scripts and configuration files, this unique book helps administrators secure their systems without having to look up specific syntax. The book begins with recipes devised to establish a secure system, then moves on to secure day-to-day practices, and concludes with techniques to help your system stay secure.Some of the "recipes" you'll find in this book are: Controlling access to your system from firewalls down to individual services, using iptables, ipchains, xinetd, inetd, and more Monitoring your network with tcpdump, dsniff, netstat, and other tools Protecting network connections with Secure Shell (SSH) and stunnel Safeguarding email sessions with Secure Sockets Layer (SSL) Encrypting files and email messages with GnuPG Probing your own security with password crackers, nmap, and handy scripts This cookbook's proven techniques are derived from hard-won experience. Whether you're responsible for security on a home Linux system or for a large corporation, or somewhere in between, you'll find valuable, to-the-point, practical recipes for dealing with everyday security issues. This book is a system saver.