Sustainable Customer Experience Design

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Sustainable Customer Experience Design

Author : Bert Smit,Frans Melissen
Publisher : Routledge
Page : 536 pages
File Size : 49,8 Mb
Release : 2018-05-30
Category : Business & Economics
ISBN : 9781317217862

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Sustainable Customer Experience Design by Bert Smit,Frans Melissen Pdf

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

Customer Experiences with Soul: A New Era in Design

Author : Simon Robinson,Maria Moraes Robinson
Publisher : Lulu.com
Page : 250 pages
File Size : 46,9 Mb
Release : 2017-06-06
Category : Business & Economics
ISBN : 9780995715806

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Customer Experiences with Soul: A New Era in Design by Simon Robinson,Maria Moraes Robinson Pdf

This pioneering book explains how a whole organisation can come together to evolve an entirely new way of being in the world. It introduces the Holonomic Circle, a new tool which provides a holistic framework for designers, corporate executives, creative leaders and those starting a new business or initiative to explore the principles underlying the dynamics of soulful customer experiences. The insights from the authors will help you take a radically new approach to customer experience design; fully integrate purpose, goals and strategy with customer experience; implement human values across the whole organisation; and develop long-term and more meaningful relationships with your customers. Customer Experiences with Soul: A New Era in Design provides the guidance needed for developing, structuring and implementing customer experiences with soul, helping you to build and grow authentic businesses and organisations which honour what it is to be human in our world.

User Experience in the Age of Sustainability

Author : Kem-Laurin Kramer
Publisher : Elsevier
Page : 225 pages
File Size : 44,5 Mb
Release : 2012-05-25
Category : Business & Economics
ISBN : 9780123877956

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User Experience in the Age of Sustainability by Kem-Laurin Kramer Pdf

User Experience in the Age of Sustainability focuses on the economic, sociological and environmental movement in business to make all products including digital ones more sustainable. Not only are businesses finding a significant ROI from these choices, customers are demanding this responsible behaviour. The author looks at user experience practice through the lens of sustainability whether it be a smart phone, service - based subscription solutions or sustainable packaging to expose the ways in which user researchers and designers can begin to connect to the sustainability not merely as a theoretical. This book has a practical take on the matter providing a framework along with case studies and personal stories from doing this work successfully. Both hardware and software design are covered. Learn about the fundamentals of sustainability and how it can change the future of user experience professionals Learn how to integrate sustainability into designs with a solid framework using user research methodology, techniques, and purposeful metrics Find out how to integrate sustainability frameworks into the software and product development cycles Find out how sustainability applies to mobile and digital products with discussions on user messaging, dematerialization, and efficient design See how companies have made it work with case studies

GRASPED Attitudes and the Customer Experience

Author : Steven Brough
Publisher : GRASPED Digital
Page : 42 pages
File Size : 48,9 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Attitudes and the Customer Experience by Steven Brough Pdf

"GRASPED Attitudes and the Customer Experience: Vol. 12 Designing Memorable Moments That Matter" dives deep into the essence of customer experience as the lifeblood of brand loyalty and differentiation. This comprehensive guide articulates the pivotal role of CX in forging emotional connections, fostering repeat business, and driving brand advocacy. It's an insightful read for anyone committed to elevating the customer journey through innovative, technology-driven solutions and personalized engagements. The uniqueness of this volume is its holistic and strategic approach to customer experience, blending practical strategies with a profound understanding of the psychological impact of CX on consumer attitudes. It stands apart by offering a blend of theory, case studies, and actionable insights for crafting unforgettable customer experiences that not only meet but exceed customer expectations, securing long-term loyalty and driving business growth.

The Philosophy of Sustainable Design

Author : Jason F. McLennan
Publisher : Ecotone Publishing
Page : 376 pages
File Size : 46,9 Mb
Release : 2004
Category : Architecture
ISBN : 0974903302

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The Philosophy of Sustainable Design by Jason F. McLennan Pdf

The author outlines the major ideas and issues that have emerged in the growing movement of green architecture and sustainable design over the last thirty years. The book asks individuals to understand how the philosophy of sustainable design can affect their own work.

Designing for Sustainability

Author : Tim Frick
Publisher : "O'Reilly Media, Inc."
Page : 372 pages
File Size : 49,9 Mb
Release : 2016-08-23
Category : Business & Economics
ISBN : 9781491935743

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Designing for Sustainability by Tim Frick Pdf

"Pixels use electricity. If the internet were a country, it would be the sixth largest in terms of electricity use. The average web page (according to the HTTP Archive) is now over 2 megabytes in size. Bloated websites lead to slow load times, frustrated users, and wasted energy. This book identifies four key areas where sustainability principles can be applied to the process of creating websites that are speedy, user-friendly and energy-efficient: findability, performance optimization, design and user experience, and green hosting. Design and user experience (UX) are where the seeds of web sustainability are sown. Websites that provide a streamlined experience--putting the right things in front of users at precisely the moment needed and nothing more--are more sustainable websites. In the case of the web, people-friendly is also more planet-friendly. This book will help you get there."--Provided by publisher.

Customer Experience in Fashion Retailing

Author : Bethan Alexander
Publisher : Taylor & Francis
Page : 414 pages
File Size : 50,5 Mb
Release : 2024-06-20
Category : Business & Economics
ISBN : 9781040044629

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Customer Experience in Fashion Retailing by Bethan Alexander Pdf

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

The Routledge Handbook of Tourism Experience Management and Marketing

Author : Saurabh Kumar Dixit
Publisher : Routledge
Page : 655 pages
File Size : 41,9 Mb
Release : 2020-06-08
Category : Business & Economics
ISBN : 9780429515743

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The Routledge Handbook of Tourism Experience Management and Marketing by Saurabh Kumar Dixit Pdf

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

User Experience in the Age of Sustainability

Author : Kem-Laurin Kramer
Publisher : Elsevier
Page : 225 pages
File Size : 49,5 Mb
Release : 2012-05-30
Category : Computers
ISBN : 9780123877963

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User Experience in the Age of Sustainability by Kem-Laurin Kramer Pdf

User Experience in the Age of Sustainability focuses on the economic, sociological and environmental movement in business to make all products including digital ones more sustainable. Not only are businesses finding a significant ROI from these choices, customers are demanding this responsible behaviour. The author looks at user experience practice through the lens of sustainability whether it be a smart phone, service – based subscription solutions or sustainable packaging to expose the ways in which user researchers and designers can begin to connect to the sustainability not merely as a theoretical. This book has a practical take on the matter providing a framework along with case studies and personal stories from doing this work successfully. Both hardware and software design are covered. Learn about the fundamentals of sustainability and how it can change the future of user experience professionals Learn how to integrate sustainability into designs with a solid framework using user research methodology, techniques, and purposeful metrics Find out how to integrate sustainability frameworks into the software and product development cycles Find out how sustainability applies to mobile and digital products with discussions on user messaging, dematerialization, and efficient design See how companies have made it work with case studies

The Customer Experience Manual

Author : Alan Pennington
Publisher : Pearson UK
Page : 189 pages
File Size : 53,5 Mb
Release : 2016-09-14
Category : Business & Economics
ISBN : 9781292148489

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The Customer Experience Manual by Alan Pennington Pdf

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you’ll discover: Why customer experience is so important in business – and how it applies to you How to use customer experience tools in your business – step by step guides on how to use CX metrics and how to learn from them Alongside the theory and practical how-to guidance, there will be a range of examples of ‘thinking differently’ about everyday situations to engage the reader. Plus, with case studies from International Companies, readers will discover not only what works well but also the hard lessons they have learned. The Customer Experience Book shows you how to understand, measure and improve customer experience in your business, whatever your level. The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code. Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed.

Sustainable by Design

Author : Stuart Walker
Publisher : Routledge
Page : 258 pages
File Size : 44,5 Mb
Release : 2012-05-04
Category : Design
ISBN : 9781136555879

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Sustainable by Design by Stuart Walker Pdf

To advance the subject of design one has to engage in the activity of designing. Sustainable by Design offers a compelling and innovative, design-centred approach that explores both the meaning and practice of sustainable design. Walker explores the design process in the context of sustainability, and challenges conventional ways of defining, designing and producing functional objects. He discusses the personal design process, tacit knowledge, ephemeral design, experimental design, and the relationship between intellectual design criteria, physical expression and aesthetic experience. This book will introduce vital concepts to students and will inspire designers by providing a well-articulated basis for understanding the complexity and potential of sustainable design, and extolling the contribution of design to the creation of a more meaningful material culture.

Service Design for Business

Author : Ben Reason,Lavrans Løvlie,Melvin Brand Flu
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 44,6 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781118988923

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Service Design for Business by Ben Reason,Lavrans Løvlie,Melvin Brand Flu Pdf

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Authentic Customer Centricity

Author : Alkhatani Saad Zafer
Publisher : Unknown
Page : 128 pages
File Size : 50,6 Mb
Release : 2015-04
Category : Corporate culture
ISBN : 1623969131

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Authentic Customer Centricity by Alkhatani Saad Zafer Pdf

Events and Sustainability

Author : Andrew Smith,Judith Mair
Publisher : Taylor & Francis
Page : 430 pages
File Size : 52,6 Mb
Release : 2022-09-05
Category : Business & Economics
ISBN : 9781000685084

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Events and Sustainability by Andrew Smith,Judith Mair Pdf

This book examines the links between events and sustainability, with a particular focus on how festivals and events contribute to making places more inclusive, resilient and sustainable. Previous sustainability research in events often focused on reducing the negative environmental impacts, with a corresponding lack of consideration of socio-economic dimensions. More recently, research has begun to consider events in relation to a range of economic and social issues, highlighting the growing importance of examining events through a critical lens. This book adopts a critical and broader approach to event sustainability, arguing that scholars should examine how events might contribute to sustainable development, rather than merely exploring how individual events could be made more sustainable. Accordingly, the contributors to this edited book address how events might change attitudes and behaviours by promoting sustainable lifestyles, communities and technologies. Following a detailed introduction, the book features 16 chapters written by scholars from across the world. The chapters in this book were originally published as a special issue of the Journal of Sustainable Tourism.

Managing Hospitality Experiences

Author : Alexandra Kenyon,Peter Robinson,James Musgrave
Publisher : CABI
Page : 209 pages
File Size : 46,6 Mb
Release : 2020-06-25
Category : Business & Economics
ISBN : 9781789242034

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Managing Hospitality Experiences by Alexandra Kenyon,Peter Robinson,James Musgrave Pdf

Using examples from the gamut of hospitality, this book explores issues around people, services and spaces. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. This book includes a range of important contemporary topics, such as sustainability, resilience and ethics; supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions.