Taking Aim At Attack Advertising

Author : Kim Fridkin,Patrick Kenney
Publisher : Oxford University Press
Page : 128 pages
File Size : 42,6 Mb
Release : 2019-04-03
Category : Political Science
ISBN : 9780190947583

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Taking Aim at Attack Advertising by Kim Fridkin,Patrick Kenney Pdf

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.

Author : Kim L. Fridkin,Patrick J. Kenney
Publisher : Oxford University Press, USA
Page : 128 pages
File Size : 48,5 Mb
Release : 2019
Category : Advertising, Political
ISBN : 0190947608

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Taking Aim at Attack Advertising by Kim L. Fridkin,Patrick J. Kenney Pdf

Author : Anonim
Publisher : Unknown
Page : 810 pages
File Size : 45,5 Mb
Release : 2008
Category : Chicago tribune
ISBN : UOM:39015079787944

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Chicago Tribune Index by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 648 pages
File Size : 40,8 Mb
Release : 1993
Category : Political campaigns
ISBN : UVA:X002275948

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The Hotline by Anonim Pdf

Author : Geri Spieler
Publisher : St. Martin's Press
Page : 264 pages
File Size : 54,7 Mb
Release : 2008-12-23
Category : History
ISBN : 9780230621848

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Taking Aim at the President by Geri Spieler Pdf

Winner of the 2009 San Francisco Book Festival Award (Wild Card category) "I'm not sorry I tried...if successful, the assassination...just might have triggered the kind of chaos that could have started the upheaval of change." --Sara Jane Moore in 1976 Journalist Geri Spieler met would-be assassin Sara Jane Moore while she was in prison; Taking Aim at the President is based on over two decades of interviews as well as independant research. Spieler follows Moore's actions from her childhood in a small West Virginia town to her release from prison in December 2007. Moore's life was never conventional, and along the way she entered and dropped out of the military, was married five times, and was both a political radical and an FBI informant. Focusing on the complex psychology and motivations of a quintessentially desperate housewife and the only woman to ever fire a bullet at an American president, Spieler delivers a nuanced portrait of an elusive person and a fascinating glimpse back at a turbulent period in American history.

Author : Anonim
Publisher : Unknown
Page : 744 pages
File Size : 48,9 Mb
Release : 2016
Category : Law reviews
ISBN : UCSD:31822042048314

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Michigan Law Review by Anonim Pdf

Author : James B. Lemert
Publisher : Hampton Press (NJ)
Page : 392 pages
File Size : 44,7 Mb
Release : 1996
Category : Campaign debates
ISBN : UOM:39015035750374

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The Politics of Disenchantment by James B. Lemert Pdf

This text reports the results of a national study of voter reactions to the 1992 presidential campaign and analyses the print and network television coverage of the campaign. It also provides a comparative look at television news coverage of presidential ads and campaigns from 1976 through to 1992.

Author : Anonim
Publisher : Unknown
Page : 498 pages
File Size : 53,7 Mb
Release : 1995
Category : Legislation
ISBN : UCSC:32106020218399

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National Journal by Anonim Pdf

Author : Erik Larson
Publisher : Penguin Books
Page : 292 pages
File Size : 53,5 Mb
Release : 1994-02
Category : Business & Economics
ISBN : IND:30000107312336

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Naked Consumer by Erik Larson Pdf

Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.

Author : Anonim
Publisher : Unknown
Page : 506 pages
File Size : 54,8 Mb
Release : 2009-10
Category : Advertising
ISBN : CORNELL:31924083436661

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Brandweek by Anonim Pdf

Author : Robert F. Bauer
Publisher : Unknown
Page : 172 pages
File Size : 44,9 Mb
Release : 2002
Category : Campaign funds
ISBN : 1879650061

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Soft Money Hard Law by Robert F. Bauer Pdf

"For the first time in more than a quarter century, Congress has passed and the president has signed into law a major reform the of the way political campaigns are financed. Effective November 6. 2002, the law shuts down much 'soft money' raised and spent by political parties and outside groups. The law also will affect how political campaigns are funded, how political advertising is conducted, how laws are enforced, and how nonprofits and political parties conduct voter registration and other grassroots activities."--Book description.

Author : Sandra Pesmen
Publisher : VGM Career Books
Page : 212 pages
File Size : 41,7 Mb
Release : 1996
Category : Career development
ISBN : OSU:32435052071685

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Dr. Job's Complete Career Guide by Sandra Pesmen Pdf

Millions of people read the nationally syndicated "Dr. Job" column in newspapers nationwide and on-line through the GEnie electronic service. This career guide contains the collected wit and wisdom of Dr. Job with real-life letters any reader can relate to, covering every career problem, from first job to retirement.

Author : Anonim
Publisher : Unknown
Page : 794 pages
File Size : 48,6 Mb
Release : 2008
Category : Current events
ISBN : UOM:39015081650122

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Newsweek by Anonim Pdf

Author : Matthew Grossmann,David A. Hopkins
Publisher : Oxford University Press
Page : 417 pages
File Size : 45,8 Mb
Release : 2016
Category : Political Science
ISBN : 9780190626600

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Asymmetric Politics by Matthew Grossmann,David A. Hopkins Pdf

The Republican Party is the vehicle of an ideological movement whereas the Democratic Party is a coalition of social groups with concrete policy concerns. Democrats prefer a more moderate party leadership that makes compromises, whereas Republicans favor a more conservative party leadership that sticks to principles. Each party finds popular support for its approach because the American public simultaneously favors liberal positions on specific policy issues and conservative views on the broader role of government

Author : Anonim
Publisher : Unknown
Page : 822 pages
File Size : 47,8 Mb
Release : 2005
Category : United States
ISBN : STANFORD:36105111053810

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CQ Weekly by Anonim Pdf

CQ Weekly provides resources on non-partisan information on Capitol Hill. The Web version includes access to the full text of all articles published since 1983. In addition, some articles are available prior to when they appear in print.