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Author : James F. Foley
Publisher : Unknown
Page : 0 pages
File Size : 50,6 Mb
Release : 2013-08
Category : Export marketing
ISBN : 0975315315
Covers international marketing strategy, market selection, pricing, cultural etiquette, and evaluation.
Author : Nataly Kelly
Publisher : Unknown
Page : 0 pages
File Size : 43,5 Mb
Release : 2023
Category : International business enterprises
ISBN : 1523004479
"If you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about "entering international markets," but today you're global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification-building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country; RA: real-time analytics-data indicating how your company is currently performing in that market; CA : customer addressability-the measure of your company's ability to address the market, no matter its size. The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities"--
Author : Tom Travis
Publisher : John Wiley & Sons
Page : 226 pages
File Size : 50,6 Mb
Release : 2007-07-27
Category : Business & Economics
ISBN : 9780470149614
"Through his principles of global trade and real-life examples, Tom Travis will help you find your seat at the globalization table. If you want to understand the universal themes for global expansion, read this book." --George Feldenkreis, Chairman and Chief Executive Officer, Perry Ellis International "Keeping your focus on high ethical standards as well as security, building solid personal relationships, and maintaining real openness while expecting the unexpected – these are good rules for anyone seeking to compete in a rapidly, and in many ways, radically changing global economy. This book has such good advice, and more." --Bill Brock, Former U.S. Trade Representative "Doing Business Anywhere is an excellent book for any business person who thinks global. The Tenets of Global Trade Travis outlines are the fundamental building blocks for global business. Read this book, then read it again." --Rodney M. Birkins Jr., Senior Vice President, Global Sourcing Design & Product Development, QVC Inc. "Doing Business Anywhere by Tom Travis captures that very unique perspective of the core issues and break-through thinking on global trade. Tom's great counsel and insight brings to light a perspective that is crucial to succeed in the challenges as well as issues related to global trade. Well done!" --Jerry Cook, VP Government and Trade Relations, Hanesbrands, Inc. "Anyone whose business relies on going global needs to read this book and understand its message. Tom Travis has artfully distilled the most important principles of international trade." --Ken Eaton, Former SR VP and Managing Director, Global Procurement, Wal-Mart Stores, Inc. "With his decades of international experience, only Tom Travis could have articulated global trade in such a clear, educational and enjoyable manner. Doing Business Anywhere is a must read for "every" business leader and manager." --Steven R. Walton, Chairman, Wing Tai International Apparel Group "Doing Business Anywhere clearly demonstrates that Tom Travis is a master of the game…his thoughtful guide to global trade and his clear prose make this a must read for anyone wanting to compete and succeed in the global economy." --Mark B. Rosenberg, Chancellor, State University System of Florida "As a professor, author, entrepreneur and consultant on the supply chain who has seen the supply chain evolve from a domestic practice to a global science I tip my hat to Tom Travis for condensing everything entrepreneurs and business leaders need to know about global trade into one concise and absorbing book. Tom rightly points out that because problems and road blocks can exist at every turn that integrating his Six Tenets of Global Trade into every aspect of your supply chain is critical to your success. This book is hard to put down as each of the tenets is presented in the context of real stories of global trade. Intriguing! Everyone in global trade should have Doing Business Anywhere on their bookshelf." --James A. Tompkins Ph.D., Chairman, CEO and Founder of Tompkins Associates., Inc. "Challenges and opportunities are an integral part of today’s international trade environment. Not only do we have to secure the trade supply chain but we also have to facilitate the movement of legitimate goods across borders. For those of us involved in this form of economic activity, whether we are from the public or private sector, it is vital that we recognize the importance of international trade to the economic prosperity of the world’s nations. Its catalytic role in alleviating poverty, enhancing financial stability, and promoting social well-being can never be under-estimated. As the author of this book, Tom Travis, so rightly says, we are all actively involved in global trade as we go about our daily lives whether we consciously know this or not. Globalization too is part and parcel of the international trade landscape and it is imperative that one learns to navigate this terrain if one wants to succeed in the business environment of the 21st century. This is exactly what this book sets out to do. It provides the reader with six tenets of global trade backed by clear explanations as to how they should be applied in real-world situations involving a wide range of role-players. The book is an indispensable guide to trans-national economic operators, global business leaders and others who are part of the international customs and trade community as it provides an arsenal of tools that will enrich the quality of doing business globally. From taking advantage of trade agreements, to protecting your brand at all costs, to maintaining high ethical standards, Tom Travis' incredible understanding of the business world and the issues that impact on the trade environment make him the ultimate business coach. Indeed, the book captures the essential ingredients that are necessary to make today’s business men and women excel and win. This essential guide is a global winner and I highly recommend it for its insight and value-added leadership." --Michel Danet, Secretary General, World Customs Organization "With his Six Tenets of Global Trade, author Tom Travis will help CEOs everywhere get it right when it comes to global trade. He lays out the most important aspects of trade that businesspeople—especially those of us in the apparel industry - need to know in order to be successful. It's not easy to manage the numerous elements involved in forging trust-based and profitable trade relationships - relationships that benefit everyone involved. This incisive book helps businesspeople achieve just that. His lessons on branding and social responsibility in particular are hugely valuable for anyone just entering the worldwide trade arena. And even if you've been around the global block a few times, you'll learn something new and thought provoking. Travis's book is an essential read for anyone expanding their horizons globally. " --Scott A. Edmonds, President & Chief Executive Officer, Chico's FAS, Inc. "This book overflows with many valuable lessons for anyone who wants a better understanding of how global trade is shaping our world. It's a delightful surprise to find a business book that takes such a comprehensive look at global trade. Tom Travis's examples and tenets show that for global trade to truly be positive it must create sustainability in all of the areas involved." --Pietra Rivoli, Author of The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
Author : Zada Holzhauer
Publisher : Unknown
Page : 68 pages
File Size : 51,9 Mb
Release : 2021-07-31
Category : Electronic
ISBN : 9798547325014
You want to learn best practices about going global? You want to take your business to the next level? Or are at least interested in what are the key drivers for going international? This book is the best choice for you. This bestselling, up-to-date guide shows you all the necessary steps to taking your company international, including: - Researching the proper market entry strategy - How to find the right distributors/agents - Achieving profits in other countries, not just revenue - Avoiding the pitfalls of new markets - Establishing your brand as a global leader - Evaluating your competition - Hiring staff overseas - And many other key topics
Author : Olga E. Annushkina,Alberto Regazzo
Publisher : Springer Nature
Page : 212 pages
File Size : 48,9 Mb
Release : 2020-09-04
Category : Business & Economics
ISBN : 9783030210441
Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including: · Selecting foreign markets · Adapting your business model · Navigating uncertain global markets · Managing across cultures · Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.
Author : Joshua Denholm
Publisher : Unknown
Page : 68 pages
File Size : 41,8 Mb
Release : 2021-07-31
Category : Electronic
ISBN : 9798547332746
You want to learn best practices about going global? You want to take your business to the next level? Or are at least interested in what are the key drivers for going international? This book is the best choice for you. This bestselling, up-to-date guide shows you all the necessary steps to taking your company international, including: - Researching the proper market entry strategy - How to find the right distributors/agents - Achieving profits in other countries, not just revenue - Avoiding the pitfalls of new markets - Establishing your brand as a global leader - Evaluating your competition - Hiring staff overseas - And many other key topics
Author : Janet A. Gregory,Robert S. Pearlstein
Publisher : Createspace Independent Publishing Platform
Page : 276 pages
File Size : 41,6 Mb
Release : 2017-06-19
Category : Globalization
ISBN : 1545146667
If you are expanding your business into international markets, you know the value of planning. Taking your business global carries many risks-and many rewards. To reap the benefits of such a move, you need strategies and tactics that make international business successful. Built for Global will help you do just that. Written by two business people with decades of experience in management and business development, this book is designed for entrepreneurs and established business owners who want to learn the hidden secrets of entering new international markets. This book presents scenario-based approaches to communicating value with purpose, taking calculated risks in small steps, tapping in-country networks, and building trust. You will learn how to avoid common obstacles and capitalize on opportunities in new markets with proven approaches that have helped many companies thrive both within and outside the US. Using real business stories along with experience of their own, Robert Pearlstein and Janet Gregory flesh out important ideas for entering new markets that are not found in other guides to business expansion. Whether you're starting fresh or running into difficulty Built for Global will help you successfully take your global.
Author : Emma Jones
Publisher : Harriman House
Page : 0 pages
File Size : 54,9 Mb
Release : 2010-11-12
Category : Business & Economics
ISBN : 1908003006
International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market there's never been a better time to leverage technology and look overseas; after all, a connection to the internet is a connection to over 1 billion potential customers. Our politicians are encouraging it and technology is in place to enable it. yet small business owners are resisting the international trade opportunity for fear of perceived language, currency, cultural and business barriers. In this book, bestselling author Emma Jones, puts paid to these perceptions and shows you don't need big budgets or to be a big business to be a globally successful one. She offers a route map that will have you trading across the globe and illustrates how it can be done, with stories from 20 successful exporters. Whether you're selling tangibles or services, if you've considered exporting but didn't know where to start or you're making international sales and want to grow further, this is the book for you. Consider it your guide as you embark on a journey of international deals and discovery. www.goglobalguide.com
Author : James Wilfong
Publisher : Unknown
Page : 274 pages
File Size : 48,8 Mb
Release : 2000
Category : Electronic
ISBN : OCLC:1288676058
Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
Page : 192 pages
File Size : 52,6 Mb
Release : 2013-02-07
Category : Business & Economics
ISBN : 9781440803024
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
Author : Keven Kammes
Publisher : Unknown
Page : 68 pages
File Size : 40,5 Mb
Release : 2021-07-31
Category : Electronic
ISBN : 9798547345029
You want to learn best practices about going global? You want to take your business to the next level? Or are at least interested in what are the key drivers for going international? This book is the best choice for you. This bestselling, up-to-date guide shows you all the necessary steps to taking your company international, including: - Researching the proper market entry strategy - How to find the right distributors/agents - Achieving profits in other countries, not just revenue - Avoiding the pitfalls of new markets - Establishing your brand as a global leader - Evaluating your competition - Hiring staff overseas - And many other key topics
Author : Scott L. Girard,Michael F. O'Keefe,Marc A. Price,Kate Scribner
Publisher : Red Wheel/Weiser
Page : 204 pages
File Size : 52,9 Mb
Release : 2015-02-16
Category : Business & Economics
ISBN : 9781601634030
Importing, exporting, buying or selling parts and services‚ businesses of all kinds, including start-ups and small businesses, are becoming more active outside their home countries—often by necessity. If you want to take your business global, you must do your homework, get advice, make connections, and be aware—and wary—of the risks you face. Every element in your original business plan will need to be reconsidered as you target international markets. International Business Basics, the sixth title in the best-selling Crash Course for Entrepreneurs series, gives you the vital information and insights you need to: Learn about cultural issues Successfully enter new markets Ensure you get paid and are protected Make the most of support from trade and governmental agencies Secure funding Deal with real estate and logistics Capitalize on immigration trends Manage at a distance Open your mind to being flexible, creative, and resourceful in the face of sometimes puzzling and ever-changing challenges Learn from the successes and mistakes of these serial entrepreneurs who have real-world experience in many diverse countries and business sectors. International Business Basics will reduce your learning curve and help you succeed, even in your first stages!
Author : Cynthia Dearin
Publisher : Unknown
Page : 128 pages
File Size : 51,9 Mb
Release : 2021-08
Category : Electronic
ISBN : 0994244223
Have you ever dreamed of expanding your existing business internationally,thought "I just don't know where to start" and set it aside? If that's you,Business Beyond Borders: Take Your Company Global is for you.Business Beyond Borders: Take Your Company Global meets the growingdemand for straightforward, practical advice for business owners andentrepreneurs who want to amplify their impact on the international stage.Written by Cynthia Dearin, Founder of Dearin & Associates and theInternational Business Accelerator, Business Beyond Borders: Take YourCompany Global brings a fresh perspective to the challenge of creatinga successful strategy for international expansion, getting up the nerve toexecute it and sustaining the momentum to see you through the process.Rich with case studies and anecdotes, practical tips and action points,Business Beyond Borders: Take Your Company Global helps business ownersand entrepreneurs map out their international vision, take the initial stepson their international journey and begin the adventure of "going global".
Author : Kazuyuki Motohashi
Publisher : Springer
Page : 265 pages
File Size : 43,9 Mb
Release : 2015-03-25
Category : Business & Economics
ISBN : 9784431554684
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Author : Richard N Williams
Publisher : Independently Published
Page : 0 pages
File Size : 49,7 Mb
Release : 2024-04-02
Category : Business & Economics
ISBN : 9798321745090
Are you ready to take your business to new heights, transcending borders and tapping into global markets? If you're seeking innovative strategies, wisdom, and a resilient spirit to guide you through this transformative journey, then buckle up because "GLOBAL MARKET STRATEGIES: Expanding Your Business Beyond Borders" is here to revolutionize your approach. Interest: In this book, you'll discover more than just conventional market strategies. You'll delve into a world of profitable innovation, where wisdom meets resilience to pave the way for unprecedented growth. From emerging market trends to cutting-edge techniques, each page is filled with insights designed to captivate your interest and fuel your ambition. Desire: Imagine the possibilities of expanding your business across borders, reaching new customers, and maximizing profitability. With the wisdom shared in this book, you'll not only desire but crave the opportunity to implement transformative strategies that will position your business for long-term success. Action: Now is the time to take action and embark on a journey of resilience transformation. Armed with the invaluable advice found within these pages, you'll develop a concrete plan tailored to your business needs. Lean on the experiences of industry experts and real-world case studies to navigate the complexities of the global market with confidence and purpose. With "GLOBAL MARKET STRATEGIES: Expanding Your Business Beyond Borders," you're not just investing in a book; you're investing in your future. Are you ready to embrace innovation, wisdom, and resilience to unlock unparalleled growth? The choice is yours, but the opportunity awaits.
