Taking Your Company International

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Take Your Company Global

Author : Nataly Kelly
Publisher : Berrett-Koehler Publishers
Page : 199 pages
File Size : 46,7 Mb
Release : 2023-09-26
Category : Business & Economics
ISBN : 9781523004454

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Take Your Company Global by Nataly Kelly Pdf

If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.

Taking Your Company International

Author : Zada Holzhauer
Publisher : Unknown
Page : 68 pages
File Size : 54,7 Mb
Release : 2021-07-31
Category : Electronic
ISBN : 9798547325014

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Taking Your Company International by Zada Holzhauer Pdf

You want to learn best practices about going global? You want to take your business to the next level? Or are at least interested in what are the key drivers for going international? This book is the best choice for you. This bestselling, up-to-date guide shows you all the necessary steps to taking your company international, including: - Researching the proper market entry strategy - How to find the right distributors/agents - Achieving profits in other countries, not just revenue - Avoiding the pitfalls of new markets - Establishing your brand as a global leader - Evaluating your competition - Hiring staff overseas - And many other key topics

International Business Expansion: A Step-By-Step Guide to Launch Your Company Into Other Countries

Author : Anthony Gioeli
Publisher : Over and Above Press
Page : 244 pages
File Size : 46,8 Mb
Release : 2014-09-25
Category : Business & Economics
ISBN : 0989091740

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International Business Expansion: A Step-By-Step Guide to Launch Your Company Into Other Countries by Anthony Gioeli Pdf

The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you. You will learn how to:*select which countries offer you the best markets;*determine market entry strategies such as using local agents, a master distributor, or a joint venture;*set up an R&D center overseas without jeopardizing your IP;*model your operating costs and manage currency risks;*localize your product , and your sales and support functions;*and dozens more topics. Packed with advice from decades of experience, plus examples, case studies, and invaluable resource guides, this book will take you step-by-step through the entire process of becoming a successful multinational company. Also includes a checklist of questions for your management, legal and accounting teams to follow.

The Art of Going Global

Author : Olga E. Annushkina,Alberto Regazzo
Publisher : Springer Nature
Page : 212 pages
File Size : 50,9 Mb
Release : 2020-09-04
Category : Business & Economics
ISBN : 9783030210441

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The Art of Going Global by Olga E. Annushkina,Alberto Regazzo Pdf

Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including: · Selecting foreign markets · Adapting your business model · Navigating uncertain global markets · Managing across cultures · Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.

Truly Global

Author : Anna N Schlegel
Publisher : FriesenPress
Page : 115 pages
File Size : 55,6 Mb
Release : 2016-08-04
Category : Business & Economics
ISBN : 9781460287064

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Truly Global by Anna N Schlegel Pdf

TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.

Guide On International Expansion

Author : Keven Kammes
Publisher : Unknown
Page : 68 pages
File Size : 44,5 Mb
Release : 2021-07-31
Category : Electronic
ISBN : 9798547345029

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Guide On International Expansion by Keven Kammes Pdf

You want to learn best practices about going global? You want to take your business to the next level? Or are at least interested in what are the key drivers for going international? This book is the best choice for you. This bestselling, up-to-date guide shows you all the necessary steps to taking your company international, including: - Researching the proper market entry strategy - How to find the right distributors/agents - Achieving profits in other countries, not just revenue - Avoiding the pitfalls of new markets - Establishing your brand as a global leader - Evaluating your competition - Hiring staff overseas - And many other key topics

Business Beyond Borders

Author : Cynthia Dearin
Publisher : Unknown
Page : 128 pages
File Size : 55,8 Mb
Release : 2021-08
Category : Electronic
ISBN : 0994244223

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Business Beyond Borders by Cynthia Dearin Pdf

Have you ever dreamed of expanding your existing business internationally,thought "I just don't know where to start" and set it aside? If that's you,Business Beyond Borders: Take Your Company Global is for you.Business Beyond Borders: Take Your Company Global meets the growingdemand for straightforward, practical advice for business owners andentrepreneurs who want to amplify their impact on the international stage.Written by Cynthia Dearin, Founder of Dearin & Associates and theInternational Business Accelerator, Business Beyond Borders: Take YourCompany Global brings a fresh perspective to the challenge of creatinga successful strategy for international expansion, getting up the nerve toexecute it and sustaining the momentum to see you through the process.Rich with case studies and anecdotes, practical tips and action points,Business Beyond Borders: Take Your Company Global helps business ownersand entrepreneurs map out their international vision, take the initial stepson their international journey and begin the adventure of "going global".

FLUENT IN FOREIGN Business

Author : Alexander Gordin
Publisher : Xlibris Corporation
Page : 223 pages
File Size : 51,6 Mb
Release : 2011-05-17
Category : Business & Economics
ISBN : 9781462862801

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FLUENT IN FOREIGN Business by Alexander Gordin Pdf

Essential reading for any U.S business looking to expand into foreign markets. Informative and entertaining – personal insight and experiences make this a must-read if (and you should be) expanding into new territories. Industry Today Magazine. “As the world continues to get smaller, the opportunities for businesses of all sizes are increasing exponentially. Fluent in Foreign, with its practical-but-not-obvious insight, is a must read for anyone who wants to maximize those opportunities while staying clear of the pitfalls.” Robert Levin Editor-in-chief & Publisher, The New York Enterprise Report They WILL be asking you to pay bribes! What will you do? Is you company ready for international business? How will you pay for it all? Who will help? You'll see opportunities, but will you know the risks? How will you manage crises? These and many other tough questions are candidly and clearly answered in the "Fluent in Foreign Business". Using personal stories supported by proven concepts, the author will take you on an entertaining journey and will provide you with the complete framework for effective decision making with respect to taking your business international.

Redefining Global Strategy

Author : Pankaj Ghemawat
Publisher : Harvard Business Press
Page : 273 pages
File Size : 47,9 Mb
Release : 2007-09-27
Category : Business & Economics
ISBN : 9781422163450

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Redefining Global Strategy by Pankaj Ghemawat Pdf

Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally. In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for: · Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. · Tracking the implications of particular border-crossing moves for your company’s ability to create value. · Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.

The Global Entrepreneur

Author : James F. Foley
Publisher : Dearborn Trade
Page : 0 pages
File Size : 42,7 Mb
Release : 1999
Category : Astrology and vocational guidance
ISBN : 1574101242

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The Global Entrepreneur by James F. Foley Pdf

As the world economy becomes more interdependent, and asmarkets open their doors to free enterprise, more andmore businesses are becoming aware of the potentialgrowth opportunities on offer. Small-to-mid sizedbusiness owners and managers charged with expandingglobal business will find in this comprehensive how-toreference all they need to learn how to grow their salesby doing business internationally. This book devotesentire chapters to such issues as 'when is a companyready to go global?', how to select foreign markets,choosing between direct and indirect market entry,finding partners and logistic considerations. The bookcovers legal and tax concerns, describes how to measureprogress, and finally explains why some companies gobeyond exporting to foreign direct investing. Alsoincluded is a chapter on 'the dream international tradetool': the Internet, which details how to use theInternet to expand international trade and describes itspotential downsides.

Global Business

Author : Lawrence E. Koslow,Robert H. Scarlett
Publisher : Routledge
Page : 362 pages
File Size : 45,7 Mb
Release : 1999
Category : Business & Economics
ISBN : 9780884157533

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Global Business by Lawrence E. Koslow,Robert H. Scarlett Pdf

"Global Business" organizes an avalanche of information into 337 easily digestible concepts every business professional can comprehend. Each excellent tip has been fully developed, allowing companies and their employees to understand the impact of globalization and begin using the information to increase their company's chances for success in the world market.

Exporting

Author : Laurel J. Delaney
Publisher : Apress
Page : 526 pages
File Size : 40,7 Mb
Release : 2013-12-05
Category : Business & Economics
ISBN : 9781430257912

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Exporting by Laurel J. Delaney Pdf

The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners-the makers, movers, and shakers in our world-interested in taking their businesses to the next level of growth through exports.

How To Go GLOBAL

Author : Patrick Dine
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 47,8 Mb
Release : 2012-11-20
Category : Electronic
ISBN : 1481038931

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How To Go GLOBAL by Patrick Dine Pdf

"If you are even thinking about international expansion, this book is a must read that gives you a clear guide to follow" Robert S., CEO of LTI International The ultimate going global guide for any small to medium sized company looking to expand internationally. Whether the company is looking to export to one market, find distributors in new regions or open offices, this book provides practical and easy to follow steps to success. Written by an export award winning expert who has worked with thousands of companies on their international expansion, "Going Global" is the easy to read manual for succeeding in today's world markets. This bestselling, up-to-date guide shows you all the necessary steps to taking your company international, including: - Researching the proper market entry strategy - How to find the right distributors/agents - Achieving profits in other countries, not just revenue - Avoiding the pitfalls of new markets - Establishing your brand as a global leader - Evaluating your competition - Hiring staff overseas - And many other key topics "No one should export without reading this book. Decades of experience crystalized in an easy to follow format" Michaela P., Sr. VP of International in a Fortune 500 company.

International Business Basics

Author : Scott L. Girard,Michael F. O'Keefe,Marc A. Price,Kate Scribner
Publisher : Red Wheel/Weiser
Page : 204 pages
File Size : 54,9 Mb
Release : 2015-02-16
Category : Business & Economics
ISBN : 9781601634030

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International Business Basics by Scott L. Girard,Michael F. O'Keefe,Marc A. Price,Kate Scribner Pdf

Importing, exporting, buying or selling parts and services‚ businesses of all kinds, including start-ups and small businesses, are becoming more active outside their home countries—often by necessity. If you want to take your business global, you must do your homework, get advice, make connections, and be aware—and wary—of the risks you face. Every element in your original business plan will need to be reconsidered as you target international markets. International Business Basics, the sixth title in the best-selling Crash Course for Entrepreneurs series, gives you the vital information and insights you need to: Learn about cultural issues Successfully enter new markets Ensure you get paid and are protected Make the most of support from trade and governmental agencies Secure funding Deal with real estate and logistics Capitalize on immigration trends Manage at a distance Open your mind to being flexible, creative, and resourceful in the face of sometimes puzzling and ever-changing challenges Learn from the successes and mistakes of these serial entrepreneurs who have real-world experience in many diverse countries and business sectors. International Business Basics will reduce your learning curve and help you succeed, even in your first stages!

Globalizing Your Business

Author : Joshua Denholm
Publisher : Unknown
Page : 68 pages
File Size : 40,5 Mb
Release : 2021-07-31
Category : Electronic
ISBN : 9798547332746

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Globalizing Your Business by Joshua Denholm Pdf

You want to learn best practices about going global? You want to take your business to the next level? Or are at least interested in what are the key drivers for going international? This book is the best choice for you. This bestselling, up-to-date guide shows you all the necessary steps to taking your company international, including: - Researching the proper market entry strategy - How to find the right distributors/agents - Achieving profits in other countries, not just revenue - Avoiding the pitfalls of new markets - Establishing your brand as a global leader - Evaluating your competition - Hiring staff overseas - And many other key topics