Targeting Media

Author : Megan De Kantzow,Sue Stubbs
Publisher : Blake Education
Page : 150 pages
File Size : 46,8 Mb
Release : 2000
Category : Mass media
ISBN : 1865095397

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Targeting Media by Megan De Kantzow,Sue Stubbs Pdf

"The Targeting Media series breaks down each media form into its components and provides sample texts, information on the structure and feature of each text type and structured teaching units. Each text type is given comprehensive coverage with a clear descriptive overview followed by interesting lessons for students in middle high school."--P. [4].

Author : Guy Perrine,Annemarie Lopez
Publisher : Blake Education
Page : 148 pages
File Size : 54,7 Mb
Release : 2000
Category : Language
ISBN : 1865095389

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Targeting Media by Guy Perrine,Annemarie Lopez Pdf

In the Targeting Media series of resources for secondary school students. Provides teaching ideas and resource materials for a range of text types, with complete units of work. Gives background infomration on each text type, introductory lesson ideas and blackline masters.

Author : Per Stenström
Publisher : Springer
Page : 299 pages
File Size : 42,7 Mb
Release : 2011-02-23
Category : Computers
ISBN : 9783642194481

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Transactions on High-Performance Embedded Architectures and Compilers III by Per Stenström Pdf

Transactions on HiPEAC aims at the timely dissemination of research contributions in computer architecture and compilation methods for high-performance embedded computer systems. Recognizing the convergence of embedded and general-purpose computer systems, this journal publishes original research on systems targeted at specific computing tasks as well as systems with broad application bases. The scope of the journal therefore covers all aspects of computer architecture, code generation and compiler optimization methods of interest to researchers and practitioners designing future embedded systems. This third issue contains 14 papers carefully reviewed and selected out of numerous submissions and is divided into four sections. The first section contains the top four papers from the Third International Conference on High-Performance Embedded Architectures and Compilers, HiPEAC 2008, held in Göteborg, Sweden, in January 2008. The second section consists of four papers from the 8th MEDEA Workshop held in conjunction with PACT 2007 in Brasov, Romania, in September 2007. The third section contains two regular papers and the fourth section provides a snapshot from the First Workshop on Programmability Issues for Multicore Computers, MULTIPROG, held in conjunction with HiPEAC 2008.

Author : Alice Klever
Publisher : Diplomica Verlag
Page : 85 pages
File Size : 49,5 Mb
Release : 2009-08-28
Category : Business & Economics
ISBN : 9783836674058

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Behavioural Targeting by Alice Klever Pdf

Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the quality of advertising and the context in which it is shown, and react protective towards advertising, especially when they do not belong to the target group of the advertised product or service. This implies a great amount of budget wastage and a potential damage to brand images, since too many consumers are targeted with the wrong advertising message. Furthermore media consumption has changed over the years, while the consumption of TV for instance remains stable, the internet consumption increases dramatically, in the younger target groups it has already outgrown the TV consumption, and therefore an attenuation of this trend can be expected. This means more and more prospective consumers will spend more and more time online and are therefore important potential targets for advertising campaigns. Keeping in mind the negative consequences of the irrelevant and too intense advertising the question arises if there is a way to avoid the drawbacks of offline media and use the opportunities offered by online media. The necessity of defining the right target group for an advertising campaign is as undoubted as the difficulties implied in that process, the end product being able to target the right persons online. Behavioural targeting might offer a way to analyse online media and therefore to contribute to the requirements for optimal media planning in order to achieve a high degree

Author : Katrina Jaworski
Publisher : Routledge
Page : 187 pages
File Size : 48,6 Mb
Release : 2016-03-09
Category : Social Science
ISBN : 9781317030812

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The Gender of Suicide by Katrina Jaworski Pdf

Drawing on diverse theoretical and textual sources, The Gender of Suicide presents a critical study of the ways in which contemporary society understands suicide, exploring suicide across a range of key expert bodies of knowledge. With attention to Durkheim's founding study of suicide, as well as discourses within sociology, law, medicine, psy-knowledge and newsprint media, this book demonstrates that suicide cannot be understood without understanding how gender shapes it, and without giving explicit attention to the manner in which prevailing claims privilege some interpretations and experiences of suicide above others. Revealing the masculine and masculinist terms in which our current knowledge of suicide is constructed, The Gender of Suicide, explores the relationship between our grasp of suicide and problematic ideas connected to the body, agency, violence, race and sexuality. As such, it will appeal to sociologists and social theorists, as well as scholars of cultural studies, philosophy, law and psychology.

Author : Susan Horner,John Swarbrooke
Publisher : Arden Shakespeare
Page : 736 pages
File Size : 55,8 Mb
Release : 1996
Category : Business & Economics
ISBN : PSU:000031281645

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Marketing Tourism, Hospitality and Leisure in Europe by Susan Horner,John Swarbrooke Pdf

This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.

Author : Anonim
Publisher : Unknown
Page : 868 pages
File Size : 48,6 Mb
Release : 2007
Category : Marketing
ISBN : CORNELL:31924083380828

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International Journal of Market Research by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 724 pages
File Size : 40,9 Mb
Release : 2007
Category : Electrical drafting
ISBN : UCSD:31822036041945

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EDN, Electrical Design News by Anonim Pdf

Author : Doris Appel Graber,Denis McQuail,Pippa Norris
Publisher : C Q Press College
Page : 296 pages
File Size : 40,5 Mb
Release : 1998
Category : Language Arts & Disciplines
ISBN : UOM:39015047050722

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The Politics of News by Doris Appel Graber,Denis McQuail,Pippa Norris Pdf

Citizens rely upon mass media as their principal sources of information on government and politics, but who decides what is reported and how? The selection of stories to be covered on the nightly news or in the morning newspaper, along with the content and framing of those stories, are subject to daily struggles between journalists, politicians, and others who seek to influence public opinion and public policy. Written by a distinguished group of authors that includes Walter Cronkite, Kathleen Hall Jamieson, and Kathleen Frankovic, this book explores who should, and who does, influence press coverage of politics in democratic countries. It considers how the media operate as an intermediary for communications between governments and citizens, between various political actors, and even among citizens. The new is indispensable for students of politics and government and for every reader interested in learning more about how news is made, where the problems and tensions lie, and how they can be corrected.

Author : George Duncan
Publisher : Adams Media
Page : 408 pages
File Size : 41,8 Mb
Release : 2002-06-01
Category : Business & Economics
ISBN : 1580624391

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Streetwise Direct Marketing by George Duncan Pdf

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

Author : V. Kumar,Robert P. Leone,David A. Aaker,George S. Day
Publisher : Wiley Global Education
Page : 768 pages
File Size : 48,6 Mb
Release : 2018-11-07
Category : Business & Economics
ISBN : 9781119497554

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Marketing Research by V. Kumar,Robert P. Leone,David A. Aaker,George S. Day Pdf

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.

Author : Anonim
Publisher : Unknown
Page : 506 pages
File Size : 50,8 Mb
Release : 2003
Category : Health
ISBN : UOM:49015003087062

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American Journal of Health Behavior by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 120 pages
File Size : 52,9 Mb
Release : 2004
Category : Ethnic conflict
ISBN : STANFORD:36105121907997

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Advocacy for Peace in Kaduna and Plateau States, Nigeria by Anonim Pdf

Author : Mike Smith
Publisher : AMACOM
Page : 233 pages
File Size : 53,5 Mb
Release : 2014-11-19
Category : Business & Economics
ISBN : 9780814449011

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Targeted by Mike Smith Pdf

Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Targeted takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. You will also learn about several key aspects such as: keyword micro-markets, ad serving systems, aggregated virtual audiences, new business models, and much more! Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.?This book is sweeping in scope and stripped of technical complexity. Targeted is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

Author : Anonim
Publisher : Unknown
Page : 48 pages
File Size : 43,7 Mb
Release : 1984
Category : Legislation
ISBN : UCSC:32106020216203

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National Journal by Anonim Pdf