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A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.
In 1868, Jamsetji Tata, a visionary of his time, lit the flame that went on to become Tata and its group of companies. This business grew into an extraordinary one. One that some may even call 'the greatest company in the world'. Over the decades, the business expanded and prospered under the leadership of the various keepers of the flame, such as Sir Dorabji Tata, J.R.D Tata and Ratan Tata, to name a few. But, one day, the headlines boldly declared that the chairman of the board of Tata Sons, Cyrus Mistry, had been fired. What went wrong? In this exclusive and authorized book, insiders of the Tata businesses open up to Peter Casey for the first time to tell the story. From its humble beginnings as a mercantile company to its growth as a successful yet philanthropic organization to its recent brush with Mistry, this is a book that every business-minded individual must read.
| WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India. In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. Stewarded ably over the decades by Jamsetji's sons Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more business-like Ratan, the Tata group today is a 110-billion-dollar empire. The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, as also the national carrier Air India - the family has a long, rich and unrivalled legacy. The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the only book that tells the complete Tata story spanning almost two hundred years.
Legends of love, betrayal, and vengeance, in Old California. In Legends of the Californios Nana's stories of our family roots. Perez takes you on a journey through time. When California was under the Spanish and Mexican flag. The three Legends are set in different time periods throughout California history. Whether it is Carmen the beautiful and irresistible young beauty that is the daughter of gypsies and hated by the townspeople of San Diego under Mexican rule. Carmen gives her heart and trust to the wrong person only to be fooled by his charm. She is fueled by rage and seeks vengeance. Or Floriana the young Spanish beauty with a surprisingly spooky and unfortunate past that is only revealed before it is too late. Leaving Andre at her mercy for the pain that was caused centuries before on the rocky cliffs of Point Loma during the discovery of San Diego in 1542. Discover the beautiful Mestizo Magdalena's secret as Reyes a young Spanish Presidio Soldier who learn the truth to her secret and finds his place among the wealthy Don's and Californios. Reyes prospers in his new lifestyle and plans to marry the daughter of one of the wealthiest Dons in California; when he is betrayed by the person that he least expected. The three Legends are filled with vengeance, lust, betrayal, love, heartache and grief. Perez's stories weave through twists and turns with mysteriously scary happenings and outcomes that are not expected.
‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.
An exhaustive and unforgettable portrait of India's greatest and most respected industrialist. Written with J.R.D. Tata's co-operation, this superb biography tells the J.R.D. story from his birth to 1993, the year in which he died in Switzerland. The book is divided into four parts: Part I deals with the early years, from J.R.D's birth in France in 1904 to his accession to the chairmanship of Tatas, India's largest industrial conglomerate, at the age of thirty-four; Part II looks at his forty-six years in Indian aviation (the lasting passion of J.R.D's life) which led to the initiation of the Indian aviation industry and its development into one of India's success stories; Part III illuminates his half-century-long stint as the outstanding personality of Indian industry; and Part IV unearths hitherto unknown details about the private man and the public figure, including glimpses of his long friendships with such people as Jawaharlal Nehru, Mahatma Gandhi, Indira Gandhi and his association with celebrities in India and abroad.
All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret that Tanishq is one of the most successful jewellery stores in India today, but, at the beginning, as a first attempt at corporatizing the jewellery business, there were many challenges that the company had to face. The very first being, how could people trust a gold merchant if it was not a family business? Overcoming outdated dogmas about how a jewellery business should function, Xerxes Desai, the founder, would have to go quite a way until they could make it big in the market. In this detailed account of Tanishq's journey, Desai tells Bhat how his company arrived at its path to success. Read on, as Harish Bhat, brand custodian of the Tata Group, describes an account that will definitely inspire entrepreneurs, and those aspiring to become one, to create and preserve a successful business empire.
An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation. Nearly a century old, the grand faade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power. In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the worldÕs attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the worldÕs major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine. Based on painstaking research in the companyÕs archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.
An endearing portrait of an Indian legend I told him that when I write a book, I would write about another side of him and not just historic events or business milestones. I would write about us and our adventures together, and how I saw him, colours and shades of him unknown to the world. Life beyond the great steel wall of 'industry doyen'. He agreed. 'There cannot be one book that captures everything ... So you do your thing, give your perspective.' It was their shared empathy for homeless dogs that sparked an unlikely friendship. In 2014, Shantanu Naidu, an automobile design engineer in his early twenties, developed an innovation to save the local strays from being run over by speeding cars. Ratan Tata, himself known for his compassion for stray dogs, took note. Impressed, he not only decided to invest in the venture, but over the years became a mentor, boss and an unexpectedly dear friend to Shantanu. I Came Upon a Lighthouse is an honest, light-hearted telling of this uncommon bond between a millennial and an octogenarian that gives glimpses of a beloved Indian icon in a warm light.
Tata Steel Wins the Deming Prize by Harish Bhat Pdf
On 12 November 2008, Tata Steel was awarded the prestigious Deming Prize. Being one of the most difficult awards to win, the Deming Prize is one of its kind and is awarded to a company recognizing the quality of work done. There's a lot that goes into making a company so well-organized that it becomes worthy of winning the Deming Prize and no one knows that better than the managing director of Tata Steel at that time, B. Muthuraman. In Tata Steel Wins the Deming Prize, the MD not only describes how he heard the news and how much it meant for him to have won this award, but also throws light on what goes into the process of creating an organization that works in an efficient manner. Read on, as Harish Bhat, brand custodian of the Tata Group, talks about the company’s victory and how they set about achieving this goal.
They said Jamsetji Nusserwanji Tata turned mud into gold or was it skilful management, clear thinking and honesty that did the trick? He had an uncanny knack for recognizing a good business opportunity and a selfless will to improve the lot of his countrymen. Thus a little known Zoroastrian family became the foremost business house in India's industrial history.
The year 2007 was an important milestone for the IT sector in India: A one of its kind supercomputer, EKA, was released that year and it was ranked the fourth fastest supercomputer in the world. EKA helped India make a mark globally, joining the leagues of countries like USA, who had dominated this sector until then. Additionally, EKA also played a major role in the Chandrayaan project, which was another leap ahead for India technologically. In EKA: Birth of an Indian Supercomputer, Harish Bhat narrates the story of how it came to be a crowning IT achievement of the country and details the journey of two Indian scientists, Dr Sunil Sherlekar and Dr Narendra Karmarkar, in creating one of the fastest supercomputers with the support of one of the most powerful companies of India, the Tatas.
