Techniques Of Visual Persuasion

Author : Larry Jordan
Publisher : New Riders
Page : 667 pages
File Size : 52,6 Mb
Release : 2020-07-13
Category : Business & Economics
ISBN : 9780136766742

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Techniques of Visual Persuasion by Larry Jordan Pdf

In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Author : Marc Andrews
Publisher : BIS Publishers
Page : 0 pages
File Size : 50,7 Mb
Release : 2019-07-16
Category : Design
ISBN : 9063695314

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Hidden Persuasion by Marc Andrews Pdf

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!

Author : Scott Adams
Publisher : Penguin
Page : 304 pages
File Size : 47,5 Mb
Release : 2017-10-31
Category : Psychology
ISBN : 9780735219724

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Win Bigly by Scott Adams Pdf

NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

Author : Paul Messaris
Publisher : SAGE
Page : 324 pages
File Size : 48,8 Mb
Release : 1997
Category : Art
ISBN : 0803972466

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Visual Persuasion by Paul Messaris Pdf

For upper-level undergraduate students and graduate students in communication and media studies

Author : Stephen Baker
Publisher : New York : McGraw-Hill
Page : 264 pages
File Size : 54,6 Mb
Release : 1961
Category : Advertising
ISBN : STANFORD:36105001882542

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Visual Persuasion by Stephen Baker Pdf

Author : Susan Weinschenk
Publisher : New Riders
Page : 303 pages
File Size : 47,8 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9780133122350

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How to Get People to Do Stuff by Susan Weinschenk Pdf

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Author : Shawn T. Wahl,Eric Morris
Publisher : Routledge
Page : 403 pages
File Size : 42,9 Mb
Release : 2021-09-27
Category : Business & Economics
ISBN : 9781000442373

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Persuasion in Your Life by Shawn T. Wahl,Eric Morris Pdf

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

Author : Anonim
Publisher : Chronicle Books
Page : 152 pages
File Size : 40,8 Mb
Release : 2016-08-16
Category : Art
ISBN : 9781452154220

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Picture This by Anonim Pdf

Molly Bang's brilliant, insightful, and accessible treatise is now revised and expanded for its 25th anniversary. Bang's powerful ideas—about how the visual composition of images works to engage the emotions, and how the elements of an artwork can give it the power to tell a story—remain unparalleled in their simplicity and genius. Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold? First published in 1991, Picture This has changed the way artists, illustrators, reviewers, critics, and readers look at and understand art.

Author : Paul Messaris
Publisher : SAGE
Page : 322 pages
File Size : 47,8 Mb
Release : 1997
Category : Language Arts & Disciplines
ISBN : 9780803972469

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Visual Persuasion by Paul Messaris Pdf

Pictures and reality - Visual form and style - Can pictures bridge cultures? - Visual truth, visual lies - Editing and montage - Showing the unspoken.

Author : STEPHEN. BAKER
Publisher : Unknown
Page : 0 pages
File Size : 50,9 Mb
Release : 2018
Category : Electronic
ISBN : 1033063746

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VISUAL PERSUASION by STEPHEN. BAKER Pdf

Author : John O'Shaughnessy,Nicholas J. O'Shaughnessy
Publisher : Psychology Press
Page : 246 pages
File Size : 52,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415322235

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Persuasion in Advertising by John O'Shaughnessy,Nicholas J. O'Shaughnessy Pdf

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Author : Stephanie Diamond
Publisher : Que Publishing
Page : 360 pages
File Size : 55,6 Mb
Release : 2013-05-08
Category : Business & Economics
ISBN : 9780133259674

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The Visual Marketing Revolution by Stephanie Diamond Pdf

Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how. Think visually to solve marketing challenges text can’t handle Utilize visual maps to craft sharper messages and strategies Guide prospects on a visual journey they simply must follow Make abstract ideas intensely real and tangible Visually boost the effectiveness of emails, landing pages, and case studies Leverage new presentation tools that go way beyond PowerPoint Clear away obstacles to action with infographics, checklists, and worksheets Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+ Create outstanding low-cost video for marketing and tutorials Optimize your visuals for tablets and smartphones Quickly improve social media performance with intuitive new visual tools

Author : Garr Reynolds
Publisher : Pearson Education
Page : 316 pages
File Size : 54,5 Mb
Release : 2009-04-15
Category : Business & Economics
ISBN : 9780321601896

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Presentation Zen by Garr Reynolds Pdf

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Author : Scott Berinato
Publisher : Harvard Business Review Press
Page : 264 pages
File Size : 44,5 Mb
Release : 2016-04-26
Category : Business & Economics
ISBN : 9781633690714

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Good Charts by Scott Berinato Pdf

Dataviz—the new language of business A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time “dataviz” was left to specialists—data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.

Author : Magedah Shabo
Publisher : Prestwick House Inc
Page : 162 pages
File Size : 50,9 Mb
Release : 2008
Category : Advertising
ISBN : 9781580498746

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Techniques of Propaganda and Persuasion by Magedah Shabo Pdf