Technology Touchpoints

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Technology Touchpoints

Loretta L. C. Brady, PhD, MAC
Technology Touchpoints Book PDF

Author : Loretta L. C. Brady, PhD, MAC
Publisher : Rowman & Littlefield
Page : 279 pages
File Size : 41,5 Mb
Release : 2022-11-11
Category : Computers
ISBN : 9781538163931

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Technology Touchpoints by Loretta L. C. Brady, PhD, MAC Pdf

Analyzes the influence of technology and social media on human development with parents and families in mind. This is a story about a family coming of age at the same time as smartphones and social media; a multiracial family coming into its own as windows into social injustice opened up before our very screens; and a multi-parent multi-professional family with children living differently depending on which house and which combination of family members happen to be home. While it is a story about a family, it is really the story of technological and global changes unfolding on our doorsteps. While many revile the ascendance of smartphones and social media and the way they suck us into the vortex of cyberspace, there are cultural touchpoints that reflect deeper human and technology development patterns, patterns which we would all do well to understand, no matter whether or how we choose to engage in the ever-innovating digital frontiers. Informed by research and interviews with leaders in policy, human development, ethics, and technology Loretta Brady helps readers understand the complex systemic challenges and findings related to technology and human development. We do not have to hate or fear technology. It is neither friend nor foe. But understanding its impact on our daily lives is paramount to cultivating a healthier relationship both with our digital lives and our real, lived ones.

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Tobias Röding
Technology Oriented Customer Touchpoints in Context of Services in Retailing Book PDF

Author : Tobias Röding
Publisher : Springer Nature
Page : 255 pages
File Size : 49,5 Mb
Release : 2023-01-10
Category : Business & Economics
ISBN : 9783658405540

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Technology-Oriented Customer Touchpoints in Context of Services in Retailing by Tobias Röding Pdf

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..

Handbook of Research on Smart Technology Applications in the Tourism Industry

Çeltek, Evrim
Handbook of Research on Smart Technology Applications in the Tourism Industry Book PDF

Author : Çeltek, Evrim
Publisher : IGI Global
Page : 569 pages
File Size : 42,8 Mb
Release : 2020-01-17
Category : Business & Economics
ISBN : 9781799819905

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Handbook of Research on Smart Technology Applications in the Tourism Industry by Çeltek, Evrim Pdf

In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Information and Communication Technologies in Tourism 2016

Alessandro Inversini,Roland Schegg
Information and Communication Technologies in Tourism 2016 Book PDF

Author : Alessandro Inversini,Roland Schegg
Publisher : Springer
Page : 792 pages
File Size : 49,6 Mb
Release : 2016-01-22
Category : Business & Economics
ISBN : 9783319282312

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Information and Communication Technologies in Tourism 2016 by Alessandro Inversini,Roland Schegg Pdf

The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in eTourism.

Brand Touchpoints

Aparna Sundar
Brand Touchpoints Book PDF

Author : Aparna Sundar
Publisher : Nova Science Publishers
Page : 0 pages
File Size : 46,6 Mb
Release : 2018
Category : Branding
ISBN : 1536135666

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Brand Touchpoints by Aparna Sundar Pdf

Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University

Improving Security, Privacy, and Connectivity Among Telemedicine Platforms

Geada, Nuno
Improving Security Privacy and Connectivity Among Telemedicine Platforms Book PDF

Author : Geada, Nuno
Publisher : IGI Global
Page : 338 pages
File Size : 47,7 Mb
Release : 2024-03-27
Category : Medical
ISBN : 9798369321423

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Improving Security, Privacy, and Connectivity Among Telemedicine Platforms by Geada, Nuno Pdf

The digital transformation of the health sector consistently presents unique challenges. As technologies like artificial intelligence, big data, and telemedicine rapidly evolve, healthcare systems need to keep up with advancements and data protection. This rapid evolution, compounded by the complexities of managing patient data and ensuring cybersecurity, creates a daunting task for healthcare providers and policymakers. The COVID-19 pandemic has also highlighted the urgent need for digital solutions, amplifying the pressure on an already strained sector. Improving Security, Privacy, and Connectivity Among Telemedicine Platforms is a comprehensive guide to navigating the digital revolution in healthcare. It offers insights into identifying vital digital technologies and understanding their impact on the Health Value Chain. Through an analysis of empirical evidence, this book provides a roadmap for effectively managing change, transition, and digital value creation in healthcare. With a focus on business sustainability, change management, and cybersecurity, it equips scholars, researchers, and practitioners with the tools needed to thrive in a rapidly evolving digital landscape.

Industry 4.0 Technologies for Business Excellence

Shivani Bali,Sugandha Aggarwal,Sunil Sharma
Industry 4 0 Technologies for Business Excellence Book PDF

Author : Shivani Bali,Sugandha Aggarwal,Sunil Sharma
Publisher : CRC Press
Page : 289 pages
File Size : 43,6 Mb
Release : 2021-12-30
Category : Business & Economics
ISBN : 9781000519198

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Industry 4.0 Technologies for Business Excellence by Shivani Bali,Sugandha Aggarwal,Sunil Sharma Pdf

This book captures deploying Industry 4.0 technologies for business excellence and moving towards Society 5.0. It addresses applications of Industry 4.0 in the areas of marketing, operations, supply chain, finance, and HR to achieve business excellence. Industry 4.0 Technologies for Business Excellence: Frameworks, Practices, and Applications focuses on the use of AI in management across different sectors. It explores the benefits through a human-centered approach to resolving social problems by integrating cyberspace and physical space. It discusses the framework for moving towards Society 5.0 and keeping a balance between economic and social gains. This book brings together researchers, developers, practitioners, and users interested in exploring new ideas, techniques, and tools and exchanging their experiences to provide the most recent information on Industry 4.0 applications in the field of business excellence. Graduate or postgraduate students, professionals, and researchers in the fields of operations management, manufacturing, healthcare, supply chain, marketing, finance, and HR will find this book full of new ideas, techniques, and tools related to Industry 4.0.

Managing Customer Experiences in an Omnichannel World

Taşkın Dirsehan
Managing Customer Experiences in an Omnichannel World Book PDF

Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
Page : 420 pages
File Size : 50,5 Mb
Release : 2020-11-26
Category : Business & Economics
ISBN : 9781800433885

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Managing Customer Experiences in an Omnichannel World by Taşkın Dirsehan Pdf

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Marketing and Smart Technologies

José Luís Reis,Marc K. Peter,José Antonio Varela González,Zorica Bogdanović
Marketing and Smart Technologies Book PDF

Author : José Luís Reis,Marc K. Peter,José Antonio Varela González,Zorica Bogdanović
Publisher : Springer Nature
Page : 799 pages
File Size : 55,5 Mb
Release : 2023-05-11
Category : Technology & Engineering
ISBN : 9789811990991

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Marketing and Smart Technologies by José Luís Reis,Marc K. Peter,José Antonio Varela González,Zorica Bogdanović Pdf

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing and Smart Technologies

Álvaro Rocha,José Luís Reis,Marc K. Peter,Ricardo Cayolla,Sandra Loureiro,Zorica Bogdanović
Marketing and Smart Technologies Book PDF

Author : Álvaro Rocha,José Luís Reis,Marc K. Peter,Ricardo Cayolla,Sandra Loureiro,Zorica Bogdanović
Publisher : Springer Nature
Page : 783 pages
File Size : 50,5 Mb
Release : 2021-03-09
Category : Technology & Engineering
ISBN : 9789813341838

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Marketing and Smart Technologies by Álvaro Rocha,José Luís Reis,Marc K. Peter,Ricardo Cayolla,Sandra Loureiro,Zorica Bogdanović Pdf

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing and Mobile Financial Services

Aijaz A. Shaikh,Heikki Karjaluoto
Marketing and Mobile Financial Services Book PDF

Author : Aijaz A. Shaikh,Heikki Karjaluoto
Publisher : Routledge
Page : 286 pages
File Size : 48,7 Mb
Release : 2018-12-21
Category : Business & Economics
ISBN : 9781351174442

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Marketing and Mobile Financial Services by Aijaz A. Shaikh,Heikki Karjaluoto Pdf

Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Katja Wagner
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels Book PDF

Author : Katja Wagner
Publisher : Springer Nature
Page : 257 pages
File Size : 40,6 Mb
Release : 2021-08-06
Category : Business & Economics
ISBN : 9783658351502

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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by Katja Wagner Pdf

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Digital Marketing

Paulo Botelho Pires,José Duarte Santos,Inês Veiga Pereira
Digital Marketing Book PDF

Author : Paulo Botelho Pires,José Duarte Santos,Inês Veiga Pereira
Publisher : CRC Press
Page : 334 pages
File Size : 52,5 Mb
Release : 2024-07-12
Category : Business & Economics
ISBN : 9781040052082

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Digital Marketing by Paulo Botelho Pires,José Duarte Santos,Inês Veiga Pereira Pdf

Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.

Service Design for Emerging Technologies Product Development

Umar Zakir Abdul Hamid,Mari Suoheimo
Service Design for Emerging Technologies Product Development Book PDF

Author : Umar Zakir Abdul Hamid,Mari Suoheimo
Publisher : Springer Nature
Page : 336 pages
File Size : 51,7 Mb
Release : 2023-07-20
Category : Technology & Engineering
ISBN : 9783031293061

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Service Design for Emerging Technologies Product Development by Umar Zakir Abdul Hamid,Mari Suoheimo Pdf

The productization of emerging technologies related to the Fourth Industrial Revolution (FIR) is now getting more attention across different industries. Compared to the previous industrial transformations that the world has seen which relied on mechanical innovations, the ongoing FIR is seeing software and data-driven products as the foundation. Apart from that, topics such as circular and sustainable economy as well as climate change are also disrupting the industrial ecosystem. For a viable and successful productization of emerging technologies, collaborations between interdisciplinary stakeholders are a necessity. One of the elements that has been identified to facilitate this collaboration is service design. This book aimed to provide comprehensive service design discussions for practitioners in different fields and sectors. The aim is to bridge the knowledge gap between experts in academia, business and product development, among many others, to provide a unified understanding of the importance of service design for the productization of emerging technologies. The book consists of an overview of emerging technologies product development and service design, as well as perspectives from different sectors of the industry. The book is expected to benefit multi-disciplinary researchers, practitioners and general audiences with interests in Service Design for Emerging Technologies.

Assistive Technologies: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Assistive Technologies Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1794 pages
File Size : 52,6 Mb
Release : 2013-08-31
Category : Computers
ISBN : 9781466644236

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Assistive Technologies: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Individuals with disabilities often have difficulty accomplishing tasks, living independently, and utilizing information technologies; simple aspects of daily life taken for granted by non-disabled individuals. Assistive Technologies: Concepts, Methodologies, Tools, and Applications presents a comprehensive collection of research, developments, and knowledge on technologies that enable disabled individuals to function effectively and accomplish otherwise impossible tasks. These volumes serve as a crucial reference source for experts in fields as diverse as healthcare, information science, education, engineering, and human-computer interaction, with applications bridging multiple disciplines.