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Author : Brian M. Young Publisher : Oxford University Press, USA Page : 376 pages File Size : 46,7 Mb Release : 1990 Category : Business & Economics ISBN : STANFORD:36105035140735
Television Advertising and Children by Brian M. Young Pdf
A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Advertising to Children on TV by Barrie Gunter,Caroline Oates,Mark Blades Pdf
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Richard Adler,National Science Foundation (U.S.). Division of Advanced Productivity Research and Technology
Author : Richard Adler,National Science Foundation (U.S.). Division of Advanced Productivity Research and Technology Publisher : Washington : National Science Foundation Page : 248 pages File Size : 41,6 Mb Release : 1977 Category : Advertising ISBN : MINN:31951D00674897M
Research on the Effects of Television Advertising on Children by Richard Adler,National Science Foundation (U.S.). Division of Advanced Productivity Research and Technology Pdf
Advertising to Children by M. Carole Macklin,Les Carlson Pdf
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
The Impact of Television Advertising on Children by Namita Unnikrishnan,Shailaja Bajpai Pdf
"We all know the box was not the best invention for children. A recently released tome, The Impact of Television Advertising on Children reinforces our trepidations. Written by Shailaja Bajpai and Namita Unnikjrishnan and published by Sage, the researched work also alerts us to the hazards of consumerism that TV exposes innocent minds to." --Metropolis on Saturday "Questions the notion that children are mature enough to recognise the commercial intent of advertising. The book concludes that a child 'instinctively trusts the adult world1⁄4 consequently television, which is peopled by grown ups, inspires them with the faith that whatever appears on TV is real and not be doubted'." --Times of India "Meticulously researched, yes. Cogently argued, perhaps1⁄4. In many ways, this is a seminal book." --Business World "The Impact of Television Advertising on Children is a book that deserves to be read by all adults responsible in any way in shaping the life of children in their charge." --Times of India "An important point of view in the discussion about media responsibility. This research study is a welcome contribution to public discourse because it is calmly argued and eschews the fashionable tendency to bandy weather-beaten buzz words. The book will be valuable to anybody wanting to understand how television bends the mind, because although Unnikrishnan and Bajpai focus on children, the scope of the work includes and informed analysis of the medium itself." --Newstime "This is a timely book. Also a useful one. In fact, a given its capsule format and its passion for facts, statistics and tables, it is really more a book to be used by professionals of various kinds. Some kinds of data that they have chosen to elicit... would be of interest to advertisers.... Of interesting data there is plenty. In essence, this is a field study, the first to be put out by a major publisher on the specific topic of children and television advertising in India." --Biblio "A seminal study.... The most complete analysis yet of the child as consumer." --Business Today The manner in which ideas conveyed by television programs and advertising shape our children's consciousness is of growing concern in India and throughout the world today. Children, the most impressionable of any group, are continually targeted by the media, and despite the rapid proliferation of television in India, there is little informed research on its effects on India's "littlest consumers." Based on in-depth interviews with over 730 children between the ages of 5 and 15, The Impact of Television Advertising on Children highlights the impact that TV has on the values, attitudes, and aspirations of Indian children. The book provides an insight into the lives of children from different social strata, and their respective ways of handling, negotiating, and understanding information made available to them over television. In particular, the authors closely examine children's view on advertising and what it means to them in their lives. This lively book, the first of its kind pertaining to India, draws the reader into a healthy questioning of the role of television and advertising in society. Lucidly written, it will be of great interest to academics, researchers, and professionals in mass communication, media studies, sociology, and social psychology and to all those concerned with the impact that television advertising has on our lives.
Author : Richard P. Adler Publisher : Unknown Page : 367 pages File Size : 55,8 Mb Release : 1980 Category : Television advertising and children ISBN : OCLC:504967470
Television Advertising And Consumer Response: Children Buying Behaviour by Neeru Kapoor Pdf
This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.
Marketing Challenges in a Turbulent Business Environment by Mark D. Groza,Charles B. Ragland Pdf
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Advertising to Children by M. Blades,C. Oates,F. Blumberg,B. Gunter Pdf
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
