The 21st Century Media R Evolution

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The 21st Century Media (r)evolution

Jim Macnamara
The 21st Century Media r evolution Book PDF

Author : Jim Macnamara
Publisher : Peter Lang
Page : 428 pages
File Size : 53,7 Mb
Release : 2010
Category : Education
ISBN : 1433109360

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The 21st Century Media (r)evolution by Jim Macnamara Pdf

The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.

The 21st Century Media (R) Evolution

Jim Macnamara
The 21st Century Media R Evolution Book PDF

Author : Jim Macnamara
Publisher : Unknown
Page : 0 pages
File Size : 44,5 Mb
Release : 2020
Category : Electronic
ISBN : 1433166895

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The 21st Century Media (R) Evolution by Jim Macnamara Pdf

The emergence of what are called 'new media' and 'social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.

Elgar Encyclopedia of Technology and Politics

Ceron, Andrea
Elgar Encyclopedia of Technology and Politics Book PDF

Author : Ceron, Andrea
Publisher : Edward Elgar Publishing
Page : 357 pages
File Size : 48,5 Mb
Release : 2022-10-11
Category : Political Science
ISBN : 9781800374263

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Elgar Encyclopedia of Technology and Politics by Ceron, Andrea Pdf

The Elgar Encyclopedia of Technology and Politics is a landmark resource that offers a comprehensive overview of the ways in which technological development is reshaping politics. Providing an unparalleled starting point for research, it addresses all the major contemporary aspects of the field, comprising entries written by over 90 scholars from 33 different countries on 5 continents.

Eighteenth-Century Women's Writing and the Methodist Media Revolution

Andrew O. Winckles
Eighteenth Century Women s Writing and the Methodist Media Revolution Book PDF

Author : Andrew O. Winckles
Publisher : Unknown
Page : 288 pages
File Size : 46,6 Mb
Release : 2019-10-31
Category : Literary Criticism
ISBN : 9781789620184

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Eighteenth-Century Women's Writing and the Methodist Media Revolution by Andrew O. Winckles Pdf

Eighteenth-Century Women's Writing and the Methodist Media Revolution argues that Methodism in the eighteenth century was a media event that uniquely combined and utilized different types of media to reach a vast and diverse audience. Specifically, it traces particular cases of how evangelical and Methodist discourse practices interacted with major cultural and literary events during the long eighteenth century, from the rise of the novel through the Revolution controversy of the 1790s to the shifting ground for women writers leading up to the Reform era in the 1830s. The book maps the religious discourse patterns of Methodism onto works by authors like Samuel Richardson, Mary Wollstonecraft, Hannah More, Elizabeth Hamilton, Mary Tighe, and Felicia Hemans. This provides not only a better sense of the religious nuances of these authors' better-known works, but also a fuller consideration of the wide variety of genres in which women were writing during the period, many of which continue to be read as 'non-literary'. The scope of the book leads the reader from the establishment of evangelical forms of discourse in the 1730s to the natural ends of these discourse structures during the era of reform, all the while pointing to ways in which women - Methodist and otherwise - modified these discourse patterns as acts of resistance or subversion.

Understanding the Media

Eoin Devereux
Understanding the Media Book PDF

Author : Eoin Devereux
Publisher : SAGE
Page : 353 pages
File Size : 43,5 Mb
Release : 2013-12-10
Category : Social Science
ISBN : 9781446297001

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Understanding the Media by Eoin Devereux Pdf

This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers. - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers. Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.

Arab Revolution in the 21st Century?

Nader Fergany
Arab Revolution in the 21st Century Book PDF

Author : Nader Fergany
Publisher : Springer
Page : 215 pages
File Size : 55,8 Mb
Release : 2016-04-08
Category : Political Science
ISBN : 9781137590947

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Arab Revolution in the 21st Century? by Nader Fergany Pdf

In Arab Revolution in the 21st Century?, Nader Fergany presents a compassionate analysis of the Arab popular uprisings in the 21st century, with particular reference to the cases of Egypt and Tunisia. Under authoritarian rule, relentless injustice creates the objective conditions for expressions of popular protest which may culminate in popular uprisings, as witnessed in many Arab countries at the end of the first decade of the 21st century. Unsurprisingly, the slogans of the Arab Liberation Tide (ALT) popular revolts centered around freedom, implying sound democratic governance, social justice, and human dignity for all. In reality, the short-lived governance arrangements which followed the January 2011 popular revolt in Egypt, for example, were little more than extensions of the authoritarian governance system the revolt set out to overthrow. There were differences, of course, between the three short-lived regimes that took power since then, but in form, rather than substance. This book uses a structuralist political economy framework rather than a detailed historical account as it considers how the ALT may prove to be an historic opportunity for human renaissance in the Arab World – or alternatively a disaster of epic proportions.

Social Media and Networking: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Social Media and Networking Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2298 pages
File Size : 45,9 Mb
Release : 2015-07-31
Category : Social Science
ISBN : 9781466686151

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Social Media and Networking: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

The New Advertising

Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang
The New Advertising Book PDF

Author : Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang
Publisher : Bloomsbury Publishing USA
Page : 697 pages
File Size : 46,7 Mb
Release : 2016-09-19
Category : Business & Economics
ISBN : 9798216122418

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The New Advertising by Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang Pdf

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

Communication in Emergency Medicine

Maria E. Moreira,Andrew French
Communication in Emergency Medicine Book PDF

Author : Maria E. Moreira,Andrew French
Publisher : Oxford University Press, USA
Page : 337 pages
File Size : 46,7 Mb
Release : 2019-08-05
Category : Medical
ISBN : 9780190852917

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Communication in Emergency Medicine by Maria E. Moreira,Andrew French Pdf

Widely varying patient needs, a wide provider mix, significant power differentials, and a heightened emotional state all contribute to barriers in communication in the medical field and all of these elements are magnified in an emergency department. Communication in Emergency Medicine highlights key challenges to effective communication in Emergency Medicine that may be experienced by healthcare providers, students, nurses, and even hospital administrators. The text addresses these pitfalls by demonstrating how a mix of foundational communication techniques and leadership skills can be used to successfully overcome barriers in information exchange highlighted by real-life clinical scenarios with an emphasis on avoidable pitfalls. Chapters explore principles of communication, patient and family interactions, and communications within and outside of the healthcare system, rounding off with a number of case studies. The approach of utilizing the environment of an emergency department with high stakes conflicts faced every day by medical professionals distinguishes Communication in Emergency Medicine as an ideal resource for Emergency Medicine providers, with lessons which can also be applied in many other settings as well.

Handbook of Research on Children's Consumption of Digital Media

Sar?, Gül?ah
Handbook of Research on Children s Consumption of Digital Media Book PDF

Author : Sar?, Gül?ah
Publisher : IGI Global
Page : 423 pages
File Size : 49,5 Mb
Release : 2018-07-06
Category : Social Science
ISBN : 9781522557340

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Handbook of Research on Children's Consumption of Digital Media by Sar?, Gül?ah Pdf

One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.

Global Advertising Practice in a Borderless World

Robert Crawford,Linda Brennan,Lukas Parker
Global Advertising Practice in a Borderless World Book PDF

Author : Robert Crawford,Linda Brennan,Lukas Parker
Publisher : Routledge
Page : 270 pages
File Size : 46,8 Mb
Release : 2017-07-14
Category : Business & Economics
ISBN : 9781317421696

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Global Advertising Practice in a Borderless World by Robert Crawford,Linda Brennan,Lukas Parker Pdf

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

The Transformation of the Media System in Turkey

Eylem Yanardağoğlu
The Transformation of the Media System in Turkey Book PDF

Author : Eylem Yanardağoğlu
Publisher : Springer Nature
Page : 226 pages
File Size : 53,5 Mb
Release : 2021-12-02
Category : Social Science
ISBN : 9783030831028

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The Transformation of the Media System in Turkey by Eylem Yanardağoğlu Pdf

The book focuses on the changes that the media system in Turkey went through since early 2000s. Its perspective considers sociology of citizenship and focuses on processes such as Europeanization, de-Europeanization, authoritarianism on the one hand and implications of digitalization and convergence on the other. It tracks the transformation of the media system through the trajectories of normative, participative, and entrepreneurial citizenship practices. The final sections focus on aspects of convergence evidenced in bottom-up and participatory forms of digital media such as the birth of citizen journalism and fact-checkers after the demise of conventional mainstream media in recent years.

Media Convergence Handbook - Vol. 2

Artur Lugmayr,Cinzia Dal Zotto
Media Convergence Handbook Vol 2 Book PDF

Author : Artur Lugmayr,Cinzia Dal Zotto
Publisher : Springer
Page : 473 pages
File Size : 46,5 Mb
Release : 2016-05-11
Category : Business & Economics
ISBN : 9783642544873

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Media Convergence Handbook - Vol. 2 by Artur Lugmayr,Cinzia Dal Zotto Pdf

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Encyclopedia of Social Media and Politics

Kerric Harvey
Encyclopedia of Social Media and Politics Book PDF

Author : Kerric Harvey
Publisher : SAGE Publications
Page : 1613 pages
File Size : 45,6 Mb
Release : 2013-12-20
Category : Political Science
ISBN : 9781452290263

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Encyclopedia of Social Media and Politics by Kerric Harvey Pdf

The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

Harnessing the Power of Social Media and Web Analytics

Ayanso, Anteneh
Harnessing the Power of Social Media and Web Analytics Book PDF

Author : Ayanso, Anteneh
Publisher : IGI Global
Page : 305 pages
File Size : 47,5 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 9781466651951

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Harnessing the Power of Social Media and Web Analytics by Ayanso, Anteneh Pdf

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.