The 7 Universal Laws Of Customer Value

Author : Stephen C. Broydrick
Publisher : Irwin Professional Publishing
Page : 144 pages
File Size : 48,7 Mb
Release : 1996
Category : Business & Economics
ISBN : PSU:000025887952

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The 7 Universal Laws of Customer Value by Stephen C. Broydrick Pdf

Providing helpful insights from a broad scope of businesses, this straightforward guide succinctly demonstrates how readers can distinguish themselves from the competition and ultimately increase market share. Written by a customer specialist, this book will help readers learn from practical, no-nonsense ideas--so profits will soar and innovation will flourish.

Author : Morris Holbrook
Publisher : Routledge
Page : 220 pages
File Size : 46,8 Mb
Release : 2002-03-11
Category : Business & Economics
ISBN : 9781134652860

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Consumer Value by Morris Holbrook Pdf

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.

Author : D.H. Stamatis
Publisher : CRC Press
Page : 676 pages
File Size : 45,7 Mb
Release : 1997-06-26
Category : Business & Economics
ISBN : 9781482269826

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TQM Engineering Handbook by D.H. Stamatis Pdf

Offering a model, an implementing strategy, as well as traditional and nontraditional methods for the successful enhancement and maintenance of quality, this work establishes a rationale for the continuation of Total Quality Management (TQM) in all organizations. It considers leading quality-related topics, such as unusual charts, supplier-organiza

Author : Singapore International Chamber of Commerce
Publisher : Unknown
Page : 596 pages
File Size : 48,8 Mb
Release : 1999
Category : Malaysia
ISBN : UCSD:31822027687904

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Economic Bulletin by Singapore International Chamber of Commerce Pdf

Author : Anonim
Publisher : Unknown
Page : 1678 pages
File Size : 46,5 Mb
Release : 1997
Category : Business
ISBN : UVA:X004052298

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Business India by Anonim Pdf

Author : Michael Ramundo,Susan Shelly
Publisher : Penguin Putnam
Page : 374 pages
File Size : 47,8 Mb
Release : 2000
Category : Business & Economics
ISBN : 0028632001

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The Complete Idiot's Guide to Motivating People by Michael Ramundo,Susan Shelly Pdf

This "Idiot's Guide" shows how to pump up trainers, managers, and leaders of all kinds to inspire the people who work for them.

Author : Anonim
Publisher : Unknown
Page : 2312 pages
File Size : 47,6 Mb
Release : 1997
Category : American literature
ISBN : UOM:39015058373732

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The Cumulative Book Index by Anonim Pdf

A world list of books in the English language.

Author : Joseph D. Patton,William H. Bleuel
Publisher : Unknown
Page : 432 pages
File Size : 46,8 Mb
Release : 2000
Category : Business & Economics
ISBN : PSU:000044640118

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After the Sale by Joseph D. Patton,William H. Bleuel Pdf

An updated version of the authors' which explains the organizational goals of those involved in field servicing such durable products as cars, medical instruments, electrical power, telecommunications, farm equipment, and industrial plants. Written by a management consultant and a specialist in quantitative aspects of business at Pepperdine U., topics include service forecasting, personnel and motivation, maintenance technology, inventory management, service training, physical distribution, information systems, marketing, quality control, and accounting. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Author : Anonim
Publisher : Unknown
Page : 3096 pages
File Size : 41,9 Mb
Release : 1998
Category : Bibliography, National
ISBN : UOM:39015045631895

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Whitaker's Books in Print by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 2318 pages
File Size : 49,9 Mb
Release : 2005
Category : Small business
ISBN : UCLA:L0090884313

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Small Business Sourcebook by Anonim Pdf

A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.

Author : Albert-László Barabási
Publisher : Little, Brown
Page : 237 pages
File Size : 50,9 Mb
Release : 2018-11-06
Category : Business & Economics
ISBN : 9780316505475

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The Formula by Albert-László Barabási Pdf

In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals. Too often, accomplishment does not equal success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success. Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: Why performance is necessary but not adequate Why "Experts" are often wrong How to assemble a creative team primed for success How to most effectively engage our networks "This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person."-Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU

Author : Herbert Harris
Publisher : Lifeskill Instutute
Page : 0 pages
File Size : 51,9 Mb
Release : 2004
Category : Self-actualization (Psychology)
ISBN : 0974836214

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The Twelve Universal Laws of Success by Herbert Harris Pdf

Copyright date of 2nd ed. expanded: 2004.

Author : Anonim
Publisher : Unknown
Page : 1438 pages
File Size : 43,7 Mb
Release : 1996-05
Category : American literature
ISBN : UOM:39015079622448

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American Book Publishing Record by Anonim Pdf

Author : J. DeBonis,Eric Balinski,Phil Allen
Publisher : McGraw-Hill
Page : 245 pages
File Size : 40,7 Mb
Release : 2002-12-12
Category : Business & Economics
ISBN : 007139656X

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Value-Based Marketing for Bottom-Line success by J. DeBonis,Eric Balinski,Phil Allen Pdf

To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers. Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what’s in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace. Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company’s value model. A value-focused strategy, by definition, isn’t a mass marketing strategy; it’s a targeted laser strategy directed at chosen value segments that are profitable for the supplier. This text offers a customer value creation model, which shows how to create and sustain competitive advantage while delivering customer value and offers a method for quantifying customer lifetime value (CLV), which enables a company to identify which customer value segments it should target.

Author : Bowker Editorial Staff,R R Bowker Publishing
Publisher : R. R. Bowker
Page : 2776 pages
File Size : 49,6 Mb
Release : 1996-09
Category : Reference
ISBN : 0835238008

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Subject Guide to Children's Books in Print 1997 by Bowker Editorial Staff,R R Bowker Publishing Pdf