The Ad War Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of The Ad War book. This book definitely worth reading, it is an incredibly well-written.
Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
Witness the battle-scarred debut of Valiant?s top-secret new hero! As the war for 4001 A.D. rages, the coming of War Mother starts now in all-new standalone adventure torn from the pages of the summer?s biggest comics event! In the 41st century, much of the planet has been reduced to a barren wasteland. New Japan orbits the Earth as a floating oasis that towers over the ashes of the old world. The survivors of this desolate new age, robbed of the planet?s once-lush natural resources, must endure great hardships to survive. Amidst the devastation, one outpost of scientific knowledge has thrived by adhering to a strict code of isolation. But even the denizens of this walled city must venture out into the wasteland to gather supplies from the remnants of what was. This task is designated to one and one alone: War Mother. But all is not peaceful, even in New Japan. When the space-faring empire begins jettisoning city-sized sectors to Earth during the onset of a civil war, War Mother is called upon with a new mission: mega-salvage! Armed with a newly born sentient sniper rifle, War Mother is a one-woman army bent on sacking the crash-landed sector?s technology-laden debris for anything of value to her tribe. But, as calm turns to chaos, Sector 8146 will reveal a telling secret about Earth?s true order that will collide War Mother against her community, her code, and her calling?and bring destruction down upon one of humanity?s last surviving outposts of order. Out of the ashes of the summer?s most ambitious crossover event, New York Times best-selling writer Fred Van Lente (GENERATION ZERO) and spectacular rising star Tomas Giorello (Conan) introduce the Valiant Universe to the boldest new hero of this century or the next when War Mother makes her history-shattering debut!
AD Skyraider Units of the Korean War by Rick Burgess,Warren Thompson Pdf
The Douglas AD Skyraider is considered the most effective naval aircraft of the Korean War despite the emergence of new jet fighters that captured public imagination. Built to replace the World War 2 workhorses like the Dauntless, Helldiver and Avenger diveand torpedo-bombers, the Skyraider operated numerous combat missions from carrier decks and from US Marine Corps land bases throughout the conflict. Drawing from personal interviews with AD pilots, the authors paint a harrowing picture of the deadly combat of this often forgotten air war as pilots took on Chinese and North Korean forces during daring night attacks and whilst outnumbered in daytime attacks.
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Madaus, Russell, and Higgins (all, Boston College) provide an exemplary overview of the consequences of high-stakes testing in the context of contemporary school reform policy. A major theme in this book centers on the assertion that high-stakes testing is the driving force behind school reform policy today. The authors argue that school reform policies, based solely on high-stakes testing, were mandated before careful research on the potential advantages and disadvantages. As members of the testing community, the authors do find value in testing; however, they also recognize its limitations, especially in the context of diverse populations. Those in charge of developing and implementing school reform policies today would find this to be an excellent resource; however, the book is also appropriate for a wide audience. Summing Up: Highly recommended. All readership levels. Reviewed by J. C. Agnew-Tally.
The Han-Xiongnu War, 133 BC–89 AD by Scott Crawford Pdf
The Han-Xiongnu War (133 BC – AD 89) pitted the Han dynasty of China against a confederation of nomadic steppe peoples, the Xiongnu Empire. In campaigns waged on a huge scale by the standards of contemporary Western warfare (perhaps half a million soldiers were fielded at the Battle of Mobei in 119 BC), the two states fought for control of Central Asia, hungry for its rich resources and Western trade links. China’s victory set the stage for millennia of imperial rule and a vast sphere of influence in Asia. Scott Forbes Crawford examines the war in a lively, engaging narrative. He builds a mosaic encompassing the centuries of conflict through biographies of fifteen historical figures: the Chinese and Xiongnu emperors who first led their armies into battle; ‘peace bride’ Princess Jieyou, whose marriage to a steppe king forged a vital Chinese alliance; the explorer-diplomat Zhang Qian, who almost-inadvertently established the Silk Road, among other key individuals. Their stories capture the war’s breadth, the enduring impact on Han society and statecraft in what became a Chinese golden age, and the doomed resistance of the Xiongnu to an ever-strengthening juggernaut.
The first color chronicle of these wartime advertisements. Unconventional in every sense, their purpose was not to sell, but to build morale on the homefront and show how even the smallest company and smallest product was vital to the war effort. The text serves up a hearty slice of Americana, reliving the one time when American workers, soldiers and industry pulled together as one, producing more, saving more, and doing more with less.--From publisher description.
James Young worked in advertising in the 1940s; his eloquent diaries provide historical value, insights into how the ad industry worked in wartime, and engaging entertainment. From the outset, Mr. Young demonstrates eclectic tastes; interspersing quotes from scripture and classical literature between anecdotes of his work. World War Two brought a raft of challenges for advertisers; rationing and government regulations introduced to oversee the economy meant selling products to households and businesses alike changed vastly. Rising to the challenge, Young keenly relishes surmounting the challenges foisted upon his trade. While aspects of this diary date to their time, the entries remain entertaining for their quick-wittedness. Young's observations of clients and practice are never gossipy or trite; rather he tries to describe events accurately and with internal thoughts, be it the conception and sizing of a given ad display to client negotiations. Wartime made the job harder, with routine processes impeded by the heavy demands of the military; to earn their keep, ad men had to be creative and resourceful in the face of scarcity. As an account of war from a domain rarely seen, or as a historic glimpse into marketing of yore, The Diary of and Ad Man is an interesting and accessible read.
Mars, the far future. War droids created for a conflict that ended centuries ago, the A.B.C. Warriors are resistant to atomic, bacterian & chemical warfare. Recruited to bring peace to the civil war-ravaged frontier colonies on the Red Planet, the Meknificent Seven are reminiscing over their years spent fighting in the Volgan War.
Ethics, Security, and The War-Machine by Ned Dobos Pdf
If pacifists are correct in thinking that war is always unjust, then it follows that we ought to eliminate the possibility and temptation of ever engaging in it; we should not build war-making capacity, and if we already have, then demilitarization—or military abolition—would seem to be the appropriate course to take. On the other hand, if war is sometimes justified, as many believe, then it must be permissible to prepare for it by creating and maintaining a military establishment. Yet this view that the justifiability of war-making is also sufficient to justify war-building is mistaken. This book addresses questions of jus ante bellum, or justice before war. Under what circumstances is it justifiable for a polity to prepare for war by militarizing? When (if ever) and why (if at all) is it morally permissible to create and maintain the potential to wage war? In doing so it highlights the ways in which a civilian population compromises its own security in maintaining a permanent military establishment, explores the moral and social costs of militarization, and evaluates whether or not these costs are worth bearing.
Explorations in Critical Studies of Advertising by James F. Hamilton,Robert Bodle,Ezequiel Korin Pdf
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
What does it mean to say that a particular war is just or unjust, that terrorism is always wrong, or that torture can sometimes be morally justified? What are the moral bases for the possession or use of nuclear weapons, intervening in other countries’ civil wars, or being a bystander to genocide? Such questions take us to the heart of what is morally right and wrong behaviour in our world. Global Violence: Ethical and Political Issues provides readers with the analytical tools to better understand the suppositions that underlie the debates about such questions, as well as advances its own reasoned and informed ethical analyses of these topics. The book engages different normative approaches from the fields of ethics, political theory, and international relations and uses them to examine a set of case studies on the subjects of inter-state and civil war, nuclear weapons, terrorism, torture and genocide.
The Ethics of War and the Force of Law by Uwe Steinhoff Pdf
This book provides a thorough critical overview of the current debate on the ethics of war, as well as a modern just war theory that can give practical action-guidance by recognizing and explaining the moral force of widely accepted law. Traditionalist, Walzerian, and "revisionist" approaches have dominated contemporary debates about the classical jus ad bellum and jus in bello requirements in just war theory. In this book, Uwe Steinhoff corrects widely spread misinterpretations of these competing views and spells out the implications for the ethics of war. His approach is unique in that it complements the usual analysis in terms of self-defense with an emphasis on the importance of other justifications that are often lumped together under the heading of "lesser evil." It also draws on criminal law and legal scholarship, which has been largely ignored by just war theorists. Ultimately, Steinhoff rejects arguments in favor of "moral fundamentalism"— the view that the laws and customs of war must simply follow an immutable morality. In contrast, he argues that widely accepted laws and conventions of war are partly constitutive of the moral rules that apply in a conflict. The Ethics of War and the Force of Law will be of interest to scholars and advanced students working in just war theory, applied ethics, political philosophy, political theory, philosophy of law, and criminal and military law.
