The Advertisements

Author : Pete Barry
Publisher : Unknown
Page : 296 pages
File Size : 50,7 Mb
Release : 2012
Category : Advertising
ISBN : 0500516235

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The Advertising Concept Book by Pete Barry Pdf

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Author : Miles Beller,Jerry Leibowitz
Publisher : Chronicle Books (CA)
Page : 95 pages
File Size : 42,9 Mb
Release : 1995
Category : Social Science
ISBN : 0811808289

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Hey Skinny! by Miles Beller,Jerry Leibowitz Pdf

Author : Edd Applegate
Publisher : Scarecrow Press
Page : 212 pages
File Size : 40,5 Mb
Release : 2012-08-17
Category : Business & Economics
ISBN : 9780810884069

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The Rise of Advertising in the United States by Edd Applegate Pdf

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

Author : Julie Anne Lambert
Publisher : Unknown
Page : 0 pages
File Size : 54,6 Mb
Release : 2020
Category : Antiques & Collectibles
ISBN : 1851245383

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The Art of Advertising by Julie Anne Lambert Pdf

Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.

Author : Lawrence Lewis
Publisher : Unknown
Page : 362 pages
File Size : 55,6 Mb
Release : 1909
Category : Advertising
ISBN : UCAL:$B669488

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The Advertisements of the Spectator by Lawrence Lewis Pdf

Author : Y?lmaz, Recep
Publisher : IGI Global
Page : 360 pages
File Size : 49,6 Mb
Release : 2017-02-01
Category : Business & Economics
ISBN : 9781522523741

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Narrative Advertising Models and Conceptualization in the Digital Age by Y?lmaz, Recep Pdf

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Author : Bob M. Fennis,Wolfgang Stroebe
Publisher : Psychology Press
Page : 711 pages
File Size : 47,5 Mb
Release : 2015-12-22
Category : Psychology
ISBN : 9781317398943

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The Psychology of Advertising by Bob M. Fennis,Wolfgang Stroebe Pdf

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Author : Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury
Publisher : Routledge
Page : 260 pages
File Size : 44,8 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781134718924

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The Advertising Handbook by Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury Pdf

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Author : Jim Aitchison
Publisher : FT Press
Page : 596 pages
File Size : 42,6 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9780133412338

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Cutting Edge Advertising by Jim Aitchison Pdf

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Author : Dr. Anjali Y. Chaudhari
Publisher : Lulu.com
Page : 367 pages
File Size : 45,9 Mb
Release : 2024-06-27
Category : Electronic
ISBN : 9781365469039

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THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN by Dr. Anjali Y. Chaudhari Pdf

Author : Ernest W. Baker
Publisher : Wayne State University Press
Page : 284 pages
File Size : 40,7 Mb
Release : 1999
Category : Business & Economics
ISBN : 0814329101

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A 50-year Adventure in the Advertising Business by Ernest W. Baker Pdf

Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.

Author : Richard W. Lewis
Publisher : Journey Editions (VT)
Page : 294 pages
File Size : 50,5 Mb
Release : 1996
Category : Antiques & Collectibles
ISBN : PSU:000026802367

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Absolut Book by Richard W. Lewis Pdf

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Author : Zoe Sherman
Publisher : Routledge
Page : 265 pages
File Size : 45,6 Mb
Release : 2019-12-05
Category : Business & Economics
ISBN : 9781315511559

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Modern Advertising and the Market for Audience Attention by Zoe Sherman Pdf

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.

Author : Frederic Wilfred Taylor
Publisher : Routledge
Page : 154 pages
File Size : 50,8 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781136670497

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The Economics of Advertising (RLE Advertising) by Frederic Wilfred Taylor Pdf

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Author : Emmanuel Mogaji
Publisher : Routledge
Page : 341 pages
File Size : 53,5 Mb
Release : 2021-05-30
Category : Business & Economics
ISBN : 9781000384741

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Introduction to Advertising by Emmanuel Mogaji Pdf

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.