The Psychology Of Advertising

Author : Bob M. Fennis,Wolfgang Stroebe
Publisher : Psychology Press
Page : 451 pages
File Size : 42,8 Mb
Release : 2015-12-22
Category : Psychology
ISBN : 9781317398950

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The Psychology of Advertising by Bob M. Fennis,Wolfgang Stroebe Pdf

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Author : Leslie Ernest Gill
Publisher : Routledge
Page : 249 pages
File Size : 47,8 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781136663772

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Advertising and Psychology (RLE Advertising) by Leslie Ernest Gill Pdf

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements. In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man’s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book’s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader. First published in 1954.

Author : Bob M. Fennis,Wolfgang Stroebe
Publisher : Psychology Press
Page : 711 pages
File Size : 49,9 Mb
Release : 2015-12-22
Category : Psychology
ISBN : 9781317398943

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The Psychology of Advertising by Bob M. Fennis,Wolfgang Stroebe Pdf

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Author : Walter Dill Scott
Publisher : Unknown
Page : 310 pages
File Size : 53,8 Mb
Release : 1910
Category : Advertising
ISBN : UOM:39015014698727

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The Psychology of Advertising by Walter Dill Scott Pdf

Author : Gerhard Raab,G. Jason Goddard,Alexander Unger
Publisher : CRC Press
Page : 412 pages
File Size : 44,5 Mb
Release : 2016-02-24
Category : Business & Economics
ISBN : 9781317018704

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The Psychology of Marketing by Gerhard Raab,G. Jason Goddard,Alexander Unger Pdf

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

Author : Robert Heath
Publisher : John Wiley & Sons
Page : 60 pages
File Size : 40,9 Mb
Release : 2012-04-09
Category : Psychology
ISBN : 9780470974889

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Seducing the Subconscious by Robert Heath Pdf

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

Author : Linda F. Alwitt,Andrew A. Mitchell
Publisher : Taylor & Francis
Page : 318 pages
File Size : 53,9 Mb
Release : 2022-02-16
Category : Psychology
ISBN : 9781000549126

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Psychological Processes and Advertising Effects by Linda F. Alwitt,Andrew A. Mitchell Pdf

In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.

Author : Walter Dill Scott
Publisher : Legare Street Press
Page : 0 pages
File Size : 42,6 Mb
Release : 2023-07-18
Category : Electronic
ISBN : 1019377208

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The Psychology of Advertising in Theory and Practice by Walter Dill Scott Pdf

This classic work explores the psychology of advertising and provides practical guidance for advertisers seeking to create compelling campaigns. Scott draws on his extensive research to explain the psychological principles that underlie effective advertising, including attention, suggestion, and association. This book is a must-read for anyone interested in the art and science of advertising. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Andrew A. Mitchell
Publisher : Psychology Press
Page : 359 pages
File Size : 45,9 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781134756988

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Advertising Exposure, Memory and Choice by Andrew A. Mitchell Pdf

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.

Author : Lynn R. Kahle,Chris Riley
Publisher : Psychology Press
Page : 442 pages
File Size : 49,6 Mb
Release : 2004-04-12
Category : Business & Economics
ISBN : 9781135616724

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Sports Marketing and the Psychology of Marketing Communication by Lynn R. Kahle,Chris Riley Pdf

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

Author : Walter Dill Scott
Publisher : Unknown
Page : 304 pages
File Size : 47,5 Mb
Release : 1978
Category : Advertising
ISBN : NWU:35556004566550

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The Psychology of Advertising by Walter Dill Scott Pdf

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Eddie M. Clark,Timothy C. Brock,David W. Stewart
Publisher : Psychology Press
Page : 339 pages
File Size : 45,6 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781317783381

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Attention, Attitude, and Affect in Response To Advertising by Eddie M. Clark,Timothy C. Brock,David W. Stewart Pdf

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

Author : Bob Michaël Fennis,Wolfgang Stroebe
Publisher : Unknown
Page : 466 pages
File Size : 51,6 Mb
Release : 2020
Category : Advertising
ISBN : 0367346397

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The Psychology of Advertising by Bob Michaël Fennis,Wolfgang Stroebe Pdf

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing and media courses. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Author : Edward Kellogg Strong
Publisher : Unknown
Page : 488 pages
File Size : 40,9 Mb
Release : 1925
Category : Advertising
ISBN : UOM:39015021085074

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The Psychology of Selling and Advertising by Edward Kellogg Strong Pdf

Author : Brian Tracy
Publisher : Netlingo, Incorporated
Page : 128 pages
File Size : 43,9 Mb
Release : 1988-08-01
Category : Electronic
ISBN : 1555252427

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Psychology of Selling by Brian Tracy Pdf

The author explains what makes products and services sell and what techniques the listener can use to actually increase his or her volume of sales with more than 50 practical tips.