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Author : James Milton Ferguson
Publisher : Englewood Cliffs, N.J., Prentice-Hall
Page : 120 pages
File Size : 53,5 Mb
Release : 1963
Category : Advertising, Newspaper
ISBN : UCAL:$B106601
Author is an alumnus of Evanston Township High School, class of 1954.
Author : Leo Bogart
Publisher : Taylor & Francis
Page : 396 pages
File Size : 53,7 Mb
Release : 2023-01-06
Category : Social Science
ISBN : 9781000149005
This book reviews the challenges that face American newspapers at the end of the 1980s, after a decade of circulation losses for many dailies and several decades of accelerating social change. It describes how content of newspapers is changing in the context of a discussion of the nature of news.
Author : John W. Dimmick
Publisher : Routledge
Page : 158 pages
File Size : 44,6 Mb
Release : 2002-12-18
Category : Language Arts & Disciplines
ISBN : 9781135650322
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Author : Anonim
Publisher : Unknown
Page : 850 pages
File Size : 46,8 Mb
Release : 1994
Category : Advertising
ISBN : CORNELL:31924069683583
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher : Unknown
Page : 1968 pages
File Size : 53,9 Mb
Release : 1967
Category : Antitrust law
ISBN : MINN:31951D02113484Z
Considers S. 1312, to exempt from the antitrust laws certain combinations and arrangements necessary for the survival of failing newspapers. Includes report "Newspaper Monopolies and the Antitrust Laws, a Study of the Failing Newspaper Act;" by International Typographical Union, 1967 (p. 125-172).
Author : Jason Rogers
Publisher : Unknown
Page : 654 pages
File Size : 44,8 Mb
Release : 1919
Category : Advertising
ISBN : UCAL:$B37874
Author : Charles J. Romeo,Russell Pittman,Norman Familant
Publisher : Unknown
Page : 40 pages
File Size : 40,9 Mb
Release : 2000
Category : Advertising, Newspaper
ISBN : STANFORD:36105063140144
Author : United States. Congress. Senate. Committee on the Judiciary
Publisher : Unknown
Page : 1316 pages
File Size : 46,9 Mb
Release : 1967
Category : Administrative procedure
ISBN : UCAL:B3603155
Author : Belch
Publisher : McGraw Hill
Page : 881 pages
File Size : 47,9 Mb
Release : 2014-09-16
Category : Business & Economics
ISBN : 9780077170479
Ebook: Advertising and Promotion
Author : Anonim
Publisher : Unknown
Page : 1006 pages
File Size : 52,8 Mb
Release : 1988
Category : Education
ISBN : CUB:U183048472770
Author : Helen Geracimos Chapin
Publisher : University of Hawaii Press
Page : 402 pages
File Size : 44,7 Mb
Release : 1996-07-01
Category : Language Arts & Disciplines
ISBN : 9780824864279
Just a decade after the first printing press arrived in Honolulu in 1820, American Protestant missionaries produced the first newspaper in the islands. More than a thousand daily, weekly, or monthly papers in nine different languages have appeared since then. Today they are often considered a secondary source of information, but in their heyday Hawai‘i’s newspapers formed one of the most diversified, vigorous, and influential presses in the world. In this original and timely work, Helen Geracimos Chapin charts the role Hawai‘i’s newspapers played in shaping major historic events in the islands and how the rise of the newspaper abetted the rise of American influence in Hawai‘i. Shaping History is based on a wide selection of written and oral sources, including extensive interviews with journalists and others working in the newspaper industry. Students of journalism and Hawaiian history will find this comprehensive history of Hawai‘i’s newspapers especially valuable.
Author : Samuel Watson Dunn,Arnold M. Barban
Publisher : Unknown
Page : 648 pages
File Size : 40,6 Mb
Release : 1974
Category : Business & Economics
ISBN : UOM:39076005831198
Author : New York Public Library. Research Libraries
Publisher : Unknown
Page : 572 pages
File Size : 49,7 Mb
Release : 1979
Category : Library catalogs
ISBN : UOM:39015082911218
Author : Anonim
Publisher : Unknown
Page : 564 pages
File Size : 55,5 Mb
Release : 1991
Category : Industrial statistics
ISBN : MINN:30000001789324
Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.
Author : Anonim
Publisher : Unknown
Page : 920 pages
File Size : 51,7 Mb
Release : 1976
Category : Economics
ISBN : UCSC:32106006164542
Contains section : Book reviews.
