The Aesthetics And Multimodality Of Style

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The Aesthetics and Multimodality of Style

Martin Siefkes,Emanuele Arielli
The Aesthetics and Multimodality of Style Book PDF

Author : Martin Siefkes,Emanuele Arielli
Publisher : Sprache ¿ Medien ¿ Innovationen
Page : 0 pages
File Size : 55,7 Mb
Release : 2018
Category : Aesthetics
ISBN : 3631675623

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The Aesthetics and Multimodality of Style by Martin Siefkes,Emanuele Arielli Pdf

The book outlines experimental style research in aesthetics and multimodality research. It focuses on human cognitive and perceptual processes connected with style. On this basis, a common theoretical basis for style in literature, art, architecture, and design is proposed. - neuroaesthetics; stylistics; linguistics; cognition; art; design

Multimodality and Aesthetics

Elise Seip Tønnessen,Frida Forsgren
Multimodality and Aesthetics Book PDF

Author : Elise Seip Tønnessen,Frida Forsgren
Publisher : Routledge
Page : 346 pages
File Size : 41,5 Mb
Release : 2018-10-01
Category : Language Arts & Disciplines
ISBN : 9781351592758

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Multimodality and Aesthetics by Elise Seip Tønnessen,Frida Forsgren Pdf

This volume explores the relationship between aesthetics and traditional multimodal communication to show how all semiotic resources, not just those situated within fine arts, have an aesthetic function. Bringing together contributions from an interdisciplinary group of researchers, the book meditates on the role of aesthetics in a broader range of semiotic resources, including urban spaces, blogs, digital scrapbooks, children’s literature, music, and online learning environments. The result is a comprehensive collection of new perspectives on how communication and aesthetics enrich and complement one another when meaning is made with semiotic resources, making this key reading for students and scholars in multimodality, fine arts, education studies, and visual culture.

Multimodality in Writing

Arlene Archer,Esther Breuer
Multimodality in Writing Book PDF

Author : Arlene Archer,Esther Breuer
Publisher : BRILL
Page : 331 pages
File Size : 43,7 Mb
Release : 2015-06-29
Category : Language Arts & Disciplines
ISBN : 9789004297197

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Multimodality in Writing by Arlene Archer,Esther Breuer Pdf

This volume offers the readers a diversity of insight into how multimodality works in texts, and the effects different modes have on generating and understanding meaning.

Aesthetics and Style in Strategy

Gino Cattani,Simone Ferriani,Frédéric Godart,Stoyan V Sgourev
Aesthetics and Style in Strategy Book PDF

Author : Gino Cattani,Simone Ferriani,Frédéric Godart,Stoyan V Sgourev
Publisher : Emerald Group Publishing
Page : 348 pages
File Size : 49,9 Mb
Release : 2020-10-12
Category : Business & Economics
ISBN : 9781800432369

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Aesthetics and Style in Strategy by Gino Cattani,Simone Ferriani,Frédéric Godart,Stoyan V Sgourev Pdf

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

Multimodality

Gunther R. Kress
Multimodality Book PDF

Author : Gunther R. Kress
Publisher : Taylor & Francis
Page : 234 pages
File Size : 53,7 Mb
Release : 2010
Category : Language Arts & Disciplines
ISBN : 9780415320603

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Multimodality by Gunther R. Kress Pdf

Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.

Multimodal Chinese Discourse

Dezheng (William) Feng
Multimodal Chinese Discourse Book PDF

Author : Dezheng (William) Feng
Publisher : Taylor & Francis
Page : 245 pages
File Size : 43,6 Mb
Release : 2023-04-12
Category : Language Arts & Disciplines
ISBN : 9781000852943

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Multimodal Chinese Discourse by Dezheng (William) Feng Pdf

This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.

Stylistic Approaches to Pop Culture

Christoph Schubert,Valentin Werner
Stylistic Approaches to Pop Culture Book PDF

Author : Christoph Schubert,Valentin Werner
Publisher : Taylor & Francis
Page : 270 pages
File Size : 51,6 Mb
Release : 2022-08-10
Category : Language Arts & Disciplines
ISBN : 9781000619218

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Stylistic Approaches to Pop Culture by Christoph Schubert,Valentin Werner Pdf

This collection showcases the unique potential of stylistic approaches for better understanding the multifaceted nature of pop culture discourse. As its point of departure, the book takes the notion of pop culture as a phenomenon characterized by the interaction of linguistic signs with other modes such as imagery and music to examine a diverse range of genres through the lens of stylistics. Each section is grouped around thematic lines, looking at literary fiction, telecinematic discourse, music and lyrics, as well as cartoons and video games. The 12 chapters analyze different forms of media through five central strands of stylistics, from sociolinguistic, pragmatic, cognitive, multimodal, to corpus-based approaches. In drawing on these various stylistic frameworks and applying them across genres and modes, the contributions offer readers deeper insights into the role of scripted and performed language in social representation and identity construction, thereby highlighting the affordances of stylistics research in studying pop cultural texts. This volume is of particular interest to students and researchers in stylistics, linguistics, literary studies, media studies, and cultural studies.

Designing Learning for Multimodal Literacy

Fei Victor Lim,Lydia Tan-Chia
Designing Learning for Multimodal Literacy Book PDF

Author : Fei Victor Lim,Lydia Tan-Chia
Publisher : Taylor & Francis
Page : 180 pages
File Size : 40,6 Mb
Release : 2022-11-30
Category : Language Arts & Disciplines
ISBN : 9781000781830

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Designing Learning for Multimodal Literacy by Fei Victor Lim,Lydia Tan-Chia Pdf

Designing Learning for Multimodal Literacy addresses the need to design learning for multimodal literacy in a world that is increasingly saturated with print and digital media. In the current age, communication and interactions on social media are seldom made with language alone but are often accompanied with emojis, images, and videos, making meanings multimodally. Young people, including children, are also increasingly active in making videos of themselves, their ideas, and their experiences as part of their out-of-school literacy activities. In particular, for language teachers, the present shifts in our world require that teachers re-examine what they teach and how they can meaningfully and effectively teach the students in their classes today. At 8 years old, Alden created his own rap music video and shared it with the world. He wrote his own lyrics and set it against the music he remixed and meshed from a music download site. Alden is in your classroom today. As his teacher, what would you teach him? How would you engage him? Alden, and children like him, is the inspiration for why the authors have written this book. The changing times and changing learners place a demand on educators to continually reflect on what and how teachers are teaching their students – to ensure that learning in school remains relevant, relatable, and prepares them for the world of the future. Lim’s book outlines how teachers can design learning for multimodal literacy. It is a result of a collaboration between an educational researcher and a curriculum developer, and offers practical resources for practitioners but also design principles and considerations based on practice with a range of students to inform and inspire academics and postgraduate students. It is poised to contribute to the global conversation and interest on how educators can reflect on the zeitgeist of the digital age and design learning for multimodal literacy.

Beyond Style and Genre

Christofer Jost
Beyond Style and Genre Book PDF

Author : Christofer Jost
Publisher : Waxmann Verlag
Page : 267 pages
File Size : 42,7 Mb
Release : 2023
Category : Music
ISBN : 9783830997702

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Beyond Style and Genre by Christofer Jost Pdf

Popular culture today manifests itself in a dense network of styles and genres, while the aesthetic preferences of the audience are highly differentiated. Besides, popular culture also implies a diversity of aesthetic strategies, discourses and value systems that traverse the symbolic demarcations between styles and genres and are effective across different artistic fields and individual media. Aesthetic concepts such as camp, retro or trash are expressions of a transgressive mode of production that facilitates a multitude of cross-connections between aesthetic spaces of experience. The volume brings together authors from different disciplines who approach aesthetic concepts in popular culture on a historical, theoretical and methodological level, analyze them on the basis of various aesthetic phenomena, or discuss aspects relevant to their theoretical contextualization, such as the emergence and establishment of artistic practices and aesthetic value systems.

The Substance of Style

Virginia Postrel
The Substance of Style Book PDF

Author : Virginia Postrel
Publisher : Harper Collins
Page : 273 pages
File Size : 48,6 Mb
Release : 2009-03-17
Category : Business & Economics
ISBN : 9780061852862

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The Substance of Style by Virginia Postrel Pdf

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

Aesthetics and Style in Strategy

Gino Cattani,Simone Ferriani,Frédéric Godart,Stoyan V Sgourev
Aesthetics and Style in Strategy Book PDF

Author : Gino Cattani,Simone Ferriani,Frédéric Godart,Stoyan V Sgourev
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 44,6 Mb
Release : 2020-11-09
Category : Business & Economics
ISBN : 9781800432383

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Aesthetics and Style in Strategy by Gino Cattani,Simone Ferriani,Frédéric Godart,Stoyan V Sgourev Pdf

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

Literature, Videogames and Learning

Andrew Burn
Literature Videogames and Learning Book PDF

Author : Andrew Burn
Publisher : Routledge
Page : 232 pages
File Size : 48,8 Mb
Release : 2021-06-29
Category : Education
ISBN : 9781000404067

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Literature, Videogames and Learning by Andrew Burn Pdf

This innovative book explores links between literature and videogames, and how designing and playing games can transform our understanding of literature. It shows how studying literature through the lens of videogames can provide new insights into narrative and creative engagement with the text. The book sets out theories of narrative aesthetics and multimodality in literature and videogames, alongside models of literacy needed for such cultural and creative engagement. It goes on to examine game adaptations of children’s literature; and a series of videogames made by students based on Beowulf and Macbeth. In each case, the book considers ways in which the original text has been transformed by the process of game design, and what fresh light this casts on the literary narrative. It also considers what kind of learning, creative production, and cultural engagement is apparent in the game designs and emphasises the importance of treating games as a narrative medium in their own right. With a unique approach to the aesthetics of narrative in literature and videogames, the book will be of great interest to researchers, academics, and post-graduate students in the fields of literature, pedagogy, and game studies.

Virtual English as a Lingua Franca

Inmaculada Pineda,Rino Bosso
Virtual English as a Lingua Franca Book PDF

Author : Inmaculada Pineda,Rino Bosso
Publisher : Taylor & Francis
Page : 202 pages
File Size : 47,5 Mb
Release : 2023-06-12
Category : Language Arts & Disciplines
ISBN : 9781000882858

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Virtual English as a Lingua Franca by Inmaculada Pineda,Rino Bosso Pdf

This collection offers a comprehensive account of the development of intercultural communication strategies through Virtual English as a lingua franca, reflecting on the ways in which we make pragmatic meaning in today’s technology-informed globalized world. The volume places an emphasis on analyzing transmodal, trans-semiotic, and transcultural discourse practices in online spaces, providing a counterpoint to existing ELF research which has leaned towards unpacking formal features of ELF communication in face-to-face interactions. The chapters explore how these practices are characterized and then further sustained via non-verbal semiotic resources, drawing on data from a global range of empirical studies. The book prompts further reflection on readers’ own experiences in online settings and the challenges of VELF while also supplying educators in these contexts with the analytical resources to better bridge the gap between formal and informal learning. Highlighting the dynamic complexity of online intercultural communication in the twenty-first century, this book is a valuable resource for students and scholars in applied linguistics, language education, digital communication, and intercultural communication.

Literacy and Identity Through Streaming Media

Damiana Gibbons Pyles
Literacy and Identity Through Streaming Media Book PDF

Author : Damiana Gibbons Pyles
Publisher : Taylor & Francis
Page : 152 pages
File Size : 53,5 Mb
Release : 2023-05-09
Category : Education
ISBN : 9781000869453

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Literacy and Identity Through Streaming Media by Damiana Gibbons Pyles Pdf

In this book, Damiana Gibbons Pyles guides readers through the fast-changing landscape of digital streaming services such as Netflix and explores their impact on children’s and teens’ identities. Children interact with streaming media in novel, hidden, and unforeseen ways that shape their digital, material, affective, and embodied worlds. By analyzing how Netflix represents gender, race, and ethnicities, Gibbons Pyles explores how this new media phenomenon portrays and influences young people’s development and sense of self, and how streaming media pushes children and teens to particular ways of being in its interfaces, algorithms, and content. Drawing primarily on Bakhtinian, feminist, and female Black scholarship, her incisive analysis reveals how the new media streaming phenomenon molds children’s understandings of their ways of being in the world. Ideal for scholars and graduate students in literacy education, media studies, and communication, the text is an illuminating view into the hidden role of streaming services as an essential, complex component of literacy scholarship.

In Pursuit of a Multilingual Equity Agenda

Meg Gebhard,Kathryn Accurso
In Pursuit of a Multilingual Equity Agenda Book PDF

Author : Meg Gebhard,Kathryn Accurso
Publisher : Taylor & Francis
Page : 323 pages
File Size : 42,5 Mb
Release : 2023-03-10
Category : Education
ISBN : 9781000859591

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In Pursuit of a Multilingual Equity Agenda by Meg Gebhard,Kathryn Accurso Pdf

This critical volume provides accessible examples of how K–12 teachers use systemic functional linguistics (SFL) and action research to support the disciplinary literacy development of diverse learners in the context of high-stakes school reform. With chapters from teachers, teacher educators, and researchers, this book paves the way for teachers to act as change agents in their schools to design and implement meaningful curriculum, instruction, and assessment that builds on students’ cultural and linguistic knowledge. Addressing case studies and contexts, this book provides the framework, tools, and resources for instructing and supporting multilingual students and ELL. This volume – intended for pre- and in-service teachers – aims to improve educators’ professional practice through critical SFL pedagogy and helps teachers combat racism and anti-immigrant rhetoric by contributing to an equity agenda in their schools.