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Author : Joseph Weishar
Publisher : St Media Group
Page : 268 pages
File Size : 42,5 Mb
Release : 2005
Category : Architecture
ISBN : 0944094473
A master class in visual merchandising, this book will help anyone apply aesthetic principles to retail displays, resulting in higher sales.
Author : Martin M. Pegler
Publisher : Visual Reference Publications
Page : 188 pages
File Size : 50,9 Mb
Release : 2004
Category : Architecture
ISBN : 1584710357
Store Presentation & Design showcases the very best in store visual merchandising...demonstrating how the creative use of design, architecture, lighting, fixturing, and merchandise presentation and display can turn selling space into sales. This book illustrates how store design, visual merchandising, and display have become closely inter-related and keeps you abreast of the latest trends in new materials, fixturing, lighting, interior design, store layout, props and signage. Learn why the store itself is the most influential salesperson... it 's the store's design and displays that showcase the merchandise, project the store's image, entice the customer to buy, and create a customer's most lasting impression.
Author : Ann Marie Fiore
Publisher : Bloomsbury Publishing USA
Page : 417 pages
File Size : 55,6 Mb
Release : 2010-04-08
Category : Business & Economics
ISBN : 9781628925425
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Author : Martin M. Pegler
Publisher : Visual Reference Publications
Page : 186 pages
File Size : 44,6 Mb
Release : 2007-04-24
Category : Architecture
ISBN : 1584711094
"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.
Author : Robert Colborne
Publisher : Cengage Learning
Page : 335 pages
File Size : 53,5 Mb
Release : 1996
Category : Business & Economics
ISBN : 0827357591
All the essential concepts and methods of visual merchandising are offered in this uniquely motivating book. Visual Merchandising: The Business of Merchandise Presentation integrates product information, store design, marketing, selling, and other key aspects of retailing to prepare the reader for the challenges and excitement of the business world. Merchandising concepts are reinforced by "Business Highlights" features that provide practical insights and advice with profiles and industry interviews; projects that encourage learning-by-doing; more than 250 photos, illustrations, charts, and tables highlighting major concepts and industry practices; and a chapter on illustration with a tie-in to design principles including the use of color for maximum impact.
Author : Alessandra Wood
Publisher : Routledge
Page : 278 pages
File Size : 54,8 Mb
Release : 2020-02-28
Category : Architecture
ISBN : 9780429796630
Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.
Author : Ann Marie Fiore
Publisher : A&C Black
Page : 417 pages
File Size : 45,6 Mb
Release : 2010-04-08
Category : Design
ISBN : 9781563678097
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Author : Tim Jackson,David Shaw
Publisher : Bloomsbury Publishing
Page : 235 pages
File Size : 52,5 Mb
Release : 2017-03-14
Category : Business & Economics
ISBN : 9781350318304
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Author : Gernot Böhme
Publisher : Routledge
Page : 279 pages
File Size : 53,8 Mb
Release : 2016-09-13
Category : Science
ISBN : 9781134967988
Interest in sensory atmospheres and architectural and urban ambiances has been growing for over 30 years. A key figure in this field is acclaimed German philosopher Gernot Böhme whose influential conception of what atmospheres are and how they function has been only partially available to the English-speaking public. This translation of key essays along with an original introduction charts the development of Gernot Böhme's philosophy of atmospheres and how it can be applied in various contexts such as scenography, commodity aesthetics, advertising, architecture, design, and art. The phenomenological analysis of atmospheres has proved very fruitful and its most important, and successful, application has been within aesthetics. The material background of this success may be seen in the ubiquitous aestheticization of our lifeworld, or from another perspective, of the staging of everything, every event and performance. The theory of atmospheres becoming an aesthetic theory thus reveals the theatrical, not to say manipulative, character of politics, commerce, of the event-society. But, taken as a positive theory of certain phenomena, it offers new perspectives on architecture, design, and art. It made the spatial and the experience of space and places a central subject and hence rehabilitated the ephemeral in the arts. Taking its numerous impacts in many fields together, it initiated a new humanism: the individual as a living person and his or her perspective are taken seriously, and this fosters the ongoing democratization of culture, in particular the possibility for everybody to participate in art and its works.
Author : Louisa Iarocci
Publisher : Ashgate Publishing, Ltd.
Page : 274 pages
File Size : 42,7 Mb
Release : 2013
Category : Art
ISBN : 1409426971
Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the representation and presentation of retail goods, in terms of the visual interaction that occurs between the commodity and the consumer.
Author : Judy Bell
Publisher : Bloomsbury Publishing USA
Page : 797 pages
File Size : 43,7 Mb
Release : 2022-05-05
Category : Business & Economics
ISBN : 9781501367991
Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry. They will study global events and innovations with current multimedia resources in neuroscience and business, hand-picked by author Judy Bell. Her pioneering work with color palettes and her look-compare-innovate process will pave the way to sales-driving strategies. Students will be equipped to face the future with real world wisdom from industry leaders, and will be encouraged to create their own signature style. New to This Edition -The book opens with wisdom from philosophers like Aristotle and psychologists like Eric Fromm along with four Creative Wizards, active in the retail design industry today, offering guidance and inspiration. -Two new features: Neuroscience Pop-Ups! explore the science behind visual merchandising and Designers' Pet Peeves examine common pitfalls in display designs. -Twelve new or revised international Design Gallery showcases, Shoptalk features, and Case Studies, with award-winning design firms and top retailers. -Introduction to today's elements of the metaverse employed in visual merchandising through artificial intelligence, augmented reality, and robotics. -A system of Signage Hierarchy is introduced to provide a framework for strategically positioning signs in the retail store environment. -Over sixty new photographs present innovative concepts from around the globe. Silent Selling STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Author : Anonim
Publisher : Unknown
Page : 1070 pages
File Size : 47,5 Mb
Release : 2006
Category : Chain stores
ISBN : CORNELL:31924083431944
Author : Judy Bell
Publisher : Bloomsbury Publishing USA
Page : 448 pages
File Size : 40,7 Mb
Release : 2022-05-05
Category : Business & Economics
ISBN : 9781501368004
Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry. They will study global events and innovations with current multimedia resources in neuroscience and business, hand-picked by author Judy Bell. Her pioneering work with color palettes and her look-compare-innovate process will pave the way to sales-driving strategies. Students will be equipped to face the future with real world wisdom from industry leaders, and will be encouraged to create their own signature style. New to This Edition -The book opens with wisdom from philosophers like Aristotle and psychologists like Eric Fromm along with four Creative Wizards, active in the retail design industry today, offering guidance and inspiration. -Two new features: Neuroscience Pop-Ups! explore the science behind visual merchandising and Designers' Pet Peeves examine common pitfalls in display designs. -Twelve new or revised international Design Gallery showcases, Shoptalk features, and Case Studies, with award-winning design firms and top retailers. -Introduction to today's elements of the metaverse employed in visual merchandising through artificial intelligence, augmented reality, and robotics. -A system of Signage Hierarchy is introduced to provide a framework for strategically positioning signs in the retail store environment. -Over sixty new photographs present innovative concepts from around the globe. Silent Selling STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Author : Claus Ebster,Marion Garaus
Publisher : Business Expert Press
Page : 289 pages
File Size : 49,7 Mb
Release : 2015-03-05
Category : Business & Economics
ISBN : 9781631571138
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Author : Claus Ebster
Publisher : Business Expert Press
Page : 218 pages
File Size : 55,6 Mb
Release : 2011-07-21
Category : Business & Economics
ISBN : 9781606490952
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis'-'-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.