The Affluent Consumer

Author : Ronald D. Michman,Edward M. Mazze
Publisher : Bloomsbury Publishing USA
Page : 209 pages
File Size : 42,6 Mb
Release : 2006-09-30
Category : Business & Economics
ISBN : 9780313086519

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The Affluent Consumer by Ronald D. Michman,Edward M. Mazze Pdf

By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.

Author : Yuwa Wong
Publisher : John Wiley & Sons
Page : 193 pages
File Size : 47,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780470822104

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Succeeding Like Success: The Affluent Consumers of Asia by Yuwa Wong Pdf

Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described

Author : Matt Oechsli
Publisher : John Wiley & Sons
Page : 218 pages
File Size : 54,7 Mb
Release : 2010-12-14
Category : Business & Economics
ISBN : 9781118040362

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The Art of Selling to the Affluent by Matt Oechsli Pdf

This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.

Author : Thomas J. Stanley
Publisher : Rosetta Books
Page : 302 pages
File Size : 47,9 Mb
Release : 2012-06-29
Category : Business & Economics
ISBN : 9780795325939

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Marketing to the Affluent by Thomas J. Stanley Pdf

The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market. No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates. Marketing to the Affluent covers: Myths and realities about the affluent Understanding what the affluent want Finding “overlooked” millionaires Positioning yourself as an expert “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

Author : Paul Nunes,Brian Johnson
Publisher : Harvard Business Press
Page : 296 pages
File Size : 42,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 1591391962

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Mass Affluence by Paul Nunes,Brian Johnson Pdf

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.

Author : Matt Oechsli
Publisher : John Wiley & Sons
Page : 262 pages
File Size : 51,7 Mb
Release : 2014-01-10
Category : Business & Economics
ISBN : 9781118849101

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The Art of Selling to the Affluent by Matt Oechsli Pdf

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research. Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.

Author : Neva R. Goodwin,Frank Ackerman,David Kiron
Publisher : Island Press
Page : 423 pages
File Size : 49,6 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9781597267908

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The Consumer Society by Neva R. Goodwin,Frank Ackerman,David Kiron Pdf

The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers.The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm.The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.

Author : Leonard Nevarez
Publisher : Routledge
Page : 273 pages
File Size : 47,8 Mb
Release : 2011-03-29
Category : Literary Criticism
ISBN : 9781136817472

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Pursuing Quality of Life by Leonard Nevarez Pdf

From anxieties over work-life balance and entangling technologies, to celebrations of cool jobs and great places to live, quality of life frames the ways we enhance our lives and legitimate social change today. But how does the idea of quality of life envision the greater good, and what gets lost as a result? This book provides the critical framework for understanding the idea’s contexts and tensions that are conspicuously missing in popular discussions, professional activities, and scholarly research on quality of life. With multiple case studies taken across North America and Europe, it provides a sociological perspective on the contradictory ways we talk about and pursue quality of life in relation to technology, consumerism, family, work, public space, rural ways of life, and ultimately the final years of life. Drawing on contemporary and classical social theory, it provides an incisive account of the historical shifts in developed societies over the last half-century that have transformed our views and pursuits of quality of life. Originally a promise to undertake collective effort and pursue social justice at a moment of unprecedented opportunity, quality of life now enshrines a solipsistic ideal with which to accommodate the storms of market forces and political failure.

Author : Tamsen Butler
Publisher : Atlantic Publishing Company
Page : 290 pages
File Size : 50,9 Mb
Release : 2014
Category : Business & Economics
ISBN : 9781601383273

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The Complete Guide to Selling and Marketing to Affluent Customers by Tamsen Butler Pdf

The world is full of potential customers, but there are none more desirable than the wealthy. Cognizant of their investments and purchases, marketing a product or service to affluent clients can be difficult, but for those that manage to make it happen, it's possible to quickly build a wealthy clientele by word-of-mouth and effective service. With this book, your business will soon become a top producer for the world's most prominent, richest people. --

Author : Pamela Danziger
Publisher : Unknown
Page : 32 pages
File Size : 45,6 Mb
Release : 2015-07-08
Category : Electronic
ISBN : 0692492801

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What Do HENRYs Want? by Pamela Danziger Pdf

What Do HENRYs Want? Your guide to reaching the most important affluent demographic -- High-Earners-Not-Rich-Yet New mini-book by speaker, author and luxury marketing expert Pam Danziger. Gain new insights and understanding about the HENRYs, the high-earners-not-rich-yet mass-affluent customers, who are the new mass-market consumers with discretion & future target market for luxury brands. This mini-book is a quick and concise overview of the HENRYs, why this new demographic is important to brands and how to connect with this high-spending customer, poorly understood by marketers serving both the mass market and the luxury markets. It includes a look at brands, including two in-depth case studies, that are capturing the brand loyalty, and spending power, of the HENRY customer.

Author : PAMELA N. DANZIGER
Publisher : Unknown
Page : 128 pages
File Size : 45,9 Mb
Release : 2018
Category : Electronic
ISBN : 1941688586

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MEET THE HENRYS by PAMELA N. DANZIGER Pdf

Author : Felipe Pantoja,Shuang Wu,Nina Krey
Publisher : Springer Nature
Page : 658 pages
File Size : 42,7 Mb
Release : 2020-09-17
Category : Business & Economics
ISBN : 9783030425456

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Enlightened Marketing in Challenging Times by Felipe Pantoja,Shuang Wu,Nina Krey Pdf

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Cecilia Solér
Publisher : Routledge
Page : 177 pages
File Size : 48,8 Mb
Release : 2017-09-18
Category : Business & Economics
ISBN : 9781351704885

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Stress, Affluence and Sustainable Consumption by Cecilia Solér Pdf

Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal? Even though most of us know that this novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why? Research shows that consumption of new automobiles, clothing, furniture, electronics, home furnishing, household apparel, mobile phones, etc., is motivated by a desire to feel more secure, less anxious and better mood-wise. Affluent consumers seem to engage in novelty consumption not to feel better but rather to avoid feeling bad. Stress, Affluence and Sustainable Consumption discusses sustainable consumption from a stress perspective, adding an embodied understanding to the sustainability-related consumption challenges that we face today. A stress perspective on affluent consumption differs from current understandings on consumption, as it fully acknowledges the consumer as having a body (including a mind) that reacts to the numerous product offerings and retail spaces, both physical and online. A stress perspective can explain how our bodies try to cope with an overload of perceptual input provided by advertising messages, product launches and even store structures. This book will be of great interest to students and researchers of consumer psychology, sustainable consumption studies, sustainable marketing and markets as well as sustainable development more generally.

Author : Paul Nunes
Publisher : Unknown
Page : 269 pages
File Size : 44,8 Mb
Release : 2004
Category : Affluent consumers
ISBN : OCLC:1036703713

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Mass Affluence by Paul Nunes Pdf

Annotation Based on extensive research on far more affluent consumers with larger disposable incomes, the authors argue that the rules for mass marketing must be rewritten and outline seven new rules for capturing this largely ignored market.

Author : Beata Stępień
Publisher : Springer Nature
Page : 431 pages
File Size : 40,5 Mb
Release : 2020-10-12
Category : Business & Economics
ISBN : 9783030512187

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The Value of Luxury by Beata Stępień Pdf

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.