The Art Of Persuasive Communication

Author : Johann C. De Wet
Publisher : Juta and Company Ltd
Page : 252 pages
File Size : 42,7 Mb
Release : 2009-12
Category : Psychology
ISBN : 0702177776

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The Art of Persuasive Communication by Johann C. De Wet Pdf

This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. The work is theoretically well-grounded and considerate of the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere. Contemporary examples, including rhetorical discourses of South African statesmen, are provided to facilitate understanding. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies. In fact, the book should be helpful to potential persuaders and persuadees across the broad spectrum of society as it will give persuadees a better chance to identify persuasion and defend themselves against the unscrupulous.

Author : Richard Storey
Publisher : Gower Publishing, Ltd.
Page : 252 pages
File Size : 49,9 Mb
Release : 1997
Category : Business communication
ISBN : 0566078198

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The Art of Persuasive Communication by Richard Storey Pdf

Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.

Author : Jay A. Conger
Publisher : Harvard Business Review Press
Page : 80 pages
File Size : 43,6 Mb
Release : 2008-09-08
Category : Business & Economics
ISBN : 9781633691025

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The Necessary Art of Persuasion by Jay A. Conger Pdf

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Author : Juliet Erickson
Publisher : Hodder & Stoughton
Page : 256 pages
File Size : 47,5 Mb
Release : 2005-08-01
Category : Self-Help
ISBN : 9781444722413

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The Art of Persuasion by Juliet Erickson Pdf

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen ? whether a new business, community project or innovative idea ? the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

Author : Johann C. De Wet
Publisher : Unknown
Page : 194 pages
File Size : 46,7 Mb
Release : 1991-12-31
Category : Communication
ISBN : 0702133930

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Art of Persuasive Communication by Johann C. De Wet Pdf

Contemporary persuasive and propaganda techniques are examined against the backdrop of rhetoric's history as a political instrument and an art form. The text is grounded in theory but aims to be considerate of the practical dimensions of persuasion.

Author : Jason Harris
Publisher : Currency
Page : 306 pages
File Size : 42,8 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781984822567

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The Soulful Art of Persuasion by Jason Harris Pdf

WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

Author : Bob Burg
Publisher : Sound Wisdom
Page : 175 pages
File Size : 52,7 Mb
Release : 2011-09-20
Category : Business & Economics
ISBN : 9780768487008

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The Art of Persuasion by Bob Burg Pdf

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Author : James B. Stiff,Paul A. Mongeau
Publisher : Guilford Publications
Page : 401 pages
File Size : 47,5 Mb
Release : 2016-08-22
Category : Language Arts & Disciplines
ISBN : 9781462526840

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Persuasive Communication, Third Edition by James B. Stiff,Paul A. Mongeau Pdf

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Author : Johann C. De Wet
Publisher : Unknown
Page : 128 pages
File Size : 55,7 Mb
Release : 2024-06-02
Category : Communication
ISBN : 148512459X

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ART OF PERSUASIVE COMMUNICATION by Johann C. De Wet Pdf

Author : Johann C. De Wet
Publisher : Unknown
Page : 104 pages
File Size : 55,8 Mb
Release : 1988-12-31
Category : Communication
ISBN : 0702121649

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Art of Persuasive Communication by Johann C. De Wet Pdf

Author : TRACY GREGORY
Publisher : TRACY GREGORY
Page : 84 pages
File Size : 40,7 Mb
Release : 2023-09-19
Category : Business & Economics
ISBN : 9798869281463

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The Art of Persuasive Communication by TRACY GREGORY Pdf

"The Art of Persuasive Communication: Influencing Stakeholders" is a comprehensive guide that unlocks the secrets to effective communication in the business world. This insightful book delves into the principles of persuasion and rhetoric, offering practical strategies and proven techniques for influencing stakeholders and driving desired outcomes. From mastering the art of storytelling to honing active listening skills and crafting compelling messages, each chapter provides actionable insights and real-world examples to help readers become more persuasive communicators. Whether you're negotiating deals, presenting proposals, or rallying support for initiatives, "The Art of Persuasive Communication" equips you with the tools and confidence needed to communicate with impact and achieve your goals. With clear explanations and actionable tips, this book is an indispensable resource for anyone looking to enhance their communication skills and build stronger relationships in the business world.

Author : Harvard Business Review,Robert B. Cialdini,Nick Morgan,Deborah Tannen
Publisher : Harvard Business Press
Page : 201 pages
File Size : 41,5 Mb
Release : 2013-03-12
Category : Business & Economics
ISBN : 9781422191514

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HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger) by Harvard Business Review,Robert B. Cialdini,Nick Morgan,Deborah Tannen Pdf

The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea—successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders’ decision-making style Frame goals around common interests Build consensus and win support

Author : Richard M. Perloff
Publisher : Routledge
Page : 765 pages
File Size : 46,5 Mb
Release : 2016-12-19
Category : Language Arts & Disciplines
ISBN : 9781317328872

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The Dynamics of Persuasion by Richard M. Perloff Pdf

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Author : Wayne C. Minnick
Publisher : Unknown
Page : 312 pages
File Size : 52,7 Mb
Release : 1968
Category : Language Arts & Disciplines
ISBN : UOM:39015005774917

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The Art of Persuasion by Wayne C. Minnick Pdf

Author : Adina Arvatu,Andrew Aberdein
Publisher : Unknown
Page : 64 pages
File Size : 50,7 Mb
Release : 2022-03-15
Category : Language Arts & Disciplines
ISBN : 1952178282

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Rhetoric by Adina Arvatu,Andrew Aberdein Pdf

What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, rhetoricians Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested techniques of this elegant and ancient art. "Fascinating" FINANCIAL TIMES. "Beautiful" LONDON REVIEW OF BOOKS. "Rich and Artful" THE LANCET. "Genuinely mind-expanding" FORTEAN TIMES. "Excellent" NEW SCIENTIST. "Stunning" NEW YORK TIMES. Small books, big ideas.