The Athena Doctrine

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The Athena Doctrine

John Gerzema,Michael D'Antonio
The Athena Doctrine Book PDF

Author : John Gerzema,Michael D'Antonio
Publisher : John Wiley & Sons
Page : 308 pages
File Size : 49,6 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9781118452950

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The Athena Doctrine by John Gerzema,Michael D'Antonio Pdf

New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Spend Shift

John Gerzema,Michael D'Antonio
Spend Shift Book PDF

Author : John Gerzema,Michael D'Antonio
Publisher : John Wiley & Sons
Page : 289 pages
File Size : 49,9 Mb
Release : 2010-09-02
Category : Business & Economics
ISBN : 9780470902325

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Spend Shift by John Gerzema,Michael D'Antonio Pdf

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

The Athena Doctrine

John Gerzema,Michael D'Antonio
The Athena Doctrine Book PDF

Author : John Gerzema,Michael D'Antonio
Publisher : John Wiley & Sons
Page : 308 pages
File Size : 55,6 Mb
Release : 2013-03-01
Category : Business & Economics
ISBN : 9781118596203

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The Athena Doctrine by John Gerzema,Michael D'Antonio Pdf

New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Athena

Susan Deacy
Athena Book PDF

Author : Susan Deacy
Publisher : Routledge
Page : 194 pages
File Size : 53,6 Mb
Release : 2008-02-19
Category : History
ISBN : 9781134494873

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Athena by Susan Deacy Pdf

In this definitive assessment of the various representations and approaches to Athena, Susan Deacy does what no other has done before and brings all the aspects of this legendary figure into one, outstanding study. A survey of one of the most enduringly popular of ancient deities, the book introduces Athena’s myth, cult and reception, while directing the reader to detailed discussion as and when it is appropriate. Students will find it a great help in their studies, and for the general reader with an interest in the ancient world and for those from related disciplines such as literature, art history and religion, it provides a mine of information and insight into this fascinating classical figure.

The Rule of Thoughts (The Mortality Doctrine, Book Two)

James Dashner
The Rule of Thoughts The Mortality Doctrine Book Two Book PDF

Author : James Dashner
Publisher : Ember
Page : 338 pages
File Size : 42,9 Mb
Release : 2016-05-03
Category : Young Adult Fiction
ISBN : 9780385741422

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The Rule of Thoughts (The Mortality Doctrine, Book Two) by James Dashner Pdf

From James Dashner, author of the #1 New York Times bestselling MAZE RUNNER series, comes the second book in the bestselling Mortality Doctrine series, an edge-of-your-seat cyber-adventure trilogy that includes The Eye of Minds and The Game of Lives. Includes a sneak peek of The Fever Code, the highly anticipated conclusion to the Maze Runner series—the novel that finally reveals how the Maze was built! Michael thought he understood the VirtNet, but the truth he discovered is more terrifying than anyone at VirtNet Security could have anticipated. The cyber terrorist Kaine isn’t human. It’s a Tangent, a computer program that has become sentient. And Michael just completed the first step in turning Kaine’s master plan, the Mortality Doctrine, into a reality. The Mortality Doctrine will populate Earth entirely with human bodies harboring Tangent minds. The VNS would like to pretend the world is perfectly safe, but Michael and his friends know that the takeover has already begun. And if they don’t stop Kaine soon, it will be game over for humanity. Praise for the Bestselling MORTALITY DOCTRINE Series: “Dashner takes full advantage of the Matrix-esque potential for asking ‘what is real.’” —io9.com “Set in a world taken over by virtual reality gaming, the series perfectly capture[s] Dashner’s hallmarks for inventiveness, teen dialogue and an ability to add twists and turns like no other author.” —MTV.com “A brilliant, visceral, gamified mash-up of The Matrix and Inception, guaranteed to thrill even the non-gaming crowd.” —Christian Science Monitor

The Dynamics of Doctrine

Timothy T. Lupfer
The Dynamics of Doctrine Book PDF

Author : Timothy T. Lupfer
Publisher : Unknown
Page : 84 pages
File Size : 41,7 Mb
Release : 1981
Category : Electronic government information
ISBN : UCR:31210004670269

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The Dynamics of Doctrine by Timothy T. Lupfer Pdf

This paper is a case study in the wartime evolution of tactical doctrine. Besides providing a summary of German Infantry tactics of the First World War, this study offers insight into the crucial role of leadership in facilitating doctrinal change during battle. It reminds us that success in war demands extensive and vigorous training calculated to insure that field commanders understand and apply sound tactical principles as guidelines for action and not as a substitute for good judgment. It points out the need for a timely effort in collecting and evaluating doctrinal lessons from battlefield experience. --Abstract.

The Brand Bubble

John Gerzema,Edward Lebar
The Brand Bubble Book PDF

Author : John Gerzema,Edward Lebar
Publisher : John Wiley & Sons
Page : 284 pages
File Size : 50,5 Mb
Release : 2008-11-03
Category : Business & Economics
ISBN : 9780470449394

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The Brand Bubble by John Gerzema,Edward Lebar Pdf

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

What Great Brands Do

Denise Lee Yohn
What Great Brands Do Book PDF

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 49,6 Mb
Release : 2014-01-07
Category : Business & Economics
ISBN : 9781118611258

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What Great Brands Do by Denise Lee Yohn Pdf

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Leading Gracefully

Monique Svazlian Tallon
Leading Gracefully Book PDF

Author : Monique Svazlian Tallon
Publisher : Unknown
Page : 200 pages
File Size : 43,5 Mb
Release : 2016-03
Category : Electronic
ISBN : 0996984429

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Leading Gracefully by Monique Svazlian Tallon Pdf

Leading Gracefully is a must-read for women who want to get to the next level in their career. Through personal stories, interviews of female executives as well as the latest neuroscience research, you will learn how to successfully use 'feminine' strengths combined with traditional traits to breakthrough gender bias to lead with confidence.

Becoming Athena

Martha Mayhood Mertz
Becoming Athena Book PDF

Author : Martha Mayhood Mertz
Publisher : MMM Publications
Page : 0 pages
File Size : 42,9 Mb
Release : 2010-03-15
Category : Leadership
ISBN : 0615372473

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Becoming Athena by Martha Mayhood Mertz Pdf

In Becoming ATHENA, Mertz offers a distinctive, transforming approach for leading in the twenty-first century. With survey research and real-life stories, Mertz demonstrates how time-tested women's ways of leading have become the gold standard for great leaders of both genders, and the building blocks for success in today's global economy.

Spiraling Upward

Wendy Wallbridge
Spiraling Upward Book PDF

Author : Wendy Wallbridge
Publisher : Routledge
Page : 286 pages
File Size : 40,9 Mb
Release : 2016-11-03
Category : Business & Economics
ISBN : 9781351860727

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Spiraling Upward by Wendy Wallbridge Pdf

Dual Winner -- 2016 Nautilus Gold Award (Women) and Silver Award (Business & Leadership). Women comprise 51 percent of the world's population, make up over half the workforce, and control 85 percent of consumer decisions. Never before have women been so degreed or so represented as decision makers in all areas of influence. Why, then, do we still feel as if success eludes us? Why do we sometimes struggle to keep our drive alive? The linear, heads-down, forward-at-all-cost approach to success that has been forged by men will never take us to the heart of fulfillment. Women are not designed for the straight and narrow path. But until now there hasn't been another choice. Pioneering corporate coach Wendy Wallbridge recognizes this unmet need of professional women for an alternative path to success. Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise offers a cogent, step-by-step roadmap for professional women to unlock their power and achieve success on their own terms. The "Spiral Up" method teaches women to cultivate the five co-creative powers of energy, thoughts, feelings, speech, and action--the fundamentals of self-creation--in order to redefine success and re-author their lives. If you're ready to rise up and express your creativity, authenticity, voice, and power to effect the changes you want, Spiraling Upward will show you the way. Complete with easy-to-follow steps and exercises, as well as inspiring stories of successful women, this book offers a cogent road map for professional women looking to unlock their power and achieve success on their own terms.

Pushback

Selena Rezvani
Pushback Book PDF

Author : Selena Rezvani
Publisher : John Wiley & Sons
Page : 226 pages
File Size : 54,8 Mb
Release : 2012-04-10
Category : Business & Economics
ISBN : 9781118104903

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Pushback by Selena Rezvani Pdf

Popular leadership blogger gives the low-down on standing up for yourself In Pushback, top leadership consultant Selena Rezvani argues that self-advocacy is critical to success. Yet women initiate negotiations four times less often than men, resulting in getting less of what they want—promotion opportunities, plum assignments, and higher pay. This book shines a light on the real rules of holding your own and pushing back for what is rightfully yours. Drawing on interviews with high-level leaders, Rezvani offers readers in the first half of their career the unedited truth about how women have asked their way to the top and triumphed—and how you can too. Includes interviews with top business leaders such as Marie Chandoha, CEO of Charles Schwab Investment Management; Cindi Bigelow, President of Bigelow Tea Company; Fizzah Jafri, COO at Morgan Stanley; Rosemary Turner, President at UPS; and Irene Chang Britt, Chief Strategy Officer at Campbell's Soup Offers a reliable and methodic approach to negotiating and navigating tough conversations Highlights compelling facts and research from the world of psychology and leadership Insightful and accessible, Pushback is a timely resource for savvy women who want to leverage their skills, promote themselves effectively, and fast track their careers.

Blue Future

Maude Barlow
Blue Future Book PDF

Author : Maude Barlow
Publisher : House of Anansi
Page : 336 pages
File Size : 53,5 Mb
Release : 2013-09-17
Category : Political Science
ISBN : 9781770894075

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Blue Future by Maude Barlow Pdf

Selected for The Globe 100 Books in 2013. The final book in Maude Barlow’s Blue trilogy, Blue Future is a powerful, penetrating, and timely look at the global water crisis — and what we can do to prevent it. The global water crisis has dramatically deepened. The stage is being set for drought on an unprecedented scale, mass starvation, and the migration of millions of refugees leaving parched lands in search of water. The story does not need to end in tragedy. In Blue Future, international bestselling author Maude Barlow offers solutions to the global water crisis based on four simple principles. Principle One: Water Is a Human Right chronicles the long fight to have the human right to water recognized and the powerful players still impeding this progress. Principle Two: Water Is a Common Heritage and Public Trust argues that water must not become a commodity to be bought and sold on the open market. Principle Three: Water Has Rights Too makes the case for the protection of source water and the need to make our human laws compatible with those of nature. Principle Four: Water Will Teach Us How to Live Together urges us to come together around a common threat — the end of water — and find a way to live more lightly on this planet. The final instalment in Barlow’s Blue trilogy, Blue Future includes inspiring stories of struggle and resistance from marginalized communities, as well as examples of government policies that work for people and the planet. A call to action to create a water-secure world, it is, in the end, a book of hope.

Baby Bust

Stewart D. Friedman
Baby Bust Book PDF

Author : Stewart D. Friedman
Publisher : University of Pennsylvania Press
Page : 116 pages
File Size : 52,8 Mb
Release : 2013-10-15
Category : Business & Economics
ISBN : 9781613631331

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Baby Bust by Stewart D. Friedman Pdf

A new book based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives.

Who Killed Change?

Ken Blanchard
Who Killed Change Book PDF

Author : Ken Blanchard
Publisher : Harper Collins
Page : 166 pages
File Size : 52,9 Mb
Release : 2009-05-26
Category : Business & Economics
ISBN : 9780061932793

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Who Killed Change? by Ken Blanchard Pdf

Who Killed Change? Solving the Mystery of Leading People Through Change Every day organizations around the world launch change initiatives—often big, expensive ones—designed to improve the status quo. Yet 50 to 70 percent of these change efforts fail. A few perish suddenly, but many die painful, protracted deaths that drain the organization's resources, energy and morale. Who or What Is Killing Change? That's what you'll find out in this witty whodunit. The story features a Columbo-style detective, Agent Mike McNally, who's investigating the murder of yet another change. One by one, Agent McNally interviews thirteen prime suspects, including a myopic leader named Victoria Vision; a chronically tardy manager named Ernest Urgency; an executive named Clair Communication, whose laryngitis makes communication all but impossible; and several other dubious characters. The suspects are sure to sound familiar and you're bound to relate them to your own workplace. In the end, Agent McNally solves the case in a way that will inspire you to become an effective Change Agent in your own organization.A step-by-step guide at the back of the book shows you how to apply the story's lessons to the real world. Key questions help you evaluate the health of your organization's change initiatives, and you'll learn best practices for enabling and sustaining the desired change.