The Authenticity Industries

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The Authenticity Industries

Michael Serazio
The Authenticity Industries Book PDF

Author : Michael Serazio
Publisher : Unknown
Page : 0 pages
File Size : 43,8 Mb
Release : 2023-11-07
Category : Language Arts & Disciplines
ISBN : 1503635481

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The Authenticity Industries by Michael Serazio Pdf

In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Industries, journalist and scholar Michael Serazio combines eye-opening reporting and lively prose to take readers behind the scenes with those who make "reality"--and the ways it tries to influence us. Drawing upon dozens of rare interviews with campaign consultants, advertising executives, tech company leadership, and entertainment industry gatekeepers, the book slyly investigates the professionals and practices that make people, products, and platforms seem "authentic" in today's media, culture, and politics. The result is a spotlight on the power of authenticity in today's media-saturated world and the strategies to satisfy this widespread yearning. In theory, authenticity might represent the central moral framework of our time: allaying anxieties about self and society, culture and commerce, and technology and humanity. It infects and informs our ideals of celebrity, aesthetics, privacy, nostalgia, and populism. And Serazio reveals how these pretenses are crafted, backstage, for audiences, consumers, and voters.

The Authenticity Industries

Michael Serazio
The Authenticity Industries Book PDF

Author : Michael Serazio
Publisher : Stanford University Press
Page : 386 pages
File Size : 41,8 Mb
Release : 2023-11-07
Category : Social Science
ISBN : 9781503637290

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The Authenticity Industries by Michael Serazio Pdf

In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Industries, journalist and scholar Michael Serazio combines eye-opening reporting and lively prose to take readers behind the scenes with those who make "reality"—and the ways it tries to influence us. Drawing upon dozens of rare interviews with campaign consultants, advertising executives, tech company leadership, and entertainment industry gatekeepers, the book slyly investigates the professionals and practices that make people, products, and platforms seem "authentic" in today's media, culture, and politics. The result is a spotlight on the power of authenticity in today's media-saturated world and the strategies to satisfy this widespread yearning. In theory, authenticity might represent the central moral framework of our time: allaying anxieties about self and society, culture and commerce, and technology and humanity. It infects and informs our ideals of celebrity, aesthetics, privacy, nostalgia, and populism. And Serazio reveals how these pretenses are crafted, backstage, for audiences, consumers, and voters.

Authenticity

James H. Gilmore,B. Joseph Pine II
Authenticity Book PDF

Author : James H. Gilmore,B. Joseph Pine II
Publisher : Harvard Business Review Press
Page : 320 pages
File Size : 41,8 Mb
Release : 2007-10-18
Category : Business & Economics
ISBN : 9781633690578

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Authenticity by James H. Gilmore,B. Joseph Pine II Pdf

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

The Authenticity Hoax

Andrew Potter
The Authenticity Hoax Book PDF

Author : Andrew Potter
Publisher : McClelland & Stewart
Page : 310 pages
File Size : 41,9 Mb
Release : 2010-04-06
Category : Social Science
ISBN : 9781551993478

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The Authenticity Hoax by Andrew Potter Pdf

One of Canada's hippest, smartest cultural critics takes on the West's defining value. We live in a world increasingly dominated by the fake, the prepackaged, the artificial: fast food, scripted reality TV shows, Facebook "friends," and fraudulent memoirs. But people everywhere are demanding the exact opposite, heralding "authenticity" as the cure for isolated individualism and shallow consumerism. Restaurants promote the authenticity of their cuisine, while condo developers promote authentic loft living and book reviewers regularly praise the authenticity of a new writer's voice. International bestselling author Andrew Potter brilliantly unpacks our modern obsession with authenticity. In this perceptive and thought-provoking blend of pop culture, history, and philosophy, he finds that far from serving as a refuge from modern living, the search for authenticity often creates the very problems it's meant to solve.

The Influencer Industry

Emily Hund
The Influencer Industry Book PDF

Author : Emily Hund
Publisher : Princeton University Press
Page : 232 pages
File Size : 44,8 Mb
Release : 2023-02-14
Category : Business & Economics
ISBN : 9780691231020

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The Influencer Industry by Emily Hund Pdf

A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as “real” are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.

Work, Postmodernism and Organization

Philip Hancock,Melissa Tyler
Work Postmodernism and Organization Book PDF

Author : Philip Hancock,Melissa Tyler
Publisher : SAGE
Page : 258 pages
File Size : 40,8 Mb
Release : 2001-05-02
Category : Business & Economics
ISBN : 0761959440

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Work, Postmodernism and Organization by Philip Hancock,Melissa Tyler Pdf

Work, Postmodernism and Organization provides a wide-ranging and very accessible introduction to postmodern theory and its relevance for the cultural world of the work organization. The book provides a critical review of the debates that have shaped organization theory over the past decade, making clear the meaning and significance of postmodern ideas for contemporary organization theory and practice. Work, Postmodernism and Organization will provide valuable material to advanced undergraduate and postgraduate students of organization theory, organizational behaviour, industrial sociology, and more general business, management and sociology courses.

Your Ad Here

Michael Serazio
Your Ad Here Book PDF

Author : Michael Serazio
Publisher : NYU Press
Page : 238 pages
File Size : 47,6 Mb
Release : 2013-04-05
Category : Social Science
ISBN : 9780814724590

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Your Ad Here by Michael Serazio Pdf

2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.

People Before Tech

Duena Blomstrom
People Before Tech Book PDF

Author : Duena Blomstrom
Publisher : Bloomsbury Publishing
Page : 273 pages
File Size : 51,5 Mb
Release : 2021-05-13
Category : Business & Economics
ISBN : 9781472985460

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People Before Tech by Duena Blomstrom Pdf

A fascinating guide for business leaders looking to ensure that their teams remain productive and engaged in the digital era. Businesses across all sectors now realise that, if they intend on staying competitive in the 21st century, then they must embrace new innovative technologies and methodologies such as AI, automation, digital platforms and Agile. But when too much focus is placed on digital transformation, teams within the organization become overlooked – the uniquely human benefits that arise from a well-functioning, collaborative team become neglected, and the employees themselves become unmotivated and overly dependent upon the quantifiable benefits of technology. In People Before Tech, Duena Blomstrom uncovers the true potential of teams in modern organizations by highlighting the importance of psychological safety. This ground-breaking approach leads to a powerful group dynamic that allows teams to take risks, create and innovate without fear of repercussion. With fascinating research, controversial approaches and an international array of case studies, this book provides practical guidance on how business and technology leaders as well as HR professionals can draw upon psychological safety to create and cultivate satisfied, efficient and high-performing teams within their organization.

The Demography of Corporations and Industries

Glenn R. Carroll,Michael T. Hannan
The Demography of Corporations and Industries Book PDF

Author : Glenn R. Carroll,Michael T. Hannan
Publisher : Princeton University Press
Page : 530 pages
File Size : 53,5 Mb
Release : 2004-07-26
Category : Business & Economics
ISBN : 0691120153

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The Demography of Corporations and Industries by Glenn R. Carroll,Michael T. Hannan Pdf

This text presents the demographic approach to organized studies in its entirety. It examines the theory, method, models and data used in corporate demographic research and explores the processes by which corporate populations change over time, including organizational founding, growth and decline.

Advances in Food Authenticity Testing

Gerard Downey
Advances in Food Authenticity Testing Book PDF

Author : Gerard Downey
Publisher : Woodhead Publishing
Page : 798 pages
File Size : 55,6 Mb
Release : 2016-08-22
Category : Electronic
ISBN : 0081002203

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Advances in Food Authenticity Testing by Gerard Downey Pdf

"Advances in Food Authenticity Testing" covers a topic that is of great importance to both the food industry whose responsibility it is to provide clear and accurate labeling of their products and maintain food safety and the government agencies and organizations that are tasked with the verification of claims of food authenticity. The adulteration of foods with cheaper alternatives has a long history, but the analytical techniques which can be implemented to test for these are ever advancing. The book covers the wide range of methods and techniques utilized in the testing of food authenticity, including new implementations and processes. The first part of the book examines, in detail, the scientific basis and the process of how these techniques are used, while other sections highlight specific examples of the use of these techniques in the testing of various foods. Written by experts in both academia and industry, the book provides the most up-to-date and comprehensive coverage of this important and rapidly progressing field. Covers a topic that is of great importance to both the food industry and the governmental agencies tasked with verifying the safety and authenticity of food productsPresents a wide range of methods and techniques utilized in the testing of food authenticity, including new implementations and processesHighlights specific examples of the use of the emerging techniques and testing strategies for various foods

Heritage and Tourism

Russell Staiff,Robyn Bushell,Steve Watson
Heritage and Tourism Book PDF

Author : Russell Staiff,Robyn Bushell,Steve Watson
Publisher : Routledge
Page : 325 pages
File Size : 44,6 Mb
Release : 2013-06-26
Category : Social Science
ISBN : 9781135114244

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Heritage and Tourism by Russell Staiff,Robyn Bushell,Steve Watson Pdf

The complex relationship between heritage places and people, in the broadest sense, can be considered dialogic, a communicative act that has implications for both sides of the ‘conversation’. This is the starting point for Heritage and Tourism . However, the ‘dialogue’ between visitors and heritage sites is complex. ‘Visitors’ have, for many decades, become synonymous with ‘tourists’ and the tourism industry and so the dialogic relationship between heritage place and tourists has produced a powerful critique of this often contested relationship. Further, at the heart of the dialogic relationship between heritage places and people is the individual experience of heritage where generalities give way to particularities of geography, place and culture, where anxieties about the past and the future mark heritage places as sites of contestation, sites of silences, sites rendered political and ideological, sites powerfully intertwined with representation, sites of the imaginary and the imagined. Under the aegis of the term ‘dialogues’ the heritage/tourism interaction is reconsidered in ways that encourage reflection about the various communicative acts between heritage places and their visitors and the ways these are currently theorized, so as to either step beyond – where possible – the ontological distinctions between heritage places and tourists or to re-imagine the dialogue or both. Heritage and Tourism is thus an important contribution to understanding the complex relationship between heritage and tourism.

Blockchain for Tourism and Hospitality Industries

Irem Onder,Fulya Acikgoz
Blockchain for Tourism and Hospitality Industries Book PDF

Author : Irem Onder,Fulya Acikgoz
Publisher : Taylor & Francis
Page : 169 pages
File Size : 55,9 Mb
Release : 2023-12-07
Category : Business & Economics
ISBN : 9781003806684

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Blockchain for Tourism and Hospitality Industries by Irem Onder,Fulya Acikgoz Pdf

This insightful book is the first to explain the basics of blockchain and its applications in the service industry, as well as potential future implementations of the technology. Embellished with explanatory diagrams throughout, this book predominantly focuses on blockchain as a prominent driver of digital transformation within the service sector and explores its potential applications within the tourism and hospitality industries. Expert-led and logically structured, the chapters explore a plethora of concepts within the service industry and explain the possibilities of blockchain technology and its pros and cons. Key topics include blockchain and its current and potential future impact on food and agricultural supply chains, the sharing economy, non-fungible tokens (NFTs), financial systems and payments, medical tourism, sustainability, and smart contracts. The book seeks to inspire and influence industry figures to plan ahead and develop business strategies using blockchain. International in scope, this engaging volume will be of pivotal interest to industry experts as well as researchers and tourism, hospitality, and technology students interested in learning more about blockchain and its potential for the service industry.

Higher Education and the Creative Economy

Roberta Comunian,Abigail Gilmore
Higher Education and the Creative Economy Book PDF

Author : Roberta Comunian,Abigail Gilmore
Publisher : Routledge
Page : 352 pages
File Size : 44,8 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9781317420736

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Higher Education and the Creative Economy by Roberta Comunian,Abigail Gilmore Pdf

Since the DCMS Creative Industries Mapping Document highlighted the key role played by creative activities in the UK economy and society, the creative industries agenda has expanded across Europe and internationally. They have the support of local authorities, regional development agencies, research councils, arts and cultural agencies and other sector organisations. Within this framework, higher education institutions have also engaged in the creative agenda, but have struggled to define their role in this growing sphere of activities. Higher Education and the Creative Economy critically engages with the complex interconnections between higher education, geography, cultural policy and the creative economy. This book is organised into four sections which articulate the range of dynamics that can emerge between higher education and the creative economy: partnership and collaboration across Higher Education institutions and the creative and cultural industries; the development of creative human capital; connections between arts schools and local art scenes; and links with broader policy directions and work. Chapter 9 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 3.0 license.

Hip-Hop Authenticity and the London Scene

Laura Speers
Hip Hop Authenticity and the London Scene Book PDF

Author : Laura Speers
Publisher : Taylor & Francis
Page : 145 pages
File Size : 42,5 Mb
Release : 2017-02-17
Category : Music
ISBN : 9781317338932

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Hip-Hop Authenticity and the London Scene by Laura Speers Pdf

This book explores the highly-valued, and often highly-charged, ideal of authenticity in hip-hop — what it is, why it is important, and how it affects the day-to-day life of rap artists. By analyzing the practices, identities, and struggles that shape the lives of rappers in the London scene, the study exposes the strategies and tactics that hip-hop practitioners engage in to negotiate authenticity on an everyday basis. In-depth interviews and fieldwork provide insight into the nature of authenticity in global hip-hop, and the dynamics of cultural appropriation, globalization, marketization, and digitization through a combined set of ethnographic, theoretical, and cultural analysis. Despite growing attention to authenticity in popular music, this book is the first to offer a comprehensive theoretical model explaining the reflexive approaches hip-hop artists adopt to ‘live out’ authenticity in everyday life. This model will act as a blueprint for new studies in global hip-hop and be generative in other authenticity research, and for other music genres such as punk, rock and roll, country, and blues that share similar issues surrounding contested artist authenticity.

Sport’s Relationship with Other Leisure Industries

Dion Georgiou,Benjamin Litherland
Sport s Relationship with Other Leisure Industries Book PDF

Author : Dion Georgiou,Benjamin Litherland
Publisher : Taylor & Francis
Page : 358 pages
File Size : 43,7 Mb
Release : 2017-01-12
Category : Social Science
ISBN : 9781315404691

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Sport’s Relationship with Other Leisure Industries by Dion Georgiou,Benjamin Litherland Pdf

This innovative and timely volume of essays critically interrogates the shared histories between sport and a variety of leisure, entertainment and cultural pursuits. Sport’s Relationship with Other Leisure Industries: Historical Perspectives spans the bowling greens of early modern England to the postmodern exhibition halls of contemporary Las Vegas, and considers examples from Europe, North America and India. Utilizing a range of historical methods and sources, they describe how sport has interacted with a broad range of leisure forms, including tourism, shopping, theatre, circus, carnival and film. The collection takes into account the economic, cultural, geographic and political interactions sport has forged and poses a series of questions: about how sport has been forged in contemporary consumer capitalism; about the manner in which it has been shaped by space and place; and the ways in which entrepreneurs, sportspeople and artists have represented sporting competition. The collection will help both students and scholars conceptualise sporting networks, and will be of interest to those working in multiple fields. This book was previously published as a special issue of Sport in History.