The Beauty Industry

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Made Up

Martha Laham
Made Up Book PDF

Author : Martha Laham
Publisher : Rowman & Littlefield Publishers
Page : 301 pages
File Size : 54,9 Mb
Release : 2020-10-15
Category : Business & Economics
ISBN : 9781538138052

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Made Up by Martha Laham Pdf

Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

Not Just a Pretty Face

Stacy Malkan
Not Just a Pretty Face Book PDF

Author : Stacy Malkan
Publisher : New Society Publishers
Page : 193 pages
File Size : 51,9 Mb
Release : 2007-10-01
Category : Health & Fitness
ISBN : 9780865715745

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Not Just a Pretty Face by Stacy Malkan Pdf

Lead in lipstick? 1,4 dioxane in baby soap? Coal tar in shampoo? How is this possible? Simple. The $35 billion cosmetics industry is so powerful that they've kept themselves unregulated for decades. Not one cosmetic product has to be approved by the US Food and Drug Administration before hitting the market. Incredible? Consider this: The European Union has banned more than 1,100 chemicals from cosmetics. The United States has banned just 10. Only 11% of chemicals used in cosmetics in the US have been assessed for health and safety - leaving a staggering 89% with unknown or undisclosed effects. More than 70% of all personal care products may contain phthalates, which are linked to birth defects and infertility. Many baby soaps are contaminated with the cancer-causing chemical 1,4 dioxane. It's not just women who are affected by this chemists' brew. Shampoo, deodorant, face lotion and other products used daily by men, women and children contain hazardous chemicals that the industry claims are "within acceptable limits." But there's nothing acceptable about daily multiple exposures to carcinogenic chemicals -- from products that are supposed to make us feel healthy and beautiful. Not Just a Pretty Face delves deeply into the dark side of the beauty industry, and looks to hopeful solutions for a healthier future. This scathing investigation peels away less-than-lovely layers to expose an industry in dire need of an extreme makeover. 15 percent of the purchase price of each book sold benefits the national Campaign for Safe Cosmetics, administered by the Breast Cancer Fund, through December 31, 2012.

The Beauty Industry

Paula Black
The Beauty Industry Book PDF

Author : Paula Black
Publisher : Routledge
Page : 224 pages
File Size : 47,7 Mb
Release : 2004-08-02
Category : Social Science
ISBN : 9781134356416

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The Beauty Industry by Paula Black Pdf

The beauty industry is now a multinational, multi-million dollar business. In recent years its place in contemporary culture has altered hugely as salons have become not simply places to have your hair cut or your nails done, but increasingly sites of physical and even spiritual therapy. In this fascinating and nuanced study, Paula Black strips away many popular assumptions about the beauty industry, including the one that says it exploits people's insecurity by projecting an illusory beauty myth. The interviews in this book - both with the beauty industry's workers and its clients - reveal a far more complex and interesting picture, and, in their presentation, Black re-formulates many feminist debates around choice and constraint. The debates addressed include issues around the body; the construction and maintenance of gender identity; changing definitions of health and well-being; and labour processes.

Beauty Imagined

Geoffrey Jones
Beauty Imagined Book PDF

Author : Geoffrey Jones
Publisher : OUP Oxford
Page : 432 pages
File Size : 49,8 Mb
Release : 2010-02-25
Category : Business & Economics
ISBN : 9780191609619

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Beauty Imagined by Geoffrey Jones Pdf

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.

The Global Beauty Industry

Meeta Jha
The Global Beauty Industry Book PDF

Author : Meeta Jha
Publisher : Routledge
Page : 134 pages
File Size : 43,8 Mb
Release : 2015-09-16
Category : Social Science
ISBN : 9781317557968

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The Global Beauty Industry by Meeta Jha Pdf

The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.

Sustainability

Amarjit Sahota
Sustainability Book PDF

Author : Amarjit Sahota
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 47,9 Mb
Release : 2014-05-19
Category : Science
ISBN : 9781118676486

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Sustainability by Amarjit Sahota Pdf

Sustainability has come to the fore in the cosmetics andpersonal care industry. Rising ethical consumerism and the need forresource efficiency are making cosmetic companies – small,independent firms to global giants – take steps towardssustainable development. Sustainability: How the Cosmetics Industry is Greening Updiscusses the growing importance of sustainability in the cosmeticsindustry, highlighting the various ways organisations can addressthe economic, environmental and social aspects. How can thecosmetics industry make a difference in terms of ingredients,formulations, packaging, CSR, operations, and green marketing? Topics covered include: Environmental and social impacts of cosmetic products Ethical sourcing and biodiversity Renewable energy and waste management Green formulations and ingredients Green marketing issues and consumer behaviour Green standards, certification schemes and indices in thecosmetics industry Industry experts share their experiences on how they aretackling the challenges of sustainability: from raw materialprocurements, manufacturing, business processes, to distributionand marketing to consumers. The book concludes with somefuture growth projections; what are some of the shortcomings insustainability in the cosmetics industry and what can we expect tosee in the future? Sustainability: How the Cosmetics Industry is Greening Updiscusses business and technical issues in all areas of sustainableproduct development, from sourcing ingredients, to formulation,manufacture and packaging. Covering a diverse range of subjects, this book appeals toprofessionals in many key sectors of the cosmetics and personalcare industry; cosmetic chemists, formulation scientists, R&Ddirectors, policy makers, business and marketing executives. It is also of relevance to academic researchers working in cosmeticchemistry and sustainable process development.

Global Regulatory Issues for the Cosmetics Industry

Karl Lintner
Global Regulatory Issues for the Cosmetics Industry Book PDF

Author : Karl Lintner
Publisher : Elsevier
Page : 250 pages
File Size : 45,8 Mb
Release : 2009-02-20
Category : Technology & Engineering
ISBN : 9780815519645

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Global Regulatory Issues for the Cosmetics Industry by Karl Lintner Pdf

This volume examines regulatory issues of ingredients, manufacturing, and finished products, as well as claim substantiation, packaging, and advertising. A chapter on Chinese regulations will be one of the first about this country to be published in book form. • Includes a regulatory map of India and China • Global IP protection strategies • REACH and European Regulatory standards • "Green chemistry" in relation to cosmetics and regulation * Simplifies global regulations for anyone exporting cosmetics. * Excellent reference not only for manufacturing and marketing, but for legal departments and packaging as well. * Describes how to develop a global regulatory strategy.

Not Just a Pretty Face

Stacy Malkan
Not Just a Pretty Face Book PDF

Author : Stacy Malkan
Publisher : New Society Publisher
Page : 189 pages
File Size : 53,7 Mb
Release : 2007-10-01
Category : Health & Fitness
ISBN : 9781550923520

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Not Just a Pretty Face by Stacy Malkan Pdf

“This book should be read by women and men who have trusted, for too long, the companies whose products get inside their bodies and their minds.” —Ralph Nader, political activist and consumer advocate Lead in lipstick? 1,4 dioxane in baby soap? Coal tar in shampoo? How is this possible? Simple. The $35 billion cosmetics industry is so powerful that they’ve kept themselves unregulated for decades. Not one cosmetic product has to be approved by the U.S. Food and Drug Administration before hitting the market. Incredible? Consider this: · The European Union has banned more than 1,100 chemicals from cosmetics. The United States has banned just 10. · Only 11% of chemicals used in cosmetics in the U.S. have been assessed for health and safety—leaving a staggering 89% with unknown or undisclosed effects. · More than 70% of all personal care products may contain phthalates, which are linked to birth defects and infertility. · Many baby soaps are contaminated with the cancer-causing chemical 1,4 dioxane. It’s not just women who are affected by this chemists’ brew. Shampoo, deodorant, face lotion and other products used daily by men, women and children contain hazardous chemicals that the industry claims are “within acceptable limits.” But there’s nothing acceptable about daily multiple exposures to carcinogenic chemicals—from products that are supposed to make us feel healthy and beautiful. Not Just a Pretty Face delves deeply into the dark side of the beauty industry and looks to hopeful solutions for a healthier future. This scathing investigation peels away less-than-lovely layers to expose an industry in dire need of an extreme makeover. “Thank you Stacy for exposing the truth. The jig is up!” —Fran Drescher, star of the Emmy Award–winning series The Nanny

Beauty in a Box

Cheryl Thompson
Beauty in a Box Book PDF

Author : Cheryl Thompson
Publisher : Wilfrid Laurier Univ. Press
Page : 240 pages
File Size : 49,7 Mb
Release : 2019-04-17
Category : Social Science
ISBN : 9781771123600

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Beauty in a Box by Cheryl Thompson Pdf

One of the first transnational, feminist studies of Canada’s black beauty culture and the role that media, retail, and consumers have played in its development, Beauty in a Box widens our understanding of the politics of black hair. The book analyzes advertisements and articles from media—newspapers, advertisements, television, and other sources—that focus on black communities in Halifax, Montreal, Toronto, and Calgary. The author explains the role local black community media has played in the promotion of African American–owned beauty products; how the segmentation of beauty culture (i.e., the sale of black beauty products on store shelves labelled “ethnic hair care”) occurred in Canada; and how black beauty culture, which was generally seen as a small niche market before the 1970s, entered Canada’s mainstream by way of department stores, drugstores, and big-box retailers. Beauty in a Box uses an interdisciplinary framework, engaging with African American history, critical race and cultural theory, consumer culture theory, media studies, diasporic art history, black feminism, visual culture, film studies, and political economy to explore the history of black beauty culture in both Canada and the United States.

Successful Selling in the Beauty Industry: Simple Solutions for Growing Retail Sales, Building Clientele, and Generating Higher Revenue

Jaclyn Luongo
Successful Selling in the Beauty Industry Simple Solutions for Growing Retail Sales Building Clientele and Generating Higher Revenue Book PDF

Author : Jaclyn Luongo
Publisher : Unknown
Page : 82 pages
File Size : 40,6 Mb
Release : 2019-09-13
Category : Business & Economics
ISBN : 1950282996

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Successful Selling in the Beauty Industry: Simple Solutions for Growing Retail Sales, Building Clientele, and Generating Higher Revenue by Jaclyn Luongo Pdf

"Jaclyn is a woman of integrity, leader and a truly passionate person Most Passionate Spa and Esthetic leader " -- Thomas Eramo, Regional Director, Thermafuse "Her talent and commitment to the beauty professional is limitless." -- An G. Hinds, President & Owner of Catherine Hinds Institute of Esthetics "Whether as an instructor, sales associate, spa manager or the many other professional experiences she brings to the table, Jaclyn has always been a stand out inspiration in her field." -- Brend Brock, Founder of Farmesthetics, Fine Herbal Skin Care If you own your own salon, spa, or beauty business, then this book is for you. Jaclyn Luongo, a beauty industry leader with over 20 years of health and beauty experience, shares with you her tactics for connecting and building your clientele, growing sales, and generating higher revenue. The perfect companion to your growing business or a great gift for the beauty professional in your life, Jaclyn presents inspirational and easy-to-read chapters that can help guide a beautician to success.

Cosmetics Marketing

Lindsay Karchin,Delphine Horvath
Cosmetics Marketing Book PDF

Author : Lindsay Karchin,Delphine Horvath
Publisher : Bloomsbury Publishing
Page : 265 pages
File Size : 43,9 Mb
Release : 2023-06-29
Category : Business & Economics
ISBN : 9781350299429

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Cosmetics Marketing by Lindsay Karchin,Delphine Horvath Pdf

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

From Beauty to Business

Kiyah Wright
From Beauty to Business Book PDF

Author : Kiyah Wright
Publisher : BenBella Books
Page : 297 pages
File Size : 46,9 Mb
Release : 2022-05-24
Category : Business & Economics
ISBN : 9781637740927

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From Beauty to Business by Kiyah Wright Pdf

You know you have the talent to make it in the beauty industry, but figuring out where to begin can feel like a mystery—and cosmetology schools often don’t prepare students for the business end of these jobs . . . which can make or break your career. Consider this book your crash course on how current and aspiring beauty professionals can profit from their passions to create wealth beyond their wildest dreams. Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. From the time she was just 14 years old and doing hair in her grandmother's basement for $20 a pop, Kiyah had found her calling. By 17, she had 200 clients and netted over $60K a year. Now, 25 years later, she's at the top of her game with A-List Hollywood clientele, two Emmy Awards, two Hollywood Beauty Awards, a thriving business, and a million-dollar brand. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: Developing a success mindset Understanding the business of the beauty business Finding your niche Diversifying with multiple streams of income Growing your platform to grow your profits Preparing for the unexpected Planning for your future She also lays out crucial success strategies not taught in hair or beauty schools about entrepreneurship, finance, branding, marketing, product distribution, how to harness the power of social media, and how to build wealth. Whether you’re working from your house or a salon, From Beauty to Business will set you up for success with practical tools for thriving in the beauty business on your own terms. This first-of-its-kind sourcebook features Kiyah’s favorite success affirmations, industry-themed business templates, worksheets, and the foolproof strategies Kiyah used to attract and retain superstar clients like Tyra Banks, Jennifer Hudson, Ciara, Iman, Taraji P. Henson, and Gabrielle Union. Whether you’re looking for tips in your career as a hairstylist, makeup artist, esthetician, or other beauty professional, From Beauty to Business is the ultimate resource guide that will set you on a straight path to success.

Branded Beauty

Mark Tungate
Branded Beauty Book PDF

Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 288 pages
File Size : 41,5 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9780749461829

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Branded Beauty by Mark Tungate Pdf

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

The Beauty Industry

Paula Black
The Beauty Industry Book PDF

Author : Paula Black
Publisher : Routledge
Page : 223 pages
File Size : 54,6 Mb
Release : 2004-08-02
Category : Social Science
ISBN : 9781134356409

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The Beauty Industry by Paula Black Pdf

The beauty industry is now a multinational, multi-million dollar business. In recent years its place in contemporary culture has altered hugely as salons have become not simply places to have your hair cut or your nails done, but increasingly sites of physical and even spiritual therapy. In this fascinating and nuanced study, Paula Black strips away many popular assumptions about the beauty industry, including the one that says it exploits people's insecurity by projecting an illusory beauty myth. The interviews in this book - both with the beauty industry's workers and its clients - reveal a far more complex and interesting picture, and, in their presentation, Black re-formulates many feminist debates around choice and constraint. The debates addressed include issues around the body; the construction and maintenance of gender identity; changing definitions of health and well-being; and labour processes.

Beauty Shop Politics

Tiffany M. Gill
Beauty Shop Politics Book PDF

Author : Tiffany M. Gill
Publisher : University of Illinois Press
Page : 208 pages
File Size : 40,9 Mb
Release : 2010-01-29
Category : Social Science
ISBN : 9780252095542

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Beauty Shop Politics by Tiffany M. Gill Pdf

Looking through the lens of black business history, Beauty Shop Politics shows how black beauticians in the Jim Crow era parlayed their economic independence and access to a public community space into platforms for activism. Tiffany M. Gill argues that the beauty industry played a crucial role in the creation of the modern black female identity and that the seemingly frivolous space of a beauty salon actually has stimulated social, political, and economic change. From the founding of the National Negro Business League in 1900 and onward, African Americans have embraced the entrepreneurial spirit by starting their own businesses, but black women's forays into the business world were overshadowed by those of black men. With a broad scope that encompasses the role of gossip in salons, ethnic beauty products, and the social meanings of African American hair textures, Gill shows how African American beauty entrepreneurs built and sustained a vibrant culture of activism in beauty salons and schools. Enhanced by lucid portrayals of black beauticians and drawing on archival research and oral histories, Beauty Shop Politics conveys the everyday operations and rich culture of black beauty salons as well as their role in building community.