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Author : Anonim
Publisher : Unknown
Page : 101 pages
File Size : 52,9 Mb
Release : 2008-01-01
Category : Audiology
ISBN : 0976629429
Author : Brian Taylor
Publisher : Plural Publishing
Page : 393 pages
File Size : 48,7 Mb
Release : 2015-04-01
Category : Medical
ISBN : 9781597567961
Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
Author : Geoffrey Cooling
Publisher : Createspace Independent Publishing Platform
Page : 136 pages
File Size : 53,8 Mb
Release : 2016-08-15
Category : Electronic
ISBN : 1539945502
The hearing aid business has been subject to the forces of the internet just like every other sector. Modern prospects are searching for their hearing health providers online, if you aren't there, you are dead in the water. In the book I set out a step by step strategy to ensure that your online presence works for you, not against you. I also detail the articles you should write and why with a crash course introduction to all of the facets of inbound marketing for audiology. I explain what Audiology SEO is and how you can use it to ensure your business gets in front of prospects.
Author : Gerald Dubrino
Publisher : AuthorHouse
Page : 114 pages
File Size : 43,6 Mb
Release : 2008-09-24
Category : Education
ISBN : 9781468569551
Achieving a Return On Investment is not happenstance. It is a direct result of utilizing sound business practices. Dr. DuBrino has contributed 4 articles to Advance for Audiologists and Advance for Nurse Practitioners over the past 5 years that have presented the research and day to day experiences of consulting with various audiologists throughout the industry. Erecting a sign outside the office; and publishing one's name and picture in the newspaper has not guaranteed a successful marketing campaign that resulted in a bottom line that paid the bills and afforded the business owner a good living. The major obstacle in the hearing industry in assisting individuals to overcome their communication difficulties is to get them to pick up the phone and call for an appointment. Education begins with having an audience that is motivated to seek the information one has to offer. It must also address the concerns people have; and offer a solution in a way that gives them the opportunity to decide how well they need to hear and understand others within an investment that is both comfortable and affordable to their needs. Therefore, it must be notable, succinct and attractive to the target audience you seek so that they will call your practice. Signage, brochures, flyers, business cards, direct mail, Newspaper ads, Television commercials, radio spots, all have to have a consistent and encouraging message. Sound business practices are concomitant with sound professional practices in Audiology and Hearing Instument Sciences. This component of Business Acumen has admittedly been lacking in curriculums within the schools of Audiology. He believes that the information in this book would complete the pattern for success for those professionals who would venture into private practice.
Author : Robert M. Traynor
Publisher : Plural Publishing
Page : 385 pages
File Size : 53,8 Mb
Release : 2024-02-15
Category : Medical
ISBN : 9781635504125
Forensic Audiology: A Guide for the Expert Witness is a unique book written for audiologists who are interested in broadening their practice to include acting as an expert witness in legal cases. While audiologists may feel that their training, experience, and specialization prepares them to become an expert witness, it is critical to have an understanding of the special processes, customs, etiquette, and tactics involved in the legal profession, and how to develop a forensic audiology practice. The authors draw on their many years of experience and begin with an overview of the legal systems and the U.S. court system. The book also includes: * the rules of expert testimony * the structure of criminal and civil cases * the phases of discovery, deposition, and trial * the roles, responsibilities, and ethics involved in forensic audiology
Author : American Speech-Language-Hearing Association
Publisher : American Speech-Language Hearing Association
Page : 134 pages
File Size : 55,9 Mb
Release : 1997
Category : Audiologists
ISBN : NWU:35556028560480
Author : Ross J. Roeser,Michael Valente,Holly Hosford-Dunn
Publisher : Thieme
Page : 3666 pages
File Size : 54,9 Mb
Release : 2011-01-01
Category : Medical
ISBN : 9781638530381
Order the AUDIOLOGY, 3-Volume Set and save $49.90! Now updated for a Second Edition! Designed as the complete reference for practitioners in the 21st century, these three books not only include foundation-building sections in anatomy, physiology, diagnosis, treatment, and practice management, but also cover such cutting-edge topics as otoacoustic emissions, functional brain imaging, genetic components, neonatal screening, pharmacology, infection control, and much more! It is the only current audiology text to address pressing issues of practice management, with checklists for the growing number of specialists moving into private practice. Highlights of this outstanding work include: Incisive coverage of otoacoustic emissions, radiology, brain imaging, and pharmacology Each volume comes complete with sections on principles, applications, and future directions The first comprehensive treatment in an audiology textbook of business and practice management issues for hearing health professionals Pearls, pitfalls, special considerations, and controversial issues emphasize key points and clarify important information For comprehensive coverage of everything today's audiologist needs to know, these books are unparalleled. Practicing audiologists will turn to them often in daily practice and look to them for tips on how to make their practice more efficient. The audiology graduate student will rely on these books for thorough, state-of-the-art information.
Author : Robert Skrob
Publisher : Entrepreneur Press
Page : 385 pages
File Size : 40,8 Mb
Release : 2011-03-29
Category : Business & Economics
ISBN : 9781599184104
Generate Quick, Sustainable Wealth Why do some business owners get rich while others struggle to get by? Because success is not a result of working harder than everyone else—it’s about building a business that enables you to accumulate wealth. Step into the world of information marketing, where people package their passion and interests into a business, creating an extraordinary income and lifestyle! Personally coached by Robert Skrob, the president of the Information Marketing Association, uncover the secrets to create your own information marketing empire. Five ways to quickly launch a business that creates quick, sustainable wealth How to get paid to create your first information product and leverage it many times over How to build a million-dollar business without spending a penny in advertising The business plan to generate $1 million on one weekend How to quadruple the price you can charge for your products How to use “sugar daddies” to deliver customers to your business The single most profitable marketing tool any business can use to make its marketing generate a profit How to sell paper printed from your computer for thousands of dollars How to follow in the footsteps of 12 successful info marketers—case studies inside Discover exactly what you need to do to launch your business, generate sales, and deposit money into your checking account before the end of TODAY.
Author : Robert G. Glaser,Robert M. Traynor
Publisher : Plural Publishing
Page : 789 pages
File Size : 48,5 Mb
Release : 2017-12-30
Category : Medical
ISBN : 9781635500158
One of the major skills required for success in practice is to know how to manage a clinic. Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Third Edition is extremely useful for clinicians currently managing their own clinics as well as for the development and teaching of courses in practice management. The first and second editions of this text have been used in university training programs. The third edition contains contributions from nine guest chapter authors, six who are new to this text, and all are experts in their field. Their insight provides the reader with an enlightening resource essential to the operational and business management of the practice setting, including developing an appropriate business plan; startup and long-term planning; essential legal considerations; fiscal monitoring and methods to assess the ongoing financial health of the practice; reimbursement capture; patient and referral source management; human resource issues, including compensation strategies; and much more. Dr. Robert Glaser and Dr. Robert Traynor have extensively updated all of the retained chapters with significant improvements to the content, tables, and figures. Comprehensively researched, every effort has been made to provide the most recent and thorough references for further review. NEW CONTRIBUTORS AND CHAPTERS: Legal Considerations in Practice Management: Michael G. Leesman, JDDeliberations on Ethics in the Practice of Audiology: Rebecca L. Bingea, AuDNEW! Itemizing Professional Hearing Care Services: Stephanie J. Sjoblad, AuDNEW! Office Management Systems: Brian Urban, AuDNEW! Audiology in the Insurance System: Amber Lund-Knettel, MA, and Thomas J. Tedeschi, AuD ADDITIONAL NEW TOPICS: Management Implications for Audiology PracticeCompetition in Audiology PracticeProfessional Selling Techniques This text covers virtually every current area of practice management and is an excellent resource for any health care practitioner considering a startup venture, purchasing an ongoing practice, reinventing their current practice, or for those interested in sharpening their clinical service delivery model in the current competitive arena.
Author : Cheryl DeConde Johnson,Jane B. Seaton
Publisher : Plural Publishing
Page : 688 pages
File Size : 44,7 Mb
Release : 2020-03-17
Category : Medical
ISBN : 9781635501094
Educational Audiology Handbook, Third Edition, offers a roadmap for audiologists who work in schools or other providers who support school-based audiology services. As the gold standard text in the field, the handbook provides guidelines and blueprints for creating and maintaining high-quality educational audiology programs. Educational audiologists will also find guidance for achieving full integration into a school staff. Within this comprehensive and practical resource, there are a range of tools, including assessment guidelines, protocols and forms, useful information for students, families, school staff, and community partners, as well as legal and reference documents. New to the Third Edition: * All chapters revised to reflect current terminology and best practices * A new feature called “Nuggets from the Field” which offers practical information from experienced educational audiologists currently working in school settings * Revised and updated chapter on legislative and policy essentials * Latest perspectives on auditory processing deficits * Contemporary focus on student wellness and social competence * Expanded information and resources for access to general education * Updated perspectives on hearing loss prevention * New information on the development of remote audiology practices * Materials and recommendations to support interprofessional collaboration * Updated and more comprehensive technology information with multiple handouts and worksheets * Resources for students in all current learning environments * Expanded focus on coaching to support students and school staff Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.
Author : Angela M. Loavenbruck,Jane Reger Madell
Publisher : Grune & Stratton, Incorporated
Page : 234 pages
File Size : 54,9 Mb
Release : 1981
Category : Audiology
ISBN : UOM:39015001608333
Author : Brian Taylor
Publisher : Plural Publishing
Page : 321 pages
File Size : 43,7 Mb
Release : 2021-07-13
Category : Medical
ISBN : 9781635503364
As hearing aid technology becomes more automated and easier to use for persons with hearing loss, the need for humanistic interactions with a professional is more important than ever. Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is a how-to guide for clinicians who want to provide evidence-based, holistic care to persons with hearing loss. By focusing on person-centered communication, this practical text is an incredible tool for providers who utilize both in-person and remote telehealth approaches to care. With new disruptive technologies, it is crucial to adapt to a changing marketplace. The material in Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is practical and straightforward to implement for the busy clinician. Key Features: * A concise book that describes how relationship-centered communication can be implemented in any hearing care practice and why relationship-centered communication will be a key differentiator in the era of self-directed and remote care * Scientifically validated frameworks that describe relationship-centered health care * Evidence-based models of human behavior associated with the chronic condition of hearing loss * Holistic approaches to utilizing relationship-centered communication during both in-person and telepractice appointments with help seeking individuals * A turnkey method for implementing blended hearing care using relationship-centered principles
Author : Anonim
Publisher : Unknown
Page : 396 pages
File Size : 53,9 Mb
Release : 1992-03
Category : Education
ISBN : MINN:30000010536690
Author : Bernadette Mazurek Melnyk, PhD, APRN-CNP, FAANP, FNAP, FAAN,Tim Raderstorf, DNP, RN
Publisher : Springer Publishing Company
Page : 484 pages
File Size : 54,9 Mb
Release : 2019-11-11
Category : Medical
ISBN : 9780826196255
Delivers a practical leadership approach that will thrive in today’s healthcare environment This application-based text is designed to cultivate nursing and healthcare leaders who embrace the demands and opportunities of today’s healthcare environment, which is rooted in innovation. Authored by world-class innovators and leaders in evidence-based healthcare practice, the book provides proven strategies to incorporate innovative and evidence-based leadership strategies into daily use to build creative, high-functioning, and sustainable organizations. The book differs from traditional academic texts by providing content that is practical, personal, and engaging. It provides a clear path for readers to integrate innovation and leadership principles into their careers and daily practice. The text is enhanced by individualized quotes and first-person accounts from healthcare industries. Chapters offer objectives and case studies. Other features include “Calls to Action” which will help readers develop leadership skills, and “Key Takeaway Points” to help remember important concepts. Podcasts conducted with prolific leaders illustrate the many challenges they have faced over the years. Key Features: Rooted in AACN Essentials for DNP and Master’s Education Provides practical information on leadership, innovation, and entrepreneurship Includes best practice applications for healthcare and non-healthcare industries to improve outcomes in real-world settings Provides case studies, “Calls to Action,” and “Key Takeaway Points” Includes podcasts with top healthcare leaders