Marketing In An Audiology Practice

Author : Brian Taylor
Publisher : Plural Publishing
Page : 393 pages
File Size : 45,7 Mb
Release : 2015-04-01
Category : Medical
ISBN : 9781597567961

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Marketing in an Audiology Practice by Brian Taylor Pdf

Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.

Author : Brian J. Taylor
Publisher : Thieme
Page : 635 pages
File Size : 41,7 Mb
Release : 2019-01-18
Category : Medical
ISBN : 9781626232556

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Audiology Practice Management by Brian J. Taylor Pdf

Audiology Practice Management, Third Edition by Brian Taylor, provides new and established audiologists with everything they need to know about running a practice in the 21st century. This new edition offers expert approaches to starting and maintaining a practice in audiology - from technical, legal, and financial daily operations - to new issues like HIPAA compliance, social media considerations, and marketing strategies in the digital age. Readers will benefit from the collective knowledge and expertise of audiologists and assorted industry experts who share pearls, controversies, and tips on a wide range of topics, including areas of practice not commonly seen in textbooks. Six new chapters cover key topics including basic management principles, clinical education, pricing strategies, entrepreneurial skills, changes in healthcare documentation, and valuation and exit strategy. Key Features The financial aspects of audiology including accounting, coding, reimbursement, and competitive pricing The delivery of optimal, patient-centered services with discussion of quality improvement, staffing, infection control, and improved amplification acceptance rates A clinical process perspective on changes in healthcare documentation and how to use SOAP notes Best practices - from credentialing and contracting - to sales and marketing strategies Full color figures, flowcharts, and textboxes This title is part of a three-volume set on Audiology (Diagnosis, Treatment, and Practice Management). Together, these books cover every aspect of audiology, providing a remarkably comprehensive resource - essential reading for doctoral students in audiology and must-have bookshelf references for audiologists.

Author : Anonim
Publisher : Unknown
Page : 101 pages
File Size : 44,6 Mb
Release : 2008-01-01
Category : Audiology
ISBN : 0976629429

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The Best Guide to Marketing for Audiologists by Anonim Pdf

Author : Brian Taylor,Professor of Political Science Brian Taylor
Publisher : Plural Publishing
Page : 337 pages
File Size : 45,7 Mb
Release : 2013-04-30
Category : Medical
ISBN : 9781597566728

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Quality in Audiology by Brian Taylor,Professor of Political Science Brian Taylor Pdf

Author : Robert G. Glaser,Robert M. Traynor
Publisher : Plural Publishing
Page : 789 pages
File Size : 46,9 Mb
Release : 2017-12-30
Category : Medical
ISBN : 9781635500158

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Strategic Practice Management by Robert G. Glaser,Robert M. Traynor Pdf

One of the major skills required for success in practice is to know how to manage a clinic. Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Third Edition is extremely useful for clinicians currently managing their own clinics as well as for the development and teaching of courses in practice management. The first and second editions of this text have been used in university training programs. The third edition contains contributions from nine guest chapter authors, six who are new to this text, and all are experts in their field. Their insight provides the reader with an enlightening resource essential to the operational and business management of the practice setting, including developing an appropriate business plan; startup and long-term planning; essential legal considerations; fiscal monitoring and methods to assess the ongoing financial health of the practice; reimbursement capture; patient and referral source management; human resource issues, including compensation strategies; and much more. Dr. Robert Glaser and Dr. Robert Traynor have extensively updated all of the retained chapters with significant improvements to the content, tables, and figures. Comprehensively researched, every effort has been made to provide the most recent and thorough references for further review. NEW CONTRIBUTORS AND CHAPTERS: Legal Considerations in Practice Management: Michael G. Leesman, JDDeliberations on Ethics in the Practice of Audiology: Rebecca L. Bingea, AuDNEW! Itemizing Professional Hearing Care Services: Stephanie J. Sjoblad, AuDNEW! Office Management Systems: Brian Urban, AuDNEW! Audiology in the Insurance System: Amber Lund-Knettel, MA, and Thomas J. Tedeschi, AuD ADDITIONAL NEW TOPICS: Management Implications for Audiology PracticeCompetition in Audiology PracticeProfessional Selling Techniques This text covers virtually every current area of practice management and is an excellent resource for any health care practitioner considering a startup venture, purchasing an ongoing practice, reinventing their current practice, or for those interested in sharpening their clinical service delivery model in the current competitive arena.

Author : Geoffrey Cooling
Publisher : Createspace Independent Publishing Platform
Page : 136 pages
File Size : 48,7 Mb
Release : 2016-08-15
Category : Electronic
ISBN : 1539945502

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Audiology Marketing in a Digital World by Geoffrey Cooling Pdf

The hearing aid business has been subject to the forces of the internet just like every other sector. Modern prospects are searching for their hearing health providers online, if you aren't there, you are dead in the water. In the book I set out a step by step strategy to ensure that your online presence works for you, not against you. I also detail the articles you should write and why with a crash course introduction to all of the facets of inbound marketing for audiology. I explain what Audiology SEO is and how you can use it to ensure your business gets in front of prospects.

Author : Holly Hosford-Dunn,Daniel R. Dunn,Earl R. Harford
Publisher : Singular
Page : 0 pages
File Size : 42,9 Mb
Release : 1995
Category : Audiology
ISBN : 1565933451

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Audiology Business and Practice Management by Holly Hosford-Dunn,Daniel R. Dunn,Earl R. Harford Pdf

This book deals with marketing, pricing, reimbursement and other specific issues of day-to-day practice.

Author : Robert M. Traynor
Publisher : Plural Publishing
Page : 385 pages
File Size : 52,8 Mb
Release : 2024-02-15
Category : Medical
ISBN : 9781635504125

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Forensic Audiology by Robert M. Traynor Pdf

Forensic Audiology: A Guide for the Expert Witness is a unique book written for audiologists who are interested in broadening their practice to include acting as an expert witness in legal cases. While audiologists may feel that their training, experience, and specialization prepares them to become an expert witness, it is critical to have an understanding of the special processes, customs, etiquette, and tactics involved in the legal profession, and how to develop a forensic audiology practice. The authors draw on their many years of experience and begin with an overview of the legal systems and the U.S. court system. The book also includes: * the rules of expert testimony * the structure of criminal and civil cases * the phases of discovery, deposition, and trial * the roles, responsibilities, and ethics involved in forensic audiology

Author : Holly Hosford-Dunn,Ross J. Roeser,Michael Valente
Publisher : Thieme
Page : 958 pages
File Size : 54,9 Mb
Release : 2011-01-01
Category : Medical
ISBN : 9781604066340

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AUDIOLOGY Practice Management by Holly Hosford-Dunn,Ross J. Roeser,Michael Valente Pdf

The new edition of Audiology: Practice Management provides a comprehensive overview of the most important topics for the successful operation of clinics and private practices. Practical guidelines help the reader master the technical, legal, and financial aspects of daily practice, from the fundamentals of HIPAA compliance, to infection control, to marketing strategies, to integrating quality control and quality improvement using the FOCUS-PDCA model. Leading professionals share their knowledge and expertise, providing the reader with recommendations for documentation, training and supervision, day-to-day accounting, managed care, and more.Features: Numerous examples throughout the book aid comprehension of important concepts Chapter outlines rapidly acquaint reader with the topics to be discussed, offering a valuable context for reading and review Pearls, pitfalls, controversial points, and special considerations provide teaching points and useful recommendations Audiology: Practice Management is one part of a three-volume series, which is completed by Audiology: Diagnosis and Audiology: Treatment. This book is an essential reference for audiology students and practicing audiologists, as well as for educators, and other health care practitioners participating in service delivery.

Author : Brain Taylor,Brian Taylor
Publisher : Plural Publishing
Page : 257 pages
File Size : 45,9 Mb
Release : 2011-11-30
Category : Medical
ISBN : 9781597566940

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Consultative Selling Skills for Audiologists by Brain Taylor,Brian Taylor Pdf

Author : Gerald Dubrino
Publisher : AuthorHouse
Page : 114 pages
File Size : 50,7 Mb
Release : 2008-09-24
Category : Education
ISBN : 9781468569551

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The Hearing Aid Dispensers Business Development Guide by Gerald Dubrino Pdf

Achieving a Return On Investment is not happenstance. It is a direct result of utilizing sound business practices. Dr. DuBrino has contributed 4 articles to Advance for Audiologists and Advance for Nurse Practitioners over the past 5 years that have presented the research and day to day experiences of consulting with various audiologists throughout the industry. Erecting a sign outside the office; and publishing one's name and picture in the newspaper has not guaranteed a successful marketing campaign that resulted in a bottom line that paid the bills and afforded the business owner a good living. The major obstacle in the hearing industry in assisting individuals to overcome their communication difficulties is to get them to pick up the phone and call for an appointment. Education begins with having an audience that is motivated to seek the information one has to offer. It must also address the concerns people have; and offer a solution in a way that gives them the opportunity to decide how well they need to hear and understand others within an investment that is both comfortable and affordable to their needs. Therefore, it must be notable, succinct and attractive to the target audience you seek so that they will call your practice. Signage, brochures, flyers, business cards, direct mail, Newspaper ads, Television commercials, radio spots, all have to have a consistent and encouraging message. Sound business practices are concomitant with sound professional practices in Audiology and Hearing Instument Sciences. This component of Business Acumen has admittedly been lacking in curriculums within the schools of Audiology. He believes that the information in this book would complete the pattern for success for those professionals who would venture into private practice.

Author : Thomas Greenbaum
Publisher : Unknown
Page : 0 pages
File Size : 49,9 Mb
Release : 2024-06
Category : Health & Fitness
ISBN : 0985855045

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Operating a Successful Audiology Practice by Thomas Greenbaum Pdf

This is an easy to read book outlining what an audiology clinic needs to do to operate a successful practice. it covers topics such as : generating opportunities, sales, marketing your clinic, financial operations of a clinic , purchasing and inventory management. It also covers how to schedule audiologists time for maximum productivity.

Author : Gyl A. Kasewurm
Publisher : Plural Publishing
Page : 153 pages
File Size : 50,7 Mb
Release : 2019-03-22
Category : Medical
ISBN : 9781635502084

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Dr. Gyl’s Guide to a Successful Hearing Care Practice by Gyl A. Kasewurm Pdf

Dr. Gyl's Guide to a Successful Hearing Care Practice is a must-have resource for private practice owners in hearing healthcare. Author Gyl Kasewurm, AuD, known in the audiology field as "Dr. Gyl", has owned and operated a practice for thirty-five years, generating ten times the annual revenue of a typical practice, despite being in a town of only 12,000 people. Readers will benefit from her unique expertise and insight whether they are just starting a new practice or current practice owners looking to implement new strategies to take their business to the next level. While most private practice owners spend their time working in their businesses, Dr. Gyl highlights the importance of working on their businesses. The book is full of simple and hands-on tips for a more productive and profitable business. The book covers starting a practice, monitoring the health of the business, innovative marketing strategies, patient retention efforts, financials, Dr. Gyl's personal "Tips for Success", and more!

Author : Brian Taylor
Publisher : Plural Publishing
Page : 321 pages
File Size : 41,7 Mb
Release : 2021-07-13
Category : Medical
ISBN : 9781635503364

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Relationship-Centered Consultation Skills for Audiologists by Brian Taylor Pdf

As hearing aid technology becomes more automated and easier to use for persons with hearing loss, the need for humanistic interactions with a professional is more important than ever. Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is a how-to guide for clinicians who want to provide evidence-based, holistic care to persons with hearing loss. By focusing on person-centered communication, this practical text is an incredible tool for providers who utilize both in-person and remote telehealth approaches to care. With new disruptive technologies, it is crucial to adapt to a changing marketplace. The material in Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is practical and straightforward to implement for the busy clinician. Key Features: * A concise book that describes how relationship-centered communication can be implemented in any hearing care practice and why relationship-centered communication will be a key differentiator in the era of self-directed and remote care * Scientifically validated frameworks that describe relationship-centered health care * Evidence-based models of human behavior associated with the chronic condition of hearing loss * Holistic approaches to utilizing relationship-centered communication during both in-person and telepractice appointments with help seeking individuals * A turnkey method for implementing blended hearing care using relationship-centered principles

Author : Ross J. Roeser,Michael Valente,Holly Hosford-Dunn
Publisher : Thieme
Page : 1582 pages
File Size : 44,7 Mb
Release : 2011-01-01
Category : Medical
ISBN : 9781604066975

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AUDIOLOGY, 3-Volume Set by Ross J. Roeser,Michael Valente,Holly Hosford-Dunn Pdf

Order the AUDIOLOGY, 3-Volume Set and save $49.90! Now updated for a Second Edition! Designed as the complete reference for practitioners in the 21st century, these three books not only include foundation-building sections in anatomy, physiology, diagnosis, treatment, and practice management, but also cover such cutting-edge topics as otoacoustic emissions, functional brain imaging, genetic components, neonatal screening, pharmacology, infection control, and much more! It is the only current audiology text to address pressing issues of practice management, with checklists for the growing number of specialists moving into private practice. Highlights of this outstanding work include: Incisive coverage of otoacoustic emissions, radiology, brain imaging, and pharmacology Each volume comes complete with sections on principles, applications, and future directions The first comprehensive treatment in an audiology textbook of business and practice management issues for hearing health professionals Pearls, pitfalls, special considerations, and controversial issues emphasize key points and clarify important information For comprehensive coverage of everything today's audiologist needs to know, these books are unparalleled. Practicing audiologists will turn to them often in daily practice and look to them for tips on how to make their practice more efficient. The audiology graduate student will rely on these books for thorough, state-of-the-art information.