The Big Switch Rewiring The World From Edison To Google

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The Big Switch: Rewiring the World, from Edison to Google

Nicholas Carr
The Big Switch Rewiring the World from Edison to Google Book PDF

Author : Nicholas Carr
Publisher : W. W. Norton & Company
Page : 287 pages
File Size : 53,6 Mb
Release : 2009-01-19
Category : Computers
ISBN : 9780393333947

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The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr Pdf

"Future Shock for the Web-apps era.... Compulsively readable—for nontechies, too."—Fast Company Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A–Z guide to the companies leading this transformation.

The Big Switch: Rewiring the World, from Edison to Google

Nicholas Carr
The Big Switch Rewiring the World from Edison to Google Book PDF

Author : Nicholas Carr
Publisher : W. W. Norton & Company
Page : 304 pages
File Size : 53,5 Mb
Release : 2009-01-19
Category : Computers
ISBN : 0393067874

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The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr Pdf

“Magisterial. . . . Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today’s computing world.”—Salon Hailed as “the most influential book so far on the cloud computing movement” (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the “World Wide Computer.”

The Big Switch

Nicholas G. Carr
The Big Switch Book PDF

Author : Nicholas G. Carr
Publisher : Unknown
Page : 278 pages
File Size : 44,9 Mb
Release : 2008
Category : Computers and civilization
ISBN : OCLC:1028728640

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The Big Switch by Nicholas G. Carr Pdf

A hundred years ago, companies stopped producing their own power with steam engines and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. Here, business journalist Carr weaves together history, economics, and technology to explain why computing is changing--and what it means for all of us.--From publisher description.

Digital Activism Decoded

Mary C. Joyce
Digital Activism Decoded Book PDF

Author : Mary C. Joyce
Publisher : IDEA
Page : 244 pages
File Size : 47,6 Mb
Release : 2010
Category : Cyberspace
ISBN : 1932716602

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Digital Activism Decoded by Mary C. Joyce Pdf

"The media has recently been abuzz with cases of citizens around the world using digital technologies to push for social and political change: from the use of Twitter to amplify protests in Iran and Moldova to the thousands of American non-profits creating Facebook accounts in the hopes of luring supporters. These stories have been published, discussed, extolled, and derided, but have not yet been viewed holistically as a new field of human endeavor. We call this field "digital activism" and its dynamics, practices, misconceptions, and possible futures are presented together for the first time in this book."--Pub. desc.

YouTube and Video Marketing

Greg Jarboe
YouTube and Video Marketing Book PDF

Author : Greg Jarboe
Publisher : John Wiley & Sons
Page : 1013 pages
File Size : 55,7 Mb
Release : 2009-08-14
Category : Business & Economics
ISBN : 9780470577820

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YouTube and Video Marketing by Greg Jarboe Pdf

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

Electronic Disclosure in International Arbitration

David J. Howell
Electronic Disclosure in International Arbitration Book PDF

Author : David J. Howell
Publisher : Juris Publishing, Inc.
Page : 388 pages
File Size : 45,8 Mb
Release : 2008
Category : Law
ISBN : 9781933833224

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Electronic Disclosure in International Arbitration by David J. Howell Pdf

International arbitration faces the challenge of the exponential increase in the volume of electronically stored information. While there has been a convergence in the accepted scope of disclosure in international arbitration (chiefly reflected in the IBA Rules on Evidence) there is widespread concern about the potential burdens of disclosure of electronic documents, with regard to the litigation experience. Arbitrators are rapidly having to come to terms with these issues in an arbitration context, in order to meet the needs and expectations of the parties. A number of arbitration institutions are currently considering rule changes or protocols to address the disclosure of electronic documents. This publication analyses the procedural, practical and technical issues and addresses the appropriate approach to electronic disclosure in international arbitration, including those lessons and principles that can usefully be adapted from the litigation experience. Contributors include leading arbitrators, arbitration counsel, in-house counsel and IT experts, including leading experts in the field of electronic data management.

Putting Knowledge to Work and Letting Information Play

Timothy W. Luke,Jeremy Hunsinger
Putting Knowledge to Work and Letting Information Play Book PDF

Author : Timothy W. Luke,Jeremy Hunsinger
Publisher : Springer Science & Business Media
Page : 239 pages
File Size : 55,5 Mb
Release : 2012-09-22
Category : Education
ISBN : 9789460917288

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Putting Knowledge to Work and Letting Information Play by Timothy W. Luke,Jeremy Hunsinger Pdf

These collected papers are critical reflections about the rapid digitalization of discourse and culture. This disruptive change in communicative interaction has swept rapidly through major universities, nation states, learned disciplines, leading businesses, and government agencies during the past decade. To commemorate the tenth anniversary of the Center for Digital Discourse and Culture (CDDC) at Virginia Tech, which has been a pioneering leader for many of these changes in university settings, the contributors to this volume examine the transformative implications of digitalizing discourse and culture inside and outside of the academic arena. These technologies of digitalization have created new communities of users, which are highly engaged with their new communicative possibilities, informational content, and discursive forms. Few have asked what these changes will mean, and many of the most important voices engaged in debates about this critical transformation are gathered here in this volume. Each author in his or her own way considers what accepting digital discourse and informational culture now means for contemporary economies, governments, and societies.

Cultural Studies of Rights

John Nguyet Erni
Cultural Studies of Rights Book PDF

Author : John Nguyet Erni
Publisher : Routledge
Page : 132 pages
File Size : 55,8 Mb
Release : 2014-06-11
Category : Social Science
ISBN : 9781317979340

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Cultural Studies of Rights by John Nguyet Erni Pdf

At a time of global uncertainties and erosion of liberties, how will cultural studies clear a space for a parallel intellectual and political engagement with human rights practice? How will human rights thinking be liberated from its doctrinal approach to ethics and legal justice? This book forges an alliance between cultural studies and human rights scholarships, to help us better understand the changing and complex political context that continuously shapes contemporary violence. To date, interdisciplinary dialogue or institutional collaboration remains rare across the two domains, resulting in critical interpretive work appearing too vacuous at times and institutional legal work often trapped in doctrinalism. By opening a door for a new and engaging scholarship, this book will re-ignite debates and passions within communication and critical cultural studies in the search for global justice. This book was originally published as a special issue of Communication and Critical/Cultural Studies.

From Gutenberg to Zuckerberg

John Naughton
From Gutenberg to Zuckerberg Book PDF

Author : John Naughton
Publisher : Quercus
Page : 333 pages
File Size : 54,8 Mb
Release : 2014-01-07
Category : Computers
ISBN : 9781623650636

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From Gutenberg to Zuckerberg by John Naughton Pdf

John Naughton is The Observer's "Networker" columnist, a prominent blogger, and vice president of Wolfson College, Cambridge. The Times has said of his writing, "[it] draws on more than two decades of study to explain how the internet works and the challenges and opportunities it will offer to future generations," and Cory Doctorow raved that "this is the kind of primer you want to slide under your boss's door." In From Gutenberg to Zuckerberg, Naughton explores the living history of one of the most radically transformational technologies of all time. From Gutenberg to Zuckerberg is a clear-eyed history of one of the most central features of modern life: the internet. Once a technological novelty and now the very plumbing of the Information Age, the internet is something we have learned to take largely for granted. So, how exactly has our society become so dependent upon a utility it barely understands? And what does it say about us that this is the case? While explaining in highly engaging language the way the internet works and how it got that way, technologist John Naughton has distilled the noisy chatter surrounding the technology's relentless evolution into nine essential areas of understanding. In doing so, he affords readers deeper insight into the information economy and supplies the requisite knowledge to make better use of the technologies and networks around us, highlighting some of their fascinating and far-reaching implications along the way.

Digital Universe

Peter B. Seel
Digital Universe Book PDF

Author : Peter B. Seel
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 47,9 Mb
Release : 2012-01-03
Category : Social Science
ISBN : 9781444360844

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Digital Universe by Peter B. Seel Pdf

For the student and general reader, a tour of the digital universe that offers critical observations and new perspectives on human communication and intelligence. Traces the development and diffusion of digital information and communication technologies, providing an analysis of trans-cultural effects among developed and developing nations Provides a balanced analysis of the pros and cons of the adoption and diffusion of digital technologies Explores privacy, censorship, the digital divide, online games, and virtual and augmented realities Follows a thematic structure, allowing readers to access the text at any point, based on their interests Accompanying resources provide a wealth of related online content Selected by Choice as a 2013 Outstanding Academic Title

Microsoft 2.0

Mary Jo Foley
Microsoft 2 0 Book PDF

Author : Mary Jo Foley
Publisher : John Wiley & Sons
Page : 306 pages
File Size : 46,8 Mb
Release : 2008-04-15
Category : Business & Economics
ISBN : 9780470384169

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Microsoft 2.0 by Mary Jo Foley Pdf

Does Bill Gates?s retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn?t think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giant?s post-Gates future. Don?t be surprised to be surprised.

In the Plex

Steven Levy
In the Plex Book PDF

Author : Steven Levy
Publisher : Simon & Schuster
Page : 464 pages
File Size : 55,6 Mb
Release : 2021-02-02
Category : Business & Economics
ISBN : 9781416596592

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In the Plex by Steven Levy Pdf

“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).

Signal Traffic

Lisa Parks,Nicole Starosielski
Signal Traffic Book PDF

Author : Lisa Parks,Nicole Starosielski
Publisher : University of Illinois Press
Page : 296 pages
File Size : 46,7 Mb
Release : 2015-06-15
Category : Language Arts & Disciplines
ISBN : 9780252097416

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Signal Traffic by Lisa Parks,Nicole Starosielski Pdf

The contributors to Signal Traffic investigate how the material artifacts of media infrastructure--transoceanic cables, mobile telephone towers, Internet data centers, and the like--intersect with everyday life. Essayists confront the multiple and hybrid forms networks take, the different ways networks are imagined and engaged with by publics around the world, their local effects, and what human beings experience when a network fails. Some contributors explore the physical objects and industrial relations that make up an infrastructure. Others venture into the marginalized communities orphaned from the knowledge economies, technological literacies, and epistemological questions linked to infrastructural formation and use. The wide-ranging insights delineate the oft-ignored contrasts between industrialized and developing regions, rich and poor areas, and urban and rural settings, bringing technological differences into focus. Contributors include Charles R. Acland, Paul Dourish, Sarah Harris, Jennifer Holt and Patrick Vonderau, Shannon Mattern, Toby Miller, Lisa Parks, Christian Sandvig, Nicole Starosielski, Jonathan Sterne, and Helga Tawil-Souri.

The Ecology of Attention

Yves Citton
The Ecology of Attention Book PDF

Author : Yves Citton
Publisher : John Wiley & Sons
Page : 220 pages
File Size : 53,5 Mb
Release : 2017-05-23
Category : Social Science
ISBN : 9781509503742

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The Ecology of Attention by Yves Citton Pdf

Information overload, the shallows, weapons of mass distraction, the googlization of minds: countless commentators condemn the flood of images and information that dooms us to a pathological attention deficit. In this new book, cultural theorist Yves Citton goes against the tide of these standard laments to offer a new perspective on the problem of attention in the digital age. Phrases like paying attention and investing ones attention attest to our mistaken belief that attention can be conceptualized in narrow economic terms. We are constantly drawn towards attempts to quantify and commodify attention, even down to counting the number of 'likes' a picture receives on Facebook or a video on YouTube. By contrast, Citton argues that we should conceptualize attention as a kind of ecology and examine how the many different environments to which we are exposed – from advertising to literature, search engines to performance art – condition our attention in different ways. In a world where the demands on our attention are ever-increasing, this timely and original book will be of great interest to students and scholars in media and communications and in literary and cultural studies, and to anyone concerned about the long-term consequences of the profusion of images as well as digital content in the age of the internet.

Sergey Brin and Larry Page

Stephanie Sammartino McPherson
Sergey Brin and Larry Page Book PDF

Author : Stephanie Sammartino McPherson
Publisher : Twenty-First Century Books
Page : 116 pages
File Size : 46,8 Mb
Release : 2010-08-01
Category : Young Adult Nonfiction
ISBN : 9780761363699

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Sergey Brin and Larry Page by Stephanie Sammartino McPherson Pdf

As USA TODAY, the Nation's No. 1 Newspaper, noted, "Google has infiltrated the daily lives of millions of people." But this giant company had very humble beginnings. In 1996 Sergey Brin and Larry Page were graduate students at Stanford University in California when they decided to invent a new way to search the information on the World Wide Web. Their technology project soon became a search engine and a company, Google, that changed the way information on the Internet is retrieved and controlled, making it easier, faster, and more relevant. Under Brin and Page, Google has become an international powerhouse, with an ever-widening scope of services—from Gmail to Google Earth to smart phones. It is also known for its fantasyland office complex, complete with gourmet chef and scooters. Sergey Brin and Larry Page continue to dream up exciting ventures for the future, and the world is waiting to see what's next.