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Author : Barbara R. Lewis,Dale Littler
Publisher : Unknown
Page : 274 pages
File Size : 53,9 Mb
Release : 1997
Category : Marketing
ISBN : OCLC:1028860693
Author : David Steuart Mercer
Publisher : Wiley-Blackwell
Page : 422 pages
File Size : 44,6 Mb
Release : 1999-01
Category : Business & Economics
ISBN : 0631191070
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non–profit sectors, together with new developments in marketing theory and practice.
Author : Derek F. Channon
Publisher : Wiley-Blackwell
Page : 344 pages
File Size : 52,6 Mb
Release : 1999-06-18
Category : Business & Economics
ISBN : 0631210784
The Blackwell Encyclopedic Dictionary of Strategic Management provides clear, concise up to the minute and highly informative definitions and explanations of the key concepts covering the whole of the fast changing field of contemporary strategy.
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 53,6 Mb
Release : 2024-07-03
Category : Electronic
ISBN : 9789352805419
Author : Gordon B. Davis
Publisher : John Wiley & Sons
Page : 276 pages
File Size : 46,9 Mb
Release : 1999-06-02
Category : Business & Economics
ISBN : 0631214844
The Blackwell Encyclopedic Dictionary of Management Information Systems provides clear, concise, up to the minute and highly informative definitions and explanations covering the whole of the fast changing field of management information systems.
Author : Wolfgang J. Koschnick
Publisher : Unknown
Page : 850 pages
File Size : 48,6 Mb
Release : 1995
Category : Electronic
ISBN : 359823175X
Author : Mark N. Clemente
Publisher : clementebooks
Page : 502 pages
File Size : 54,9 Mb
Release : 2002
Category : Business & Economics
ISBN : 9780971943407
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
Author : Michael R. Oppenheim,Wendy Diamond Mulcahy
Publisher : Routledge
Page : 374 pages
File Size : 44,8 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781135185589
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Lucy Heckman
Publisher : Bloomsbury Publishing USA
Page : 218 pages
File Size : 55,5 Mb
Release : 2011-07-22
Category : Business & Economics
ISBN : 9780313362811
This fact-filled guide serves as an introductory handbook or as a refresher for those who want to research a specific topic or update their research skills. The good news is that more business information is available than ever before. But for those drowning in a plethora of data, that is also the bad news. How to Find Business Information: A Guide for Businesspeople, Investors, and Researchers extends a lifeline to those inundated souls, offering sage advice about locating what one needs easily, quickly, and from trustworthy sources. Encompassing print and digital materials, journals (both online and print), online databases, reference materials, and websites, this handbook will prove invaluable to anyone who finds it necessary to research business information. The tips and tactics it offers can, of course, be used by investors, but also by those seeking information about possible business partners, potential clients and customers, or sources of goods and services. Topics covered include banking and finance, economics, company information, industry information, marketing, accounting and taxation, and management, in short, everything one needs to know to make sound business and investment decisions.
Author : Kaleem Mohammed Khan
Publisher : Unknown
Page : 352 pages
File Size : 42,6 Mb
Release : 2006
Category : Marketing
ISBN : 9833733735
Author : Hayden Noel
Publisher : Bloomsbury Publishing
Page : 176 pages
File Size : 40,7 Mb
Release : 2017-12-14
Category : Business & Economics
ISBN : 9781350034662
Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour. Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.
Author : Scott Dacko
Publisher : Oxford University Press
Page : 661 pages
File Size : 40,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 0199285993
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author : Robert Dahlstrom,Jody Crosno
Publisher : SAGE Publications
Page : 490 pages
File Size : 41,7 Mb
Release : 2024-01-22
Category : Business & Economics
ISBN : 9781071927175
Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
Author : Christian Homburg,Sabine Kuester,Harley Krohmer
Publisher : McGraw Hill
Page : 645 pages
File Size : 46,8 Mb
Release : 2012-12-16
Category : Business & Economics
ISBN : 9780077146054
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Author : Øyvind Ihlen,Jennifer Bartlett,Steve May
Publisher : John Wiley & Sons
Page : 792 pages
File Size : 46,8 Mb
Release : 2011-08-24
Category : Social Science
ISBN : 9781118078730
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management