The Blockbuster Toy

Author : Del Vecchio, Gene
Publisher : Pelican Publishing
Page : 280 pages
File Size : 54,6 Mb
Release : 2003-09-30
Category : Business & Economics
ISBN : 1455601284

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The Blockbuster Toy! by Del Vecchio, Gene Pdf

By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status: the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful marketing and, sometimes, the toy�s serendipitous rendezvous with powerful, random events The Blockbuster Toy! How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in today�s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture. Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts. Six chapters discuss blockbuster marketing strategies, all designed tohelp toy-industry professionals ignite te smiles that can make their careers.

Author : Gene Del Vecchio
Publisher : Pelican Publishing Company, Inc.
Page : 308 pages
File Size : 40,6 Mb
Release : 2012-03-08
Category : Business & Economics
ISBN : 1455615293

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Creating Blockbusters! by Gene Del Vecchio Pdf

A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.

Author : Luísa Magalhães,Jeffrey Goldstein
Publisher : Springer
Page : 309 pages
File Size : 51,9 Mb
Release : 2017-10-14
Category : Social Science
ISBN : 9781137591364

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Toys and Communication by Luísa Magalhães,Jeffrey Goldstein Pdf

There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.

Author : Subramanian Senthilkannan Muthu
Publisher : Springer Nature
Page : 100 pages
File Size : 41,9 Mb
Release : 2022-02-17
Category : Science
ISBN : 9789811696732

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Toys and Sustainability by Subramanian Senthilkannan Muthu Pdf

This book presents five interesting chapters dealing with the sustainability of toys. The concept of sustainability has reached all industrial sectors these days and being practiced in almost all the sectors. One of the main sectors where sustainability has to be embedded to the core is the toy sector. Needless to enumerate the importance of sustainability in this sector especially when it comes to usage of chemicals and so on. There are various elements associated with the sustainability of toys and there is a dearth of published literature on this subject.

Author : Dennis Luther
Publisher : Unknown
Page : 32 pages
File Size : 53,9 Mb
Release : 1991
Category : Models and modelmaking
ISBN : MINN:31951D03753603F

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Toys and Models by Dennis Luther Pdf

Author : Stuart Read,Saras Sarasvathy,Nick Dew,Robert Wiltbank
Publisher : Taylor & Francis
Page : 312 pages
File Size : 52,9 Mb
Release : 2016-09-19
Category : Business & Economics
ISBN : 9781317410324

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Effectual Entrepreneurship by Stuart Read,Saras Sarasvathy,Nick Dew,Robert Wiltbank Pdf

What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org So, what are you waiting for?

Author : Anonim
Publisher : Unknown
Page : 32 pages
File Size : 52,7 Mb
Release : 1991
Category : Electronic
ISBN : UOM:39015084967903

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USITC Publication by Anonim Pdf

Author : Anita Elberse
Publisher : Henry Holt and Company
Page : 321 pages
File Size : 50,9 Mb
Release : 2013-10-15
Category : Business & Economics
ISBN : 9781429945325

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Blockbusters by Anita Elberse Pdf

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.

Author : Charles-Edouard Bouée,Stefan Schaible
Publisher : Bloomsbury Publishing
Page : 184 pages
File Size : 48,9 Mb
Release : 2018-11-01
Category : Business & Economics
ISBN : 9781472948250

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Re-Entrepreneuring by Charles-Edouard Bouée,Stefan Schaible Pdf

It has long been assumed that, in the development of any organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's start-up and early stages can become vices, and the entrepreneurial founders must cede control to professional managers who can nurture the fruits of their original vision more efficiently. One unintended consequence of this assumption is that large, established organizations tend to be entrepreneur-free zones. Entrepreneurial thinking is tacitly discouraged because it can create novelty, and novelty is a threat to established organizations with large market shares. Re-entrepreneuring argues that organizations must revive the entrepreneurial out-look of their founders in order to survive in today's market. In an organization that encourages and nurtures an entrepreneurial outlook, everyone has the potential to unleash their inner entrepreneur and bring new and dynamic ways of thinking into their work environment. It has more to do with the ways of thinking encouraged by the organizational culture than by any inherent differences in talent or aptitude. The solution presented in this new book from ROLAND BERGER, edited by CharlesEdouard Bouée and Stefan Schaible, is piecemeal yet targeted 're-entrepreneuring'. With the help of international case studies and first-hand testimony from business leaders, the authors show how the entrepreneurial approach can be applied to any organization and at all levels, in order to spark innovation, remove operational obstacles and – ultimately – to create new value.

Author : Mark Stewart
Publisher : Gareth Stevens Publishing LLLP
Page : 52 pages
File Size : 55,6 Mb
Release : 2009-08-07
Category : Juvenile Nonfiction
ISBN : 0836891635

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Movie Blockbusters by Mark Stewart Pdf

Presents information about ten of the most successful and beloved movies in the history of Hollywood, including The Wizard of Oz, Star Wars, Titanic, and Spider-Man.

Author : John Higgs
Publisher : Simon and Schuster
Page : 341 pages
File Size : 54,7 Mb
Release : 2023-02-07
Category : Social Science
ISBN : 9781639363315

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Love and Let Die by John Higgs Pdf

A deep-dive into the unique connections between the two titans of the British cultural psyche—the Beatles and the Bond films—and what they tell us about class, sexuality, and our aspirations over sixty dramatic years. The Beatles are the biggest band in the history of pop music. James Bond is the single most successful movie character of all time. They are also twins. Dr No, the first Bond film, and Love Me Do, the first Beatles record, were both released on the same day: Friday 5 October 1962. Most countries can only dream of a cultural export becoming a worldwide phenomenon on this scale. For Britain to produce two iconic successes on this level, on the same windy October afternoon, is unprecedented. Bond and the Beatles present us with opposing values, visions of the British culture, and ideas about sexual identity. Love and Let Die is the story of a clash between working class liberation and establishment control, and how it exploded on the global stage. It explains why James Bond hated the Beatles, why Paul McCartney wanted to be Bond, and why it was Ringo who won the heart of a Bond Girl in the end. Told over a period of sixty dramatic years, this is an account of how two outsized cultural phenomena continue to define American aspirations, fantasies, and our ideas about ourselves. Looking at these two touchstones in this new context will forever change how you see the Beatles, the James Bond films, and six decades of cross-Atlantic popular culture.

Author : Jerry Oppenheimer
Publisher : Wiley + ORM
Page : 286 pages
File Size : 40,8 Mb
Release : 2009-02-17
Category : Business & Economics
ISBN : 9780470480243

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Toy Monster by Jerry Oppenheimer Pdf

An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games. “Oppenheimer . . . has now trained his sights on the world’s biggest toy company—its egos, scandals and flawed products. In his toyland, nothing is cute.” —The Wall Street Journal “Oppenheimer takes a tour of Mattel’s seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait . . . Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.” —Publishers Weekly “Thoroughly researched, beautifully written, Oppenheimer’s opus contains all the intrigue and drama of an epic novel.” —C. David Heymann, New York Times–bestselling author

Author : Sharon M. Scott
Publisher : Bloomsbury Publishing USA
Page : 536 pages
File Size : 53,6 Mb
Release : 2009-12-09
Category : Social Science
ISBN : 9798216156703

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Toys and American Culture by Sharon M. Scott Pdf

Tracing developments in toy making and marketing across the evolving landscape of the 20th century, this encyclopedia is a comprehensive reference guide to America's most popular playthings and the culture to which they belong. From the origins of favorite playthings to their associations with events and activities, the study of a nation's toys reveals the hopes, goals, values, and priorities of its people. Toys have influenced the science, art, and religion of the United States, and have contributed to the development of business, politics, and medicine. Toys and American Culture: An Encyclopedia documents America's shifting cultural values as they are embedded within and transmitted by the nation's favorite playthings. Alphabetically arranged entries trace developments in toy making and toy marketing across the evolving landscape of 20th-century America. In addition to discussing the history of America's most influential toys, the book contains specific entries on the individuals, organizations, companies, and publications that gave shape to America's culture of play from 1900 to 2000. Toys from the two decades that frame the 20th century are also included, as bridges to the fascinating past—and the inspiring future—of American toys.

Author : Ron Hunter,Michael E. Waddell
Publisher : HarperChristian + ORM
Page : 207 pages
File Size : 49,6 Mb
Release : 2009-08-31
Category : Business & Economics
ISBN : 9781418570828

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Toy Box Leadership by Ron Hunter,Michael E. Waddell Pdf

Reach back into your childhood and recapture the leadership principles you learned from your favorite toys. Authors Ron Hunter and Michael E. Waddell take a nostalgic look back into their childhood toy boxes to revisit the valuable leadership and life lessons we all unintentionally learned during playtime. While these lessons started in fun, as adults, we’ve complicated the principles of leadership - cluttering them with popular trends and theories. Toy Box Leadership clears away the clutter and takes listeners back to the simple and essential roots of the most effective and unchanging leadership best practices. In this book, you will learn: what Lego bricks can teach you about building your business through connection; how Slinky Dog demonstrates the value of patience when you're growing your organization; what every kid learned from the Little Green Army Men that can be used in business strategy; and many more playful and insightful lessons. Whether you still feel young at heart or your childhood seems to be a distant memory, Toy Box Leadership will bring you back to the place where all important life lessons began to reinvigorate your ability to influence and lead others in the playground of life.

Author : William Kienzle
Publisher : Andrews McMeel Publishing
Page : 288 pages
File Size : 46,8 Mb
Release : 2013-01-15
Category : Fiction
ISBN : 9781449423742

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Call No Man Father by William Kienzle Pdf

"Kienzle has written another supremely intelligent puzzler featuring his perceptive priest, Father Robert Koesler, and bolstered by a strong cast of engaging supporting characters." —Booklist "Father Koesler is on the case, thank God." —Baltimore Sun From William X. Kienzle, author of the classic mystery, The Rosary Murders. A visit from the pope is cause for celebration for most members of the Catholic community, but for those charged with ensuring his safety, it can be a security nightmare. And when His Holiness schedules a trip to Detroit, the police find themselves in over their heads even before his plane touches down. In Call No Man Father, the seventeenth Father Koesler mystery from William X. Kienzle, the Detroit police learn that a figure as prominent as the pope can be at risk from all sorts of unexpected directions. Some Catholics fear that he will declare his controversial stand on birth control infallible, and are prepared to take extreme measures to stop him. A suburban gang that considers murder a status symbol sees the pope as the ultimate mark. And one renegade newspaper reporter, looking to salvage his career with the story of a lifetime, may be willing to manufacture that story himself. Naturally, venerable Father Koesler finds himself in the thick of things. As preparations for the papal visit transpire, he becomes a pawn in Church political games. At the same time, he is a key source of information in the police security efforts.