The Book Direct Playbook

The Book Direct Playbook Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of The Book Direct Playbook book. This book definitely worth reading, it is an incredibly well-written.

The Book Direct Playbook

Mark Simpson
The Book Direct Playbook Book PDF

Author : Mark Simpson
Publisher : Unknown
Page : 224 pages
File Size : 42,5 Mb
Release : 2022-02-02
Category : Electronic
ISBN : 1913284301

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The Book Direct Playbook by Mark Simpson Pdf

Get direct bookings for your Short Term Rental properties using powerful insights from one of the Top 20 Most Influential People in the Vacation Rental Industry - Keep reading! Are you a rental property owner who can seem to get direct booking without relying on big-name platforms? Are you tired of giving up a hefty percentage of your earnings to these said platforms? Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve? You're not alone. When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family's short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb. But when he realised that business owners are just a number to them, he learned to pivot... and his family's business thrived. In "The Book Direct Playbook", Mark poured all his experience, learnings, insights, (and the odd soccer reference), to help property owners around the world finally regain control and turn their business into the champion of direct bookings. Using this powerful guide, you will: Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead generation tools Learn Mark's secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one And so much more!

The Direct to Consumer Playbook

Mike Stevens
The Direct to Consumer Playbook Book PDF

Author : Mike Stevens
Publisher : Kogan Page Publishers
Page : 225 pages
File Size : 53,5 Mb
Release : 2022-05-03
Category : Business & Economics
ISBN : 9781398605435

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The Direct to Consumer Playbook by Mike Stevens Pdf

Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

The Distance Learning Playbook, Grades K-12

Douglas Fisher,Nancy Frey,John Hattie
The Distance Learning Playbook Grades K 12 Book PDF

Author : Douglas Fisher,Nancy Frey,John Hattie
Publisher : Corwin Press
Page : 246 pages
File Size : 40,9 Mb
Release : 2020-06-15
Category : Education
ISBN : 9781071838358

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The Distance Learning Playbook, Grades K-12 by Douglas Fisher,Nancy Frey,John Hattie Pdf

Effective teaching is effective teaching, no matter where it occurs The pandemic teaching of mid-2020 was not really distance learning, but rather crisis teaching. But starting now, teachers have the opportunity to prepare for distance learning with purpose and intent—using what works best to accelerate students’ learning all the while maintaining an indelible focus on equity. Harnessing the insights and experience of renowned educators Douglas Fisher, Nancy Frey, and John Hattie, The Distance Learning Playbook applies the wisdom and evidence of VISIBLE LEARNING® research to understand what works best with distance learning. Spanning topics from teacher-student relationships, teacher credibility and clarity, instructional design, assessments, and grading, this comprehensive playbook details the research- and evidence-based strategies teachers can mobilize to deliver high- impact learning in an online, virtual, and distributed environment. This powerful guide includes: Learning Intentions and Success Criteria for each module to track your own learning and model evidence-based teacher practices for meaningful learning A diversity of instructional approaches, including direct instruction, peer learning, and independent work that foster student self-regulation and move learning to deep and transfer levels Discussion of equity challenges associated with distance learning, along with examples of how teachers can work to ensure that equity gains that have been realized are not lost. Special guidance for teachers of young children who are learning from a distance Videos of the authors and teachers discussing a wide variety of distance learning topics Space to write and reflect on current practices and plan future instruction The Distance Learning Playbook is the essential hands-on guide to preparing and delivering distance learning experiences that are truly effective and impactful. To purchase from an Authorized Corwin Distributor click here. A Spanish translation of the Distance Learning Playbook, Grades K-12, Aprendizaje a Distancia Guia, Guia de Preescolar a Bachillerator, can be purchased by contacting Irene Yepez from Editorial Trillas at [email protected].

Electrify

Saul Griffith
Electrify Book PDF

Author : Saul Griffith
Publisher : MIT Press
Page : 285 pages
File Size : 43,8 Mb
Release : 2021-10-12
Category : Science
ISBN : 9780262046237

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Electrify by Saul Griffith Pdf

An optimistic--but realistic and feasible--action plan for fighting climate change while creating new jobs and a healthier environment: electrify everything. Climate change is a planetary emergency. We have to do something now—but what? Saul Griffith has a plan. In Electrify, Griffith lays out a detailed blueprint—optimistic but feasible—for fighting climate change while creating millions of new jobs and a healthier environment. Griffith’s plan can be summed up simply: electrify everything. He explains exactly what it would take to transform our infrastructure, update our grid, and adapt our households to make this possible. Billionaires may contemplate escaping our worn-out planet on a private rocket ship to Mars, but the rest of us, Griffith says, will stay and fight for the future. Griffith, an engineer and inventor, calls for grid neutrality, ensuring that households, businesses, and utilities operate as equals; we will have to rewrite regulations that were created for a fossil-fueled world, mobilize industry as we did in World War II, and offer low-interest “climate loans.” Griffith’s plan doesn’t rely on big, not-yet-invented innovations, but on thousands of little inventions and cost reductions. We can still have our cars and our houses—but the cars will be electric and solar panels will cover our roofs. For a world trying to bounce back from a pandemic and economic crisis, there is no other project that would create as many jobs—up to twenty-five million, according to one economic analysis. Is this politically possible? We can change politics along with everything else.

The Book Direct Blueprint

Mark Simpson
The Book Direct Blueprint Book PDF

Author : Mark Simpson
Publisher : Unknown
Page : 0 pages
File Size : 42,9 Mb
Release : 2022-12-12
Category : Business & Economics
ISBN : 1913284360

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The Book Direct Blueprint by Mark Simpson Pdf

The ultimate book for short-term rental hosts who want to abolish their over-reliance on online travel agents! The Book Direct Blueprint is brought to you by the creator of the Book Direct Playbook, the industry's highest-rated and most reviewed business book. Before you build a house, you must put in a solid foundation. Mark Simpson famously wrote. "Never build your house on somebody else's land" in his debut bestseller, which still serves as a great lesson for short-term rental hosts worldwide. As the official go-to expert in marketing and direct bookings in the short-term rental industry, Simpson has: The Book Direct Blueprint brings together the minds of the most influential leaders from the STR industry, and from Mark's personal black book of contacts. Mark has truly taken things up a notch by assembling his own team of avengers, each renowned for a certain area of expertise in the short-term rental industry. So, rest assured, ALL BASES have been covered for you in this new book. If you're not yet ready to purchase The Book Direct Blueprint, you can always consume free content on the "Boostly" YouTube or Instagram account. Here, you will learn how to: ● Effectively price your properties (base price, minimum price, discounts, and customisations) ● How to create effective upsell opportunities for your business. ● The power of trust when it comes to the guest booking process. ● How to automate your business so you don't have to worry about a double booking again. ● How to best prepare for Web3 and Blockchain technology ● Successfully navigate the slow season ● Identify problem guests before they book and how to protect your business best.

Reinvent

Fred Hassan
Reinvent Book PDF

Author : Fred Hassan
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 49,5 Mb
Release : 2013-01-29
Category : Business & Economics
ISBN : 9781118529850

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Reinvent by Fred Hassan Pdf

Leadership principles from a master of the business turnaround In Reinvent, renowned CEO and business leader Fred Hassan explains how to transform a struggling business into a raging success by reinventing the culture, attitude, and behaviors of organizations and people. Leaders who want to change cultures and individuals need a cool head, a clear vision, and a well-refined ability to inspire that change. Here, Hassan explains how a productive organizational culture leads to real success. The first part of the book focuses on how you, as a leader, can unleash your full powers by learning to be authentic, purposeful, and connected with your organization. The second part of the book focuses on groups, how to lead them, how to be a role model for the effort you expect, and how to keep winning and innovating. Taken together, these principles fuel smarter strategies, more effective execution, and better governance. Features practical, proven guidance appropriate for every business leader in any industry Ideal for corporate executives, managers, team leaders, human resources professionals, board members, and consultants Written by a renowned public speaker and former CEO known for turning around struggling companies Revealing how you can make culture your secret weapon, Reinvent is the perfect tool for business leaders in highly competitive industries.

The Producer's Playbook: Real People on Camera

Amy DeLouise
The Producer s Playbook Real People on Camera Book PDF

Author : Amy DeLouise
Publisher : CRC Press
Page : 207 pages
File Size : 45,6 Mb
Release : 2016-04-14
Category : Art
ISBN : 9781317416630

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The Producer's Playbook: Real People on Camera by Amy DeLouise Pdf

Producer’s Playbook: Real People on Camera is a no-nonsense guide for producers looking to get the best performances from "real people" to tell powerful stories on video. Director/producer Amy DeLouise brings years of experience to this resource for creating the best on-screen impact with non-actors for interviews, re-enactments, documentary and direct-to-camera messages. With useful case studies and tips on everything from managing locations and budgeting to strategies for managing crews and the expectations of executive producers and clients, this is an invaluable resource for professionals working in reality TV, documentary, corporate video, and more. Ample case studies with perspectives from industry professionals interviewed by the author, as well as her own plentiful stories from the field Tips are featured in sidebars throughout the text, so that readers can see how the information applies to real situations Full-color photographs allow readers to visualize real world production situations The appendix includes useful templates and checklists for working producers

Expert Secrets

Russell Brunson
Expert Secrets Book PDF

Author : Russell Brunson
Publisher : Hay House, Inc
Page : 385 pages
File Size : 43,7 Mb
Release : 2022-08-09
Category : Business & Economics
ISBN : 9781401970604

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Expert Secrets by Russell Brunson Pdf

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

The CEO's Digital Marketing Playbook

Thomas J. Donohoe
The CEO s Digital Marketing Playbook Book PDF

Author : Thomas J. Donohoe
Publisher : Koehler Books
Page : 250 pages
File Size : 43,7 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 1633939502

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The CEO's Digital Marketing Playbook by Thomas J. Donohoe Pdf

The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.

The Retargeting Playbook

Adam Berke,Gregory Fulton,Lauren Vaccarello
The Retargeting Playbook Book PDF

Author : Adam Berke,Gregory Fulton,Lauren Vaccarello
Publisher : John Wiley & Sons
Page : 192 pages
File Size : 46,8 Mb
Release : 2014-03-04
Category : Business & Economics
ISBN : 9781118881163

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The Retargeting Playbook by Adam Berke,Gregory Fulton,Lauren Vaccarello Pdf

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

The Little Black Book of Innovation

Scott D. Anthony
The Little Black Book of Innovation Book PDF

Author : Scott D. Anthony
Publisher : Harvard Business Press
Page : 298 pages
File Size : 49,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781422171721

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The Little Black Book of Innovation by Scott D. Anthony Pdf

Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.

The Design Thinking Playbook

Michael Lewrick,Patrick Link,Larry Leifer
The Design Thinking Playbook Book PDF

Author : Michael Lewrick,Patrick Link,Larry Leifer
Publisher : John Wiley & Sons
Page : 350 pages
File Size : 52,5 Mb
Release : 2018-04-24
Category : Design
ISBN : 9781119467489

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The Design Thinking Playbook by Michael Lewrick,Patrick Link,Larry Leifer Pdf

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

BlackBerry PlayBook Companion

Matthew Miller
BlackBerry PlayBook Companion Book PDF

Author : Matthew Miller
Publisher : John Wiley & Sons
Page : 250 pages
File Size : 44,6 Mb
Release : 2011-08-04
Category : Computers
ISBN : 9781118168202

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BlackBerry PlayBook Companion by Matthew Miller Pdf

The ultimate full-color consumer guide to the fun and functional BlackBerry PlayBook BlackBerry's entry into the tablet market adds a new dimension to the image of the BlackBerry as a tool primarily for business. The PlayBook does business, but it also does fun, and this handy, full-color book covers just what you need to get up and running with your PlayBook and make the most of it. In an entertaining and to-the-point fashion, this guide shows you how to connect your PlayBook to your BlackBerry smartphone, take photos, watch videos, read e-books, connect to the Internet via WiFi, use third-party apps, video chat, and more. Helps you get set up and use your Playbook, with full-color screen shots and navigational elements that help you quickly find information Shows how to manage your e-mail by connecting to your BlackBerry smartphone and how to get online with WiFi Covers acquiring and reading e-books and periodicals, participating in social media, shooting photos and videos, and using instant messaging and video chat Explains how to download and use third-party apps on the BlackBerry platform With a hip, direct style, BlackBerry PlayBook Companion shortens the learning curve and helps you maximize what your PlayBook offers for both work and play.

Personal Safety and Security Playbook

Francis J. D'Addario
Personal Safety and Security Playbook Book PDF

Author : Francis J. D'Addario
Publisher : Elsevier
Page : 148 pages
File Size : 53,6 Mb
Release : 2013-10-23
Category : Social Science
ISBN : 9780124172364

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Personal Safety and Security Playbook by Francis J. D'Addario Pdf

The Personal Safety and Security Playbook is designed for anyone who may benefit from shared community safety and security responsibilities. Chapters are organized by areas of concern, from personal risk awareness to protection and security considerations for family, home, travel, and work. The guidelines included help the reader recognize personal safety and security hazards, take proactive prevention steps, and react reasonably to danger with beneficial outcomes. A full chapter of local and national resources for personal security is included at the end of the Personal Safety and Security Playbook. The Personal Safety and Security Playbook is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Chapters are organized by area of concern and cover everything related to personal safety and security, including protection for the family, home, during travel, and at work Emphasizes that risk awareness, reporting, response, and mitigation are shared community concerns Includes a full chapter of local and national personal security resources

The Data and Analytics Playbook

Lowell Fryman,Gregory Lampshire,Dan Meers
The Data and Analytics Playbook Book PDF

Author : Lowell Fryman,Gregory Lampshire,Dan Meers
Publisher : Morgan Kaufmann
Page : 292 pages
File Size : 48,7 Mb
Release : 2016-08-12
Category : Computers
ISBN : 9780128025475

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The Data and Analytics Playbook by Lowell Fryman,Gregory Lampshire,Dan Meers Pdf

The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration. The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it. In addition, they discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and the ways they can be mapped to leverage playbook data governance throughout the organization. Provides a mature and proven playbook approach (methodology) to enabling data governance that supports agile implementation Features specific examples of current industry challenges in enterprise risk management, including anti-money laundering and fraud prevention Describes business benefit measures and funding approaches using exposure based cost models that augment risk models for cost avoidance analysis and accelerated delivery approaches using data integration sprints for application, integration, and information delivery success