The Direct To Consumer Playbook

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The Direct to Consumer Playbook

Mike Stevens
The Direct to Consumer Playbook Book PDF

Author : Mike Stevens
Publisher : Kogan Page Publishers
Page : 225 pages
File Size : 48,9 Mb
Release : 2022-05-03
Category : Business & Economics
ISBN : 9781398605435

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The Direct to Consumer Playbook by Mike Stevens Pdf

Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

Expert Secrets

Russell Brunson
Expert Secrets Book PDF

Author : Russell Brunson
Publisher : Hay House, Inc
Page : 385 pages
File Size : 43,8 Mb
Release : 2022-08-09
Category : Business & Economics
ISBN : 9781401970604

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Expert Secrets by Russell Brunson Pdf

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

The Book Direct Playbook

Mark Simpson
The Book Direct Playbook Book PDF

Author : Mark Simpson
Publisher : Unknown
Page : 224 pages
File Size : 45,9 Mb
Release : 2022-02-02
Category : Electronic
ISBN : 1913284301

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The Book Direct Playbook by Mark Simpson Pdf

Get direct bookings for your Short Term Rental properties using powerful insights from one of the Top 20 Most Influential People in the Vacation Rental Industry - Keep reading! Are you a rental property owner who can seem to get direct booking without relying on big-name platforms? Are you tired of giving up a hefty percentage of your earnings to these said platforms? Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve? You're not alone. When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family's short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb. But when he realised that business owners are just a number to them, he learned to pivot... and his family's business thrived. In "The Book Direct Playbook", Mark poured all his experience, learnings, insights, (and the odd soccer reference), to help property owners around the world finally regain control and turn their business into the champion of direct bookings. Using this powerful guide, you will: Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead generation tools Learn Mark's secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one And so much more!

The Digital Transformation Playbook

David L. Rogers
The Digital Transformation Playbook Book PDF

Author : David L. Rogers
Publisher : Columbia University Press
Page : 267 pages
File Size : 41,6 Mb
Release : 2016-04-05
Category : Business & Economics
ISBN : 9780231541657

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The Digital Transformation Playbook by David L. Rogers Pdf

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

The Customer Centricity Playbook

Peter Fader,Sarah E. Toms
The Customer Centricity Playbook Book PDF

Author : Peter Fader,Sarah E. Toms
Publisher : University of Pennsylvania Press
Page : 136 pages
File Size : 41,8 Mb
Release : 2018-10-30
Category : Business & Economics
ISBN : 9781613631416

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The Customer Centricity Playbook by Peter Fader,Sarah E. Toms Pdf

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

D2C Growth Revolution

Ramershoven Stefan
D2C Growth Revolution Book PDF

Author : Ramershoven Stefan
Publisher : Unknown
Page : 210 pages
File Size : 47,5 Mb
Release : 2021-02-10
Category : Electronic
ISBN : 9798554787560

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D2C Growth Revolution by Ramershoven Stefan Pdf

WARNING! READING THIS BOOK YOU WILL CHANGE YOUR ENTIRE PERSPECTIVE ON THE CONCEPT OF MARKETING. This book reveals the step-by-step formula for building and growing consumer brands in an environment of ever-increasing consumer-centricity. Are you struggling to turn awareness into sales? Are you sick of throwing money down the bottomless pit called mass media? Do you want to create a competitive edge for your brand? Or do you just want to learn what makes modern D2C brands so successful? Then this is the book for you! Stefan Ramershoven, founder of Kjero - a leading provider of D2C Marketing solutions - and Forbes Under 30 Honoree finally reveals the secrets behind the success of D2C marketing and discloses how to avoid the most common pitfalls of traditional marketing methods. Learn from best practice examples of brands like Nivea, Dollarshaveclub, and Volvo and use these timeless principles to create explosive the growth for your consumer brand. This book will help your brand navigate these turbulent times we live in! A way to generate real, lasting brand growth!

The Retargeting Playbook

Adam Berke,Gregory Fulton,Lauren Vaccarello
The Retargeting Playbook Book PDF

Author : Adam Berke,Gregory Fulton,Lauren Vaccarello
Publisher : John Wiley & Sons
Page : 155 pages
File Size : 42,7 Mb
Release : 2014-03-04
Category : Business & Economics
ISBN : 9781118881163

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The Retargeting Playbook by Adam Berke,Gregory Fulton,Lauren Vaccarello Pdf

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

Free Marketing

Jim Cockrum
Free Marketing Book PDF

Author : Jim Cockrum
Publisher : John Wiley & Sons
Page : 358 pages
File Size : 45,8 Mb
Release : 2011-08-31
Category : Business & Economics
ISBN : 9781118120040

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Free Marketing by Jim Cockrum Pdf

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Brand Vs. Wild

Jonathan David Lewis
Brand Vs Wild Book PDF

Author : Jonathan David Lewis
Publisher : Taylor & Francis
Page : 215 pages
File Size : 55,7 Mb
Release : 2017-04-21
Category : Business & Economics
ISBN : 9781351736312

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Brand Vs. Wild by Jonathan David Lewis Pdf

Cover -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Lost -- Chapter 2 Afraid -- Chapter 3 Adrift -- Chapter 4 Wild -- Chapter 5 Savage -- Chapter 6 Stop -- Chapter 7 Orient -- Chapter 8 Focus -- Chapter 9 Flow -- Chapter 10 Adapt -- Chapter 11 Do -- Conclusion -- About the Author -- References -- Index.

Grave

Allison C. Meier
Grave Book PDF

Author : Allison C. Meier
Publisher : Bloomsbury Publishing USA
Page : 167 pages
File Size : 43,5 Mb
Release : 2023-02-09
Category : Literary Criticism
ISBN : 9781501383663

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Grave by Allison C. Meier Pdf

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Grave takes a ground-level view of how burial sites have transformed over time and how they continue to change. As a cemetery tour guide, Allison C. Meier has spent more time walking among tombstones than most. Even for her, the grave has largely been invisible, an out of the way and unobtrusive marker of death. However, graves turn out to be not always so subtle, reverent, or permanent. While the indigent and unidentified have frequently been interred in mass graves, a fate brought into the public eye during the COVID-19 pandemic, the practice today is not unlike burials in the potter's fields of the colonial era. Burial is not the only option, of course, and Meier analyzes the rise of cremation, green burial, and new practices like human composting, investigating what is next for the grave and how existing spaces of death can be returned to community life. Object Lessons is published in partnership with an essay series in The Atlantic.

Under One Roof

Emily K Graham,Angel Vargas,John Graham
Under One Roof Book PDF

Author : Emily K Graham,Angel Vargas,John Graham
Publisher : Greenleaf Book Group
Page : 343 pages
File Size : 49,8 Mb
Release : 2024-02-05
Category : Family & Relationships
ISBN : 9781632997609

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Under One Roof by Emily K Graham,Angel Vargas,John Graham Pdf

Explore the enormous opportunities and benefits of multigenerational living in this essential guide to the modern American family. This inventive guide to multigenerational living arrives at a crucial time, as families cope with the stresses of a changing society and the tidal wave of baby boomer retirement. This book about the American family of today offers solutions, guidance, and assistance from three authors who bring their different experiences and expertise to this presentation of the challenges, realities, and benefits of multigenerational living. Under One Roof explores the current state of the American family, including fast-rising life expectancies, the growing costs of elder care, the increasing need for childcare, the frustrating lack of affordable housing, and the new familial disconnectedness. In response, this timely book also examines • designing communities and homes to accommodate a fast-graying America, • the positives of elders providing childcare, • handling relationships with aging parents, • privacy, space, and communication issues within multigenerational living situations, • the evolution of the American healthcare system, hiring home caregivers, increasing the ability to comfort in hospice, and • dealing with the death of a loved one. Under One Roof will bring you inspiration and exciting opportunities for invention as you and your modern American family tackle the challenges of the twenty-first century.

Sold On Purpose

Tim Moore
Sold On Purpose Book PDF

Author : Tim Moore
Publisher : Unknown
Page : 184 pages
File Size : 50,7 Mb
Release : 2019-06-13
Category : Business & Economics
ISBN : 0578472171

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Sold On Purpose by Tim Moore Pdf

Sold On Purpose is a comprehensive guide on how brands can use their unique purpose story to communicate what they believe in and market their higher purpose in the world. You will learn how to craft stories that really matter and create a meaningful unique brand narrative that tells not just what you do, but why you do it.

Winning with Customers

D. Keith Pigues,Jerry D. Alderman
Winning with Customers Book PDF

Author : D. Keith Pigues,Jerry D. Alderman
Publisher : John Wiley & Sons
Page : 502 pages
File Size : 45,6 Mb
Release : 2010-08-13
Category : Business & Economics
ISBN : 9780470768518

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Winning with Customers by D. Keith Pigues,Jerry D. Alderman Pdf

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Eating the Big Fish

Adam Morgan
Eating the Big Fish Book PDF

Author : Adam Morgan
Publisher : John Wiley & Sons
Page : 364 pages
File Size : 47,9 Mb
Release : 2009-04-03
Category : Business & Economics
ISBN : 9780470527757

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Eating the Big Fish by Adam Morgan Pdf

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

The CEO's Digital Marketing Playbook

Thomas J. Donohoe
The CEO s Digital Marketing Playbook Book PDF

Author : Thomas J. Donohoe
Publisher : Koehler Books
Page : 250 pages
File Size : 45,9 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 1633939502

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The CEO's Digital Marketing Playbook by Thomas J. Donohoe Pdf

The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.