The Broadband Millennium Communication Technologies And Markets
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The Broadband Millennium: Communication Technologies and Markets by Don Flournoy Pdf
This book focuses on future markets for broadband products and services, as well as the infrastructure under development that is intended to make those markets more readily attainable and manageable. But it also takes on a more ambitious agenda. Its analysis shows how advanced technologies are facilitating the transition to a new world information and economic order in which much larger percentages of end users have a greater chance of getting what they want.
Technological Change and Societal Growth: Analyzing the Future by Coakes, Elayne Pdf
"This book provides a practical and comprehensive forum for exchanging research ideas and down-to-earth practices which bridge the social and technical gap within organizations and society at large"--Provided by publisher.
Evolving the Access Network by International Engineering Consortium Pdf
An in-depth piece that focuses on how companies can migrate their traditional networks to broadband—yet support new services without sacrificing the quality or profitability of either—this guide discusses which technology should be deployed and what the network impact of delivering such emerging services is.
Business Models and Drivers for Next-Generation IMS Services by International Engineering Consortium Pdf
The IP multimedia subsystem (IMS) is an open, standardized, operator-friendly, next-generation multimedia architecture for mobile and fixed IP services. This report discusses an array of perspectives on IMS and examines relevant services that the Internet provides to customers worldwide.
Analyzing the new technology of Smartphones in great detail, this guide discusses relevant reference solutions, the role of middleware on related operating systems, and how cell phone vendors consequently confront this growing challenge. A very detailed and cogent perspective on the world of Smartphones, the report examines its vast feature sets, reveals its impact on other leading technologies and companies, and supplies extensive case studies on how Smartphones enhance user productivity and encourage deployment of user applications.
Achieving the Triple Play by International Engineering Consortium Pdf
One of the most popular offerings telecom companies now provide is the triple play, which consists of voice, video, and data, all from one company and with one bill. This book addresses the challenges and benefits of offering converged services and looks at how the new technology is affecting companies and customers.
Communication satellites are a $144 billion industry. Is there any space-based industry that could possibly beat that market? 'Solar Power Satellites' shows why and how the space satellite industry will soon begin expanding its market from relaying signals to Earth to generating energy in space and delivering it to the ground as electricity. In all industrialized nations, energy demand is growing exponentially. In the developing world, the need for energy is as basic as food and water. The Sun's energy is available everywhere, and it is non-polluting. As business plans demonstrate its technical feasibility, commercial potential, and environmental acceptability, every country on Earth will look to space for the power it needs.
Mobilized Marketing and the Consumer: Technological Developments and Challenges by Yamamoto, Gonca Telli Pdf
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
Global Space Governance: An International Study by Ram S. Jakhu,Joseph N. Pelton Pdf
This book is based on the findings, conclusions and recommendations of the Global Space Governance study commissioned by the 2014 Montreal Declaration that called upon civil society, academics, governments, the private sector, and other stakeholders to undertake an international interdisciplinary study. The study took three years to complete. It examines the drivers of space regulations and standards, key regulatory problems, and especially addresses possible improvements in global space governance. The world's leading experts led the drafting of chapters, with input from academics and knowledgeable professionals in the public and private sectors, intergovernmental organizations, and nongovernmental organizations from all the regions of the world with over 80 total participants. This book and areas identified for priority action are to be presented to the UN Committee on the Peaceful Uses of Outer Space and it is hoped will be considered directly or indirectly at the UNISPACE+50 event in Vienna, Austria, in 2018. The report, a collective work of all the contributors, includes objective analysis and frank statements expressed without pressure of political, national, and occupational concerns or interest. It is peer-reviewed and carefully edited to ensure its accuracy, preciseness, and readability. It is expected that the study and derivative recommendations will form the basis for deliberations and decisions at international conferences and meetings around the world on the theme of global space governance. This will hopefully include future discussion at the UN Committee on the Peaceful Uses of Outer Space.
Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World by Gasc¢-Hernandez, Mila,Torres-Coronas, Teresa Pdf
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Broadband Wireless Communications Business by Riaz Esmailzadeh Pdf
With the emergence of broadband wireless communication systems, new business opportunities have appeared for operators, content provides, and manufacturers. Broadband wireless communications technologies promise the freedom of constant access to the Internet at high speeds, without the limitation of connection cables. Broadband Wireless Communications Business provides comprehensive coverage of the present status and future evolution of these technologies, giving vital practical cost and benefit advice on design, construction and implementation. The author focuses on the costs associated with network design and operation, examining resources, maintenance and billing considerations in terms of Quality of Service provisioning. The future of 4G is explained, with enhancing technologies, cellular design topologies and ad-hoc technologies all covered in-depth. This book will enable the reader to make key business decisions: how to evaluate a technology, which to use, how to combine several technologies to reach a target market, how to differentiate from competitors and how to take advantage of future possible enhancements. Broadband Wireless Communications Business: Defines the unique technical features of the new broadband wireless communications systems and explains what these mean for operator and manufacturer businesses. Offers a complete guide to all current access technologies, associated standards, and duplex modes. Provides advice on key business cost and benefit issues. Addresses wireless technology from the point of view of numerous market sectors: public mobile systems, hot spot coverage, personal area networks, and multi-user shared usage of resources, etc. This text is essential for decision makers and industry key players responsible for the design, development, implementation and management of wireless telecommunications systems. Researchers specializing in the field of wireless technology and graduate students on telecommunications courses will also find it an excellent guide to the topic.
Driving Demand for Broadband Networks and Services by Raul L. Katz,Taylor A. Berry Pdf
This book examines the reasons why various groups around the world choose not to adopt broadband services and evaluates strategies to stimulate the demand that will lead to increased broadband use. It introduces readers to the benefits of higher adoption rates while examining the progress that developed and emerging countries have made in stimulating broadband demand. By relying on concepts such as a supply and demand gap, broadband price elasticity, and demand promotion, this book explains differences between the fixed and mobile broadband demand gap, introducing the notions of substitution and complementarity between both platforms. Building on these concepts, ‘Driving Demand for Broadband Networks and Services’ offers a set of best practices and recommendations aimed at promoting broadband demand. The broadband demand gap is defined as individuals and households that could buy a broadband subscription because they live in areas served by telecommunications carriers but do not do so because of either economic, limited awareness, or lack of digital literacy reasons. This grouping represents a range from 30% of the population in the US, 40% in Germany, and over 80% in most emerging countries. Research indicates that broadband usage is critical for social development, economic performance, and overall welfare and so it behoves governments to encourage demand. This study is the first of its kind to address the demand side of broadband diffusion, incorporating an economic analysis while offering real world examples of policies and initiatives that have successfully spurred demand in developed and emerging markets alike. This book is intended for policy makers, managers of telecommunications and other technology companies, as well as academics and graduate students in the areas of public policy, economic development, and technology management. This book is an eye-opener for policy makers. Traditionally ICT policy has focused on the supply side. Katz and Berry develop great ideas to leapfrog Internet penetration from the demand side, where the value of the Internet is. - Diego Molano Vega, Minister of Information Technologies and Communications of Colombia This book is an instant classic. It brilliantly and convincingly lays out the case why dealing with inadequate internet penetration has moved from the creation of supply to one of encouraging demand. It provides an information-rich and well-written presentation of the factors holding back people from becoming users, and offers a hugely valuable survey of the various programs around the world to make the broadband internet truly useful to people everywhere. It is the kind of book writers in this field will use constantly. - Eli Noam, Professor of Finance and Economics, Columbia Business School This new study by Katz and Berry examines the rationale for national broadband plans and the evidence for their success in driving demand. It presents the latest data on broadband in a range of case study countries, and provides best practice advice for policy-makers and development practitioners. - Dr Tim Kelly, Lead ICT Policy Specialist, World Bank
Integrated analysis of the technologies, markets, and business of Residential Broadband In thirty years, the worldwide market for high-speed information services to the home will reach SI trillion. This book explains how and why. Beginning with tutorials and a few touches of history to position residential broadband today, this essential guide examines how competing technologies will struggle for supremacy in a chaotic market. It stakes out the battles between ADSL and cable modems, IP and ATM, telephone companies and CATV companies, televisions and personal computers, and professional applications and consumer applications. It does so with reverence for none-some will win and some will lose as the market emerges over the next decade or so. Our guide is kim Maxwell, an entrepreneur and executive who has spent twenty-five years inventing ways to make communications technologies and markets fit together. His analysis takes some surprising turns: * The Internet will not be the dominant network for residential broadband. * Despite its current power, IP may over time give way to ATM for residential broadband. * Cable modems have the early lead, but the DSL tortoise will catch up. * Fiber to the Home and the Information Superhighway are at least fifteen years away and depend upon HDTV. * Despite regulatory intentions, residential networking will return to a monopoly within thirty years. * Computers and televisions will not converge. * Ethernet will dominate home networking. * Video-on-demand will not be a viable market for at least five years. * In the long run. Consumer applications such as shopping and entertainment will dominate the more near-term applications for Internet access and telecommuting. * But, the market can only begin with the personal computer and its natural applications-Internet access and telecommuting.
MBA Marketing by Malcolm McDonald,Ailsa Kolsaker Pdf
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.