The Business Of Aspiration

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The Business of Aspiration

Ana Andjelic
The Business of Aspiration Book PDF

Author : Ana Andjelic
Publisher : Routledge
Page : 71 pages
File Size : 49,9 Mb
Release : 2020-10-26
Category : Business & Economics
ISBN : 9781000201505

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The Business of Aspiration by Ana Andjelic Pdf

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.

Aspiration

Agnes Callard
Aspiration Book PDF

Author : Agnes Callard
Publisher : Oxford University Press
Page : 256 pages
File Size : 51,9 Mb
Release : 2018-03-01
Category : Philosophy
ISBN : 9780190639501

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Aspiration by Agnes Callard Pdf

Becoming someone is a learning process; and what we learn is the new values around which, if we succeed, our lives will come to turn. Agents transform themselves in the process of, for example, becoming parents, embarking on careers, or acquiring a passion for music or politics. How can such activity be rational, if the reason for engaging in the relevant pursuit is only available to the person one will become? How is it psychologically possible to feel the attraction of a form of concern that is not yet one's own? How can the work done to arrive at the finish line be ascribed to one who doesn't (really) know what one is doing, or why one is doing it? In Aspiration, Agnes Callard asserts that these questions belong to the theory of aspiration. Aspirants are motivated by proleptic reasons, acknowledged defective versions of the reasons they expect to eventually grasp. The psychology of such a transformation is marked by intrinsic conflict between their old point of view on value and the one they are trying to acquire. They cannot adjudicate this conflict by deliberating or choosing or deciding-rather, they resolve it by working to see the world in a new way. This work has a teleological structure: by modeling oneself on the person he or she is trying to be, the aspirant brings that person into being. Because it is open to us to engage in an activity of self-creation, we are responsible for having become the kinds of people we are.

Playing to Win

Alan G. Lafley,Roger L. Martin
Playing to Win Book PDF

Author : Alan G. Lafley,Roger L. Martin
Publisher : Harvard Business Press
Page : 274 pages
File Size : 48,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781422187395

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Playing to Win by Alan G. Lafley,Roger L. Martin Pdf

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

The Business of Aspiration

Ana Andjelic
The Business of Aspiration Book PDF

Author : Ana Andjelic
Publisher : Routledge
Page : 104 pages
File Size : 41,9 Mb
Release : 2020-10
Category : Business & Economics
ISBN : 1003093574

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The Business of Aspiration by Ana Andjelic Pdf

Not long ago, wearing real fur was a signal of wealth and status. Now, it's a signal of ignorance. Thanks to luxury rental and resale services, these days anyone can walk around in a Gucci belt. But not everyone knows that Rimowa dropped a new suitcase or who made their food and clothes. Wokeness is a modern class distinction. For the longest time, brands have operated according to the Veblen logic that status is linked to wealth and desirability to price. Now they have the opportunity to flip the script of aspiration and link worth and values to their success. Aimed at marketers, entrepreneurs, and advertising professionals, this book is full of analysis, examples, and tools of how to use the modern aspiration economy to shift a brand narrative and competitive strategy, create and distribute brand symbols, and ensure that a brand's products and services create both monetary and moral value.

The Book of Aspiration

Ved Arya, Dhruvi Shah
The Book of Aspiration Book PDF

Author : Ved Arya, Dhruvi Shah
Publisher : Notion Press
Page : 73 pages
File Size : 52,5 Mb
Release : 2020-12-15
Category : Biography & Autobiography
ISBN : 9781636695693

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The Book of Aspiration by Ved Arya, Dhruvi Shah Pdf

The Book of Aspiration is a collection of memoirs of ten carefully selected social leaders. Apoorva Oza, Farhad Merchant, Geeta Goel, Noorjehan Safia Niaz, Pankaj Ballabh, Pavithra YS, Rajeshwari Narendran, Ravi Sreedharan, Suresh Reddy and Vivek Prakash had the passion to do something meaningful in their lives. In their autobiographical accounts, they mention influence of their parents, friends and spouses, and effects of various forces beyond their control, fortuitous coincidences, mentors, etc. Yet, reaching where they have reached is a result of several conscious choices they made on the way. Their stories will inspire young Indians to do something about their surroundings and guide them in creating a future they desire for themselves.

The Age of Aspiration

Dilip Hiro
The Age of Aspiration Book PDF

Author : Dilip Hiro
Publisher : New Press, The
Page : 400 pages
File Size : 53,7 Mb
Release : 2015-10-06
Category : History
ISBN : 9781620971413

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The Age of Aspiration by Dilip Hiro Pdf

Nearly four decades ago, Dilip Hiro’s Inside India Today, banned by Indira Gandhi’s government, was acclaimed by The Guardian as simply “the best book on India.” Now Hiro returns to his native country to chronicle the impact of the dramatic economic liberalization that began in 1991, which ushered India into the era of globalization. Hiro describes how India has been reengineered not only in its economy but also in its politics and cultural mores. Places such as Gurgaon and Noida on the outskirts of Delhi have been transformed from nondescript towns into forests of expensive high-rise residential and commercial properties. Businessmen in Bollywood movies, once portrayed as villains, are now often the heroes. The marginal, right-wing Hindu militants of the past now rule the nominally secular nation, with Prime Minister Narendra Modi as their avatar, one whose electoral victory was funded by big business. Hiro provides a gripping account of the role played by Indians who have settled in the United States and Britain since 1991 in boosting India’s GDP. But he also highlights the negatives: the exponential growth in sleaze in the public and private sectors, the impoverishment of farmers, and the rise in urban slums. A masterful panorama, The Age of Aspiration covers the whole social spectrum of Indians at home and abroad.

The Asian Aspiration

Greg Mills,Olusegun Obasanjo,Hailemariam Desalegn,Emily van der Merwe
The Asian Aspiration Book PDF

Author : Greg Mills,Olusegun Obasanjo,Hailemariam Desalegn,Emily van der Merwe
Publisher : Hurst & Company
Page : 358 pages
File Size : 47,8 Mb
Release : 2020
Category : Africa
ISBN : 9781787384453

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The Asian Aspiration by Greg Mills,Olusegun Obasanjo,Hailemariam Desalegn,Emily van der Merwe Pdf

In 1960, the GDP per capita of Southeast Asian countries was nearly half of that of Africa. By 1986 the gap had closed and today the trend is reversed, with more than half of the world's poorest now living in sub Saharan Africa. Why has Asia developed while Africa lagged? The Asian Aspiration chronicles the stories of explosive growth and changing fortunes: the leaders, events and policy choices that lifted a billion people out of abject poverty within a single generation, the largest such shift in human history. The relevance of Asia's example comes as Africa is facing a population boom, which can either lead to crisis or prosperity, and as Asia is again transforming, this time out of low-cost manufacturing into hi-tech, leaving a void that is Africa's for the taking. Far from the optimistic determinism of Africa Rising, this book calls for unprecedented pragmatism in the pursuit of African success.

Values

Ed Mayo
Values Book PDF

Author : Ed Mayo
Publisher : Routledge
Page : 86 pages
File Size : 55,8 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781351283823

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Values by Ed Mayo Pdf

What matters to us? One way of answering that question is through the lens of values, which have a powerful influence on our attitudes and behaviours. Yet it can be difficult for businesses to realize the true potential of values, which is to engage staff, customers and suppliers in an emotional way that touches on their own core motivations. Drawing on a range of case studies worldwide, including “profit with purpose” businesses such as co-operatives, this short guide reveals how to make a success of values. By unpacking what we mean by values and ethics, and setting out a series of practical approaches, Ed Mayo presents how values can become a natural part of commercial life. This book identifies both the pitfalls and the potential of bringing values into the heart of an organization, from a bank that responds to an ethical crisis to a fast-growing worker co-operative founded on the values of equality. The values that guide your business are not necessarily the ones that are written down, or that you would expect. There is no one right or wrong set of values, but there is power and potential in making the most of the values that are right for the business you are in. By reading Values: How to Bring Values to Life in Your Business, you will find out more about the business that you are, and the business that you could be.

Aspiration, Representation and Memory

Dr Jonathan Spangler,Dr Penny Richards,Professor Jessica Munns
Aspiration Representation and Memory Book PDF

Author : Dr Jonathan Spangler,Dr Penny Richards,Professor Jessica Munns
Publisher : Ashgate Publishing, Ltd.
Page : 220 pages
File Size : 52,8 Mb
Release : 2015-04-28
Category : History
ISBN : 9781472419361

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Aspiration, Representation and Memory by Dr Jonathan Spangler,Dr Penny Richards,Professor Jessica Munns Pdf

Exploiting the turbulence and strife of sixteenth-century France, the House of Guise arose from a provincial power base to establish themselves as dominant political players in France and indeed Europe, marrying within royal and princely circles and occupying the most important ecclesiastical and military positions. Propelled by ambitions derived from their position as cadets of a minor sovereign house, they represent a cadre of early modern elites who are difficult to categorise neatly: neither fully sovereign princes nor fully subject nobility. They might have spent most of their time in one state, France, but their interests were always ‘trans-national’; contested spaces far from the major centres of monarchical power – from the Ardennes to the Italian peninsula – were frequent theatres of activity for semi-sovereign border families such as the Lorraine-Guise. This nexus of activity, and the interplay between princely status and representation, is the subject of this book. The essays in this collection approach Guise aims, ambitions and self-fashioning using this ‘trans-national’ dimension as context: their desire for increased royal (rather than merely princely) power and prestige, and the use of representation (visual and literary) in order to achieve it. Guise claims to thrones and territories from Jerusalem to Naples are explored, alongside the Guise ‘dream of Italy’, with in-depth studies of Henry of Lorraine, fifth Duke of Guise, and his attempts in the mid-seventeenth century to gain a throne in Naples. The combination of the violence and drama of their lives at the centres of European power and their adroit use of publicity ensured that versions of their strongly delineated images were appropriated by chroniclers, playwrights and artists, in which they sometimes featured as they would have wished, as heroes and heroines, frequently as villains, and ultimately as characters in the narratives of national heritage.

Engaging China

Paul Evans
Engaging China Book PDF

Author : Paul Evans
Publisher : University of Toronto Press
Page : 143 pages
File Size : 49,8 Mb
Release : 2014-01-01
Category : Political Science
ISBN : 9781442614482

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Engaging China by Paul Evans Pdf

Engaging China is a concise account of the evolution and state of the Canadian approach to China, its achievements, disappointments, and current dilemmas.

The American College and the Culture of Aspiration, 1915–1940

David O. Levine
The American College and the Culture of Aspiration 1915 1940 Book PDF

Author : David O. Levine
Publisher : Cornell University Press
Page : 289 pages
File Size : 43,6 Mb
Release : 2019-06-30
Category : Education
ISBN : 9781501744150

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The American College and the Culture of Aspiration, 1915–1940 by David O. Levine Pdf

Is higher education a right or a privilege? Who should go to college? What should they study there? These questions were hotly debated between the world wars, when an unprecedented boom in college enrollments forced Americans to struggle between their belief in the importance of educational opportunity and their desire to preserve the existing social structure. In The American College and the Culture of Aspiration, 1915–1940, David O. Levine offers the first in-depth history of higher education during this era, a period when colleges and universities became arbiters of social and economic mobility and a hierarchy of schools evolved to meet growing demands for occupational training and socialization.

An Introduction To A Business Growth Mindset

Kristian Livolsi
An Introduction To A Business Growth Mindset Book PDF

Author : Kristian Livolsi
Publisher : Peritia Press
Page : 175 pages
File Size : 53,7 Mb
Release : 2019-11-28
Category : Business & Economics
ISBN : 9780648666707

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An Introduction To A Business Growth Mindset by Kristian Livolsi Pdf

"Succinct, educational and inspiring, a must-read for those looking to grow." The Hon Bob Baldwin Stuck? Frustrated? Frightened? You know your business, you know your customers, but do you know how to grow? Your skills and talents have got you a long way. You have a loyal customer base and a good reputation. Even so, running a business brings all kinds of challenges, and you recognise that in order to move forward and grow you need to develop your skillset - and your mindset - so that you can avoid pitfalls and overcome the difficulties that present themselves on your road to successful business growth. From understanding leadership and culture through to developing a clearer picture of how your business’s finances operate, An Introduction to a Business Growth Mindset asks the questions that will get you thinking about what you need to focus on in order to take your business to the next level. With over twenty years’ experience as an entrepreneur and business owner, Kristian Livolsi has been involved with 76 companies, advised more than 500 businesses, and consulted in 18 countries. With dramatic career highs and lows, Kristian’s knowledge of what you need to succeed in business is forged from extensive experience – of both resounding success and catastrophic failure. Drawing on the lessons that he has learned, Kristian presents a straight-talking, no-nonsense guide to creating the business growth mindset that will give you the confidence and skills to take your business to new heights. “With this introductory book, Kristian Livolsi has captured all the key challenges facing entrepreneurs who want to grow their business, and better yet it gives the reader the tools to develop solutions. Succinct and easy to digest, this is a must-read for any new entrepreneur navigating the often-treacherous path of growth.” -- Elaine Stead, South Australian Venture Fund Manager, Director and Venture Capitalist “Kristian’s business growth strategies have been honed at the coal face and on the job so they’re not just theories, they’ve been tested. Founders will no doubt get some great ideas about growing their business from this book.” - Renee Hakendorf, Innovation Hub Manager, ThincLab, University of Adelaide “It is no surprise that Kristian would pen his thoughts on leadership, growth and aspiration. The young man I met in 2005 was always determined to lead from the front and by example. He is living testimony to his personal creed so well reflected in this book. The book is succinct, educational and inspiring, a must-read for those looking to grow.” The Hon Bob Baldwin

Better Business

Christopher Marquis
Better Business Book PDF

Author : Christopher Marquis
Publisher : Yale University Press
Page : 312 pages
File Size : 54,5 Mb
Release : 2020-09-13
Category : Business & Economics
ISBN : 9780300247152

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Better Business by Christopher Marquis Pdf

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

Aspiration Pneumonia

Shinji Teramoto,Kosaku Komiya
Aspiration Pneumonia Book PDF

Author : Shinji Teramoto,Kosaku Komiya
Publisher : Springer Nature
Page : 232 pages
File Size : 46,5 Mb
Release : 2020-06-17
Category : Medical
ISBN : 9789811545061

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Aspiration Pneumonia by Shinji Teramoto,Kosaku Komiya Pdf

This book offers an essential overview of aspiration pneumonia, and focuses on four major aspects: epidemiology, pathophysiology, new preventive strategies, and trending topics. Each part presents detailed findings and insights into critical issues for the treatment of the disease including its diagnosis, assessment, selecting antibiotics, similarities and differences between aspiration risk and aspiration pneumonia risk, different therapeutic approaches and so on. The book also discusses emerging topics concerning the definition of NHCAP and sleep apnea. Special attention is given to therapeutic and preventive approaches for the elderly, highlighting recent advances and the evidence on their positive outcomes. Since the patients with this disorder are often in a post-stroke state and elderly, the book is highly relevant for neurologists and geriatric physicians. Further, many surgeons also face this type of pneumonia in association with postoperative complications and cancer therapy related complications. Lastly, the definition of aspiration pneumonia and its therapeutic strategy have yet to be established in many countries, and the data presented here should serve as a guideline for its future diagnosis and treatment. As such, the book offers a valuable resource for primary physicians, pulmonologists, gerontologists, respiratory nurses, physical therapists, dentists and otolaryngologists alike.

The Great Indian Phone Book

Assa Doron,Robin Jeffrey
The Great Indian Phone Book Book PDF

Author : Assa Doron,Robin Jeffrey
Publisher : Harvard University Press
Page : 352 pages
File Size : 40,8 Mb
Release : 2013-04-02
Category : Social Science
ISBN : 9780674074248

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The Great Indian Phone Book by Assa Doron,Robin Jeffrey Pdf

In 2001, India had 4 million cell phone subscribers. Ten years later, that number had exploded to more than 750 million. Over just a decade, the mobile phone was transformed from a rare and unwieldy instrument to a palm-sized, affordable staple, taken for granted by poor fishermen in Kerala and affluent entrepreneurs in Mumbai alike. The Great Indian Phone Book investigates the social revolution ignited by what may be the most significant communications device in history, one which has disrupted more people and relationships than the printing press, wristwatch, automobile, or railways, though it has qualities of all four. In this fast-paced study, Assa Doron and Robin Jeffrey explore the whole ecosystem of the cheap mobile phone. Blending journalistic immediacy with years of field-research experience in India, they portray the capitalists and bureaucrats who control the cellular infrastructure and wrestle over bandwidth rights, the marketers and technicians who bring mobile phones to the masses, and the often poor, village-bound users who adapt these addictive and sometimes troublesome devices to their daily lives. Examining the challenges cell phones pose to a hierarchy-bound country, the authors argue that in India, where caste and gender restrictions have defined power for generations, the disruptive potential of mobile phones is even greater than elsewhere. The Great Indian Phone Book is a rigorously researched, multidimensional tale of what can happen when a powerful and readily available technology is placed in the hands of a large, still predominantly poor population.