The Cannabis Business

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The Cannabis Business

Author : Charles S. Alovisetti,Cassia Furman
Publisher : Routledge
Page : 184 pages
File Size : 47,7 Mb
Release : 2020-12-29
Category : Business & Economics
ISBN : 9781000282603

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The Cannabis Business by Charles S. Alovisetti,Cassia Furman Pdf

As the largely illicit cannabis market transitions to a legal, regulated industry, the "canna-curious" and experienced industry participants alike are experiencing the harsh truth: Making a fortune in the legal cannabis industry is a challenge made even more difficult by a complex patchwork of state and federal laws. The Cannabis Business clears the confusion around topics such as the distinction between hemp and cannabis and why it matters for consumers and regulators, why CBD isn’t completely legal in the U.S., why and how states differ in their licensing processes, and how deal structuring is impacted by state regulations. Written by attorneys from the nation’s leading cannabis law and policy firm, this comprehensive primer on all things cannabis law is a must-have for anyone seeking to understand the major practical legal issues facing the cannabis industry in the U.S.

The Cannabis Business Book

Author : Michael Zaytsev
Publisher : Createspace Independent Publishing Platform
Page : 222 pages
File Size : 54,7 Mb
Release : 2020-01-08
Category : Electronic
ISBN : 1724671553

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The Cannabis Business Book by Michael Zaytsev Pdf

So you want to be a Cannabis millionaire? In this book, 50 industry insiders share what it takes to succeed in the weed business and generate High R.O.I. In the follow up to his best-selling The Entrepreneur's Guide to Cannabis, Cannabis Business Coach and award-winning Cannabis entrepreneur, Michael Zaytsev shares the strategies and tactics that transformed him from an idealistic 24-year-old with absolutely no knowledge of Cannabis-except how to consume it-into one of the Cannabis industry's most consistently innovative, influential, and effective leaders. The Cannabis Business Book features interviews and insights from 50 industry leading insiders, including: Founder and Owner of California's largest medical dispensary (Steve DeAngelo) Investors funding the biggest deals in Cannabis business (Emily Paxhia, Asher Troppe, Alain Bankier, Scott Greiper) Chief Mentor for the world's largest network of high-net-worth Cannabis investors in the world (Francis Priznar) Renowned Cannabis grow expert and Senior Cultivation Editor of High Times magazine (Danny Danko) Attorneys who helped craft the laws that legalized Cannabis in Colorado, Florida, and Massachusetts (Brian Vicente, Ben Pollara, Shanel Lindsay) Entrepreneurs in all facets of the industry, from edibles to software and everything in between Trailblazing pioneers in activism who paved the way for legal Cannabis business and many more! Readers can expect to learn: Why Cannabis business represents an unprecedented once-in-a-lifetime opportunity for wealth creation and social impact How to take advantage of that opportunity Whether or not the cannabis business is right for you (it's not for everyone...) How the Cannabis industry is unique from every other industry in the world The mindset, leadership principles, and best practices of highly successful Cannabis entrepreneurs How to raise money for your Cannabis business How to build a potent and supportive Cannabis network The most common mistakes Cannabis entrepreneurs make and how to avoid them and more! Michael Zaytsev, or Mike Z, is the Founder of High NY -one of the world's largest marijuana Meetup communities. He has produced Cannabis education and networking opportunities for thousands of people. He is also the Founder of The New York City Cannabis Film Festival, the Cannabis Media Lab, & the High Tech Hackathon. Michael Zaytsev's writing has been published in Entrepreneur, Forbes, International Business Times, & more. For more information or to contact Mike Z, visit www.MichaelZaytsev.com

Start Your Own Cannabis Business

Author : Javier Hasse,The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
Page : 224 pages
File Size : 45,5 Mb
Release : 2018-04-20
Category : Business & Economics
ISBN : 9781613083918

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Start Your Own Cannabis Business by Javier Hasse,The Staff of Entrepreneur Media Pdf

Everything You Need to Start and Run a Successful Cannabis Business From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs lie you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry. Take a closer look at the world of weed and what it holds for you and your future as a cannabis entrepreneur. You'll learn how to: Put together a solid business plan with tips from cannabis lawyers Estimate startup costs with the help of cannabis-experienced CPAs Assemble a team of employees with insight from legal cannabis recruiting and dispensary training agencies Protect your assets in case something goes wrong with your business Familiarize yourself with the tax and legal regulations of the industry Understand what's legal and what's not in the U.S. in cannabis Grow your cannabis business into a multistate company

Smokescreen

Author : Kevin A. Sabet
Publisher : Simon and Schuster
Page : 269 pages
File Size : 42,5 Mb
Release : 2021-04-20
Category : Law
ISBN : 9781948677882

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Smokescreen by Kevin A. Sabet Pdf

From the leading authority on marijuana—a man who has served as White House advisor on drugs to three different administrations and who NBC News once called “the prodigy of drug politics"—comes the remarkable and shocking exposé about how 21st century pot, today’s new and highly potent form of the drug, is on the rise, spreading rapidly across America by an industry intent on putting rising profits over public health. Smokescreen: What the Marijuana Industry Doesn't Want You to Know examines the inside story behind the headlines, containing accounts from Sabet’s time in the Obama administration to stunning revelations from whistleblowers speaking out for the first time. What it finds is how the marijuana industry is running rampant without proper oversight, leaving Americans’ health seriously at risk. Included are interviews with industry insiders who reveal the hidden dangers of a product they had once worshipped. Also contained in these pages are insights from a major underground-market dealer who admits that legalization is hastening the growth of the illicit drug trade. And more to the heart of the issue are the tragic stories of those who have suffered and died as a result of marijuana use, and in many cases, as a result of its mischaracterization. Readers will learn how power brokers worked behind the scenes to market marijuana as a miracle plant in order to help it gain widespread acceptance and to set the stage for the lucrative expansion of recreational pot. The author of this compelling first-person narrative leading the national fight against the legalization of cannabis through his nonprofit, Smart Approaches to Marijuana (aka SAM) is Kevin Sabet. As a policy advisor to everyone from county health commissioners to Pope Francis, and a frequent public speaker on television, radio and through other media outlets, his analysis is consistently relied upon by those who recognize what’s at stake as marijuana lobbyists downplay the risks of massive commercialization. A book several years in the making, filled with vivid characters and informed by hundreds of interviews and scores of confidential documents, Sabet's Smokescreen lays bare the unvarnished truth about marijuana in America.

Starting & Running a Marijuana Business

Author : Debby Goldsberry
Publisher : Penguin
Page : 382 pages
File Size : 49,7 Mb
Release : 2017-06-13
Category : Business & Economics
ISBN : 9781465469861

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Starting & Running a Marijuana Business by Debby Goldsberry Pdf

The most comprehensive and easy-to-understand guide to starting and running a marijuana business. Legal marijuana is one of the fastest growing industries on the planet, and aspiring entrepreneurs are chomping at the bit to get in on the "green rush". However, while starting any new business can be challenging, starting one in an emerging field with a new and changing legal landscape can be downright daunting. But whether your ambition is to start a grow facility or cannabis dispensary, Idiot's Guides: Starting & Running a Marijuana Business will help you navigate this complex industry with careful planning and special considerations to make the most of your new venture. In this comprehensive overview, you get: • Best practices for securing locations and permits, dealing with the financial restraints from the U.S. Government, and managing all of the day-to-day aspects of running a business. • Insights on the legal challenges from state-to-state and how to navigate them to maximize earning potential. • Expert advice on locating cultivation/dispensary sites, creating a business plan, securing finances, training staff, dealing with security measures, paying taxes, and offering medical patient counseling. • Marketing strategies to ensure the business grows and operates legally and effectively. • Checklists for any owner and manager to incorporate in their business and training to ensure all systems are covered.

How to Succeed in the Cannabis Industry

Author : Dasheeda Dawson
Publisher : Weedhead LLC
Page : 156 pages
File Size : 53,9 Mb
Release : 2019-07
Category : Business & Economics
ISBN : 0578223562

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How to Succeed in the Cannabis Industry by Dasheeda Dawson Pdf

How to Succeed in the Cannabis Industry (3rd Edition) is a top-selling workbook for professionals, contractors and entrepreneurs looking to transition their skills into the legal cannabis industry. This book provides a step-by-step explanation of current opportunities in the industry whether you want to build a side hustle or launch an empire. Access 95+ self-assessment questions and exercises to determine the best place to enter the market based on your skills, resources and talent! Learn insider tips & tricks from an industry pioneer already capitalizing on the fastest growing global industry. Avoid the common misconceptions and mistakes that waste valuable time and money. Foreword written by Roz McCarthy, Founder & CEO of Minorities for Medical Marijuana. Customer Reviews "Dasheeda has helped me synthesize how all of my experiences and passions can be married together for this industry." -- Vanessa J., Oakland CA "Dasheeda has simplified a complicated process and made it so that you don't have to reinvent the wheel to enter this industry." -- Bonniewell G., Trenton, NJ "This workbook has helped because it actually provided a guide to the industry outside of growing and retail." -- Cassandra O., Atlanta GA ABOUT THE AUTHOR Dasheeda Dawson is The WeedHead(TM)​ - a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign, Entrepreneur.com, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is a corporate crossover pioneer spearheading the "rebranding" of cannabis as medicine for mainstream consumer market adoption. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria's Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University. Originally conceived to document her experience, The WeedHead(TM) & Company has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis. Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE).

Craft Weed

Author : Ryan Stoa
Publisher : MIT Press
Page : 253 pages
File Size : 42,9 Mb
Release : 2018-11-13
Category : Political Science
ISBN : 9780262038867

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Craft Weed by Ryan Stoa Pdf

How the future of post-legalization marijuana farming can be sustainable, local, and artisanal. What will the marijuana industry look like as legalization spreads? Will corporations sweep in and create Big Marijuana, flooding the market with mass-produced weed? Or will marijuana agriculture stay true to its roots in family farming, and reflect a sustainable, local, and artisanal ethic? In Craft Weed, Ryan Stoa argues that the future of the marijuana industry should be powered by small farms—that its model should be more craft beer than Anheuser-Busch. To make his case for craft weed, Stoa interviews veteran and novice marijuana growers, politicians, activists, and investors. He provides a history of marijuana farming and its post-hippie resurgence in the United States. He reports on the amazing adaptability of the cannabis plant and its genetic gifts, the legalization movement, regulatory efforts, the tradeoffs of indoor versus outdoor farms, and the environmental impacts of marijuana agriculture. To protect and promote small farmers and their communities, Stoa proposes a Marijuana Appellation system, modeled after the wine industry, which would provide a certified designation of origin to local crops. A sustainable, local, and artisanal farming model is not an inevitable future for the marijuana industry, but Craft Weed makes clear that marijuana legalization has the potential to revitalize rural communities and the American family farm. As the era of marijuana prohibition comes to an end, now is the time to think about what kind of marijuana industry and marijuana agriculture we want. Craft Weed will help us plan for a future that is almost here.

Cannabis Business Startup

Author : Oscar White
Publisher : Unknown
Page : 380 pages
File Size : 49,5 Mb
Release : 2021-05-05
Category : Electronic
ISBN : 9798749115611

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Cannabis Business Startup by Oscar White Pdf

MARIJUANA GROWING AND BUSINESS How do you start Cannabusiness? How do I write a business plan for a dispensary? Thinking about starting a cannabis business but don't know where to begin? THIS BOOK WILL TEACH YOU HOW TO GROW MARIJUANA YOURSELF, STEP BY STEP, AND MOST IMPORTANTLY HOW TO CREATE YOUR OWN BUSINESS The market value of the U.S. cannabis industry is projected to reach $30 billion annually by 2025. Cannabis has crept out of the shadows of the stoner culture and emerged as a multi-billion-dollar industry. Before you start any business, you should have some idea of what the industry landscape is like: What are the earning potentials? What are the risks? Who is your competition? Before you get started Cannabis cultivation laws vary widely state-by-state. Also, we can't stress this enough: Growing cannabis is illegal in a lot of places, and the penalties - which include steep fines and prison time - can be much worse than possession, since growing can imply an intent to distribute. You need to be especially scrupulous about heeding these rules. Do your homework and read up on the laws in your state. Some states prohibit growing cannabis, while others, like my home state of California, permits anyone over age 21 to grow cannabis, but only up to a certain number of plants. Colorado, Oregon, Nevada, Vermont, and Maine also allow cultivation, but again, the specifics depend on the state. Definitely clarify what your rights are before you start the glorious path to at-home bud gardening. Let's start! Reading the first book you will learn: GROWING MARIJUANA FOR BEGINNERS Step-by-Step in 10 STEPS CANNABIS SATIVA CANNABIS INDICA CANNABIS RUDERALIS DIFFERENT PERCENTAGES OF THC THE RESIN CBD AND THC HOW GENETICS INFLUENCES RELATIONSHIPS BETWEEN THC AND CBD THE STAGES OF CANNABIS CULTIVATION ELEMENTS TO CHECK ON CANNABIS SEEDS TEMPERATURE PLAYS A FUNDAMENTAL ROLE IN GERMINATION GLASS OF WATER TECHNIQUE WET PAPER NAPKIN TECHNIQUE USE CUBES IN ROCK WOOL INDOOR OUTDOORS TRANSPLANT: STEP-BY-STEP GUIDE HARVEST DRYING HOW TO MAKE FEMINIZED CANNABIS SEEDS NUTRIENTS And much, much more! In the second book: CANNABIS BUSINESS - 32 WAYS TO MAKE MONEY - The Secret To GROW, OPEN and RUN a Marijuana Dispensary LEGALIZATION AMERICAN STATES WHERE CANNABIS REMAINS ILLEGAL: THE RED TRIDENT COFFEE SHOP /DISPENSARIES /GROW SHOP /HEAD SHOP THE CORE OF DUTCH TOURISM DISPENSARY: US CANNABIS STORES COLLECTIVE: NON-PROFIT ORGANIZATIONS SOCIAL CLUBS IN SPAIN HOW TO START A MARIJUANA BUSINESS IN 5 STEPS HOW TO OBTAIN A LICENSE FOR A MEDICAL MARIJUANA DISPENSARY LICENSES IN THE REST OF THE WORLD Starting a Cannabis Social Club in 4 steps THE TRANSITION FROM THE MARKET TO THERAPEUTIC USE PACKAGING, ADVERTISING AND MARKETING A CANNABIS BUSINESS PLAN (TEAM) CAN CONTROL STARTUP COSTS COSTS FOR EMPLOYEES OF THE CANNABIS DISPENSARY COSTS FOR YOUR PROFESSIONAL CANNABIS CONSULTANTS COSTS TO PROMOTE YOUR CANNABIS BUSINESS THE JOBS IN THE CANNABIS SECTOR, AND HOW MUCH THEY ARE PAID 32 IDEAS TO MAKE MONEY IN THE CANNABIS INDUSTRY And much, much more!

Cannabis For Dummies

Author : Kim Ronkin Casey,Joe Kraynak
Publisher : John Wiley & Sons
Page : 407 pages
File Size : 51,8 Mb
Release : 2019-05-07
Category : Medical
ISBN : 9781119550662

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Cannabis For Dummies by Kim Ronkin Casey,Joe Kraynak Pdf

Make informed decisions about the benefits of using cannabis Pot is hot—for good reason. To date, 30 states have legalized medical marijuana to the tune of nearly $11B in consumer spending. Whether it’s to help alleviate symptoms of an illness or for adults to use recreationally, more people every day are turning to marijuana. Cannabis For Dummies presents the science behind the use of this amazingly therapeutic plant. Inside, you’ll find the hands-on knowledge and education you need to make an informed decision about your cannabis purchase, as a patient and a consumer. Decide for yourself if marijuana is right for you Manage aches and pains Gain insight on the effects and possible symptom relief Enjoy both sweet and savory edibles Navigate the legal requirements If you’re curious about cannabis, everything you need to discover its many benefits is a page away!

Retail Cannabis Handbook

Author : Milton Wani
Publisher : Unknown
Page : 249 pages
File Size : 42,9 Mb
Release : 2017-10-22
Category : Electronic
ISBN : 1973124785

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Retail Cannabis Handbook by Milton Wani Pdf

This is an easy-to-read and comprehensive guide to start and run a retail cannabis business.Despite how it looks, a cannabis business can fail. The retail cannabis business is in tricky waters, and it can feel frustrating at the start. Whether you are a newcomer or a would-be business owner, the Retail Cannabis Handbook offers a step-by-step guide to opening and appreciating the retail side of the marijuana business. In covering every major aspect of opening a cannabis business, you get:CHECKLISTS for owners and managers that covers steps to set up business and training systems.EXPERT advice on setting up your business for success by choosing the right location, interior design, security planning, hiring best practices, and product choices. OVERVIEW of the cannabis industry, cannabis laws, application process, and how to structure a business plan (costs, professional services, sources of financing, etc.). MARKETING and promotions idea, knowing what customers want from you, what your website and digital marketing shows, and much more. This covers Canadian and American cannabis laws, focused on bringing repeat customers and managing the day-to-day operations of inventory management and cost controls.

Branding Bud

Author : David Paleschuck
Publisher : Ed Rosenthal
Page : 300 pages
File Size : 44,6 Mb
Release : 2021-05-25
Category : Business & Economics
ISBN : 9781936807529

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Branding Bud by David Paleschuck Pdf

Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck

Cannabis Laboratory Fundamentals

Author : Shaun R. Opie
Publisher : Springer Nature
Page : 325 pages
File Size : 51,8 Mb
Release : 2021-03-09
Category : Medical
ISBN : 9783030627164

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Cannabis Laboratory Fundamentals by Shaun R. Opie Pdf

The legislative requirement for cannabis to undergo laboratory testing has followed legalization of medical and recreational use in every U.S. state to date. Cannabis safety testing is a new investment opportunity within the emerging cannabis market that is separate from cultivation, processing, and distribution, allowing individuals and organizations who may have been reluctant to enter previously a new entry route to the cannabis space. However, many of the costs, timelines, operational requirements, and compliance issues are overlooked by people who have not been exposed to regulated laboratory testing. Cannabis Laboratory Fundamentals provides an in-depth review of the key issues that impact cannabis testing laboratories and provides recommendations and solutions to avoid common – but expensive – mistakes. The text goes beyond methodology to include sections on economics, regulation, and operational challenges, making it useful for both new and experienced cannabis laboratory operators, as well as all those who want to understand the opportunities and risks of this industry.

Marijuana Business 2021

Author : Elia Friedenthal
Publisher : Independently Published
Page : 178 pages
File Size : 44,9 Mb
Release : 2020-12-28
Category : Electronic
ISBN : 9798587566385

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Marijuana Business 2021 by Elia Friedenthal Pdf

Interested in Starting a Medical Marijuana Business?How to Write a Business Plan for the Cannabis Industry? Whether you're looking to start a GROW HOUSE or DISTRIBUTION NETWORK, an online CBD STORE or DISPENSARY... this book MARIJUANA BUSINESS 2021 - The Legal Cannabis Industry in The U.S. And Globally - Objective Market-Driven Coverage of Global Cannabis Industry Trends and Opportunities by ELIA FRIEDENTHAL will help you get started. If you want to get a cannabis LICENSE or CAPITAL to fund a cannabis business, then you need a business plan. But not just any plan will do. You need an amazing business plan to stand out in the cannabis industry. Medical marijuana is legal in 33 STATES PLUS WASHINGTON, D.C., while adult-use cannabis (sometimes called "recreational marijuana") is legal in 10 states plus D.C. An additional 15 states have decriminalized cannabis, reducing possession under certain amounts to a civil charge rather than a criminal one. The rash of legalizations began with California's passage of medicinal cannabis measure Proposition 215 in 1996 and culminated in Colorado and Washington's legalization of recreational cannabis in 2012. Since then, more states have followed suit. In just 20 years, what was previously a black-market product has become the cash crop of a new industry. However, as the cannabis industry RISES TO PROMINENCE - multiple estimates place anticipated growth eclipsing the $20 billion mark by the early 2020s. In this book you will find: Legal Cannabis Around the World: A Patchy Reality Legal Marijuana: The Legislation Coffee Shop, Smart Shop, Dispensaries How to Get into the Legal Marijuana Business How to become a light cannabis dealer Open a legal marijuana store How to buy wholesale hemp How to open a legal cannabis online shop PREPARE A BUSINESS PLAN YOU NEED CAPITAL TO START FIND A SUITABLE OFFICE FEES AND LICENSE FEES Light Hemp Shop in Franchising Licenses and Bureaucratic Procedures in the USA Packaging, advertising, and marketing The Dispensary for Marijuana in: Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Hawaii 86 Illinois Iowa Louisiana Maine Maryland Massachusetts Michigan Minnesota Montana Nevada New Hampshire New Jersey New Mexico New York North Dakota Ohio Oklahoma Oregon Rhode Island Tennessee Texas Utah Vermont Washington Wisconsin Opening A Dispensary The extraction of THC resin by the butane procedure How to open a Grow shop: procedure and legal precautions Opening A Dispensary in Illinois Cost Cannabis business (team) plan Safety plan for the distribution of cannabis or artisanal cultivation Financial ability to design, build and manage cannabis businesses Costs for cannabis employees Costs to promote your cannabis business How to Obtain A Commercial License for Cannabis In New Jersey Ideas for Working with Legal Cannabis How to Obtain A Medical Marijuana Card in The United States Growing Hemp in the USA Income from Cultivation and much more!!! Buy NOW this BOOK and start TODAY your MARIJUANA BUSINESS!!

CannaBiz

Author : Neev Tapiero
Publisher : Self-Counsel Press
Page : 166 pages
File Size : 50,8 Mb
Release : 2022-05-01
Category : Business & Economics
ISBN : 9781770404922

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CannaBiz by Neev Tapiero Pdf

There are books out there for marijuana entrepreneurs opening retail locations; there are also books about how to grow cannabis. 'CannaBiz' is the only book at the moment that is for the retailer and also for growers/producers/suppliers of marijuana, and everything in between. As there are dozens of (new) opportunities in this emerging industry such as providing security and courier services; making concentrates and edibles; growing and distribution and sales, and many more, this book sheds light on all of the business opportunities available in this industry that emerges as it becomes more legal and/or regulated everywhere in North America.

Cannabis Capital

Author : Ross O'Brien
Publisher : Entrepreneur Press
Page : 260 pages
File Size : 45,7 Mb
Release : 2020-01-21
Category : Business & Economics
ISBN : 9781613084182

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Cannabis Capital by Ross O'Brien Pdf

The cannabis industry is seeing an explosion of entrepreneurship and a great amount of capital is flowing into the sector globally. It is essential for cannabis business owners to understand how to be one of the few businesses that secure funding. The answer to bridging this disconnect lies in not only understanding how to build a successful business but, directly listening from investors on what is required when backing a company. And most importantly, why they invest in certain companies, entrepreneurs and not others. Cannabis Capital is the definitive resource outlining the fundamentals for building a company that will attract investment, why investors will invest and how to successfully raise capital. Ross O’Brien brings more than a decade of investing in private companies, managing a $50 million cannabis investment fund, hosting cannabis industry events, as well as investor forums. O'Brien shares the best practices and shares proven frameworks for success.