The Changing Face Of The Asian Consumer

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The Changing Face of the Asian Consumer

Bernd Schmitt
The Changing Face of the Asian Consumer Book PDF

Author : Bernd Schmitt
Publisher : Unknown
Page : 202 pages
File Size : 53,8 Mb
Release : 2013-09-30
Category : Consumer behavior
ISBN : 1259071014

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The Changing Face of the Asian Consumer by Bernd Schmitt Pdf

Overview As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? In this book, world-renowned thought leader Bernd Schmitt helps to navigate and maneuver the complex and diverse landscape of Asia. He brings the insights and a deep understanding of the Asian marketplace. *Find out what middle-class consumers want--and what they buy--when their incomes rise. *Learn why Asians are collectivists who are becoming increasingly individualistic. *Discover that Asian consumers are driven by contradictory desires; they are, at the same time, Value Shopaholics, Functional Hedonists and Traditional Futurists. Using these insights, Schmitt presents simple and useful methods and strategy tools that one can use to build a successful business with Asian consumers, such as: *A strategy map to plan market entry *A lifestyle tool to analyze consumer motivations and trends *An omni-channel metric to assess the right mix of online and offline media Schmitt's detailed analyses of specific Asian industries and markets --including consumer electronics, fashion and lifestyle, food and beverage, airline, hotel, skincare and cosmetics, and e-commerce--serve as benchmarks and best practices for one's business. Target Audience Leaders, managers and individuals interested in gaining consumer insight of Asian consumers

The Changing Face of Multinationals in Southeast Asia

Tim G. Andrews,Nartnalin Chompusri,Bryan J. Baldwin
The Changing Face of Multinationals in Southeast Asia Book PDF

Author : Tim G. Andrews,Nartnalin Chompusri,Bryan J. Baldwin
Publisher : Psychology Press
Page : 348 pages
File Size : 40,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 0415260965

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The Changing Face of Multinationals in Southeast Asia by Tim G. Andrews,Nartnalin Chompusri,Bryan J. Baldwin Pdf

Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.

The Changing Face of Retailing in the Asia Pacific

Elizabeth Howard
The Changing Face of Retailing in the Asia Pacific Book PDF

Author : Elizabeth Howard
Publisher : Routledge
Page : 158 pages
File Size : 40,5 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781317967675

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The Changing Face of Retailing in the Asia Pacific by Elizabeth Howard Pdf

Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail stores and modern shopping malls, often in new locations. All of these developments are important for economic growth and for consumers and their lifestyles, They raise questions for governments about foreign investment, about social and environmental change, and about the fate of traditional retailers. This book examines the trends, seeking to understand how far they are global and how local circumstances affect developments. International retailers have spread across the region, but not always successfully. Studies in several countries look at their processes of growth and some of the reasons for success and failure. A review of changing regulation across the region suggests regulators should be concerned to avoid the problems of overconcentration of retail power, and country studies reflect on the effects of regulation as well as cultural and other influences on change. This book was published as a special issue of Asia Pacific Business Review.

The Changing Face of Burberry

Siân Weston
The Changing Face of Burberry Book PDF

Author : Siân Weston
Publisher : Bloomsbury Publishing
Page : 197 pages
File Size : 47,7 Mb
Release : 2022-12-15
Category : Design
ISBN : 9781350179622

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The Changing Face of Burberry by Siân Weston Pdf

Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.

Changing Face Of E-commerce In Asia

Abhishek Behl,Pankaj Dutta,Pratima Amol Sheorey,Chris Rowley
Changing Face Of E commerce In Asia Book PDF

Author : Abhishek Behl,Pankaj Dutta,Pratima Amol Sheorey,Chris Rowley
Publisher : World Scientific
Page : 423 pages
File Size : 41,5 Mb
Release : 2022-03-23
Category : Business & Economics
ISBN : 9789811246128

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Changing Face Of E-commerce In Asia by Abhishek Behl,Pankaj Dutta,Pratima Amol Sheorey,Chris Rowley Pdf

Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.

The Psychology of the Asian Consumer

Bernd Schmitt,Leonard Lee
The Psychology of the Asian Consumer Book PDF

Author : Bernd Schmitt,Leonard Lee
Publisher : Routledge
Page : 175 pages
File Size : 45,9 Mb
Release : 2015-07-03
Category : Business & Economics
ISBN : 9781317514909

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The Psychology of the Asian Consumer by Bernd Schmitt,Leonard Lee Pdf

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

The Changing Face of China

John Gittings
The Changing Face of China Book PDF

Author : John Gittings
Publisher : OUP Oxford
Page : 384 pages
File Size : 52,5 Mb
Release : 2006-07-06
Category : History
ISBN : 9780191622373

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The Changing Face of China by John Gittings Pdf

Where is China heading in the 21st century? Can its Communist Party survive or is it being challenged by growing inequality and unrest? Will the US and China cooperate or compete in a dangerous future? Will China's economic boom be brought to a halt by environmental catastrophe? In this highly readable account, John Gittings provides the essential information to help answer these vital questions for the world. In the 60 years since Mao Zedong took the road to victory, China has undergone not one but two revolutions. The first swept away the old corrupt society and sought to build a 'spotless' new socialism behind closed doors; the second since Mao's death has focused on an economic agenda which accepts the goals of global capitalism. From Mao to the global market, Gittings charts this complex but epic tale and concludes with some hard questions for the future.

Qualitative Consumer and Marketing Research

Krittinee Nuttavuthisit
Qualitative Consumer and Marketing Research Book PDF

Author : Krittinee Nuttavuthisit
Publisher : Springer
Page : 315 pages
File Size : 46,6 Mb
Release : 2019-02-13
Category : Business & Economics
ISBN : 9789811361425

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Qualitative Consumer and Marketing Research by Krittinee Nuttavuthisit Pdf

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.

The Changing Face of Vietnamese Management

Chris Rowley,Quang Truong
The Changing Face of Vietnamese Management Book PDF

Author : Chris Rowley,Quang Truong
Publisher : Routledge
Page : 234 pages
File Size : 52,5 Mb
Release : 2009-09-23
Category : Business & Economics
ISBN : 9781135245290

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The Changing Face of Vietnamese Management by Chris Rowley,Quang Truong Pdf

Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures. The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book: Contextualizes political, economic and social traditions Discusses Vietnam’s competitiveness within the global economy Analyzes key functional areas, including HRM, marketing, finance and strategy Examines key issues and new developments in management and business This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.

Waking the Asian Pacific Co-operative Potential

Morris Altman,Anthony Jensen,Akira Kurimoto,Robby Tulus,Yashavantha Dongre,Seungkwon Jang
Waking the Asian Pacific Co operative Potential Book PDF

Author : Morris Altman,Anthony Jensen,Akira Kurimoto,Robby Tulus,Yashavantha Dongre,Seungkwon Jang
Publisher : Academic Press
Page : 413 pages
File Size : 49,5 Mb
Release : 2020-06-21
Category : Business & Economics
ISBN : 9780128166673

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Waking the Asian Pacific Co-operative Potential by Morris Altman,Anthony Jensen,Akira Kurimoto,Robby Tulus,Yashavantha Dongre,Seungkwon Jang Pdf

Replete with case studies, Waking the Asian Pacific Cooperative Potential applies a novel theoretical framework to aid in understanding meaningful change in cooperative firms, mutual firms, collectives, and communes, focusing in particular on the underexamined Asia Pacific region. It explores the common, albeit competing, objectives of transformational cooperatives that deliver a range of social benefits and corporative coops where the cooperative exhibits the characteristics of a competitive investor firm. The book provides examples of successful cooperatives in eleven countries across the Asia Pacific and reviews the theoretical framework of cooperatives, including issues pertaining to socio-economic, politico-legal, and domestic and international factors. Waking the Asian Pacific Co-operative Potential provides early-career researchers and graduate students with a systematic resource of cooperatives in the Asia Pacific, highlighting core lessons from case studies regarding the ideal role of cooperatives in a modern economy and on the enabling factors of the role of the state, the market potential for scale-up, the mitigation of poverty, and civil society. Provides numerous case studies drawn from successful co-operative organizations across the Asia Pacific region Advances a theoretical framework to help readers access and understand the reasons for co-operative success in the Asia Pacific region Develops tools for practitioners to establish effective co-operatives and restructure them to optimal goals

The Changing Face of Southeast Asia

Amry Vandenbosch,Richard Butwell
The Changing Face of Southeast Asia Book PDF

Author : Amry Vandenbosch,Richard Butwell
Publisher : University Press of Kentucky
Page : 448 pages
File Size : 47,6 Mb
Release : 2014-07-15
Category : Political Science
ISBN : 9780813164953

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The Changing Face of Southeast Asia by Amry Vandenbosch,Richard Butwell Pdf

Southeast Asia, whose alienation might tilt the balance of power in favor of the Communist bloc, has become the focus of American foreign policy. Amry Vandenbosch and Richard Butwell here trace the development of the eight nations which comprise Southeast Asia and appraise their current role in international affairs. Although led to adopt state forms similar to those of the departing colonial powers, each nation traditionally had quite different political systems. It is the authors' thesis that their historical patterns of political and social behavior are re-emerging and that the chief differences among the national political systems and related ways of life can largely be explained in these terms. They feel that the main changes in Southeast Asia in the past two decades reflect the peculiar wedding of such historical considerations and the worldwide forces of democracy, communism, and economic development. Southeast Asia, the authors hold, can be viewed as a single collective political entity, for no country is free from direct or indirect influence from its neighbors and this interaction is increasing in quantity and intensity. The pattern of political development, the authors assert, is much colored by national variations of common occurrences, but paradoxically Southeast Asia has never meant more in terms of an interdependent unit historically than it does today.

The Changing Face of Corruption in the Asia Pacific

Chris Rowley,Marie dela Rama
The Changing Face of Corruption in the Asia Pacific Book PDF

Author : Chris Rowley,Marie dela Rama
Publisher : Elsevier
Page : 416 pages
File Size : 43,9 Mb
Release : 2017-05-03
Category : Law
ISBN : 9780081012307

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The Changing Face of Corruption in the Asia Pacific by Chris Rowley,Marie dela Rama Pdf

The Changing Face of Corruption in the Asia Pacific: Current Perspectives and Future Challenges is a contemporary analysis of corruption in the Asia-Pacific region. Bringing academicians and practitioners together, contributors to this book discuss the current perspectives of corruption’s challenges in both theory and practice, and what the future challenges will be in addressing corruption’s proliferation in the region. Includes viewpoints from both practitioners and academic contributors on corruption in the Asia Pacific region Offers a strong theoretical background together with the practical experience of contributors Explores what the future challenges will be in addressing corruption’s proliferation in the region Aimed at both the academic and professional audience

Changing Face of Money

Barbara Ann Good
Changing Face of Money Book PDF

Author : Barbara Ann Good
Publisher : Routledge
Page : 156 pages
File Size : 42,6 Mb
Release : 2014-01-21
Category : Business & Economics
ISBN : 9781135717018

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Changing Face of Money by Barbara Ann Good Pdf

Although the cashless society has been predicted for at least twenty years, the new forms of card-based and software based electronic money may prove to be a partial alternative to the current forms of payment. This study examines these emerging electronic money systems and their possible adoption, primarily in the United States.

The Changing Face of Management in South East Asia

Chris Rowley,Saaidah Abdul-Rahman
The Changing Face of Management in South East Asia Book PDF

Author : Chris Rowley,Saaidah Abdul-Rahman
Publisher : Routledge
Page : 280 pages
File Size : 46,9 Mb
Release : 2007-12-19
Category : Business & Economics
ISBN : 9781134135837

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The Changing Face of Management in South East Asia by Chris Rowley,Saaidah Abdul-Rahman Pdf

South East Asia has undergone important economic, social and political developments in the last decade. The emergence of China as Asia’s largest pool of cheap labour has resulted in remarkable changes in the volume of foreign direct investment it commands, while the 1997 Asian Financial Crisis has undoubtedly influenced managerial practices in the majority of the countries in the region. In response, South East Asian governments and businesses have sought ways of attracting new investors while intensifying their efforts to retain existing industries. This important new volume overviews the development of South East Asian management practices, focusing on human resource management (HRM) as an indicator and measure of change. Written by prominent scholars of the region, the book focuses on reform in the human resource (HR) managerial domain, documenting recent changes and assessing current practices from both macro and micro perspectives. A consistent structure and content is used throughout, with each chapter incorporating ‘real-life’ local organizational and manager case studies, plus vignettes to give ‘voice’ to practitioners and developments. This is essential reading for anybody with an interest in management, HR or the political, social, cultural and economic profiles of the countries of South East Asia.

The Changing Face of Indian Economy

Jithin Dhawan
The Changing Face of Indian Economy Book PDF

Author : Jithin Dhawan
Publisher : Atlantic Publishers & Dist
Page : 416 pages
File Size : 53,5 Mb
Release : 2007-11
Category : India
ISBN : 8126907673

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The Changing Face of Indian Economy by Jithin Dhawan Pdf

The Indian Economy Is Undoubtedly On The Fulcrum Of An Ever-Increasing Growth Curve. Long Criticised For Nurturing An Inward Looking Economy, The Country S Impressive Gdp Growth Of 9.2 Per Cent During The Financial Year 2006 07 And 8.4 Per Cent In 2005-06 Has Led The Experts Of Globalisation Forecast That By The Next Thirty Years India S Economy Could Be Larger Than All But Those Of The United States And China. Thus, India Has Not Only Been Able To Discard Its Image As The Tortoise Of The Region But Has Also Presented Itself To The World As An Economic Powerhouse. The Initiatives Taken In The Early 1990S Continue To Bring The Rewards And Have Enabled India To Become The Fourth Largest Gdp In The World In Terms Of Purchasing Power. Today, The Young Generation Has The Potential To Absorb And Master New Technologies. The Country Has A Healthy Regulatory Environment And Strong Financial System. Owing To Its Better Returns On Investments, It Has Been Able To Attract A Large Number Of Foreign Investors. Mncs Are Today Looking For Low-Cost Manufacturing Bases, And India Is Seen As Their Favourite Choice. It Has Been Estimated By The Eminent Economists That India May Emerge As One Of The Three Top Engineering Goods Exporters Among Low- Cost Offshore Manufacturers With An Export Target Of $ 250-300 Billion By 2015. Likewise, It Is Becoming A Major Force In Complex, High-End And High Margin Information Technology Services.Today, There Is An Increasing Willingness Internationally To Work With India And Build Relationships For Mutual Benefit In Different Fields Automobile, Pharmaceuticals, Tourism, Electronics & Communications, To Name A Few. No Wonder There Are Many Who Believe That The Future Belongs To India. It Is Not To Say That The Country Has An Easy Ride Ahead. Its First Challenge Is To Broad-Base Growth. According To World Bank Data, A Considerably Large Proportion Of India S Population Earns Less Than $ 2 A Day. Furthermore, The Problems Of Illiteracy, Lack Of Health Care And Unemployment Are Still Acute, Which Indicate That India Is Long Way Away From Prosperity. The Changing Face Of Indian Economy Thus Needs To Be Looked Into From Several Sides. The Present Book Is A Modest Effort In This Direction. It Makes An Analytic Study Of India S Progress Since Independence Of The Country And Focuses On The Policies And Initiatives Taken As Yet. It Aims At Acquainting Readers With The Economic Scenario Of India In Its True Spirit.It Is Hoped That The Book Will Prove An Ideal Reference Book For Students, Researchers And Teachers Of Economics. Even The General Readers Interested In The Present State Of Indian Economy And Its Progress Will Find It Valuable And Informative.