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Author : Anonim
Publisher : InfoStrategist.com
Page : 115 pages
File Size : 47,6 Mb
Release : 2024-07-03
Category : Electronic
ISBN : 9781592431656
Author : Tamar Weinberg
Publisher : "O'Reilly Media, Inc."
Page : 366 pages
File Size : 40,9 Mb
Release : 2009-07-08
Category : Business & Economics
ISBN : 9780596156817
This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.
Author : Eli M. Noam
Publisher : Oxford University Press
Page : 512 pages
File Size : 53,8 Mb
Release : 2009-10-19
Category : Business & Economics
ISBN : 0199720010
The concentration of private power over media has been the subject of intense public debate around the world. Critics have long feared waves of mergers creating a handful of large media firms that would hold sway over public opinion and endanger democracy and innovation. But others believe with equal fervor that the Internet and deregulation have opened the media landscape significantly. How concentrated has the American information sector really become? What are the facts about American media ownership? In this contentious environment, Eli Noam provides a comprehensive and balanced survey of media concentration with a methodical, scientific approach. He assembles a wealth of data from the last 25 years about mass media such as radio, television, film, music, and print publishing, as well as the Internet, telecommunications, and media-related information technology. After examining 100 separate media and network industries in detail, Noam provides a powerful summary and analysis of concentration trends across industries and major media sectors. He also looks at local media power, vertical concentration, and the changing nature of media ownership through financial institutions and private equity. The results reveal a reality much more complex than the one painted by advocates on either side of the debate. They show a dynamic system that fluctuates around long-term concentration trends driven by changing economics and technology. Media Ownership and Concentration in America will be essential reading and a trove of information for scholars and students in media, telecommunications, IT, economics, and the history of business, as well as media industry professionals, business researchers, and policy makers around the world. Critics and defenders of media trends alike will find much that confirms and refutes their world view. But the next round of their debate will be shaped by the facts presented in this book.
Author : Anonim
Publisher : Unknown
Page : 342 pages
File Size : 47,5 Mb
Release : 2008
Category : Broadcasting
ISBN : PSU:000059622932
Author : Anonim
Publisher : Unknown
Page : 616 pages
File Size : 42,7 Mb
Release : 2006
Category : Home entertainment systems
ISBN : STANFORD:36105114074060
Author : Mark L. Chambers
Publisher : John Wiley & Sons
Page : 688 pages
File Size : 47,9 Mb
Release : 2009-08-14
Category : Computers
ISBN : 9780470552605
Mac OS X Snow Leopard is the newest Mac operating system, with even better performance and more efficient use of hard drive space as well as cool features like MobileMe, the iWork productivity suite, and improved media technology. And Mac OS X Snow Leopard All-in-One For Dummies is your one-stop reference for all its features. Eight self-contained minibooks cover OS X basics, customizing and sharing your Mac, the digital hub, iWork, Internet features, networking, expanding your system, and advanced Mac OS X (for those with more techie inclinations). You’ll learn to: Determine whether your hardware can handle upgrading to Snow Leopard Navigate Snow Leopard, find things with Spotlight, control your Mac with Front Row, and make backups Explore the digital hub and its applications: iPhoto, iMovie, iDVD, iTunes, GarageBand, QuickTime, and iWeb Create cool-looking documents with Pages, crunch numbers with Numbers, and build awesome slide presentations with Keynote Set up your Internet connection and e-mail, connect with iChat, sync up with MobileMe, and share large files via iDisk Build a wireless network with AirPort Extreme Keep your Snow Leopard happy with regular maintenance Mac OS X Snow Leopard All-in-One For Dummies also shows you a little of what’s under the hood, in case you’re interested in doing a little AppleScript programming or learning a bit more about UNIX. Whatever your level of involvement with OS X Snow Leopard, this complete guide covers what you need to know.
Author : Anonim
Publisher : Unknown
Page : 918 pages
File Size : 44,5 Mb
Release : 2001-07
Category : Cable television
ISBN : PSU:000052527050
Author : Mark L. Chambers
Publisher : John Wiley & Sons
Page : 118 pages
File Size : 42,7 Mb
Release : 2011-08-24
Category : Computers
ISBN : 9781118164754
Eight minibooks thoroughly cover the newest Mac operating system—Mac OS X Lion Macs continue to gain market share, and Mac OS X Lion is expected to draw even more converts as it adds the magic of some of your favorite iPad and iPhone features to the legendary power of the Mac. This easy-to-follow guide to Mac OS X Lion features eight self-contained minibooks covering every phase of navigating, customizing, and expanding Mac OS X Lion; the iLife and iWork applications; maintenance and troubleshooting; Internet activities; and much more. Mac OS X Lion All-in-One For Dummies is ideal for those switching to a Mac, anyone upgrading from an earlier version of Mac OS X, beginning Mac users, and experienced users looking for a more comprehensive reference. Minibooks include: Introducing Mac OS X, Customizing and Sharing, the Digital Hub, Using iWork, the Typical Internet Stuff, Networking in Mac OS X, Expanding Your System, and Advanced Mac OS X Covers Mac OS X Lion basics, using the Finder and Spotlight, customizing the desktop, setting up multi-user accounts, working with the Address Book and Apple Mail, and using the amazing iTunes, iLife and iWork applications Highlights the new features of Mac OS X Lion showing readers how to find and download apps from the Mac App Store, organize their desktop with Launchpad and Mission Control, take advantage of full-screen apps, and more Features advanced advice on using AppleScript, troubleshooting your system, staying secure, and setting up a network You'll tame your Lion in no time with this book and a little help from For Dummies.
Author : Helen Katz
Publisher : Routledge
Page : 225 pages
File Size : 44,5 Mb
Release : 2010-07-29
Category : Business & Economics
ISBN : 9781135194550
The Media Handbookprovides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. The Media Handbookincludes: examples to provide a better sense of how media planning and buying work in the real world research studies to give readers additional references for more in-depth information media terms defined when they are introduced, making readers more comfortable in subsequent discussions a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners. research studies to give readers additional references for more in-depth information media terms defined when they are introduced, making readers more comfortable in subsequent discussions a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners.
Author : Anonim
Publisher : Unknown
Page : 436 pages
File Size : 43,8 Mb
Release : 2004
Category : Corporate sponsorship
ISBN : IND:30000112855402
Author : Anonim
Publisher : BoogarLists
Page : 111 pages
File Size : 40,6 Mb
Release : 2024-07-03
Category : Electronic
ISBN : 8210379456XXX
Author : Anonim
Publisher : BoogarLists
Page : 16 pages
File Size : 47,8 Mb
Release : 2024-07-03
Category : Electronic
ISBN : 8210379456XXX
Author : Anonim
Publisher : Unknown
Page : 690 pages
File Size : 52,9 Mb
Release : 2001
Category : Cable Television
ISBN : IND:30000070336866
Author : Benjamin Birkinbine,Rodrigo Gomez,Janet Wasko
Publisher : Routledge
Page : 510 pages
File Size : 55,8 Mb
Release : 2016-07-01
Category : Social Science
ISBN : 9781317402862
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
Author : Angela Ballard,Duffy Ballard
Publisher : The Mountaineers Books
Page : 276 pages
File Size : 42,5 Mb
Release : 2003
Category : Travel
ISBN : 0898869021
Describes one young suburban couple's adventure-filled trek along the Pacific Crest Trail from Mexico to Canada, detailing the personal and physical challenges they faced, their unique encounters with wildlife and fellow hikers, the stunning scenery they discovered, and their ultimate success. Winner of the 2003 Barbara Savage Miles from Nowhere Award. Simultaneous.