The Consumer And The War

Author : Hartmut Berghoff,Jan L. Logemann,Felix Römer
Publisher : Studies of the German Historic
Page : 0 pages
File Size : 48,7 Mb
Release : 2017
Category : Business & Economics
ISBN : 0198784260

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The Consumer on the Home Front by Hartmut Berghoff,Jan L. Logemann,Felix Römer Pdf

The term 'home front' gained currency during the First World War and was closely associated with the idea of 'total war' - it encapsulated the blurred lines between the armies fighting in the field and the civilian societies at home. It became one of the most consequential elements in Second World War strategic thinking, entailing an unparalleled degree of civilian mobilization. And the legacies of the home fronts reached far beyond 1945: the war became a crucial catalyst for broader social developments, including the emergence of mass consumer societies in the twentieth century. This volume explores the history of the home fronts in the Second World War from a comparative and transnational perspective, focusing on the role of the consumer and civilian morale in Nazi Germany, Japan, the Soviet Union, the United Kingdom, Canada, and the United States. The volume covers a wide range of aspects. It compares the belligerents' efforts in securing civilian food and nutrition. It analyses the role of advertising and commercial entertainment in creating 'virtual consumption' to compensate for wartime hardships. It highlights fashion as a means of offering distraction and promoting promises of future consumption. And it enquires into the impact of the wartime consumer regimes on the post-war period and long-term developments. This collection of ground-breaking international research will advance scholarship at various levels. It will contribute to our understanding of the entanglements between war and society in the twentieth century. And it will introduce a more holistic transnational perspective that aims to integrate the Second World War into the thriving historiography on mass consumption.

Author : Benjamin Bernard Ringer
Publisher : Unknown
Page : 34 pages
File Size : 47,5 Mb
Release : 1942
Category : Consumer education
ISBN : UIUC:30112106554808

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The Consumer and the War by Benjamin Bernard Ringer Pdf

Author : Inger L Stole
Publisher : University of Illinois Press
Page : 283 pages
File Size : 54,8 Mb
Release : 2012-11-16
Category : Business & Economics
ISBN : 9780252094231

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Advertising at War by Inger L Stole Pdf

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.

Author : Graham Broad
Publisher : UBC Press
Page : 302 pages
File Size : 40,6 Mb
Release : 2013-10-21
Category : History
ISBN : 9780774823654

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A Small Price to Pay by Graham Broad Pdf

We often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. Graham Broad explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society in wartime. Governments pressured Depression-weary citizens to save for the sake of the nation, but Canadians had money in their pockets, and advertisers tempted them with fresh groceries, glamorous movies, and new cars and appliances. Broad reveals that our "greatest generation" was not impervious to temptation but rather embarked on one of the biggest spending booms in our nation's history.

Author : Inger L Stole
Publisher : University of Illinois Press
Page : 283 pages
File Size : 53,8 Mb
Release : 2012-11-05
Category : Business & Economics
ISBN : 9780252037122

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Advertising at War by Inger L Stole Pdf

Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.

Author : Caroline Farrar Ware
Publisher : Unknown
Page : 300 pages
File Size : 55,6 Mb
Release : 1942
Category : Consumption (Economics)
ISBN : LCCN:42051482

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The Consumer Goes to War,. by Caroline Farrar Ware Pdf

Author : Lizabeth Cohen
Publisher : Vintage
Page : 578 pages
File Size : 40,7 Mb
Release : 2008-12-24
Category : History
ISBN : 9780307555366

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A Consumers' Republic by Lizabeth Cohen Pdf

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

Author : Combined Production and Resources Board
Publisher : Unknown
Page : 176 pages
File Size : 51,5 Mb
Release : 1945
Category : Consumer behavior
ISBN : UCBK:C005996484

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The Impact of the War on Civilian Consumption in the United Kingdom, the United States, and Canada by Combined Production and Resources Board Pdf

Author : Combined Production and Resources Board
Publisher : Unknown
Page : 172 pages
File Size : 53,9 Mb
Release : 1945
Category : Consumers
ISBN : CORNELL:31924013898782

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The Impact of the War on Civilian Consumption in the United Kingdom, the United States and Canada by Combined Production and Resources Board Pdf

Author : William Harris Wynne
Publisher : Unknown
Page : 36 pages
File Size : 44,7 Mb
Release : 1941
Category : Consumer protection
ISBN : MSU:31293010030710

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The Wartime Prices and Trade Board by William Harris Wynne Pdf

Author : Alexander Sedlmaier
Publisher : University of Michigan Press
Page : 343 pages
File Size : 43,7 Mb
Release : 2014-10-13
Category : History
ISBN : 9780472036059

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Consumption and Violence by Alexander Sedlmaier Pdf

Reveals the relationship between the rise of political violence in West Germany to the unprecedented growth of consumption

Author : Colin Campbell
Publisher : Springer Nature
Page : 238 pages
File Size : 44,6 Mb
Release : 2021-11-15
Category : Social Science
ISBN : 9783030836818

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Consumption and Consumer Society by Colin Campbell Pdf

This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption. Campbell made a major contribution to the development of this field and he has a clear and coherent theoretical position which he employs to comment on interesting disputes among scholars seeking to understand consumer culture. Containing a brand new expansive essay reflecting on consumption in the age of a pandemic and drawing out some of the conceptual and practical implications of the relationship between wants and needs, science and norms, this synthesis will be an invaluable resource for students and researchers of consumption, consumer and cultural sociology.

Author : Stephen Broadberry,Mark Harrison
Publisher : Cambridge University Press
Page : 363 pages
File Size : 47,6 Mb
Release : 2005-09-29
Category : History
ISBN : 9781139448352

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The Economics of World War I by Stephen Broadberry,Mark Harrison Pdf

This unique volume offers a definitive new history of European economies at war from 1914 to 1918. It studies how European economies mobilised for war, how existing economic institutions stood up under the strain, how economic development influenced outcomes and how wartime experience influenced post-war economic growth. Leading international experts provide the first systematic comparison of economies at war between 1914 and 1918 based on the best available data for Britain, Germany, France, Russia, the USA, Italy, Turkey, Austria-Hungary and the Netherlands. The editors' overview draws some stark lessons about the role of economic development, the importance of markets and the damage done by nationalism and protectionism. A companion volume to the acclaimed The Economics of World War II, this is a major contribution to our understanding of total war.

Author : Ian Mosby
Publisher : UBC Press
Page : 284 pages
File Size : 43,9 Mb
Release : 2014-05-21
Category : Social Science
ISBN : 9780774827645

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Food Will Win the War by Ian Mosby Pdf

During the Second World War, as Canada struggled to provide its allies with food, public health officials warned that malnutrition could derail the war effort. Posters admonished Canadians to "Eat Right" because "Canada Needs You Strong" while cookbooks helped housewives become "housoldiers" through food rationing, menu substitutions, and household production. Ian Mosby explores the symbolic and material transformations that food and eating underwent as the Canadian state took unprecedented steps into the kitchens of the nation, changing the way women cooked, what their families ate, and how people thought about food. Canadians, in turn, rallied around food and nutrition to articulate new visions of citizenship for a new peacetime social order.

Author : Caroline Farrar Ware
Publisher : Unknown
Page : 322 pages
File Size : 55,8 Mb
Release : 1942
Category : Consumption (Economics).
ISBN : WISC:89047219100

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The Consumer Goes to War by Caroline Farrar Ware Pdf