The Content Trap

Author : Bharat Anand
Publisher : Random House Group
Page : 464 pages
File Size : 45,5 Mb
Release : 2016-10-18
Category : Business & Economics
ISBN : 9780812995381

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The Content Trap by Bharat Anand Pdf

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Author : Melissa Perri
Publisher : O'Reilly Media
Page : 200 pages
File Size : 51,6 Mb
Release : 2018-11-01
Category : Business & Economics
ISBN : 9781491973769

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Escaping the Build Trap by Melissa Perri Pdf

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Author : Ashesh Mukherjee
Publisher : University of Toronto Press
Page : 126 pages
File Size : 49,5 Mb
Release : 2018-01-18
Category : Business & Economics
ISBN : 9781442621619

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The Internet Trap by Ashesh Mukherjee Pdf

Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on Match.com, watching videos on Youtube, or simply browsing for deals on Amazon, the Internet pervades our professional and personal environments. The Internet has revolutionized our lives, but at what cost? In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book uses everyday examples to explain these costs including how surfing the Internet anonymously can encourage bad behavior, using social media can make us envious and unhappy, and doing online research can devalue the product finally chosen. The book also provides actionable solutions to minimize these costs. For example, the book reveals how deciding not to choose is as important as deciding what to choose, setting up structural barriers to temptation can reduce overspending on e-commerce websites, and comparisons with others on social media websites needs to be cold rather than hot. The Internet Trap provides a new perspective on the dark side of the Internet, and gives readers the tools to become smarter users of the Internet.

Author : Matthew Hindman
Publisher : Princeton University Press
Page : 254 pages
File Size : 47,8 Mb
Release : 2020-11-10
Category : Business & Economics
ISBN : 9780691210209

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The Internet Trap by Matthew Hindman Pdf

Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.

Author : Russ Harris
Publisher : Exisle Publishing
Page : 282 pages
File Size : 51,7 Mb
Release : 2013
Category : Body, Mind & Spirit
ISBN : 9781921966347

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The Happiness Trap by Russ Harris Pdf

A guide to ACT: the revolutionary mindfulness-based program for reducing stress, overcoming fear, and finding fulfilment – now updated. International bestseller, 'The Happiness Trap', has been published in over thirty countries and twenty-two languages. NOW UPDATED. Popular ideas about happiness are misleading, inaccurate, and are directly contributing to our current epidemic of stress, anxiety and depression. And unfortunately, popular psychological approaches are making it even worse! In this easy-to-read, practical and empowering self-help book, Dr Russ Harries, reveals how millions of people are unwittingly caught in the 'The Happiness Trap', where the more they strive for happiness the more they suffer in the long term. He then provides an effective means to escape through the insights and techniques of ACT (Acceptance and Commitment Therapy), a groundbreaking new approach based on mindfulness skills. By clarifying your values and developing mindfulness (a technique for living fully in the present moment), ACT helps you escape the happiness trap and find true satisfaction in life. Mindfulness skills are easy to learn and will rapidly and effectively help you to reduce stress, enhance performance, manage emotions, improve health, increase vitality, and generally change your life for the better. The book provides scientifically proven techniques to: reduce stress and worry; rise above fear, doubt and insecurity; handle painful thoughts and feelings far more effectively; break self-defeating habits; improve performance and find fulfilment in your work; build more satisfying relationships; and, create a rich, full and meaningful life.

Author : Frances Booth
Publisher : Pearson UK
Page : 154 pages
File Size : 48,6 Mb
Release : 2013-04-29
Category : Self-Help
ISBN : 9780273788591

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The Distraction Trap by Frances Booth Pdf

If you're worried that you're losing the power to concentrate The Distraction Trap can help. Learn how you can easily release your life from the steely grip of modern technology where you're always available and always connected. Discover how you can radically boost your productivity by keeping your whole brain and both eyes on the task in hand. You may think you can do ten things at once, with a scattered thinking approach and expect to do everything well and on time. Well, you can't. The Distraction Trap will empower you to focus and prioritise, switch off your email, say 'no' to social media ruling your life and help you rediscover your lost powers of concentration. Your campaign to reclaim your life starts here and now!

Author : Charlie Francis,Jeff Coplon
Publisher : Unknown
Page : 306 pages
File Size : 51,7 Mb
Release : 1991
Category : Anabolic steroids
ISBN : 0246137576

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Speed Trap by Charlie Francis,Jeff Coplon Pdf

Author : Doranna Durgin
Publisher : Simon and Schuster
Page : 368 pages
File Size : 50,8 Mb
Release : 2009-03-31
Category : Fiction
ISBN : 1439158568

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Ghost Whisperer: Ghost Trap by Doranna Durgin Pdf

Since she was a little girl, Melinda Gordon could talk to the dead: "earthbound spirits" as her grandmother called them. Melinda came to understand that the spirits are trapped, and in need. She listens, tries to understand what keeps them from crossing over, and helps them find what they need to be free. It's not easy, but with time and patience her gift allows her to come to bring those spirits to peace. The sound of a mournful lullaby has been haunting Melinda in her sleep, the song of a ghost who doesn't seem ready or willing to accept her help. Knowing that earthbound spirits are often confused and troubled, Melinda feels that with time she will make a connection. But there is no time; the melodic tapestry that the ghostly singer is weaving with her words -- meant to comfort a child -- has become a trap, lulling the young listeners into such a deep sleep that no one can ever awaken them. It takes one child, then another and another, until all across the town children are drawn in by the gentle song, their lives slowly slipping away. Even Melinda, with her knowledge of the spirit world, finds herself being pulled into the beautiful snare, where she nearly loses herself. Only then does Melinda begin to worry that this is a spirit so troubled, so heartsick, that it may be beyond her help.

Author : Thomas Kolster
Publisher : Routledge
Page : 255 pages
File Size : 52,5 Mb
Release : 2020-05-28
Category : Business & Economics
ISBN : 9781000034684

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The Hero Trap by Thomas Kolster Pdf

Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.

Author : Ian McKay,Jamie Swift
Publisher : Between the Lines
Page : 392 pages
File Size : 41,5 Mb
Release : 2017-03-16
Category : History
ISBN : 9781771132763

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The Vimy Trap by Ian McKay,Jamie Swift Pdf

The story of the bloody 1917 Battle of Vimy Ridge is, according to many of today’s tellings, a heroic founding moment for Canada. This noble, birth-of-a-nation narrative is regularly applied to the Great War in general. Yet this mythical tale is rather new. “Vimyism”— today’s official story of glorious, martial patriotism—contrasts sharply with the complex ways in which veterans, artists, clerics, and even politicians who had supported the war interpreted its meaning over the decades. Was the Great War a futile imperial debacle? A proud, nation-building milestone? Contending Great War memories have helped to shape how later wars were imagined. The Vimy Trap provides a powerful probe of commemoration cultures. This subtle, fast-paced work of public history—combining scholarly insight with sharp-eyed journalism, and based on primary sources and school textbooks, battlefield visits and war art—explains both how and why peace and war remain contested terrain in ever-changing landscapes of Canadian memory.

Author : James M. Van Nostrand
Publisher : Cambridge University Press
Page : 315 pages
File Size : 44,8 Mb
Release : 2022-07-21
Category : Law
ISBN : 9781108830584

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The Coal Trap by James M. Van Nostrand Pdf

A cautionary tale for the many other jurisdictions around the world that are resisting the transition to clean energy resources.

Author : Tae Keller
Publisher : Random House Books for Young Readers
Page : 306 pages
File Size : 47,7 Mb
Release : 2020-01-28
Category : Juvenile Fiction
ISBN : 9781524715700

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When You Trap a Tiger by Tae Keller Pdf

WINNER OF THE NEWBERY MEDAL • WINNER OF THE ASIAN/PACIFIC AMERICAN AWARD FOR CHILDREN'S LITERATURE • #1 NEW YORK TIMES BESTSELLER Would you make a deal with a magical tiger? This uplifting story brings Korean folklore to life as a girl goes on a quest to unlock the power of stories and save her grandmother. Some stories refuse to stay bottled up... When Lily and her family move in with her sick grandmother, a magical tiger straight out of her halmoni's Korean folktales arrives, prompting Lily to unravel a secret family history. Long, long ago, Halmoni stole something from the tigers. Now they want it back. And when one of the tigers approaches Lily with a deal--return what her grandmother stole in exchange for Halmoni's health--Lily is tempted to agree. But deals with tigers are never what they seem! With the help of her sister and her new friend Ricky, Lily must find her voice...and the courage to face a tiger. Tae Keller, the award-winning author of The Science of Breakable Things, shares a sparkling tale about the power of stories and the magic of family. "If stories were written in the stars ... this wondrous tale would be one of the brightest." —Booklist, Starred Review

Author : Sigmund Brouwer
Publisher : Tyndale House Publishers, Inc.
Page : 282 pages
File Size : 49,6 Mb
Release : 2012-07-20
Category : Juvenile Fiction
ISBN : 9781414367088

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Death Trap by Sigmund Brouwer Pdf

Set in an experimental community on Mars in the year 2039, The Robot Wars series features 14-year-old virtual reality specialist Tyce Sanders. Life on the red planet is not always easy, but it is definitely exciting. Tyce finds that the mysteries of the planet point to his greatest discovery—a new relationship with God. He talks about his growing faith and curiosity in a manner that kids can relate to as they are probably wondering some of the same things. Each book contains two exciting adventures. In the first adventure, the Mars project is in trouble and only Tyce holds the key. In the second adventure, Tyce has discovered there may be killer aliens on the loose. Robot Wars is a repackaged and updated version of Mars Diaries. There are now five books in the series; each book contains two stories. These new books contain a foreword about how far science has brought us.

Author : Andrew R. Thomas,Timothy J. Wilkinson
Publisher : Apress
Page : 173 pages
File Size : 50,5 Mb
Release : 2015-04-07
Category : Business & Economics
ISBN : 9781484203859

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The Customer Trap by Andrew R. Thomas,Timothy J. Wilkinson Pdf

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi’s, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"—and how your company can have similar success.

Author : G. Clifton Wisler
Publisher : Dutton Books for Young Readers
Page : 136 pages
File Size : 52,7 Mb
Release : 1990
Category : Extrasensory perception
ISBN : PSU:000047084933

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The Mind Trap by G. Clifton Wisler Pdf

Scott's identity as a telepathic alien from another planet may be exposed when he's imprisoned in a research institute for psychic children run by a mysterious doctor.