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The Continuum of Consumer Choice by G. R. Foxall Pdf
"Human consumption is multi-faceted and so requires inter-disciplinary exploration in order to explain a spectrum of experience that is at once particular and all-pervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio-economic activity and seeks further understanding of its socio-economic and philosophical bases. The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book's particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice. This is an essential monograph for advanced students in consumer psychology and marketing as well as researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience"--
Author : Gordon R. Foxall Publisher : Taylor & Francis Page : 235 pages File Size : 49,7 Mb Release : 2024-03-12 Category : Business & Economics ISBN : 9781040002551
The Continuum of Consumer Choice by Gordon R. Foxall Pdf
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases. The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice. This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.
Advanced Introduction to Consumer Behavior Analysis by Gordon Foxall Pdf
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as behavioral compulsions like excessive gambling or even uncontrollable shopping. Behavioral economics and neurophysiology provide well-worn paths to understanding this behavior and this book regards them as central components of this quest. However, the specific question it seeks to answer is, What part does cognition – the desires we pursue and the beliefs we have about how to accomplish them – play in explaining addictive behavior? The answer is sought in a methodology that indicates why and where cognitive explanation is necessary, the form it should take, and the outcomes of employing it to understand addiction. It applies the Behavioral Perspective Model (BPM) of consumer choice, a tried and tested theory of more routine consumption, ranging from everyday product and brand choice, through credit purchasing and environmental despoliation, to the more extreme aspects of consumption represented by compulsion and addiction. The book will advance debate among behavioral scientists, cognitive psychologists, and other professionals about the nature of economic and social behavior.
What is Consumer Choice The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves. It analyzes how consumers maximize the desirability of their consumption, by maximizing utility subject to a consumer budget constraint.Factors influencing consumers' evaluation of the utility of goods include: income level, cultural factors, product information and physio-psychological factors. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Consumer choice Chapter 2: Utility Chapter 3: Indifference curve Chapter 4: Budget constraint Chapter 5: Substitute good Chapter 6: Marginal rate of substitution Chapter 7: Income-consumption curve Chapter 8: Substitution effect Chapter 9: Law of demand Chapter 10: Utility maximization problem Chapter 11: Marshallian demand function Chapter 12: Revealed preference Chapter 13: Hicksian demand function Chapter 14: Corner solution Chapter 15: Relative price Chapter 16: Local nonsatiation Chapter 17: Quasilinear utility Chapter 18: Homothetic preferences Chapter 19: Preference (economics) Chapter 20: Robinson Crusoe economy Chapter 21: Linear utility (II) Answering the public top questions about consumer choice. (III) Real world examples for the usage of consumer choice in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Consumer Choice.
Author : Gordon R. Foxall Publisher : Taylor & Francis Page : 416 pages File Size : 51,9 Mb Release : 2002 Category : Business & Economics ISBN : 0415196434
Perspectives on Consumer Choice by Gordon R. Foxall Pdf
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Learning Consumer Psychological Time How Influences by Johnny Ch Lok Pdf
What are the impacts of reduced branding on consumer choice and time limiting pressure to influence consumer behavior? When one consumer needs to choose products to buy one in a time limiting pressure consumption environment, when branding on packaging is reduced, e.g. the brand of product has 10 different style of packages to let consumer choice, but it reduces to only 5 different style of packages to let consumer choice. How does it influence the consumer decision making when the consumer has little time to allow to choose these 5 different style of packages ? For example, when the consumer expects to spend only 10 minutes to choose any one style of package to buy this brand product. Currently, this brand of product has reduced different style of packages number from 10 to 5. Do you feel that the consumer will feel easy to do decision making to choose to buy the most attractive style of package product from this brand's 5 different style of packages choices? Is 10 minutes consumption choice time enough to let the consumer to make final purchase decision from these brand's 5 different style of packages choice? Will the time limiting pressure be reduced, due to this brand's 10 style packages are reduced to 5 style packages to let the consumer to choose within the 10 minutes expected limiting consumption choice time. It is one interesting psychological consumption behavior to research whether the brand's reducing different style of packages number factor will influence the consumer to do the decision making in the short time in the time limiting pressure environment. For toothpaste, shapmoo products example, if the brand of these products' style packages choice is reduced to 5 style packages from 10 style packages choice. When one consumer finds the brand of toothpaste or shampoo has only 5 style packages on the shelves in supermarket. If the consumer has moderate or considerate amount time to let him/her to choose these both kinds product any one style of packages to buy. The 5 style packages to these both of products will be impossible to satisfy the consumer's choice need because he/she has much time to stay in supermarket to choose. Otherwise, if the consumer has little time to allow to stay in the supermarket, e.g. only 10 minutes. Then, he/she expects to spend only 10 minutes consumption choice time to do buying decision making within 10 minutes. These both kinds of the brand's products, its style of packages choice number is reduced to 5, it is possible to satisfy the consumer's choice need to buy this brand of product either toothpaste or shampoo and both of thee brand of products to be chose to buy in the supermarket. So, the reducing style of package number to let consumer choice will be seem to let the consumer to do buying decision making in the limiting time pressure consumption environment.
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
The Relationship Shopping Time and Consumer Behavior by Johnny Ch LOK Pdf
⦁How and why time limiting pressure influences consumer choiceCan consumer buying decisions be influenced by time limiting pressure. For these three situations, they will influence consumer hoe makes different buying decision, e.g. in the little time available, but the consumer needs to do more effort needed to choose to buy which kind of product among variety kinds of product choice or in a moderate amount of time available, or a considerable amount of time available. In this first situation, the consumer can not real attempt to find any weaknesses or unique characteristics of the products, because it has no enough time to allow whom to choose. So, his/her product evaluation won't be th most accurate to satisfy his/her needs because little time can only allow him/her to find some weaknesses of the products. Otherwise, in the final situation, because the consumer has a considerable amout of time to allow him/her to attempt to find the weaknesses and/or strengths characteristics of the products choice. So, he/she ought do the more reasonable or accurate evaluation of these products to choose the most effective economic beneficial product to buy. Thus, it seems that time limiting pressure factor can influence the consumer to make more rational or more reasonable economic beneficial consumption decision making to buy the product or consume the service. Thus, a consumer buying decision will require these situations to do buying decisions, they may include either little time and conscious effort or a moderate amount of time and effort or a considerable amount time and effort. The products may include cheap products/services , e.g. fruit, DVD, university courses, computers, facial services, surgeries, sport shoes, reference books, soft drinks, magazines as well as expensive products/services, e.g. cars, houses, luxury goods, e.g. jewellery, female hand bags, holiday travelling entertainment. So, any expensive or cheap products or services, the consumer will need to spend either little or moderate or considerable amount time to do gathering information about the different kinds of products or services in order to find which brand of product or service can bring more economic benefit when he/she chooses to use the product or consume the service. He/she will compare his/her preference sample brands limiting number of products or services choices to decide to buy the brand of product or consume the brand service easily. However in the consumer's consuming decision making process, he/she will need to spend either little or moderate or a considerable amount of time to do the evaluation and choice consumption behavior. It means that time limiting pressure factor will influence the consumer how to make consumption choice consequently.What are the impacts of reduced branding on consumer choice and time limiting pressure to influence consumer behavior? When one consumer needs to choose products to buy one in a time limiting pressure consumption environment, when branding on packaging is reduced, e.g. the brand of product has 10 different style of packages to let consumer choice, but it reduces to only 5 different style of packages to let consumer choice. How does it influence the consumer decision making when the consumer has little time to allow to choose these 5 different style of packages ? For example, when the consumer expects to spend only 10 minutes to choose any one style of package to buy drom this brand product. Currently, this brand of product has reduced different style of packages number from 10 to 5. Do you feel that the consumer will feel easy to do decision making to choose to buy the most attractive style of package product from this brand's 5 different style of packages choices? Is 10 minutes consumption choice time enough to let the consumer to make final purchase decision from these brand's 5 different style of packages choice?
Choice Matters by Gordon Moore,John A. Quelch,Emily Boudreau Pdf
The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare? While consumers have begun to insist on healthcare that is as convenient and personalized as nearly every other good or service they purchase, most healthcare provider organizations, physicians, and insurance companies remain woefully unprepared to meet this demand. Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumer-centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand: · The differences between healthcare and other consumer-driven markets · What factors are most important for consumers in seeking care providers · How consumers make decisions about healthcare · The system-wide effects of increased consumer choice in healthcare · The important distinction between patients and consumers By celebrating the possibilities inherent to consumer-centered healthcare, Choice Matters offers a refreshing, empirically informed take on how healthcare in the United States can flourish, not wither, in the new economy.
The Routledge Companion to the Future of Marketing by Luiz Moutinho,Enrique Bigné,Ajay K. Manrai Pdf
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
The Routledge Companion to Consumer Behavior Analysis by Gordon R. Foxall Pdf
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
