The Crowdsourceress

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The Crowdsourceress

Alex Daly
The Crowdsourceress Book PDF

Author : Alex Daly
Publisher : PublicAffairs
Page : 256 pages
File Size : 45,9 Mb
Release : 2017-03-28
Category : Business & Economics
ISBN : 9781610397612

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The Crowdsourceress by Alex Daly Pdf

"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

Entrepreneur to Author

Scott A. MacMillan
Entrepreneur to Author Book PDF

Author : Scott A. MacMillan
Publisher : Grammar Factory Publishing
Page : 384 pages
File Size : 43,7 Mb
Release : 2020-10-06
Category : Language Arts & Disciplines
ISBN : 9781989737019

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Entrepreneur to Author by Scott A. MacMillan Pdf

Small business owners are struggling to stand out in authority-driven fields. They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business. Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author…until now. In Entrepreneur to Author, you’ll learn: The secret to a book strategy that’s in lock-step with your business strategy How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book Using analytical, business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out. If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.

Women with Money

Jean Chatzky
Women with Money Book PDF

Author : Jean Chatzky
Publisher : Grand Central Publishing
Page : 272 pages
File Size : 41,6 Mb
Release : 2019-03-26
Category : Business & Economics
ISBN : 9781538745373

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Women with Money by Jean Chatzky Pdf

Get paid what you're worth, build secure relationships, and make your money last with this valuable guide from a Today show financial editor and bestselling author. Ask successful women what they want from their money and they'll tell you: independence, security, choices, a better world, and--oh yes--way less stress, not just for themselves but for their kids, partners, parents, and friends. Through a series of HerMoney Happy Hour discussions (when money is the topic, wine helps) and one-on-one conversations, Jean Chatzky gets women to open up about the one topic we still never talk about. Then she flips the script and charts a pathway to this joyful, purpose-filled life that today's women not only want but also, finally, have the resources to afford. Through Chatzky's candid three-part plan--formed through detailed reporting with the world's top economists, psychiatrists, behaviorists, financial planners, and attorneys, as well as her own two decades of experience in the field--readers will learn to: 1. Explore their relationships with money,2. Take control of their money, and 3. Use their money to create the life they want. Women With Money shows readers how to wrap their hands around tactical solutions to get paid what they deserve, become inspired to start businesses, invest for tomorrow, make their money last, and then use that money to foster secure relationships, raise independent and confident children, send those kids to college, care for their aging parents, leave a legacy, and--best of all--bring them joy!

Design Strategy

Nancy C. Roberts
Design Strategy Book PDF

Author : Nancy C. Roberts
Publisher : MIT Press
Page : 523 pages
File Size : 45,9 Mb
Release : 2023-11-14
Category : Design
ISBN : 9780262376594

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Design Strategy by Nancy C. Roberts Pdf

A new approach to addressing the contemporary world’s most difficult challenges, such as climate change and poverty. Conflicts over “the problem” and “the solution” plague the modern world and land problem solvers in what has been called “wicked problem territory”—a social space with high levels of conflict over problems and solutions. In Design Strategy, Nancy C. Roberts proposes design as a strategy of problem solving to close the gap between an existing state and a desired state. Utilizing this approach, designers and change agents are better able to minimize self-defeating conflicts over problems and solutions, break the logjam of opposition, and avoid the traps that lock problem solvers into a never-ending cycle of conflict. Design as a field continues to grow and evolve, but Design Strategy focuses on three levels of design where “wicked problems” tend to lurk—strategic design (of private and public organizations), systemic design (of networked and overlapping economic, technical, political, and social subsystems), and regenerative design (of life-giving realignment between humanity and nature). Within this framework, Roberts presents refreshingly interdisciplinary case studies that integrate theory and practice across diverse fields to guide professionals in any domain—from business and nonprofit organizations to educational and healthcare systems—and finally offers hope that humanity can tackle the existential challenges we face in the twenty-first century.

To Feel the Music

Neil Young,Phil Baker
To Feel the Music Book PDF

Author : Neil Young,Phil Baker
Publisher : BenBella Books
Page : 173 pages
File Size : 51,6 Mb
Release : 2019-09-10
Category : Music
ISBN : 9781948836630

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To Feel the Music by Neil Young,Phil Baker Pdf

Neil Young took on the music industry so that fans could hear his music—all music—the way it was meant to be heard. Today, most of the music we hear is com-pressed to a fraction of its original sound,while analog masterpieces are turning to dustin record company vaults. As these record-ings disappear, music fans aren't just losing acollection of notes. We're losing spaciousness,breadth of the sound field, and the ability tohear and feel a ping of a triangle or a pluckof a guitar string, each with its own reso-nance and harmonics that slowly trail off intosilence. The result is music that is robbed of its original quality—muddy and flat in sound compared to the rich, warm sound artists hear in the studio. It doesn't have to be this way, but the record and technology companies have incorrectly assumed that most listeners are satisfied with these low-quality tracks. Neil Young is challenging the assault on audio quality—and working to free music lovers from the flat and lifeless status quo. To Feel the Music is the true story of his questto bring high-quality audio back to musiclovers—the most important undertaking ofhis career. It's an unprecedented look insidethe successes and setbacks of creating thePono player, the fights and negotiationswith record companies to preserve master-pieces for the future, and Neil's unrelentingdetermination to make musical art availableto everyone. It's a story that shows how muchmore there is to music than meets the ear. Neil's efforts to bring quality audio to his fans garnered media attention when his Kickstarter campaign for his Pono player—a revolutionary music player that would combine the highest quality possible with the portability, simplicity and affordability modern listeners crave—became the third-most successful Kickstarter campaign in the website's history. It had raised more than $6M in pledges in 40 days. Encouraged by the enthusiastic response, Neil still had a long road ahead, and his Pono music player would not have the commercial success he'd imagined. But he remained committed to his mission, and faced with the rise of streaming services that used even lower quality audio, he was determined to rise to the challenge. An eye-opening read for all fans of Neil Young and all fans of great music, as well as readers interesting in going behind the scenes of product creation, To Feel the Music has an inspiring story at its heart: One determined artist with a groundbreaking vision and the absolute refusal to give up, despite setbacks, naysayers, and skeptics.

Trading in the Zone

Mark Douglas
Trading in the Zone Book PDF

Author : Mark Douglas
Publisher : Penguin
Page : 240 pages
File Size : 55,5 Mb
Release : 2001-01-01
Category : Business & Economics
ISBN : 9781440625411

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Trading in the Zone by Mark Douglas Pdf

Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.

NPR's Podcast Start Up Guide

Glen Weldon
NPR s Podcast Start Up Guide Book PDF

Author : Glen Weldon
Publisher : Random House
Page : 305 pages
File Size : 46,9 Mb
Release : 2024-06-04
Category : Computers
ISBN : 9781984862518

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NPR's Podcast Start Up Guide by Glen Weldon Pdf

From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.

Side Hustle in Progress: A Practical Guide to Kickstarting Your Business

Elizabeth Ogabi
Side Hustle in Progress A Practical Guide to Kickstarting Your Business Book PDF

Author : Elizabeth Ogabi
Publisher : HarperCollins
Page : 190 pages
File Size : 48,6 Mb
Release : 2021-06-24
Category : Business & Economics
ISBN : 9780008455019

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Side Hustle in Progress: A Practical Guide to Kickstarting Your Business by Elizabeth Ogabi Pdf

It’s time to make your ideas a reality. Because if not now, when? • Are you feeling overwhelmed by all the information out there about starting a side hustle? • Do you have a great business idea but no clue where to start? • Are you looking for advice to help you build the portfolio career you desire?

NASA Graphics Standards Manual

Jesse Reed,Hamish Smyth
NASA Graphics Standards Manual Book PDF

Author : Jesse Reed,Hamish Smyth
Publisher : Thames Hudson
Page : 220 pages
File Size : 44,6 Mb
Release : 2015-09
Category : Corporate image
ISBN : 0692586539

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NASA Graphics Standards Manual by Jesse Reed,Hamish Smyth Pdf

The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.

Rise of the Filmtrepreneur

IFH Books
Rise of the Filmtrepreneur Book PDF

Author : IFH Books
Publisher : Unknown
Page : 128 pages
File Size : 52,8 Mb
Release : 2019-11-19
Category : Electronic
ISBN : 0578608650

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Rise of the Filmtrepreneur by IFH Books Pdf

It's harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with indie film is broken and there needs to be a change. The future of independent filmmaking is the entrepreneurial filmmaker or the Filmtrepreneur®. In Rise of the Filmtrepreneur® author and filmmaker Alex Ferrari breaks down how to actually make money with independent film projects and shows filmmakers how to turn their indie films into profitable businesses. This is not all theory, Alex uses multiple real-world case studies to illustrate each part of his method. this book shows you the step by step way to turn your filmmaking passion into a profitable career. If you are making a feature film, series or any kind of video content, The Filmtrepreneur® Method will set you up for success.

A Crowdfunder’s Strategy Guide

Jamey Stegmaier
A Crowdfunder s Strategy Guide Book PDF

Author : Jamey Stegmaier
Publisher : Berrett-Koehler Publishers
Page : 217 pages
File Size : 53,9 Mb
Release : 2015-09-14
Category : Business & Economics
ISBN : 9781626564091

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A Crowdfunder’s Strategy Guide by Jamey Stegmaier Pdf

More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

The Impulse Society

Paul Roberts
The Impulse Society Book PDF

Author : Paul Roberts
Publisher : Bloomsbury Publishing USA
Page : 320 pages
File Size : 40,9 Mb
Release : 2014-09-02
Category : Social Science
ISBN : 9781608198184

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The Impulse Society by Paul Roberts Pdf

It's something most of us have sensed for years-the rise of a world defined only by “mine” and “now.” A world where business shamelessly seeks the fastest reward, regardless of the long-term social consequences; where political leaders reflexively choose short-term fixes over broad, sustainable social progress; where individuals feel increasingly exploited by a marketplace obsessed with our private cravings yet oblivious to our spiritual well-being or the larger needs of our families and communities. At the heart of The Impulse Society is an urgent, powerful story: how the pursuit of short-term self-gratification, once scorned as a sign of personal weakness, became the default principle not only for individuals, but for all sectors of our society. Drawing on the latest research in economics, psychology, political philosophy, and business management, Paul Roberts shows how a potent combination of rapidly advancing technologies, corrupted ideologies, and bottom-line business ethics has pushed us across a threshold to an unprecedented state: a virtual merging of the market and the self. The result is a socioeconomic system ruled by impulse, by the reflexive, id-like drive for the largest, quickest, most “efficient” reward, without regard for long-term costs to ourselves or to broader society. More than thirty years ago, Christopher Lasch hinted at this bleak world in his landmark book, The Culture of Narcissism. In The Impulse Society, Roberts shows how that self-destructive pattern has grown so pervasive that anxiety and emptiness are becoming embedded in our national character. Yet it is in this unease that Roberts finds clear signs of change-and broad revolt as millions of Americans try step off the self-defeating treadmill of gratification and restore a sense of balance. Fresh, vital, and free of ideological, right-wing/left-wing formulations, The Impulse Society shows the way back to a world of real and lasting good.

Wise Guy

Guy Kawasaki
Wise Guy Book PDF

Author : Guy Kawasaki
Publisher : Penguin
Page : 272 pages
File Size : 44,5 Mb
Release : 2019-02-26
Category : Business & Economics
ISBN : 9780525538622

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Wise Guy by Guy Kawasaki Pdf

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you'll follow Guy as he . . . • Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. • Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs. • Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either." • Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. • Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."

How to Be a Bawse

Lilly Singh
How to Be a Bawse Book PDF

Author : Lilly Singh
Publisher : Doubleday Canada
Page : 224 pages
File Size : 41,6 Mb
Release : 2017-03-28
Category : Biography & Autobiography
ISBN : 9780385689311

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How to Be a Bawse by Lilly Singh Pdf

From the 2017 People's Choice Award winner for Favorite YouTube Star comes the definitive guide to being a bawse: a person who exudes confidence, hustles relentlessly and smiles genuinely because he or she has fought through it all and made it out the other side. Lilly Singh isn't just a superstar. She's Superwoman—which is also the name of her wildly popular YouTube channel. Funny, smart and insightful, the actress and comedian covers topics ranging from relationships to career choices to everyday annoyances. It's no wonder she's garnered more than a billion views. But Lilly didn't get to the top by being lucky—she had to work for it. Hard. Now Lilly wants to share the lessons she learned while taking the world by storm, and the tools she used to do it. How to Be a Bawse is the definitive guide to conquering life. Make no mistake, there are no shortcuts to success, personal or professional. World domination requires real effort, dedication and determination. Just consider Lilly a personal trainer for your life—with fifty rules to get you in the game, including: • Let Go of FOMO (Fear of Missing Out): Temptation will try to steer you away from your goals. FOMO is just a test of your priorities, a test that a bawse is ready to pass. • Be Nice to People: Treat niceness like an item on your daily to-do list. People will go out of their way to help and support you because you make them feel good. • Schedule Inspiration: Lack of motivation isn't permanent or a sign of weakness. Expect it and proactively schedule time to be creative. • Be the Dumbest: Challenge yourself by surrounding yourself with people who know more than you do. It's a vital way to learn and improve. Told in Lilly's hilarious, bold voice and packed with photos and candid stories from her journey to the top, How to Be a Bawse will make you love your life and yourself—even more than you love Beyoncé. (Yes, we said it!) WARNING: This book does not include hopeful thoughts, lucky charms or cute quotes. That's because success, happiness and everything else you want in life need to be worked for, not wished for. In Lilly's world, there are no escalators, only stairs. Get ready to climb. Praise for How to Be a Bawse: "Lilly is a bona fide #girlboss, boss and bawse. Her meteoric rise has come with so many incredible lessons that we are all lucky to have access to. This book is a must-have for the hustler in all of us."—Sophia Amoruso, founder and CEO, Girlboss

Your First Kickstarter Campaign

Vilius Stanislovaitis
Your First Kickstarter Campaign Book PDF

Author : Vilius Stanislovaitis
Publisher : Unknown
Page : 264 pages
File Size : 46,6 Mb
Release : 2020-05-29
Category : Business & Economics
ISBN : 6094755170

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Your First Kickstarter Campaign by Vilius Stanislovaitis Pdf

This book is for Kickstarter newbies and first-time creators. It will teach and show you how to collect potential backers early, in advance, and how to plan a Kickstarter campaign from start to finish with the aim of ensuring that you get fully funded.