The Culturally Customized Web Site Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of The Culturally Customized Web Site book. This book definitely worth reading, it is an incredibly well-written.
The Culturally Customized Web Site by Nitish Singh,Arun Pereira Pdf
Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites for countries and cultures around the world. Accessible to readers at various levels.
The Culturally Customized Web Site by Nitish Singh,Arun Pereira Pdf
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com
The Culturally Customized Website by Sabine Picout Pdf
Studienarbeit aus dem Jahr 2006 im Fachbereich Dolmetschen / Übersetzen, Note: sehr gut, Leopold-Franzens-Universität Innsbruck (Translationswissenschaften), Sprache: Deutsch, Abstract: "Customizing" (von engl. to customize = anpassen) wird definiert als "kundespezifische Anpassung einer Standardsoftware an die Bedürfnisse einer Kundenorganisation". Das Customizing erfolgt durch Programmänderungen (Individualprogrammierungen) oder durch Setzen von Parametern, die Umfang und Aussehen (Konfigurierung) oder das Verhalten und die Ergebnisse (Parametrisierung) einer Standardsoftware beeinflussen. Weltweit tätige Unternehmen müssen mit ihren Webseiten Menschen aus unterschiedlichsten Kulturen ansprechen. Die Überzeugungskraft einer Webseite, jedoch auch von globalen Marken stehen in Zusammenhang mit der Kultur, denn diese wirkt sich wiederum darauf aus, wie der Einzelne Informationen wahrnimmt, verarbeitet und interpretiert. Kulturelle Rahmenbedingungen, die einen Menschen umgeben, müssen daher unbedingt in die Überlegungen rund um die Gestaltung einer Webseite miteinbezogen werden. Um einen zufriedenstellenden WebROI (d.h. return in investment) und eine möglichst hohe Konversionsrate (d.h. prozentuales Verhältnis zwischen Klicks auf einen Link und danach getätigten Käufen) zu erzielen, ist selbst bei globalen Marken das Customizing der entsprechenden Webseite äußerst vorteilhaft, da nur so maximale Kundenzufriedenheit, Kundenbindung sowie ein angenehmes Surf-Vergnügen gewährleistet wird. In der folgenden Arbeit wird anhand von Beispielen veranschaulicht, wie die drei Kernfaktoren von Kultur, nämlich Wahrnehmung, Symbolik und Verhalten, sich auf die Akzeptanz von Webseiten auswirken und werden damit verbundene Probleme beleuchtet.
With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.
Linguistic and Cultural Online Communication Issues in the Global Age by Kirk St. Amant Pdf
International online access has grown rapidly in recent years with the number of global Internet users skyrocketing. The most astounding growth, however, is taking place in developing nations. ""Linguistic and Cultural Online Communication Issues in the Global Age"" provides readers with in-depth information on the various linguistic, cultural, technological, legal, and other factors that affect interactions in online exchanges within the global age. ""Linguistic and Cultural Online Communication Issues in the Global Age"" proposes information that implements effective decisions related to the uses and designs of online media when interacting with individuals from other cultures. This comprehensive and informative title is completed by foundational knowledge needed to communicate effectively with individuals from other countries and cultures via online media.
Social Information Technology by Terry T. Kidd,Irene Chen Pdf
"This book provides a source for definitions, antecedents, and consequences of social informatics and the cultural aspect of technology. It addresses cultural/societal issues in social informatics technology and society, the Digital Divide, government and technology law, information security and privacy, cyber ethics, technology ethics, and the future of social informatics and technology"--Provided by publisher.
Companies know that globalizing their web sites should produce revenue growth. This book aims to show web developers how to do it, presenting spotlights on real companies who have globalized their sites and the benefits they've received.
Localization Strategies for Global E-Business by Nitish Singh Pdf
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.