The Culturally Customized Website

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The Culturally Customized Web Site

Nitish Singh,Arun Pereira
The Culturally Customized Web Site Book PDF

Author : Nitish Singh,Arun Pereira
Publisher : Routledge
Page : 178 pages
File Size : 44,8 Mb
Release : 2005-04-18
Category : Business & Economics
ISBN : 9781136358524

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The Culturally Customized Web Site by Nitish Singh,Arun Pereira Pdf

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com

The Culturally Customized Web Site

Nitish Singh,Arun Pereira
The Culturally Customized Web Site Book PDF

Author : Nitish Singh,Arun Pereira
Publisher : Routledge
Page : 176 pages
File Size : 42,7 Mb
Release : 2005-04-18
Category : Business & Economics
ISBN : 9781136358531

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The Culturally Customized Web Site by Nitish Singh,Arun Pereira Pdf

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com

The Culturally Customized Website

Sabine Picout
The Culturally Customized Website Book PDF

Author : Sabine Picout
Publisher : GRIN Verlag
Page : 69 pages
File Size : 41,5 Mb
Release : 2012
Category : Computers
ISBN : 9783656099307

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The Culturally Customized Website by Sabine Picout Pdf

Studienarbeit aus dem Jahr 2006 im Fachbereich Dolmetschen / Übersetzen, Note: sehr gut, Leopold-Franzens-Universität Innsbruck (Translationswissenschaften), Sprache: Deutsch, Abstract: "Customizing" (von engl. to customize = anpassen) wird definiert als "kundespezifische Anpassung einer Standardsoftware an die Bedürfnisse einer Kundenorganisation". Das Customizing erfolgt durch Programmänderungen (Individualprogrammierungen) oder durch Setzen von Parametern, die Umfang und Aussehen (Konfigurierung) oder das Verhalten und die Ergebnisse (Parametrisierung) einer Standardsoftware beeinflussen. Weltweit tätige Unternehmen müssen mit ihren Webseiten Menschen aus unterschiedlichsten Kulturen ansprechen. Die Überzeugungskraft einer Webseite, jedoch auch von globalen Marken stehen in Zusammenhang mit der Kultur, denn diese wirkt sich wiederum darauf aus, wie der Einzelne Informationen wahrnimmt, verarbeitet und interpretiert. Kulturelle Rahmenbedingungen, die einen Menschen umgeben, müssen daher unbedingt in die Überlegungen rund um die Gestaltung einer Webseite miteinbezogen werden. Um einen zufriedenstellenden WebROI (d.h. return in investment) und eine möglichst hohe Konversionsrate (d.h. prozentuales Verhältnis zwischen Klicks auf einen Link und danach getätigten Käufen) zu erzielen, ist selbst bei globalen Marken das Customizing der entsprechenden Webseite äußerst vorteilhaft, da nur so maximale Kundenzufriedenheit, Kundenbindung sowie ein angenehmes Surf-Vergnügen gewährleistet wird. In der folgenden Arbeit wird anhand von Beispielen veranschaulicht, wie die drei Kernfaktoren von Kultur, nämlich Wahrnehmung, Symbolik und Verhalten, sich auf die Akzeptanz von Webseiten auswirken und werden damit verbundene Probleme beleuchtet.

Localization Strategies for Global E-Business

Nitish Singh
Localization Strategies for Global E Business Book PDF

Author : Nitish Singh
Publisher : Cambridge University Press
Page : 347 pages
File Size : 44,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781107008892

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Localization Strategies for Global E-Business by Nitish Singh Pdf

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

Web Technologies: Concepts, Methodologies, Tools, and Applications

Tatnall, Arthur
Web Technologies Concepts Methodologies Tools and Applications Book PDF

Author : Tatnall, Arthur
Publisher : IGI Global
Page : 2699 pages
File Size : 45,8 Mb
Release : 2009-10-31
Category : Computers
ISBN : 9781605669830

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Web Technologies: Concepts, Methodologies, Tools, and Applications by Tatnall, Arthur Pdf

With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.

Handbook of Research on International Advertising

Shintaro Okazaki
Handbook of Research on International Advertising Book PDF

Author : Shintaro Okazaki
Publisher : Edward Elgar Publishing
Page : 577 pages
File Size : 50,7 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 9781781001042

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Handbook of Research on International Advertising by Shintaro Okazaki Pdf

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

HCI in Business

Fiona Fui-Hoon Nah,Chuan-Hoo Tan
HCI in Business Book PDF

Author : Fiona Fui-Hoon Nah,Chuan-Hoo Tan
Publisher : Springer
Page : 783 pages
File Size : 52,8 Mb
Release : 2015-07-20
Category : Computers
ISBN : 9783319208954

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HCI in Business by Fiona Fui-Hoon Nah,Chuan-Hoo Tan Pdf

This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 72 papers presented in this volume address the following topics: social media for business, enterprise systems, business and gamification, analytics, visualization and decision- making, industry, academia, innovation, and market.

Usability Testing Essentials

Carol M. Barnum
Usability Testing Essentials Book PDF

Author : Carol M. Barnum
Publisher : Elsevier
Page : 408 pages
File Size : 43,7 Mb
Release : 2010-10-29
Category : Computers
ISBN : 0123785537

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Usability Testing Essentials by Carol M. Barnum Pdf

Usability Testing Essentials provides readers with the tools and techniques needed to begin usability testing or to advance their knowledge in this area. The book begins by presenting the essentials of usability testing, which include focusing on the user and not the product; knowing when to conduct small or large studies; and thinking of usability as hill climbing. It then reviews testing options and places usability testing into the context of a user-centered design (UCD). It goes on to discuss the planning, preparation, and implementation of a usability test. The remaining chapters cover the analysis and reporting of usability test findings, and the unique aspects of international usability testing. This book will be useful to anyone else involved in the development or support of any type of product, such as software or web developers, engineers, interaction designers, information architects, technical communicators, visual or graphic designers, trainers, user-assistance specialists, and instructional technologists. Provides a comprehensive, step-by-step guide to usability testing, a crucial part of every product’s development The fully updated four-color edition now features important usability issues such as international testing, persona creation, remote testing, and accessibility Follow-up to Usability Testing and Research (9780205315192, Longman, 2001), winner of the highest-level award from the Society for Technical Communication

Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution

Shareef, Mahmud Akhter,Dwivedi, Yogesh K.,Williams, Michael D.,Singh, Nitish
Proliferation of the Internet Economy E Commerce for Global Adoption Resistance and Cultural Evolution Book PDF

Author : Shareef, Mahmud Akhter,Dwivedi, Yogesh K.,Williams, Michael D.,Singh, Nitish
Publisher : IGI Global
Page : 320 pages
File Size : 40,5 Mb
Release : 2009-03-31
Category : Education
ISBN : 9781605664132

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Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution by Shareef, Mahmud Akhter,Dwivedi, Yogesh K.,Williams, Michael D.,Singh, Nitish Pdf

"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers"--Provided by publisher.

Sustainable Digital Communities

Anneli Sundqvist,Gerd Berget,Jan Nolin,Kjell Ivar Skjerdingstad
Sustainable Digital Communities Book PDF

Author : Anneli Sundqvist,Gerd Berget,Jan Nolin,Kjell Ivar Skjerdingstad
Publisher : Springer Nature
Page : 911 pages
File Size : 55,7 Mb
Release : 2020-03-19
Category : Computers
ISBN : 9783030436872

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Sustainable Digital Communities by Anneli Sundqvist,Gerd Berget,Jan Nolin,Kjell Ivar Skjerdingstad Pdf

This volume constitutes the proceedings of the 15th International Conference on Sustainable Digital Communities, iConference 2020, held in Boras, Sweden, in March 2020. The 27 full papers and the 48 short papers presented in this volume were carefully reviewed and selected from 178 submissions. They cover topics such as: sustainable communities; social media; information behavior; information literacy; user experience; inclusion; education; public libraries; archives and records; future of work; open data; scientometrics; AI and machine learning; methodological innovation.

Maximizing Commerce and Marketing Strategies through Micro-Blogging

Burkhalter, Janée N.
Maximizing Commerce and Marketing Strategies through Micro Blogging Book PDF

Author : Burkhalter, Janée N.
Publisher : IGI Global
Page : 354 pages
File Size : 50,9 Mb
Release : 2015-05-31
Category : Business & Economics
ISBN : 9781466684096

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Maximizing Commerce and Marketing Strategies through Micro-Blogging by Burkhalter, Janée N. Pdf

The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

The Routledge Handbook of Translation and Politics

Jonathan Evans,Fruela Fernandez
The Routledge Handbook of Translation and Politics Book PDF

Author : Jonathan Evans,Fruela Fernandez
Publisher : Routledge
Page : 524 pages
File Size : 53,9 Mb
Release : 2018-04-19
Category : Language Arts & Disciplines
ISBN : 9781317219491

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The Routledge Handbook of Translation and Politics by Jonathan Evans,Fruela Fernandez Pdf

The Routledge Handbook of Translation and Politics presents the first comprehensive, state of the art overview of the multiple ways in which ‘politics’ and ‘translation’ interact. Divided into four sections with thirty-three chapters written by a roster of international scholars, this handbook covers the translation of political ideas, the effects of political structures on translation and interpreting, the politics of translation and an array of case studies that range from the Classical Mediterranean to contemporary China. Considering established topics such as censorship, gender, translation under fascism, translators and interpreters at war, as well as emerging topics such as translation and development, the politics of localization, translation and interpreting in democratic movements, and the politics of translating popular music, the handbook offers a global and interdisciplinary introduction to the intersections between translation and interpreting studies and politics. With a substantial introduction and extensive bibliographies, this handbook is an indispensable resource for students and researchers of translation theory, politics and related areas.

Cultural and Technological Influences on Global Business

Christiansen, Bryan
Cultural and Technological Influences on Global Business Book PDF

Author : Christiansen, Bryan
Publisher : IGI Global
Page : 635 pages
File Size : 44,8 Mb
Release : 2013-04-30
Category : Business & Economics
ISBN : 9781466639676

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Cultural and Technological Influences on Global Business by Christiansen, Bryan Pdf

Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.

Translation and Web Localization

Miguel A. Jimenez-Crespo
Translation and Web Localization Book PDF

Author : Miguel A. Jimenez-Crespo
Publisher : Routledge
Page : 268 pages
File Size : 44,9 Mb
Release : 2013-11-07
Category : Language Arts & Disciplines
ISBN : 9781134082186

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Translation and Web Localization by Miguel A. Jimenez-Crespo Pdf

Web localization is a cognitive, textual, communicative and technological process by which interactive web texts are modified to be used by audiences in different sociolinguistic contexts. Translation and Web Localization provides an in-depth and comprehensive overview into this emerging field of study. The book covers the key areas and main theoretical and practical approaches of the subject, rather than a step by step practical guide. Topics covered include the often controversial definition of localization, how the process develops, what constitutes a text in this process, digital genre theory and its implications, and how to conduct research or training in this field. The book concludes with a look into the dynamic nature of web localization and the forces, such as crowdsourcing, that are reshaping web localization and translation as we know it. In light of the deep changes brought by the Internet, Translation and Web Localization is an indispensable book for researchers, postgraduate and advanced undergraduate students of translation studies, as well as practitioners and researchers in related fields such as computational linguistics, applied linguistics, Internet linguistics, digital genre theory and web development.

Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Cross Cultural Interaction Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1808 pages
File Size : 54,7 Mb
Release : 2014-01-31
Category : Language Arts & Disciplines
ISBN : 9781466649804

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Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.