The Customer Is Not Always Right Marketing Orientations In A Dynamic Business World

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Colin L. Campbell
The Customer is NOT Always Right Marketing Orientations in a Dynamic Business World Book PDF

Author : Colin L. Campbell
Publisher : Springer
Page : 953 pages
File Size : 49,7 Mb
Release : 2017-01-11
Category : Business & Economics
ISBN : 9783319500089

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by Colin L. Campbell Pdf

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Colin L. Campbell
The Customer is NOT Always Right Marketing Orientations in a Dynamic Business World Book PDF

Author : Colin L. Campbell
Publisher : Springer
Page : 0 pages
File Size : 42,6 Mb
Release : 2017-01-12
Category : Business & Economics
ISBN : 3319500066

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by Colin L. Campbell Pdf

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Beyond Multi-Channel Marketing

Maria Palazzo,Pantea Foroudi,Alfonso Siano
Beyond Multi Channel Marketing Book PDF

Author : Maria Palazzo,Pantea Foroudi,Alfonso Siano
Publisher : Emerald Group Publishing
Page : 288 pages
File Size : 53,9 Mb
Release : 2020-06-17
Category : Business & Economics
ISBN : 9781838676858

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Beyond Multi-Channel Marketing by Maria Palazzo,Pantea Foroudi,Alfonso Siano Pdf

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Business and Human Rights in Asia

James Gomez,Robin Ramcharan
Business and Human Rights in Asia Book PDF

Author : James Gomez,Robin Ramcharan
Publisher : Springer Nature
Page : 285 pages
File Size : 49,8 Mb
Release : 2021-01-21
Category : Political Science
ISBN : 9789811572739

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Business and Human Rights in Asia by James Gomez,Robin Ramcharan Pdf

This book examines the State’s duty to protect human rights in Asia amidst rising concern over the human rights impact of business organisations in the region, a topic which has hitherto been understudied. It analyses a range of inter-connected issues: the advent of international standards, the UN Guiding Principles on Business and Human Rights, the challenges inherent in the formulation of National Action Plans on business and human rights, the need for improved legislation and policies, access to remedies, and conflicts with indigenous peoples over business activities. The book also covers innovative themes such as BHR in the era of smart cities, ethical consumer behavior, and a human rights management system, which are emerging areas of enquiry in this field concluding with a range of critical issues to be addressed, including the need for an assessment of COVID-19 pandemic’s impact on BHR in Asia and beyond. This book is part of Asia Centre’s exploration of the nascent regional human rights architecture that is facing significant obstacles in protecting human rights and showcases the progress achieved and the ongoing challenges across Asia.

Papers in ITJEMAST 11(9) 2020

Anonim
Papers in ITJEMAST 11 9 2020 Book PDF

Author : Anonim
Publisher : International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
Page : 128 pages
File Size : 49,9 Mb
Release : 2024-06-17
Category : Technology & Engineering
ISBN : 8210379456XXX

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Papers in ITJEMAST 11(9) 2020 by Anonim Pdf

International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.

Overtourism and Tourism Education

Hugues Séraphin,Anca C. Yallop
Overtourism and Tourism Education Book PDF

Author : Hugues Séraphin,Anca C. Yallop
Publisher : Routledge
Page : 231 pages
File Size : 48,5 Mb
Release : 2020-11-05
Category : Business & Economics
ISBN : 9781000226171

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Overtourism and Tourism Education by Hugues Séraphin,Anca C. Yallop Pdf

Since 2017, the term ‘overtourism’ has become the buzzword for destinations suffering the strain of tourism. It is a critical issue for the 21st century and beyond, and to date has only been examined from a tourism industry perspective. This book takes a different stand by investigating overtourism from a tourism education perspective. The recent global COVID-19 pandemic was expected to halt travel and, arguably, overtourism. However, industry experts and researchers share the opinion that instead of declining, overtourism is simply experiencing a shift, with a swarm of ‘second home’ and domestic travel that is likely to engulf many tourism destinations. Against this backdrop, the issue of overtourism remains relevant and studies on ways to cultivate responsible consumer mindsets to deal with overtourism and other sustainability issues in the tourism industry are called for. This book focuses on education as a transformative and strategic tool to tackle overtourism and related negative impacts. It presents original research on the topics of overtourism, education, and sustainability, and puts forward a range of practical and transformative tourism education strategies to mitigate overtourism and to promote the sustainable development of destinations. This book will be of great interest to upper-level students, researchers, and academics in tourism, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.

Global Encyclopedia of Public Administration, Public Policy, and Governance

Ali Farazmand
Global Encyclopedia of Public Administration Public Policy and Governance Book PDF

Author : Ali Farazmand
Publisher : Springer Nature
Page : 13623 pages
File Size : 41,5 Mb
Release : 2023-04-05
Category : Law
ISBN : 9783030662523

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Global Encyclopedia of Public Administration, Public Policy, and Governance by Ali Farazmand Pdf

This global encyclopedic work serves as a comprehensive collection of global scholarship regarding the vast fields of public administration, public policy, governance, and management. Written and edited by leading international scholars and practitioners, this exhaustive resource covers all areas of the above fields and their numerous subfields of study. In keeping with the multidisciplinary spirit of these fields and subfields, the entries make use of various theoretical, empirical, analytical, practical, and methodological bases of knowledge. Expanded and updated, the second edition includes over a thousand of new entries representing the most current research in public administration, public policy, governance, nonprofit and nongovernmental organizations, and management covering such important sub-areas as: 1. organization theory, behavior, change and development; 2. administrative theory and practice; 3. Bureaucracy; 4. public budgeting and financial management; 5. public economy and public management 6. public personnel administration and labor-management relations; 7. crisis and emergency management; 8. institutional theory and public administration; 9. law and regulations; 10. ethics and accountability; 11. public governance and private governance; 12. Nonprofit management and nongovernmental organizations; 13. Social, health, and environmental policy areas; 14. pandemic and crisis management; 15. administrative and governance reforms; 16. comparative public administration and governance; 17. globalization and international issues; 18. performance management; 19. geographical areas of the world with country-focused entries like Japan, China, Latin America, Europe, Asia, Africa, the Middle East, Russia and Eastern Europe, North America; and 20. a lot more. Relevant to professionals, experts, scholars, general readers, researchers, policy makers and manger, and students worldwide, this work will serve as the most viable global reference source for those looking for an introduction and advance knowledge to the field.

Research Handbook on Ethical Consumption

Marylyn Carrigan,Victoria K. Wells,Karolos A. Papadas
Research Handbook on Ethical Consumption Book PDF

Author : Marylyn Carrigan,Victoria K. Wells,Karolos A. Papadas
Publisher : Edward Elgar Publishing
Page : 415 pages
File Size : 54,8 Mb
Release : 2023-05-09
Category : Business & Economics
ISBN : 9781802202021

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Research Handbook on Ethical Consumption by Marylyn Carrigan,Victoria K. Wells,Karolos A. Papadas Pdf

Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors with unique perspectives and expert insights, this Research Handbook takes a deeper look at the past, present, and future of ethical and sustainable consumption.

Evaluating Social Media Marketing

Katarzyna Sanak-Kosmowska
Evaluating Social Media Marketing Book PDF

Author : Katarzyna Sanak-Kosmowska
Publisher : Routledge
Page : 196 pages
File Size : 50,7 Mb
Release : 2021-11-24
Category : Business & Economics
ISBN : 9781000480412

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Evaluating Social Media Marketing by Katarzyna Sanak-Kosmowska Pdf

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors. Opening with a literature review of this concept from the perspective of social psychology, sociology, and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author’s quantitative and qualitative research into the effectiveness of social proof. The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users. The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms. Additionally, attention is given to sensitivity to social proof, i.e. the factors that increase the effectiveness of such messages, from both the sender’s and the recipient’s perspective, as well as the forms and channels of communication. Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book’s detailed analysis of influence utilizing both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists.

Industry 4.0 Technologies for Education

P. Kaliraj,T. Devi
Industry 4 0 Technologies for Education Book PDF

Author : P. Kaliraj,T. Devi
Publisher : CRC Press
Page : 701 pages
File Size : 45,5 Mb
Release : 2022-12-27
Category : Education
ISBN : 9781000683219

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Industry 4.0 Technologies for Education by P. Kaliraj,T. Devi Pdf

The transformative digital technologies developed for Industry 4.0 are proving to be disruptive change drivers in higher education. Industry 4.0 technologies are forming the basis of Education 4.0. Industry 4.0 Technologies for Education: Transformative Technologies and Applications examines state-of-the-art tools and technologies that comprise Education 4.0. Higher education professionals can turn to this book to guide curriculum development aimed at helping produce the workforce for Industry 4.0. The book discusses the tools and technologies required to make Education 4.0 a reality. It covers online content creation, learning management systems, and tools for teaching, learning, and evaluating. Also covered are disciplines that are being transformed by Industry 4.0 and form the core of Education 4.0 curricula. These disciplines include social work, finance, medicine, and healthcare. Mobile technologies are critical components of Industry 4.0 as well as Education 4.0. The book looks at the roles of the Internet of Things (IoT), 5G, and cloud applications in creating the Education 4.0 environment. Highlights of the book include: Technological innovations for virtual classrooms to empower students Emerging technological advancements for educational institutions Online content creation tools Moodle as a teaching, learning, and evaluation tool Gamification in higher education A design thinking approach to developing curriculum in Education 4.0 Industry 4.0 for Service 4.0 and Research 4.0 as a framework for higher education institutions Eye-tracking technology for Education 4.0 The challenges and issues of the Internet of Things (IoT) in teaching and learning

Electronic Enclosures, Housings and Packages

Frank Suli
Electronic Enclosures Housings and Packages Book PDF

Author : Frank Suli
Publisher : Woodhead Publishing
Page : 490 pages
File Size : 51,7 Mb
Release : 2018-11-15
Category : Technology & Engineering
ISBN : 9780081023914

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Electronic Enclosures, Housings and Packages by Frank Suli Pdf

Electronic Enclosures, Housings and Packages considers the problem of heat management for electronics from an encasement perspective. It addresses enclosures and their applications for industrial electronics, as well as LED lighting solutions for stationary and mobile markets. The book introduces fundamental concepts and defines dimensions of success in electrical enclosures. Other chapters discuss environmental considerations, shielding, standardization, materials selection, thermal management, product design principles, manufacturing techniques and sustainability. Final chapters focus on business fundamentals by outlining successful technical propositions and potential future directions. Introduces the concepts of materials recycling and sustainability to electronic enclosures Provides thorough coverage of all technical aspects relating to the design and manufacturing of electronic packaging Includes practical information on environmental considerations, shielding, standardization, materials selection, and more

Achieving Sustainable Business Excellence

Flevy Lasrado,Vijay Pereira
Achieving Sustainable Business Excellence Book PDF

Author : Flevy Lasrado,Vijay Pereira
Publisher : Springer
Page : 256 pages
File Size : 44,8 Mb
Release : 2018-04-04
Category : Business & Economics
ISBN : 9783319733142

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Achieving Sustainable Business Excellence by Flevy Lasrado,Vijay Pereira Pdf

Compiling the best practices of business excellence frameworks around the world, this new book addresses the need for innovative research on sustainable business performance. Using detailed empirical studies, the authors outline the motives and benefits of the implementation of such frameworks in different geographical regions. Comprehensive case studies showcase how the variety of excellence frameworks are manifested in their work cultures, values and beliefs. Academics studying quality management, HRM, and international business will find this book an essential read as it establishes the relevance of human capital in achieving and sustaining global business excellence.

UNRAVELING THE CX CHRONICLES

Oussama Hamana
UNRAVELING THE CX CHRONICLES Book PDF

Author : Oussama Hamana
Publisher : Oussama hamana
Page : 67 pages
File Size : 46,7 Mb
Release : 2023-11-07
Category : Business & Economics
ISBN : 8210379456XXX

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UNRAVELING THE CX CHRONICLES by Oussama Hamana Pdf

The book delves into the Service Recovery Paradox, scrutinizing whether it stands as a valid theory or a persistent myth. It delves into the repercussions of customer experience failures on customer loyalty and the role of service recovery in addressing these issues.

Proceedings of the 3rd International Symposium of Information and Internet Technology (SYMINTECH 2018)

Mohd Azlishah Othman,Mohamad Zoinol Abidin Abd Aziz,Mohd Shakir Md Saat,Mohamad Harris Misran
Proceedings of the 3rd International Symposium of Information and Internet Technology SYMINTECH 2018 Book PDF

Author : Mohd Azlishah Othman,Mohamad Zoinol Abidin Abd Aziz,Mohd Shakir Md Saat,Mohamad Harris Misran
Publisher : Springer
Page : 99 pages
File Size : 46,7 Mb
Release : 2019-05-15
Category : Technology & Engineering
ISBN : 9783030207175

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Proceedings of the 3rd International Symposium of Information and Internet Technology (SYMINTECH 2018) by Mohd Azlishah Othman,Mohamad Zoinol Abidin Abd Aziz,Mohd Shakir Md Saat,Mohamad Harris Misran Pdf

This book gathers the proceedings of a symposium on the role of Internet technologies and how they can transform and improve people’s lives. The Internet is essentially a massive database where all types of information can be shared and transmitted. This can be done passively in the form of non-interactive websites and blogs; or it can be done actively in the form of file sharing and document up- and downloading. Thanks to these technologies, a wealth of information is now available to anyone who can access the Internet. Moreover, Internet technologies are constantly improving: growing faster, offering more diverse information, and supporting processes that would have been impossible in the past. As a result, they have changed, and will continue to change, the way that the world does business and how people interact in their day-to-day lives. In conclusion, the symposium and these proceedings provide a valuable opportunity for leading researchers, engineers and professionals around the globe to discuss the latest advances that are helping the world move forward. They also facilitate the exchange of new ideas in the fields of communication technology to create a dialogue between these groups concerning the latest innovations, trends and concerns, practical challenges and potential solutions in the field of Internet technologies.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Management Association, Information Resources
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1865 pages
File Size : 40,5 Mb
Release : 2021-05-28
Category : Computers
ISBN : 9781799890218

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by Management Association, Information Resources Pdf

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.