The Designer S War Room Tactics And Strategies For Success
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The Designer's War Room: Tactics and Strategies for Success by Lance Balungcas Pdf
This book is a practical guide to achieving personal and professional success through timeless principles and strategies. It emphasizes the importance of adapting to change, taking risks, learning from mistakes. With actionable advice and insightful stories, this book will inspire readers to embrace creativity, stay current, and continuously improve themselves and their teams
Author : David West Brown,Danielle Zawodny Wetzel Publisher : John Benjamins Publishing Company Page : 302 pages File Size : 44,5 Mb Release : 2023-06-15 Category : Language Arts & Disciplines ISBN : 9789027249807
Corpora and Rhetorically Informed Text Analysis by David West Brown,Danielle Zawodny Wetzel Pdf
Corpora and Rhetorically Informed Text Analysis explores applications of rhetorically informed approaches to corpus research. Bringing together contributions from scholars in a variety of fields, it takes up questions of how theories and traditions in rhetorical analysis can be integrated with corpus techniques in order to enrich our understanding of language use, variation, and history. The studies included in this volume shed light on areas as diverse as student academic writing, political discourse, and the digital humanities. These studies all make use of a dictionary-based tagger called DocuScope, which recognizes tens-of-millions of words and phrases and slots them into categories based on their rhetorical functions. While DocuScope provides a through-line that both links the studies’ various analytical procedures and primes their rhetorical insights, the volume is about more than the explanatory power of a single tool. It demonstrates how rhetorically informed approaches can complement more established corpus methodologies, underscoring their combined potential.
Thoroughly revised and updated for 2005! Includes a new chapter on the best special edition DVDs and a new chapter on finding hidden easter egg features.
How to Rearrange Furniture and Accessories Clients Already Own and Make Money in Your Own Home Decorating Business. Learn the secrets top interior designers use to create beautiful rooms. Manual covers how to conduct consultations, questions to ask, business setup, marketing and promoting business. Written by West Coast Pioneer in Redesign and Director of The Academy of Staging and Redesign hosted at Decorate-Redecorate.Com. Includes detailed guidance, before and after photos, illustrations, tools to use and includes multiple forms. Based on author's 40 years in redesign, home staging and home based businesses.
People over Products: A Guide to Demographic-Driven Product Design by Lance Balungcas Pdf
In a world where people are at the heart of every design decision, "People over Products" is an essential guide for designers seeking to create meaningful and impactful products that resonate with their target audience. This captivating book dives deep into the realm of demographic-driven product design, offering a wealth of knowledge, theories, and practical insights to help designers unlock the power of understanding and empathizing with their users. Written by an expert in the field of product design, this book paints a vivid picture of the intersection between creativity, user-centricity, and demographic insights. Through engaging storytelling and expert analysis, readers are taken on a captivating journey that explores the intricate relationship between design, human behavior, and societal impact. From demystifying the art of demographic research and persona development to delving into the nuances of designing for different generations, genders, abilities, and contexts, "People over Products" equips designers with the tools and strategies they need to craft products that align with the needs, aspirations, and values of their intended audience. By embracing the principles of ethical and responsible design, this book empowers designers to create products that not only delight users but also make a positive difference in their lives and the world at large. Immerse yourself in the world of demographic-driven design, and let "People over Products" be your trusted companion as you embark on a transformative journey to create products that truly resonate with and enrich the lives of your users. Discover the art of putting people at the forefront of your design process, and unlock the immense potential of demographic insights to shape a future where products are not just objects, but powerful catalysts for human connection, empowerment, and well-being.
Handbook of Research on New Media Applications in Public Relations and Advertising by Esiyok, Elif Pdf
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Buck Up, Suck Up . . . and Come Back When You Foul Up by James Carville,Paul Begala Pdf
In this national bestseller that "USA Today" called "compelling, instructive, and funny," Carville and Begala deliver a spirited guide to fighting and winning every day--in business and in life.
Fighting the Great War at Sea by Norman Friedman Pdf
While the overriding image of the First World War is of the bloody stalemate on the Western Front, the overall shape of the war arose out of its maritime character. It was essentially a struggle about access to worldwide resources, most clearly seen in GermanyÕs desperate attempts to counter the American industrial threat, which ultimately drew the United States into the war. This radical new book concentrates on the way in which each side tried to use or deny the sea to the other, and in so doing describes rapid wartime changes not only in ship and weapons technology but also in the way naval warfare was envisaged and fought. Melding strategic, technical, and tactical aspects, Friedman approaches the First World War from a fresh perspective and demonstrates how its perceived lessons dominated the way navies prepared for the Second World War.
Parties and Elections in America by Louis Sandy Maisel,Kara Z. Buckley Pdf
Thoroughly revised and updated, the fourth edition of this classic text is still the most comprehensive and readable text available. Covering all aspects of the electoral process from historical roots to election year 2004, the authors bring life to parties long declared dead and first-hand experience running for office to the sometimes grueling campaign trail. Visit our website for sample chapters!
Encyclopedia of Cyber Warfare by Paul J. Springer Pdf
This definitive reference resource on cyber warfare covers all aspects of this headline topic, providing historical context of cyber warfare and an examination its rapid development into a potent technological weapon of the 21st century. Today, cyber warfare affects everyone—from governments that need to protect sensitive political and military information, to businesses small and large that stand to collectively lose trillions of dollars each year to cyber crime, to individuals whose privacy, assets, and identities are subject to intrusion and theft. The problem is monumental and growing exponentially. Encyclopedia of Cyber Warfare provides a complete overview of cyber warfare, which has been used with increasing frequency in recent years by such countries as China, Iran, Israel, North Korea, Russia, and the United States. Readers will gain an understanding of the origins and development of cyber warfare and of how it has become a major strategic element in warfare for countries throughout the world. The encyclopedia's entries cover all of the most significant cyber attacks to date, including the Stuxnet worm that successfully disabled centrifuges in Iran's Natanz uranium enrichment facility; the attack on Israel's internet infrastructure during its January 2009 military offensive in the Gaza Strip; the worldwide "Red October" cyber attack that stole information from embassies, research firms, military installations, and nuclear and other energy infrastructures; and cyber attacks on private corporations like Sony.
A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
From the frontlines of the COVID crisis to the real events behind the meteoric rise and unfathomable fall of Governor Andrew Cuomo, one of the most powerful women in New York State government history shares her gripping and candid story for the first time. When COVID-19 hit the United States, New York governor Andrew Cuomo was thrust onto the national stage, hailed around the globe for his leadership. Alongside him every step of the way, Melissa DeRosa quickly became a household name. In her riveting memoir, DeRosa details her journey as a young woman in politics rising to the highest levels of government, writing with raw honesty and vulnerability about the personal challenges she faced—a failing marriage, infertility, death threats, misogyny—while navigating unprecedented professional landmines along the way. DeRosa gives readers a front-row seat to the white-knuckle ride from the epicenter of the deadliest pandemic in US history to the never-before-told story behind the #MeToo scandal that rocked a nation and brought down a governor. Perfect for readers of Huma Abedin’s Both/And, Marie Yovanovitch’s Lessons from the Edge, Katie Couric’s Going There, and Katy Tur’s Rough Draft, What’s Left Unsaid is a powerful story of resilience in the face of adversity. DeRosa’s unvarnished political memoir provides fascinating, behind-the-scenes access to the inner workings of state and US government during one of the most consequential periods in our nation’s history—bringing readers into room after room where decisions are made, hardball politics unfold, and crises play out.
Revising the Curriculum and Co-Curriculum to Engage Diversity, Equity, and Inclusion by Norah P. Shultz Pdf
Entering at a critical time in the national dialogue on higher education and diversity, equity, and inclusion (DEI), this edited book presents case studies from six institutions that have successfully enacted curricular change. Pulled from research, state, private, and small colleges as well as various regions of the United States, these case studies cover a range of approaches, including faculty-driven and institution-wide processes, aimed at engaging the entire campus, as well as efforts at the classroom and disciplinary level. Accompanying chapters overview the work, exploring themes and best practices, discuss the current political climate, and offer cutting-edge research on assessment in DEI. An inspiring and practical read for higher education faculty, leaders, and practitioners, this book demonstrates that curricular change is an achievable, worthwhile, and urgently necessary pursuit.
Patton’s Way is a unique approach to the legend of General George S. Patton Jr. and his development and application of modern warfare. Rather than a biography, Patton’s Way argues that popular representations of Patton are built on misconceptions and incomplete understandings about his approach to battle. Morningstar addresses the contradiction between the historiographical criticism of Patton’s methods and popular appreciation for his successes. The author identifies several schools of thought offering explanations yet, he notes, they all fail to fully comprehend the real Patton. The secret to Patton’s success was a radical and purposely-crafted doctrine developed over several decades. The author identifies four core principles in Patton’s creed: targeting the enemy’s morale through shock; utilizing highly practiced combined arms mechanized columns; relying on mission tactics and flexible command and control; and employing multi-layered and synthesized intelligence systems to identify enemy capabilities and weak spots. These precepts directly contradicted official U.S. Army doctrine and created misunderstandings that led commanders to truncate Patton’s operations in Tunisia, Sicily, and France. Morningstar details how Patton developed and applied each principle and uses the breakout from Normandy as a case study to illustrate Patton’s Way in application. This book discusses the “death and resurrection” of Patton’s ideas in the U.S. Army directly following World War II to the present and comments on the status of Patton’ ideas in the Army today.