The Discourse Of Classified Advertising

Author : Paul Bruthiaux
Publisher : Oxford University Press
Page : 225 pages
File Size : 51,6 Mb
Release : 1996-07-11
Category : Language Arts & Disciplines
ISBN : 9780195356601

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The Discourse of Classified Advertising by Paul Bruthiaux Pdf

Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.

Author : Paul Bruthiaux
Publisher : Oxford University Press, USA
Page : 225 pages
File Size : 42,5 Mb
Release : 1996
Category : Advertising
ISBN : 9780195100327

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The Discourse of Classified Advertising by Paul Bruthiaux Pdf

He then examines aspects of their conventions to highlight the role of prepatterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of syntactic elaboration, and links this to variation in the need to be explicit, as well as in anticipation of interaction between writer and reader.

Author : Helena Halmari,Tuija Virtanen
Publisher : John Benjamins Publishing
Page : 280 pages
File Size : 55,7 Mb
Release : 2005
Category : Language Arts & Disciplines
ISBN : 9027253730

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Persuasion Across Genres by Helena Halmari,Tuija Virtanen Pdf

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Author : Jolanta Łącka-Badura
Publisher : Cambridge Scholars Publishing
Page : 255 pages
File Size : 52,6 Mb
Release : 2015-10-05
Category : Language Arts & Disciplines
ISBN : 9781443884587

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Recruitment Advertising as an Instrument of Employer Branding by Jolanta Łącka-Badura Pdf

The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a “paradigm case” of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners.

Author : Anonim
Publisher : BRILL
Page : 246 pages
File Size : 44,7 Mb
Release : 2018-01-16
Category : Literary Criticism
ISBN : 9789004359062

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Publishing in Joyce's Ulysses by Anonim Pdf

Publishing in Joyce's “Ulysses”: Newspapers, Advertising and Printing gathers twelve essays by Joyce scholars exploring facets of the printing and publishing trades that pervade the substance of the novel.

Author : Gregory A. Borchard
Publisher : SAGE Publications
Page : 3333 pages
File Size : 45,6 Mb
Release : 2022-02-22
Category : Language Arts & Disciplines
ISBN : 9781544391182

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The SAGE Encyclopedia of Journalism by Gregory A. Borchard Pdf

Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.

Author : Kenneth E. Harrington
Publisher : Unknown
Page : 304 pages
File Size : 48,7 Mb
Release : 1975
Category : Advertising, Classified
ISBN : LCCN:75011775

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Principles and Practices of Classified Advertising by Kenneth E. Harrington Pdf

Author : Christopher H. Sterling
Publisher : SAGE Publications
Page : 3131 pages
File Size : 49,7 Mb
Release : 2009-09-23
Category : Language Arts & Disciplines
ISBN : 9781452261522

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Encyclopedia of Journalism by Christopher H. Sterling Pdf

"Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology

Author : Deborah Tannen,Heidi E. Hamilton,Deborah Schiffrin
Publisher : John Wiley & Sons
Page : 976 pages
File Size : 48,7 Mb
Release : 2015-04-28
Category : Language Arts & Disciplines
ISBN : 9781118584187

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The Handbook of Discourse Analysis by Deborah Tannen,Heidi E. Hamilton,Deborah Schiffrin Pdf

The second edition of the highly successful Handbook ofDiscourse Analysis has been expanded and thoroughly updated toreflect the very latest research to have developed since theoriginal publication, including new theoretical paradigms and discourse-analytic models, in an authoritative two-volumeset. Twenty new chapters highlight emerging trends and the latestareas of research Contributions reflect the range, depth, and richness of currentresearch in the field Chapters are written by internationally-recognized leaders intheir respective fields, constituting a Who’s Who ofDiscourse Analysis A vital resource for scholars and students in discourse studiesas well as for researchers in related fields who seek authoritativeoverviews of discourse analytic issues, theories, and methods

Author : Carla Pascoe Leahy,Petra Bueskens
Publisher : Springer Nature
Page : 501 pages
File Size : 54,8 Mb
Release : 2020-01-28
Category : History
ISBN : 9783030202675

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Australian Mothering by Carla Pascoe Leahy,Petra Bueskens Pdf

This collection defines the field of maternal studies in Australia for the first time. Leading motherhood researchers explore how mothering has evolved across Australian history as well as the joys and challenges of being a mother today. The contributors cover pregnancy, birth, relationships, childcare, domestic violence, time use, work, welfare, policy and psychology, from a diverse range of maternal perspectives. Utilising a matricentric feminist framework, Australian Mothering foregrounds the experiences, emotions and perspectives of mothers to better understand how Australian motherhood has developed historically and contemporaneously. Drawing upon their combined sociological and historical expertise, Bueskens and Pascoe Leahy have carefully curated a collection that presents compelling research on past and present perspectives on maternity in Australia, which will be relevant to researchers, advocates and policy makers interested in the changing role of mothers in Australian society.

Author : Ruth Wodak,Veronika Koller
Publisher : Walter de Gruyter
Page : 484 pages
File Size : 53,9 Mb
Release : 2008-08-27
Category : Language Arts & Disciplines
ISBN : 9783110198980

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Handbook of Communication in the Public Sphere by Ruth Wodak,Veronika Koller Pdf

As you are reading this, you are finding yourself in the ubiquitous public sphere that is the Web. Ubiquitous, and yet not universally accessible. This volume addresses this dilemma of the public sphere, which is by definition open to everyone but in practice often excludes particular groups of people in particular societies at particular points in time. The guiding questions for this collection of articles are therefore: Who has access to the public sphere? How is this access enabled or disabled? Under what conditions is it granted or withheld, and by whom? We regard the public sphere as the nodal point for the discourses of business, politics and media, and this basic assumption is also s reflected in the structure of the volume. Each of these three macro-topics comprises chapters by international scholars from a variety of disciplines and research traditions who each combine up-to-date overviews of the relevant literature with their own cutting-edge research into aspects of different public spheres such as corporate promotional communication, political rhetoric or genre features of electronic mass media. The broad scope of the volume is perhaps best reflected in a comprehensive discussion of communication technologies ranging from conventional spoken and written formats such as company brochures, political speeches and TV shows to emerging ones like customer chat forums, political blogs and text messaging. Due to the books' wide scope, its interdisciplinary approach and its clear structure, we are sure that whether you work in communication and media studies, linguistics, political science, sociology or marketing, you will find this handbook an invaluable guide offering state-of-the -art literature reviews and exciting new research in your field and adjacent areas.

Author : Neal A. Lester,Maureen Daly Goggin
Publisher : Lexington Books
Page : 224 pages
File Size : 48,7 Mb
Release : 2007
Category : Language Arts & Disciplines
ISBN : 0739122088

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Racialized Politics of Desire in Personal Ads by Neal A. Lester,Maureen Daly Goggin Pdf

The essays in Racialized Politics of Desire in Personal Ads explore complex intersections among the social categories of race, gender and sexuality within personal ads, revealing a dynamic tapestry of power relations and hierarchies. The ephemeral nature of personal ads, their anonymity, the space limitations, and the linguistic encoding characteristic of the genre make it an interesting and important opportunity to witness the performative nature of identity politics.

Author : Editor
Publisher : Lulu.com
Page : 124 pages
File Size : 42,5 Mb
Release : 2012-07-12
Category : Education
ISBN : 9781471783708

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International Journal of Applied Linguistics & English Literature by Editor Pdf

International Journal of Applied Linguistics and English Literature (IJALEL) is a peer-reviewed journal established in Australia. Authors are encouraged to submit complete unpublished and original works which are not under review in any other journal. The scopes of the journal include, but not limited to, the following topic areas: Applied Linguistics, Linguistics, and English Literature. The journal is published in both printed and online versions. The online version is free access and downloadable.Vol. 1 No. 1

Author : Anne O'Keeffe,Michael McCarthy
Publisher : Routledge
Page : 711 pages
File Size : 43,9 Mb
Release : 2010-04-05
Category : Education
ISBN : 9781135153632

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The Routledge Handbook of Corpus Linguistics by Anne O'Keeffe,Michael McCarthy Pdf

Provides an overview of a dynamic and rapidly growing area with a widely applied methodology. This handbook covers the historical development of the field and its growing influence and application in other areas. It is suitable for advanced undergraduates and postgraduates.

Author : Barry Pennock Speck
Publisher : Universitat de València
Page : 217 pages
File Size : 43,8 Mb
Release : 2013-10-31
Category : Language Arts & Disciplines
ISBN : 9788437092119

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The Multimodal Analysis of Television Commercials by Barry Pennock Speck Pdf

Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.