Persuasion Across Genres

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Persuasion Across Genres

Helena Halmari,Tuija Virtanen
Persuasion Across Genres Book PDF

Author : Helena Halmari,Tuija Virtanen
Publisher : John Benjamins Publishing
Page : 280 pages
File Size : 41,6 Mb
Release : 2005
Category : Language Arts & Disciplines
ISBN : 9027253730

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Persuasion Across Genres by Helena Halmari,Tuija Virtanen Pdf

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Persuasion Across Genres

Helena Halmari,Tuija Virtanen
Persuasion Across Genres Book PDF

Author : Helena Halmari,Tuija Virtanen
Publisher : John Benjamins Publishing
Page : 269 pages
File Size : 51,6 Mb
Release : 2005-02-17
Category : Language Arts & Disciplines
ISBN : 9789027294746

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Persuasion Across Genres by Helena Halmari,Tuija Virtanen Pdf

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

The Ancient Art of Persuasion across Genres and Topics

Anonim
The Ancient Art of Persuasion across Genres and Topics Book PDF

Author : Anonim
Publisher : BRILL
Page : 424 pages
File Size : 40,7 Mb
Release : 2019-11-04
Category : Literary Criticism
ISBN : 9789004412552

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The Ancient Art of Persuasion across Genres and Topics by Anonim Pdf

This is an original collection of essays that contribute to a developing appreciation of persuasion across ancient genres (mainly oratory, historiography, poetry) and a wide diversity of interdisciplinary topics (performance, language, style, emotions, gender, argumentation and narrative, politics).

The Pragmatics of Intercultural and International Communication

Jan Blommaert,Jef Verschueren
The Pragmatics of Intercultural and International Communication Book PDF

Author : Jan Blommaert,Jef Verschueren
Publisher : John Benjamins Publishing
Page : 261 pages
File Size : 50,7 Mb
Release : 1991-01-01
Category : Language Arts & Disciplines
ISBN : 9789027250162

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The Pragmatics of Intercultural and International Communication by Jan Blommaert,Jef Verschueren Pdf

This volume contains a selection of papers from a special session of the International Pragmatics Conference (Antwerp, August 1987) and from the Symposium on Intercultural Communication (Ghent, December 1987). Studying the communicative styles of cultures and social groups, both at the descriptive level and at the level of pragmatic theory construction, should be a target of pragmatics as a discipline. A clear view is needed of the restrictions on adaptability involving potential fields of conflict in intercultural and international communication. As the contributions to this volume demonstrate, very little should be taken for granted in this respect.

Confronting Metaphor in Use

Mara Sophia Zanotto,Lynne Cameron,Marilda do Couto Cavalcanti
Confronting Metaphor in Use Book PDF

Author : Mara Sophia Zanotto,Lynne Cameron,Marilda do Couto Cavalcanti
Publisher : John Benjamins Publishing
Page : 336 pages
File Size : 44,8 Mb
Release : 2008
Category : Language Arts & Disciplines
ISBN : 9027254176

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Confronting Metaphor in Use by Mara Sophia Zanotto,Lynne Cameron,Marilda do Couto Cavalcanti Pdf

It is timely for researchers to approach metaphor as social and situated, as a matter of language and discourse, and not just as a matter of thought. Over the last twenty five years, scholars have come to appreciate in depth the cognitive, motivated and embodied nature of metaphor, but have tended to background the linguistic form of metaphor and have largely ignored how this connects to its role in the discourses in which our lives are constructed and lived. This book brings language and social dimensions into the picture, offering snapshots of metaphor use in real language and in real lives across the very different cultures of Europe and Brazil and contributing to the theorizing of metaphor in discourse.

Persuasion in Public Discourse

Jana Pelclová,Wei-lun Lu
Persuasion in Public Discourse Book PDF

Author : Jana Pelclová,Wei-lun Lu
Publisher : John Benjamins Publishing Company
Page : 342 pages
File Size : 46,9 Mb
Release : 2018-08-08
Category : Language Arts & Disciplines
ISBN : 9789027263599

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Persuasion in Public Discourse by Jana Pelclová,Wei-lun Lu Pdf

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Communicating Specialized Knowledge

Marina Bondi,Silvia Cacchiani,Silvia Cavalieri
Communicating Specialized Knowledge Book PDF

Author : Marina Bondi,Silvia Cacchiani,Silvia Cavalieri
Publisher : Cambridge Scholars Publishing
Page : 233 pages
File Size : 55,6 Mb
Release : 2019-06-13
Category : Foreign Language Study
ISBN : 9781527535954

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Communicating Specialized Knowledge by Marina Bondi,Silvia Cacchiani,Silvia Cavalieri Pdf

This book was born out of the idea that domain-specific knowledge has two major dimensions, since, on the one hand, peer-to-peer communication is primarily intended to further research within specific disciplines, while, on the other, domain-external, asymmetric communication of ‘filtered’ knowledge caters to different types of lay-audiences. Collectively, the chapters in the volume take the reader on a journey through knowledge communication and knowledge (re)presentation strategies that are able to successfully disseminate and communicate. The domains under scrutiny are medicine and health, corporate communication, cultural heritage and tourism. A number of issues are addressed at the interface of corpus linguistics, genre studies and multimodal analysis. The variety of questions posed and methods used to explore corpus data will contribute to further debate among scholars in applied linguistics, sociolinguistics, multimodality, media studies and computer-mediated communication.

Persuasion in Specialised Discourses

Olga Dontcheva-Navratilova,Martin Adam,Renata Povolná,Radek Vogel
Persuasion in Specialised Discourses Book PDF

Author : Olga Dontcheva-Navratilova,Martin Adam,Renata Povolná,Radek Vogel
Publisher : Springer Nature
Page : 366 pages
File Size : 49,5 Mb
Release : 2020-12-10
Category : Language Arts & Disciplines
ISBN : 9783030581633

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Persuasion in Specialised Discourses by Olga Dontcheva-Navratilova,Martin Adam,Renata Povolná,Radek Vogel Pdf

This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.

Register, Genre, and Style

Douglas Biber,Susan Conrad
Register Genre and Style Book PDF

Author : Douglas Biber,Susan Conrad
Publisher : Cambridge University Press
Page : 423 pages
File Size : 41,8 Mb
Release : 2019-05-16
Category : Language Arts & Disciplines
ISBN : 9781108426527

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Register, Genre, and Style by Douglas Biber,Susan Conrad Pdf

A brand new edition of this flagship work, that provides detailed descriptions of important text varieties in English along with methodological techniques to carry out analyses.

Persuasive Games in Political and Professional Dialogue

Răzvan Săftoiu,Maria-Ionela Neagu,Stanca Măda
Persuasive Games in Political and Professional Dialogue Book PDF

Author : Răzvan Săftoiu,Maria-Ionela Neagu,Stanca Măda
Publisher : John Benjamins Publishing Company
Page : 275 pages
File Size : 53,8 Mb
Release : 2015-09-15
Category : Language Arts & Disciplines
ISBN : 9789027268365

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Persuasive Games in Political and Professional Dialogue by Răzvan Săftoiu,Maria-Ionela Neagu,Stanca Măda Pdf

Persuasive Games in Political and Professional Dialogue is about the rediscovery of humans as proficient users of language in the sense that – while involved in a dialogue – they listen, observe, discuss, reason, evaluate and conclude; in other words, speakers are no longer interested in defeating the other and proving him/her wrong, but in learning from the other. The volume comprises 12 articles, distributed in two sections – Persuasion in Political Dialogue and Persuasive Strategies in Professional Dialogue – which approach the topic of persuasion as it unfolds from political and professional communication. The articles in the proposed volume depict relevant theoretical and practical issues related to persuasion in two communication sites: politics and workplace, and they are results of consistent research conducted by the contributors in various settings. The contributions provide critical, valuable insights into the dynamic process of creating and maintaining relationships at an individual and at a professional level.

Genre in English Medical Writing, 1500–1820

Irma Taavitsainen,Turo Hiltunen,Jeremy J. Smith,Carla Suhr
Genre in English Medical Writing 1500 1820 Book PDF

Author : Irma Taavitsainen,Turo Hiltunen,Jeremy J. Smith,Carla Suhr
Publisher : Cambridge University Press
Page : 341 pages
File Size : 49,5 Mb
Release : 2022-10-13
Category : Language Arts & Disciplines
ISBN : 9781009117685

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Genre in English Medical Writing, 1500–1820 by Irma Taavitsainen,Turo Hiltunen,Jeremy J. Smith,Carla Suhr Pdf

Written by an interdisciplinary team of scholars, this book offers novel perspectives on the history of medical writing and scientific thought-styles by examining patterns of change and reception in genres, discourse, and lexis in the period 1500-1820. Each chapter demonstrates in detail how changing textual forms were closely tied to major multi-faceted social developments: industrialisation, urbanisation, expanding trade, colonialization, and changes in communication, all of which posed new demands on medical care. It then shows how these developments were reflected in a range of medical discourses, such as bills of mortality, medical advertisements, medical recipes, and medical rhetoric, and provides an extensive body of case studies to highlight how varieties of medical discourse have been targeted at different audiences over time. It draws on a wide range of methodological frameworks and is accompanied by numerous relevant illustrations, making it essential reading for academic researchers and students across the human sciences.

Changing Genre Conventions in Historical English News Discourse

Birte Bös,Lucia Kornexl
Changing Genre Conventions in Historical English News Discourse Book PDF

Author : Birte Bös,Lucia Kornexl
Publisher : John Benjamins Publishing Company
Page : 254 pages
File Size : 40,5 Mb
Release : 2015-07-15
Category : Language Arts & Disciplines
ISBN : 9789027268563

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Changing Genre Conventions in Historical English News Discourse by Birte Bös,Lucia Kornexl Pdf

This volume explores the dynamics of genre conventions in historical English news discourse. The contributions cover a wide spectrum of news writing and publication formats: from corantos to modern tabloids, from prototypical hard news stories and crime reports to more specialised genres such as medical and scientific news, advertisements, death notices and spoof news. Investigating linguistic, pragmatic and social factors, the authors trace the triggers, mechanisms and agents of change that have shaped genre conventions in historical news discourse from the 17th century to the present day.

Syntactic Variation and Genre

Heidrun Dorgeloh,Anja Wanner
Syntactic Variation and Genre Book PDF

Author : Heidrun Dorgeloh,Anja Wanner
Publisher : Walter de Gruyter
Page : 373 pages
File Size : 53,9 Mb
Release : 2010-12-20
Category : Language Arts & Disciplines
ISBN : 9783110226485

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Syntactic Variation and Genre by Heidrun Dorgeloh,Anja Wanner Pdf

This volume explores the interplay of syntactic variation and genre. How do genres emerge and what is the role of syntax in constituting them? Why do certain constructions appear in certain types of text? The book takes the concept of genre as a reference-point for the description and analysis of morpho-syntactic variation and change. It includes both overviews of theoretical approaches to the concept of genre and text type in linguistics and studies of specific syntactic phenomena in English, German, and selected Romance languages. Contributions to the volume make use of insights from attempts for text classification and rhetorical views on genre and reach from quantitative, corpus-based methodology to qualitative, text-based analyses. The types of texts investigated cover spoken, highly interactive, and written forms of communication, including selected genres of computer-mediated communication. Corpus data come from both synchronic and diachronic linguistic corpora, such as LOB, Brown, FLOB, Frown, ARCHER, and ICE-Jamaica. This spectrum both in approaches and data is meant to provide a theoretical foundation as well as a realistic view of the inherent complexity of form-function relationships in syntax. At the same time, genre is treated as a category relevant beyond discourse studies, consisting of forms and conventions at all levels of linguistic analysis, including syntax. The book is therefore of interest to linguists and graduate students in the area of syntax, discourse analysis, and pragmatics, as well as to sociolinguists and corpus linguists working on register variation.

Recruitment Advertising as an Instrument of Employer Branding

Jolanta Łącka-Badura
Recruitment Advertising as an Instrument of Employer Branding Book PDF

Author : Jolanta Łącka-Badura
Publisher : Cambridge Scholars Publishing
Page : 255 pages
File Size : 44,6 Mb
Release : 2015-10-05
Category : Language Arts & Disciplines
ISBN : 9781443884587

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Recruitment Advertising as an Instrument of Employer Branding by Jolanta Łącka-Badura Pdf

The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a “paradigm case” of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners.

Multimodal Analysis in Academic Settings

Belinda Crawford Camiciottoli,Inmaculada Fortanet-Gómez
Multimodal Analysis in Academic Settings Book PDF

Author : Belinda Crawford Camiciottoli,Inmaculada Fortanet-Gómez
Publisher : Routledge
Page : 252 pages
File Size : 42,5 Mb
Release : 2015-05-22
Category : Language Arts & Disciplines
ISBN : 9781317574675

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Multimodal Analysis in Academic Settings by Belinda Crawford Camiciottoli,Inmaculada Fortanet-Gómez Pdf

This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.