The Elements Of Choice

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The Elements of Choice

Eric J. Johnson
The Elements of Choice Book PDF

Author : Eric J. Johnson
Publisher : Penguin
Page : 401 pages
File Size : 41,5 Mb
Release : 2021-10-12
Category : Business & Economics
ISBN : 9780593084458

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The Elements of Choice by Eric J. Johnson Pdf

A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day. Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes. We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.

The Elements of Choice

Eric J. Johnson
The Elements of Choice Book PDF

Author : Eric J. Johnson
Publisher : Simon and Schuster
Page : 400 pages
File Size : 45,5 Mb
Release : 2022-02-10
Category : Psychology
ISBN : 9780861541195

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The Elements of Choice by Eric J. Johnson Pdf

‘Indispensable’ Daniel Kahneman How do you get people to agree to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design. Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day. This book doesn’t simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like – that it can be both moral and effective.

Choice Theory

William Glasser, M.D.
Choice Theory Book PDF

Author : William Glasser, M.D.
Publisher : Harper Collins
Page : 372 pages
File Size : 40,8 Mb
Release : 2010-11-16
Category : Self-Help
ISBN : 9780062031020

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Choice Theory by William Glasser, M.D. Pdf

Dr. William Glasser offers a new psychology that, if practiced, could reverse our widespread inability to get along with one another, an inability that is the source of almost all unhappiness. For progress in human relationships, he explains that we must give up the punishing, relationship–destroying external control psychology. For example, if you are in an unhappy relationship right now, he proposes that one or both of you could be using external control psychology on the other. He goes further. And suggests that misery is always related to a current unsatisfying relationship. Contrary to what you may believe, your troubles are always now, never in the past. No one can change what happened yesterday.

Elements of Reason

Arthur Lupia,Mathew D. McCubbins,Samuel L. Popkin
Elements of Reason Book PDF

Author : Arthur Lupia,Mathew D. McCubbins,Samuel L. Popkin
Publisher : Cambridge University Press
Page : 348 pages
File Size : 53,6 Mb
Release : 2000-10-09
Category : Philosophy
ISBN : 0521653320

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Elements of Reason by Arthur Lupia,Mathew D. McCubbins,Samuel L. Popkin Pdf

Advances in the social sciences are used to uncover cognitive foundations of social decision making.

Decisive

Chip Heath,Dan Heath
Decisive Book PDF

Author : Chip Heath,Dan Heath
Publisher : Random House Canada
Page : 320 pages
File Size : 44,5 Mb
Release : 2013-03-26
Category : Self-Help
ISBN : 9780307361141

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Decisive by Chip Heath,Dan Heath Pdf

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

Seven Elements That Have Changed The World

John Browne
Seven Elements That Have Changed The World Book PDF

Author : John Browne
Publisher : Weidenfeld & Nicolson
Page : 288 pages
File Size : 43,6 Mb
Release : 2013-04-25
Category : Political Science
ISBN : 9780297868064

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Seven Elements That Have Changed The World by John Browne Pdf

'Fascinating and enjoyable ... enthused with insight' - Brian Cox Uranium, carbon, iron, titanium, gold, silver and silicon - former BP CEO John Browne explains how seven elements are shaping the 21st century, for good and for bad. Humans have put the Earth's resources to extraordinary use, but not always for the benefit of humankind. SEVEN ELEMENTS vividly describes how iron, carbon, gold, silver, uranium, titanium and silicon have shaped the world around us - for good and for bad. This book takes you on an adventure of human passion, ingenuity and discovery, but it is a journey that is far from over: we continue to find surprising new uses for each of these seven key elements. Discover how titanium pervades modern consumer society, how natural gas is transforming the global energy sector and how an innovative new form of carbon could be starting a technological revolution. SEVEN ELEMENTS is a unique mix of science, history and politics, interwoven with the author's extensive personal and professional experience.

Playing to Win

Alan G. Lafley,Roger L. Martin
Playing to Win Book PDF

Author : Alan G. Lafley,Roger L. Martin
Publisher : Harvard Business Press
Page : 274 pages
File Size : 47,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781422187395

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Playing to Win by Alan G. Lafley,Roger L. Martin Pdf

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Discrete Choice Methods with Simulation

Kenneth Train
Discrete Choice Methods with Simulation Book PDF

Author : Kenneth Train
Publisher : Cambridge University Press
Page : 399 pages
File Size : 46,6 Mb
Release : 2009-07-06
Category : Business & Economics
ISBN : 9780521766555

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Discrete Choice Methods with Simulation by Kenneth Train Pdf

This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.

Write Choices

Sue Hertz,Susan (Sue) M. Hertz
Write Choices Book PDF

Author : Sue Hertz,Susan (Sue) M. Hertz
Publisher : SAGE
Page : 257 pages
File Size : 40,7 Mb
Release : 2015-03-18
Category : Language Arts & Disciplines
ISBN : 9781452230856

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Write Choices by Sue Hertz,Susan (Sue) M. Hertz Pdf

Write Choices: Elements of Nonfiction Storytelling helps writers cultivate their nonfiction storytelling skills by exploring the decisions all writers confront when crafting factual narratives. Sue Hertz focuses on examining the common choices all true storytellers encounter, whether they are writing memoirs, literary journalism, personal essays, or travel essays. And since today's writers are no longer confined to paper, Write Choices also includes digital storytelling options, and advice on how writers can employ technology to enhance their narratives. Key Features Challenging Choices boxes in each chapter highlight how writers have decided to proceed at a particularly difficult juncture in their writing process. Web Choices sections in each chapter detail the decisions involved in creating additional multimedia to complement prose narratives. Try Tim writing exercises throughout the text provide opportunities for readers to apply and explore writing strategies presented in each chapter. Content gleaned from interviews with over 60 nonfiction storytellers exposes readers to established writers and editors representing all styles of nonfiction writing. Book jacket.

The Synthesis of the Elements

Giora Shaviv
The Synthesis of the Elements Book PDF

Author : Giora Shaviv
Publisher : Springer Science & Business Media
Page : 700 pages
File Size : 50,8 Mb
Release : 2012-04-13
Category : Science
ISBN : 9783642283857

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The Synthesis of the Elements by Giora Shaviv Pdf

This book describes the origins and evolution of the chemical elements we and the cosmos are made of. The story starts with the discovery of the common elements on Earth and their subsequent discovery in space. How do we learn the composition of the distant stars? How did progress in quantum theory, nuclear physics, spectroscopy, stellar structure and evolution, together with observations of stars, converge to provide an incredibly detailed picture of the universe? How does research in the micro-world explain the macro-world? How does progress in one affect the other, or lack of knowledge in one inhibit progress in the other? In short, Shaviv describes how we discovered the various pieces of the jigsaw that form our present picture of the universe; and how we sometimes put these in the wrong place before finding in the right one. En route we meet some fascinating personalities and learn about heated controversies. Shaviv shows how science lurched from one dogma to the next, time and again shattering much of what had been considered solid knowledge, until eventually a stable understanding arose. Beginning with generally accepted science, the book ends in today’s terra incognita of nuclear physics, astrophysics and cosmology. A monumental work that will fascinate scientists, philosophers, historians and lay readers alike.

The Photoshop Elements 10 Book for Digital Photographers

Matt Kloskowski,Scott Kelby
The Photoshop Elements 10 Book for Digital Photographers Book PDF

Author : Matt Kloskowski,Scott Kelby
Publisher : New Riders
Page : 99998 pages
File Size : 46,7 Mb
Release : 2011-12-23
Category : Photography
ISBN : 9780132883191

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The Photoshop Elements 10 Book for Digital Photographers by Matt Kloskowski,Scott Kelby Pdf

This book breaks new ground by doing something for digital photographers that’s never been done before—it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure things out on your own. Instead, it does something that virtually no other Elements book has ever done—it tells you flat-out which settings to use, when to use them, and why. If you’re looking for one of those “tell-me-everything-about-the-Unsharp-Mask-filter” books, this isn’t it. You can grab any other Elements book on the shelf, because they all do that. Instead, this book gives you the inside tips and tricks of the trade for organizing, correcting, editing, sharpening, retouching, and printing your photos like a pro. You’ll be absolutely amazed at how easy and effective these techniques are—once you know the secrets. LEARN HOW THE PROS DO IT Each year we train thousands of digital photographers and, almost without exception, they have the same questions and face the same problems—that’s exactly what we cover in this book. You’ll learn: The real secrets of how the pros retouch portraits How to color correct any photo without breaking a sweat (you’ll be amazed at how the pros do it!) How to use Camera Raw for processing not only RAW photos, but JPEGs and TIFFs, too! (And you’ll learn why so many pros like it best—because it’s faster and easier) The sharpening techniques the pros really use (there’s an entire chapter just on this!) How to deal with common digital camera image problems, including removing noise and avoiding halos The most requested photographic special effects, and much more! THE BOOK’S SECRET WEAPON Although Elements 10 offers some digital photography features that Photoshop CS5 doesn’t offer, there are plenty of features that Photoshop CS5 has that Elements 10 still doesn’t have (things like paths, Channel Mixer, etc.). But in this book, you’ll learn some slick workarounds, cheats, and some fairly ingenious ways to replicate many of those Photoshop features from right within Elements. Plus, since this book is designed for photographers, it doesn’t waste your time talking about how to frame a shot, set your exposure, etc., and there’s no talk about which camera or printer to buy. It’s all Elements, step by step, cover to cover, in the only book of its kind, and you’re gonna love it!

The Elements of Hawkes Processes

Patrick J. Laub,Young Lee,Thomas Taimre
The Elements of Hawkes Processes Book PDF

Author : Patrick J. Laub,Young Lee,Thomas Taimre
Publisher : Springer Nature
Page : 134 pages
File Size : 53,7 Mb
Release : 2022-01-03
Category : Mathematics
ISBN : 9783030846398

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The Elements of Hawkes Processes by Patrick J. Laub,Young Lee,Thomas Taimre Pdf

Hawkes processes are studied and used in a wide range of disciplines: mathematics, social sciences, and earthquake modelling, to name a few. This book presents a selective coverage of the core and recent topics in the broad field of Hawkes processes. It consists of three parts. Parts I and II summarise and provide an overview of core theory (including key simulation methods) and inference methods, complemented by a selection of recent research developments and applications. Part III is devoted to case studies in seismology and finance that connect the core theory and inference methods to practical scenarios. This book is designed primarily for applied probabilists, statisticians, and machine learners. However, the mathematical prerequisites have been kept to a minimum so that the content will also be of interest to undergraduates in advanced mathematics and statistics, as well as machine learning practitioners. Knowledge of matrix theory with basics of probability theory, including Poisson processes, is considered a prerequisite. Colour-blind-friendly illustrations are included.

Elements of Set Theory

Herbert B. Enderton
Elements of Set Theory Book PDF

Author : Herbert B. Enderton
Publisher : Academic Press
Page : 279 pages
File Size : 42,9 Mb
Release : 1977-05-23
Category : Mathematics
ISBN : 9780080570426

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Elements of Set Theory by Herbert B. Enderton Pdf

This is an introductory undergraduate textbook in set theory. In mathematics these days, essentially everything is a set. Some knowledge of set theory is necessary part of the background everyone needs for further study of mathematics. It is also possible to study set theory for its own interest--it is a subject with intruiging results anout simple objects. This book starts with material that nobody can do without. There is no end to what can be learned of set theory, but here is a beginning.

The Elements of a Home

Amy Azzarito
The Elements of a Home Book PDF

Author : Amy Azzarito
Publisher : Chronicle Books
Page : 229 pages
File Size : 54,8 Mb
Release : 2020-03-17
Category : Electronic
ISBN : 9781452179025

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The Elements of a Home by Amy Azzarito Pdf

The Elements of a Home reveals the fascinating stories behind more than 60 everyday household objects and furnishings. Brimming with amusing anecdotes and absorbing trivia, this captivating collection is a treasure trove of curiosities. With tales from the kitchen, the bedroom, and every room in between, these pages expose how napkins got their start as lumps of dough in ancient Greece, why forks were once seen as immoral tools of the devil, and how Plato devised one of the earliest alarm clocks using rocks and water—plus so much more. • A charming book for anyone who loves history, design, or décor • Readers discover tales from every nook and cranny of a home. • Entries feature historical details from locations all over the world, including Europe, Asia, North America, and Africa. As a design historian and former managing editor of Design*Sponge, author Amy Azzarito has crafted an engaging, whimsical history of the household objects you've never thought twice about. The result is a fascinating book filled with tidbits from a wide range of cultures and places about the history of domestic luxury. • Filled with lovely illustrations by Alice Pattullo • Perfect for anyone who adores interior design, trivia, history, and unique facts • Great for those who enjoyed The Greatest Stories Never Told: 100 Tales from History to Astonish, Bewilder, and Stupefy by Rick Beyer, An Uncommon History of Common Things by Bethanne Patrick and John Thompson, Encyclopedia of the Exquisite: An Anecdotal History of Elegant Delights by Jessica Kerwin Jenkins

Creating Great Choices

Jennifer Riel,Roger L. Martin
Creating Great Choices Book PDF

Author : Jennifer Riel,Roger L. Martin
Publisher : Harvard Business Press
Page : 272 pages
File Size : 52,6 Mb
Release : 2017-08-29
Category : Business & Economics
ISBN : 9781633692978

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Creating Great Choices by Jennifer Riel,Roger L. Martin Pdf

Move Beyond Trade-Off Thinking When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and superior answer. This is integrative thinking. First introduced by world-renowned strategic thinker Roger Martin in The Opposable Mind, integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in Creating Great Choices, Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it. The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas. And it lays out the authors' four-step methodology for creating great choices, which can be applied in virtually any context. The result is a replicable, thoughtful approach to finding a "third and better way" to make important choices in the face of unacceptable trade‐offs. Insightful and instructive, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.