The Entertainment Economy

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The Entertainment Economy

Michael Wolf
The Entertainment Economy Book PDF

Author : Michael Wolf
Publisher : Crown Currency
Page : 282 pages
File Size : 46,7 Mb
Release : 2010-02-17
Category : Business & Economics
ISBN : 9780307555960

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The Entertainment Economy by Michael Wolf Pdf

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.

Entertainment Industry Economics

Harold L. Vogel
Entertainment Industry Economics Book PDF

Author : Harold L. Vogel
Publisher : Cambridge University Press
Page : 503 pages
File Size : 48,7 Mb
Release : 2007-04-23
Category : Business & Economics
ISBN : 9781139464994

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Entertainment Industry Economics by Harold L. Vogel Pdf

In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.

The Entertainment Economy

Michael J. Wolf
The Entertainment Economy Book PDF

Author : Michael J. Wolf
Publisher : Unknown
Page : 314 pages
File Size : 51,7 Mb
Release : 1999
Category : Mass media
ISBN : 0140281754

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The Entertainment Economy by Michael J. Wolf Pdf

As founder and senior partner of Booz-Allen and Hamilton's 110-strong media/entertainment division, Michael Wolf's clients include three of the world's ten largest global media conglomerates. Combining fascinating insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.

Globalized Arts

J. P. Singh
Globalized Arts Book PDF

Author : J. P. Singh
Publisher : Columbia University Press
Page : 238 pages
File Size : 45,9 Mb
Release : 2014-02-01
Category : Business & Economics
ISBN : 9780231147194

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Globalized Arts by J. P. Singh Pdf

The spread of Islam around the globe has blurred the connection between a religion, a specific society, and a territory. One-third of the world’s Muslims now live as members of a minority. At the heart of this development is, on the one hand, the voluntary settlement of Muslims in Western societies and, on the other, the pervasiveness and influence of Western cultural models and social norms. The revival of Islam among Muslim populations in the last twenty years is often wrongly perceived as a backlash against westernization rather than as one of its consequences. Neofundamentalism has been gaining ground among a rootless Muslim youth—particularly among the second- and third-generation migrants in the West—and this phenomenon is feeding new forms of radicalism, ranging from support for Al Qaeda to the outright rejection of integration into Western society. In this brilliant exegesis of the movement of Islam beyond traditional borders and its unwitting westernization, Olivier Roy argues that Islamic revival, or "re-Islamization," results from the efforts of westernized Muslims to assert their identity in a non-Muslim context. A schism has emerged between mainstream Islamist movements in the Muslim world—including Hamas of Palestine and Hezbollah of Lebanon—and the uprooted militants who strive to establish an imaginary ummah, or Muslim community, not embedded in any particular society or territory. Roy provides a detailed comparison of these transnational movements, whether peaceful, like Tablighi Jama'at and the Islamic brotherhoods, or violent, like Al Qaeda. He shows how neofundamentalism acknowledges without nostalgia the loss of pristine cultures, constructing instead a universal religious identity that transcends the very notion of culture. Thus contemporary Islamic fundamentalism is not a single-note reaction against westernization but a product and an agent of the complex forces of globalization.

Magical: How Magic and its Star Performers Transformed the Entertainment Economy

Bharat Rao
Magical How Magic and its Star Performers Transformed the Entertainment Economy Book PDF

Author : Bharat Rao
Publisher : Bharat Rao
Page : 194 pages
File Size : 52,5 Mb
Release : 2019-01-19
Category : Business & Economics
ISBN : 8210379456XXX

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Magical: How Magic and its Star Performers Transformed the Entertainment Economy by Bharat Rao Pdf

Are you ready for some magic? There are solo magicians today who are making over $20,000 per performance, while those in the big leagues routinely bring in over $20 million a year. How did they get there and what are the keys to their success? What skills and techniques do they possess and deploy that can be easily adapted for your own personal use? In this book, you will learn of the key attitudes and practices that propel their success, as well as the path they have paved for other magicians and performers hoping to gain an entry into this competitive yet lucrative industry. We look at the magic industry through the lens of two of its most celebrated performers, Penn and Teller, who are not just as magicians and entertainers, but smart entrepreneurs running a global entertainment business. In parallel, we look at how the field of modern magic has evolved since its inception, what the outlook is for its future in our global, interconnected, always-on economy. We consider the successful careers of legendary magicians like Jean Eugène Robert-Houdin, Harry Houdini, Dai Vernon, Doug Henning, and others, and how they have shaped the growing magic industry and made it a force to be reckoned with. Through shows like Penn and Teller Fool Us, America’s Got Talent, Britain’s Got Talent, and The World’s Best, and through social media outlets like Facebook, Twitter, Instagram and Youtube, contemporary magicians have an unprecedented opportunity to make themselves known to a global audience. The success secrets followed by the likes of Penn and Teller, David Copperfield, David Blaine, Criss Angel, and newer stars like Shin Lim, Dynamo, and Ryan Hayashi, both as professional magicians and business owners, can be applied by entrepreneurs, business people and self starters everywhere who want to make a mark in their careers. Through constant efforts at design, experimentation, prototyping, and field testing with peers and live audiences, these performers have been fine tuning their craft for decades. With their passion, perseverance, commitment, and unique and creative ways of identifying and solving problems, these trailblazers show the way for a better - and more magical future. In this book, you will not only learn how these stars successfully overcame their challenges, but also how YOU can transform your approach to magic and business. ADVANCE PRAISE FOR MAGICAL A modern synthesis of magic that every conjurer should keep in their knowledge bag of tricks. - Ryan Hayashi, International Stage Magician, Motivational Speaker, Samurai Entertainer, and Winner of the FU Trophy, Penn & Teller Fool Us. Entertaining, fast-paced, and full of ideas that will challenge your assumptions and beliefs about magic, and it's connections to popular culture and business. - Laura Vanderkam, Bestselling Author of What the Most Successful People Do Before Breakfast and Off The Clock. A rollicking ride into the business of magic. The connections to innovation, creativity, persistence and service excellence are engaging and insightful. Every entrepreneur should own a copy. - Michael McGetrick, Founder and CEO, Spark 451.

Entertainment Industry Economics

Harold L. Vogel
Entertainment Industry Economics Book PDF

Author : Harold L. Vogel
Publisher : Cambridge University Press
Page : 612 pages
File Size : 52,9 Mb
Release : 2001-04-23
Category : Business & Economics
ISBN : 0521792649

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Entertainment Industry Economics by Harold L. Vogel Pdf

This book provides everything a financial analyst of entertainment needs to know of the sector.

Entertainment Science

Thorsten Hennig-Thurau,Mark B. Houston
Entertainment Science Book PDF

Author : Thorsten Hennig-Thurau,Mark B. Houston
Publisher : Springer
Page : 865 pages
File Size : 45,5 Mb
Release : 2018-08-01
Category : Business & Economics
ISBN : 9783319892924

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Entertainment Science by Thorsten Hennig-Thurau,Mark B. Houston Pdf

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge

Entertainment Industry

Michael J. Haupert
Entertainment Industry Book PDF

Author : Michael J. Haupert
Publisher : Bloomsbury Publishing USA
Page : 254 pages
File Size : 45,9 Mb
Release : 2012-08-17
Category : Social Science
ISBN : 9798216080121

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Entertainment Industry by Michael J. Haupert Pdf

This book serves as a one-stop source for comprehensive information on the entertainment industry, providing a historical overview of the economics of the field, a series of short biographies of the impact makers, and an extensive annotated bibliography of more sources for in-depth research. Entertainment Industry: A Reference Handbook casts the spotlight on the evolution of the entertainment industry over the entire span of the 20th century, covering everything from vaudeville to radio and from sports to television and movies. It explores how the entertainment industry stands apart from other high-dollar, big-business enterprises with regard to how its economy is sustained, and it serves as a handy source for more in-depth information that general readers will find fascinating. An extensive annotated bibliography guides reader through their research, while a historical overview of the economics of the industry, a series of short biographies of the impact makers in the industry, and sources of more current information makes this work essential reading for anyone seeking comprehensive and specific information about the entertainment industry.

Celebrity Culture and the Entertainment Industry in Asia

Vivienne Leung,Kimmy Cheng,Thomas Kwan-choi Tse
Celebrity Culture and the Entertainment Industry in Asia Book PDF

Author : Vivienne Leung,Kimmy Cheng,Thomas Kwan-choi Tse
Publisher : Intellect (UK)
Page : 0 pages
File Size : 42,6 Mb
Release : 2017
Category : Celebrities
ISBN : 1783208074

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Celebrity Culture and the Entertainment Industry in Asia by Vivienne Leung,Kimmy Cheng,Thomas Kwan-choi Tse Pdf

This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.

Global Entertainment Media

Tanner Mirrlees
Global Entertainment Media Book PDF

Author : Tanner Mirrlees
Publisher : Routledge
Page : 317 pages
File Size : 51,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415519816

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Global Entertainment Media by Tanner Mirrlees Pdf

A critical cultural materialist introduction to the study of global entertainment media. In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to political economy and cultural studies. Among other topics, Mirrlees examines: Paradigms of global entertainment media such as cultural imperialism and cultural globalization. The business of entertainment media: the structure of capitalist culture/creative industries (financers, producers, distributors and exhibitors) and trends in the global political economy of entertainment media. The "governance" of global entertainment media: state and inter-state media and cultural policies and regulations that govern the production, distribution and exhibition of entertainment media and enable or impede its cross-border flow. The new international division of cultural labor (NICL): the cross-border production of entertainment by cultural workers in asymmetrically interdependent media capitals, and economic and cultural concerns surrounding runaway productions and co-productions. The economic motivations and textual design features of globally popular entertainment forms such as blockbuster event films, TV formats, glocalized lifestyle brands and synergistic media. The cross-cultural reception and effects of TV shows and films. The World Wide Web, digitization and convergence culture.

The Experience Economy

B. Joseph Pine,James H. Gilmore
The Experience Economy Book PDF

Author : B. Joseph Pine,James H. Gilmore
Publisher : Harvard Business Press
Page : 276 pages
File Size : 40,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 0875848192

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The Experience Economy by B. Joseph Pine,James H. Gilmore Pdf

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

The Definitive Guide to Entertainment Marketing

Al Lieberman,Pat Esgate
The Definitive Guide to Entertainment Marketing Book PDF

Author : Al Lieberman,Pat Esgate
Publisher : FT Press
Page : 305 pages
File Size : 48,5 Mb
Release : 2013-07-02
Category : Business & Economics
ISBN : 9780133092301

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The Definitive Guide to Entertainment Marketing by Al Lieberman,Pat Esgate Pdf

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Management and Creativity

Chris Bilton
Management and Creativity Book PDF

Author : Chris Bilton
Publisher : Wiley-Blackwell
Page : 216 pages
File Size : 48,9 Mb
Release : 2006-09-11
Category : Business & Economics
ISBN : 1405119950

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Management and Creativity by Chris Bilton Pdf

This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

The Big Picture

Ben Fritz
The Big Picture Book PDF

Author : Ben Fritz
Publisher : Houghton Mifflin Harcourt
Page : 309 pages
File Size : 49,5 Mb
Release : 2018
Category : Hollywood (Los Angeles, Calif.)
ISBN : 9780544789760

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The Big Picture by Ben Fritz Pdf

A chronicle of the massive transformation in Hollywood since the turn of the century and the huge changes yet to come, drawing on interviews with key players, as well as documents from the 2014 Sony hack

The Mailroom

David Rensin
The Mailroom Book PDF

Author : David Rensin
Publisher : Ballantine Books
Page : 466 pages
File Size : 51,5 Mb
Release : 2007-12-18
Category : Art
ISBN : 9780307417220

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The Mailroom by David Rensin Pdf

It’s like a plot from a Hollywood potboiler: start out in the mailroom, end up a mogul. But for many, it happens to be true. Some of the biggest names in entertainment—including David Geffen, Barry Diller, and Michael Ovitz— started their dazzling careers in the lowly mailroom. Based on more than two hundred interviews, David Rensin unfolds the never-before-told history of an American institution—in the voices of the people who lived it. Through nearly seven decades of glamour and humiliation, lousy pay and incredible perks, killer egos and a kill-or-be-killed ethos, you’ll go where the trainees go, learn what they must do to get ahead, and hear the best insider stories from the Hollywood everyone knows about but no one really knows. A vibrant tapestry of dreams, desire, and exploitation, The Mailroom is not only an engrossing read but a crash course, taught by the experts, on how to succeed in Hollywood.