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Author : Kathleen Fasanella
Publisher : Unknown
Page : 229 pages
File Size : 51,6 Mb
Release : 1998-01-01
Category : Clothing trade
ISBN : 0966320840
Author : Charles L. Colby,A. Parasuraman
Publisher : Simon and Schuster
Page : 240 pages
File Size : 42,9 Mb
Release : 2001-10-05
Category : Business & Economics
ISBN : 9780743213707
Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services. In the context of a general set of powerful techno-marketing strategies, Parasuraman and Colby introduce "Technology Readiness" (TR), a groundbreaking concept that enables you to measure and assess a customer's predisposition to adopt new technologies. Employing their TR construct -- a psychological amalgam of fears, hopes, desires, and frustrations about technology -- the authors identify five types of technology customers: the highly optimistic and innovative "Explorers," the innovative yet cautious "Pioneers," the uncertain "Skeptics" who need the benefits of technology proved, the insecure "Paranoids," and the resistant "Laggards." Using this typology, you can customize your technology strategies by combining insights from your context-specific assessments with general marketing strategies presented in the book. Essential reading in technology companies will be the chapter devoted to Parasuraman's Pyramid Model, which explains the critical role technology plays in a marketing organization as a link between employees, the organization, and the customer. Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the "Techno-Ready Marketing Audit" to provide a framework for taking immediate action based on the precepts in this book.
Author : Paula J. Myers-McDevitt
Publisher : Bloomsbury Publishing USA
Page : 315 pages
File Size : 40,6 Mb
Release : 2014-02-07
Category : Business & Economics
ISBN : 9781628924442
In today's global apparel industry, garments that are designed domestically are often manufactured overseas. Apparel Production Management and the Technical Package is essential for fashion students and professionals who want to understand this growing trend in production and gain the skills necessary for this new universe of apparel manufacturing. The text provides an overview of production management and processes in the global marketplace and examines in detail the components of the technical package, or tech-pack--a series of forms that defines a garment's specifications and is critical to ensuring that a particular style is executed correctly and in the most cost- and time-efficient manner possible. Features -Diagrams of a production department's division of labor, costing components, and global sourcing structure -Discussion of the role of technology in production management, including PDM and PLM software -Examples of completed technical package sheets from actual apparel companies -Blank technical package sheets representing the standard of what is used across the apparel industry -Appendices containing basic body croquis, industrial sewing stitches, a button selector gauge, care labeling regulations, and blank templates from a standard tech-pack
Author : Mark J. Kirwan
Publisher : John Wiley & Sons
Page : 449 pages
File Size : 54,7 Mb
Release : 2012-11-07
Category : Technology & Engineering
ISBN : 9781118470923
The definitive industry reference on the paper and paperboard packaging sector. Now in a fully revised and updated second edition, this book discusses all the main types of packaging based on paper and paperboard. It considers the raw materials, the manufacture of paper and paperboard, and the basic properties and features on which packaging made from these materials depends for its appearance and performance. The manufacture of twelve types of paper- and paperboard-based packaging is described, together with their end-use applications and the packaging machinery involved. The importance of pack design is stressed, as well as how these materials offer packaging designers opportunities for imaginative and innovative design solutions. Environmental factors, including resource sustainability, societal and waste management issues are addressed in a dedicated chapter. The book is directed at readers based in companies which manufacture packaging grades of paper and paperboard, companies involved in the design, printing and production of packaging, and companies which manufacture inks, coatings, adhesives and packaging machinery. It will be essential reading for students of packaging technology and technologists working in food manufacturing who are users of paper and paperboard packaging products. Praise for the First Edition ‘This book is a valuable addition to the library of any forward-looking company by providing in-depth coverage of all aspects of packaging which involve the most ecologically acceptable material, namely paper and paperboard.’—International Journal of Dairy Technology ‘...a welcome contribution to a field where coverage was previously limited to subject-specific books... or to single chapters in textbooks on broader aspects of packaging technology.’—Packaging Technology and Science
Author : Ann Holmes
Publisher : Ballantine Books
Page : 322 pages
File Size : 47,8 Mb
Release : 2008-03-25
Category : Business & Economics
ISBN : 9780812975581
“Ann Holmes has created the perfect guide to help women turn their dreams into a reality.” –Donna Mullen Good, CEO of the Center for Women & Enterprise If you’ve ever dreamed of starting your own business, or if you’ve ever wondered about how to build up the business you already run, but worry because you don’t have an MBA or a couple of years of college business courses, this book is for you. Based on extensive interviews with more than eighty women entrepreneurs from around the country, There’s a Business in Every Woman offers inspiring success stories (and instructive missteps) in a wide range of businesses–from catering, landscaping, personal training, and wedding and events planning to interior and clothing design, staffing, manufacturing, and product design. What the trailblazing women in this book have in common is a good idea and the courage to turn a dream into a money-making reality through hard work, passion, and drive. Take, for instance, the woman who started an IT consulting company in her basement and now has more than a thousand employees in three states; two jogging buddies who commiserated about their uncomfortable bras and went on to design and produce a jog bra, creating a company that Playtex ultimately bought for millions; the mom whose hand-made birthday-party invitations made such a splash that she launched her own custom party invitation company, which she expanded to include holiday cards, gift tags, bags, and more; the sixty-five-year-old corporate wife and mother who applied her domestic talents to opening a profitable B&B; the twenty-three-year-old who bought a fledging real estate franchise and now earns a healthy six figures annually. These success stories highlight the practical: focusing on what you’re good at; setting up your business properly–even if you are starting out from your basement or garage; getting financial backing when you need it; marketing your products with sizzle; networking like the “good old boys”; understanding how and when to diversify your products or services; managing your growth; and, most important, knowing what your company is worth and when it might be lucrative to cash out. An accessible crash course in starting and running your own business, There’s a Business in Every Woman will teach you everything you need to know to turn your pipedream into serious profits.
Author : Ed M. Williston
Publisher : Backbeat Books
Page : 238 pages
File Size : 49,6 Mb
Release : 1991
Category : Forest products industry
ISBN : MINN:31951D00905696C
Author : Marc Ecko
Publisher : Simon and Schuster
Page : 304 pages
File Size : 51,5 Mb
Release : 2015-05-05
Category : Biography & Autobiography
ISBN : 9781451685312
"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--
Author : Harry E. Figgie
Publisher : Unknown
Page : 0 pages
File Size : 47,9 Mb
Release : 2008
Category : Business enterprises
ISBN : 1932646469
During the closing days of 1963, Harry E. Figgie Jr. left his job at Booz Allen Hamilton and patched together the financing to purchase a struggling $23 million sprinkler company. During the next 30 years, he grew the company into a consistently profitable, $1.3 billion diversified corporation through a strategic combination of internal and external growth, and a consistent focus on profit improvement. His Entrepreneurial Handbook is a step-by-step guide on how to replicate his success.
Author : Joi Mahon
Publisher : Fox Chapel Publishing
Page : 744 pages
File Size : 44,6 Mb
Release : 2022-01-31
Category : Crafts & Hobbies
ISBN : 9781607659112
· A complete manual on how to sew clothes that details the processes and techniques · Filled with expert instruction on sewing, tailoring, making alterations, finishing, detailing, and more · Includes slopers so you can tailor your pieces for every body type · Also includes valuable guidance on crucial techniques, from how to install a zipper and use notions to getting a good fit from any sewing pattern · Features a bonus tutorial on how to make pants and fit material · Author Joi Mahon is an award-winning designer, instructor, licensed pattern designer, and creator of Joi’s Perfect Pattern and Fit Club
Author : Jeff Ishee
Publisher : Unknown
Page : 148 pages
File Size : 46,6 Mb
Release : 1997
Category : Business & Economics
ISBN : WISC:89063159107
Author : Brant Cooper,Patrick Vlaskovits
Publisher : Anchor Books
Page : 0 pages
File Size : 43,8 Mb
Release : 2010
Category : Customer relations
ISBN : 0982743602
Presents a framework for starting and building new businesses based on the authors' insight that "most startups fail because they didn't develop their market". Based on Steve Blank's 2005 book 'The four steps to the Epiphany', this non-fiction novella aims to help readers to develop customer development.
Author : Wendy Ward
Publisher : David & Charles
Page : 0 pages
File Size : 53,8 Mb
Release : 2014-11-07
Category : Crafts & Hobbies
ISBN : 1446304949
Includes fully graded patterns to fit a wide range of dress sizes.
Author : Prasanta Sarkar
Publisher : Online Clothing Study
Page : 128 pages
File Size : 50,9 Mb
Release : 2024-06-15
Category : Business & Economics
ISBN : 9789383701759
Author : Alison McNicol
Publisher : Unknown
Page : 198 pages
File Size : 44,7 Mb
Release : 2011-01-02
Category : Crafts & Hobbies
ISBN : 1908707011
Wish you could turn your talent for making lovely things into cash? Bored of the 9 to 5 and dreaming of starting your own crafty business, but not sure where to start? Then this is the book for you ! The Craft Business Handbook has ALL the information you need to get started making money from your crafts - NOW ! From setting up as a proper business, producing and pricing your goods for maximum sales and profit, to the various options for selling online, at craft fairs, trade shows and getting your products into retailers, right through to gaining magazine coverage, promoting your business online and managing your business as it grows, this is THE essential guide for any would-be crafty entrepreneur! Whether you're just considering getting started with a crafty business idea, or already selling your wares and looking for ways to grow your business ( think sales reps, fulfillment houses and more!), this handy book - written by craft business expert Alison McNicol - shares tons of insider tips, practical information, and shows how you too can achieve Craft Business success! PLUS - some of the most successful crafty business people around share their stories - how they started and grew their successful craft businesses - prepare to be inspired with in-depth interviews from some of your favorite crafty entrepreneurs around! About The Author Alison McNicol is a serial crafty entrepreneur who has launched several successful craft businesses, selling her products in stores worldwide. She is also the author of several successful craft and craft business books, and founder of The Craft Business Community.com, an online community that provides resources and networking opportunities for crafty entrepreneurs from all over the world. Alison is also author of Craft Business Heroes: How We Did It ( 30 Creative Entrepreneurs Share the Secrets of Their Success)- a companion book to the Craft Business Handbook, featuring 30 more interviews from leading craft entrrepreneurs - Amy Butler, Amy Karol, Sublime Stitching's Jenny Hart, Subversive Cross Stitch founder Julie Jackson and tons more !
Author : Prasanta Sarkar
Publisher : Independently Published
Page : 414 pages
File Size : 47,5 Mb
Release : 2021-03-31
Category : Electronic
ISBN : 1651618828
This book is written for you if you want to learn the industrial engineering basics, about the necessary tools for engineers and activities done by industrial engineers. This book is for you if you want to work as an industrial engineer in a garment factory.By learning industrial engineers subject, you can bring changes and bring improvement in the factory where you are working and where you will be working.An engineering degree is not necessary to improve a factory's productivity and reducing the manufacturing cost. What is required is the right attitude. If you allow yourself to learn industrial engineering tools, you can learn most of them in one month. Then you can practice these IE tools and IE activities in the next 3 months. After that, you are ready for serving the apparel manufacturing industry. You can make things better in a garment factory.You need to find ways of doing things in a better way - which in turn can bring a huge improvement. If you can improve line efficiency by 1% each week, monthly efficiency improvement will be 4%. In a factory, to bring measurable improvement you need to fight against the odds, resistance from the line supervisor, and non-acceptance of new things and new concepts. To fight against these odds, you need to be strong within yourself through being more knowledgeable, logical, analytical, and proactive.This book will enrich your knowledge. The how-to guide part will increase your confidence in finding solutions and answers to the odd questions at the workplace.
