Techno Ready Marketing

Author : Charles L. Colby,A. Parasuraman
Publisher : Simon and Schuster
Page : 240 pages
File Size : 49,5 Mb
Release : 2001-10-05
Category : Business & Economics
ISBN : 9780743213707

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Techno-Ready Marketing by Charles L. Colby,A. Parasuraman Pdf

Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services. In the context of a general set of powerful techno-marketing strategies, Parasuraman and Colby introduce "Technology Readiness" (TR), a groundbreaking concept that enables you to measure and assess a customer's predisposition to adopt new technologies. Employing their TR construct -- a psychological amalgam of fears, hopes, desires, and frustrations about technology -- the authors identify five types of technology customers: the highly optimistic and innovative "Explorers," the innovative yet cautious "Pioneers," the uncertain "Skeptics" who need the benefits of technology proved, the insecure "Paranoids," and the resistant "Laggards." Using this typology, you can customize your technology strategies by combining insights from your context-specific assessments with general marketing strategies presented in the book. Essential reading in technology companies will be the chapter devoted to Parasuraman's Pyramid Model, which explains the critical role technology plays in a marketing organization as a link between employees, the organization, and the customer. Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the "Techno-Ready Marketing Audit" to provide a framework for taking immediate action based on the precepts in this book.

Author : A. Parasuraman,Charles L. Colby
Publisher : Unknown
Page : 199 pages
File Size : 55,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 8820032678

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Techno-Ready Marketing by A. Parasuraman,Charles L. Colby Pdf

Author : Roland T. Rust,P.K. Kannan
Publisher : Routledge
Page : 347 pages
File Size : 44,6 Mb
Release : 2016-09-16
Category : Business & Economics
ISBN : 9781315291277

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E-Service: New Directions in Theory and Practice by Roland T. Rust,P.K. Kannan Pdf

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

Author : Marvin Zelkowitz
Publisher : Elsevier
Page : 340 pages
File Size : 43,7 Mb
Release : 2005-06-14
Category : Computers
ISBN : 9780080459585

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Advances in Computers by Marvin Zelkowitz Pdf

Advances in Computers covers new developments in computer technology. Most chapters present an overview of a current subfield within computer science, with many citations and often include new developments in the field by the authors of the individual chapters. Topics include hardware, software, theoretical underpinnings of computing, and novel applications of computers. This current volume emphasizes the role of the internet, the world wide web and other aspects of a distributed computing environment. Open source development as well as computing for the handicapped are additional important topics. Key Features: In-depth surveys and tutorials on new computer technology Well-known authors are researchers in the field Extensive bibliographies with most chapters Important chapters on new technologies for software development: open source development and the technology needed to use the web for electronic commerce In-depth surveys and tutorials on new computer technology Well-known authors are researchers in the field Extensive bibliographies with most chapters Important chapters on new technologies for software development: open source development and the technology needed to use the web for electronic commerce

Author : Lynn Jurewicz,Todd Cutler
Publisher : American Library Association
Page : 166 pages
File Size : 49,9 Mb
Release : 2003-07-28
Category : Computers
ISBN : 0838908608

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High Tech, High Touch by Lynn Jurewicz,Todd Cutler Pdf

High Tech, High Touch illustrates technical solutions that really work, inspired by effective customer service strategies used by businesses. These are unique technology solutions—based on digital libraries, portals, e-mail notifications, and database interfaces to the web—to solve everyday public library problems.

Author : E. Valdani,A. Arbore
Publisher : Springer
Page : 272 pages
File Size : 51,8 Mb
Release : 2012-11-30
Category : Business & Economics
ISBN : 9780230354586

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Competitive Strategies by E. Valdani,A. Arbore Pdf

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2234 pages
File Size : 45,5 Mb
Release : 2010-05-31
Category : Computers
ISBN : 9781615209682

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Electronic Services: Concepts, Methodologies, Tools and Applications by Management Association, Information Resources Pdf

With the increasing reliance on digital means to transact goods that are retail and communication based, e-services continue to develop as key applications for business, finance, industry and innovation.Electronic Services: Concepts, Methodologies, Tools and Applications is an all-inclusive research collection covering the latest studies on the consumption, delivery and availability of e-services. This multi-volume book contains over 100 articles, making it an essential reference for the evolving e-services discipline.

Author : Salleh Mohd Radzi,Mohd Hafiz Mohd Hanafiah,Norzuwana Sumarjan,Zurinawati Mohi,Didi Sukyadi,Karim Suryadi,Pupung Purnawarman
Publisher : CRC Press
Page : 1536 pages
File Size : 44,9 Mb
Release : 2016-10-26
Category : Business & Economics
ISBN : 9781315386966

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Heritage, Culture and Society by Salleh Mohd Radzi,Mohd Hafiz Mohd Hanafiah,Norzuwana Sumarjan,Zurinawati Mohi,Didi Sukyadi,Karim Suryadi,Pupung Purnawarman Pdf

Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.

Author : Slamet Setiawan,Wulan Patria Saroinsong,Muhammad Nurul Ashar,Chinun Boonrongrut,Rojil N. B. Aji,Yuni Lestari,Lillyana Mulya,Galih W. Pradana,Riyadi Riyadi,Azmil Mohd Tayeb,Lina Purwaning Hartanti,Hujuala Rika Ayu
Publisher : Springer Nature
Page : 2175 pages
File Size : 40,5 Mb
Release : 2023-04-18
Category : Education
ISBN : 9782384760084

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Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022) by Slamet Setiawan,Wulan Patria Saroinsong,Muhammad Nurul Ashar,Chinun Boonrongrut,Rojil N. B. Aji,Yuni Lestari,Lillyana Mulya,Galih W. Pradana,Riyadi Riyadi,Azmil Mohd Tayeb,Lina Purwaning Hartanti,Hujuala Rika Ayu Pdf

This is an open access book. This joint conference features four international conferences: International Conference on Education Innovation (ICEI), International Conference on Cultural Studies and Applied Linguistics (ICCSAL), International Conference on Research and Academic Community Services (ICRACOS), and International Conference of Social Science and Law (ICSSL).It encourages dissemination of ideas in arts and humanities and provides a forum for intellectuals from all over the world to discuss and present their research findings on the research areas. This conference was held in Surabaya, East Java, Indonesia on September 10, 2022 – September 11, 2022. We are inviting academics, researchers, and practitioners to submit research-based papers or theoretical papers that address any topics within the broad areas of Arts and Humanities.

Author : John Dawson,Anne Findlay,Leigh Sparks
Publisher : Routledge
Page : 481 pages
File Size : 48,6 Mb
Release : 2020-07-24
Category : Business & Economics
ISBN : 9781000100945

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The Retailing Reader by John Dawson,Anne Findlay,Leigh Sparks Pdf

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: consumers and shoppers retail branding and marketing merchandising and buying; strategy, power and policy international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

Author : Rajagopal, Dr.
Publisher : IGI Global
Page : 372 pages
File Size : 50,6 Mb
Release : 2009-03-31
Category : Business & Economics
ISBN : 9781605662497

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Information Communication Technologies and Globalization of Retailing Applications by Rajagopal, Dr. Pdf

"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.

Author : Ayanso, Anteneh
Publisher : IGI Global
Page : 305 pages
File Size : 44,9 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 9781466651951

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Harnessing the Power of Social Media and Web Analytics by Ayanso, Anteneh Pdf

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Author : Susan C. Awe
Publisher : Bloomsbury Publishing USA
Page : 305 pages
File Size : 47,6 Mb
Release : 2012-01-16
Category : Language Arts & Disciplines
ISBN : 9781598847871

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The Entrepreneur's Information Sourcebook by Susan C. Awe Pdf

For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.

Author : Clemens Hiraoka
Publisher : Springer Science & Business Media
Page : 151 pages
File Size : 43,7 Mb
Release : 2009-09-30
Category : Business & Economics
ISBN : 9783834983091

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Technology Acceptance of Connected Services in the Automotive Industry by Clemens Hiraoka Pdf

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

Author : Chantal Ammi
Publisher : Cambridge Scholars Publishing
Page : 320 pages
File Size : 54,5 Mb
Release : 2009-05-05
Category : Political Science
ISBN : 9781443810807

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Innovative Technology and Globalization by Chantal Ammi Pdf

Globalization is leading the industry worldwide especially the new technology sector. The main aim of the book is to enhance the reader's knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective –the role of the globalization in the evolving world of the new technologies. This book will overview the process of globalization from a number of perspectives, including historical, geographical and social viewpoints while focusing on the new technologic products and services. Globalization and its effects on the innovative technology sector are best examined in terms of the social ramifications, and especially the geographical and political and economic (or political economy) contexts, at and between different levels, including the local, the regional and the global.