The Essential Persona Lifecycle Your Guide To Building And Using Personas

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The Essential Persona Lifecycle: Your Guide to Building and Using Personas

Tamara Adlin,John Pruitt
The Essential Persona Lifecycle Your Guide to Building and Using Personas Book PDF

Author : Tamara Adlin,John Pruitt
Publisher : Morgan Kaufmann
Page : 240 pages
File Size : 49,7 Mb
Release : 2010-03-20
Category : Computers
ISBN : 0123814197

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The Essential Persona Lifecycle: Your Guide to Building and Using Personas by Tamara Adlin,John Pruitt Pdf

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

The Persona Lifecycle

John Pruitt,Tamara Adlin
The Persona Lifecycle Book PDF

Author : John Pruitt,Tamara Adlin
Publisher : Elsevier
Page : 744 pages
File Size : 47,5 Mb
Release : 2010-08-04
Category : Computers
ISBN : 0080455735

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The Persona Lifecycle by John Pruitt,Tamara Adlin Pdf

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods. * Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Building Your Own Electronics Lab

Dale Wheat
Building Your Own Electronics Lab Book PDF

Author : Dale Wheat
Publisher : Apress
Page : 178 pages
File Size : 50,7 Mb
Release : 2012-09-25
Category : Computers
ISBN : 9781430243878

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Building Your Own Electronics Lab by Dale Wheat Pdf

What should an electronics hackerspace look like? Is it in your bedroom, garage, a classroom, or even a suitcase? And where do you start? What parts are essential, and which are just nice to have? And how do you organize it all? Dale Wheat, the author of Arduino Internals, will show you how to build your own electronics lab complete with tools, parts, and power sources. You'll learn how to create a portable lab, a small lab to save space, and even a lab for small groups and classrooms. You'll learn which parts and tools are indispensable no matter what type projects you're working on: which soldering irons are best, which tools, cables, and testing equipment you'll need. You'll also learn about different chips, boards, sensors, power sources, and which ones you'll want to keep on hand. Finally, you'll learn how to assemble everything for the type of lab best suited to your needs. If you need to carry everything to your local makerspace, you can build the Portable Lab. If you plan to tinker at home or in the garage, there is the Corner Lab. If you're going to run your own local makerspace or you need to set up a lab to teach others, there is the Small-Group Lab. No matter what your gadgeteering needs may be, Building Your Own Electronics Lab will show you exactly how to put it all together so you have what you need to get started.

Contextual Design

Karen Holtzblatt,Hugh Beyer
Contextual Design Book PDF

Author : Karen Holtzblatt,Hugh Beyer
Publisher : Morgan Kaufmann
Page : 532 pages
File Size : 43,8 Mb
Release : 2016-11-16
Category : Computers
ISBN : 9780128011362

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Contextual Design by Karen Holtzblatt,Hugh Beyer Pdf

Contextual Design: Design for Life, Second Edition, describes the core techniques needed to deliberately produce a compelling user experience. Contextual design was first invented in 1988 to drive a deep understanding of the user into the design process. It has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic CD approach has needed little revision, but with the wide adoption of handheld devices, especially smartphones, the way technology is integrated into people’s lives has fundamentally changed. Contextual Design V2.0 introduces both the classic CD techniques and the new techniques needed to "design for life", fulfilling core human motives while supporting activities. This completely updated and revised edition is written in a clear, informal style without excessive jargon, and is the must-have book for any UX Design library. Users will find coverage of mobile devices and consumer and business products, all illustrated with new examples, case studies, and discussions on how to use CD with the agile development and other project requirements methods. Provides tactics on how to gather detailed data on how people live, work, and use products Helps develop a coherent picture of a whole user population Presents tactics on how to use the seven "Cool Concepts" to support core human motives and generate new product concepts guided by user data, ideation techniques, and principles key to producing a compelling user experience Explains how to structure the system and user interface to best support the user across place, time, and platform

Knowledge, Innovation, and Impact

Andrew Sixsmith,Judith Sixsmith,Alex Mihailidis,Mei Lan Fang
Knowledge Innovation and Impact Book PDF

Author : Andrew Sixsmith,Judith Sixsmith,Alex Mihailidis,Mei Lan Fang
Publisher : Springer Nature
Page : 396 pages
File Size : 43,6 Mb
Release : 2020-12-22
Category : Social Science
ISBN : 9783030343903

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Knowledge, Innovation, and Impact by Andrew Sixsmith,Judith Sixsmith,Alex Mihailidis,Mei Lan Fang Pdf

This book provides researchers with a straightforward and accessible guide for carrying out research that will help them to combine good science with real-world impact. The format of this book is simple: concise chapters on key topics, examples and case studies, written in plain language that will guide researchers through the process of research-driven innovation. The book draws on the editors’ experience in leading the Age-Well Network of Excellence. The aim of Age-Well is to drive innovation in the area of technology and aging. Researchers often lack the knowledge and abilities to commercialize or mobilize the outcomes of their research. Moreover, there is a lack of training and education resources suitable for the wide range of disciplines and experience that are becoming more typical. The book emphasizes the practicalities of “how to” undertake the kinds of activities that researchers should be engaging in if they are serious about achieving impact. Overall, this book will guide researchers through the process of research-driven innovation.

A Field Guide To User Research

Smashing Magazine
A Field Guide To User Research Book PDF

Author : Smashing Magazine
Publisher : Smashing Magazine
Page : 142 pages
File Size : 46,8 Mb
Release : 2015-05-15
Category : Computers
ISBN : 9783945749180

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A Field Guide To User Research by Smashing Magazine Pdf

User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead. To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand. TABLE OF CONTENTS: - A Five-Step Process For Conducting User Research - A Closer Look At Personas: What They Are And How They Work - A Closer Look At Personas: A Guide To Developing The Right Ones - All You Need To Know About Customer Journey Mapping - Facing Your Fears: Approaching People For Research - Considerations When Conducting User Research In Other Countries: A Brazilian Case Study - How To Run User Tests At A Conference

Human Aspects of Information Security, Privacy, and Trust

Theo Tryfonas
Human Aspects of Information Security Privacy and Trust Book PDF

Author : Theo Tryfonas
Publisher : Springer
Page : 289 pages
File Size : 45,8 Mb
Release : 2016-07-04
Category : Computers
ISBN : 9783319393810

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Human Aspects of Information Security, Privacy, and Trust by Theo Tryfonas Pdf

This book constitutes the proceedings of the 4th International Conference on Human Aspects of Information Security, Privacy, and Trust, HAS 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016 and received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 25 papers presented in the HAS 2016 proceedings are organized in topical sections as follows: human factors of authentication; security, privacy, and human behavior; and security technologies.

Usability Testing Essentials: Ready, Set ...Test!

Carol M. Barnum
Usability Testing Essentials Ready Set Test Book PDF

Author : Carol M. Barnum
Publisher : Morgan Kaufmann
Page : 481 pages
File Size : 43,9 Mb
Release : 2020-06-27
Category : Computers
ISBN : 9780128169438

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Usability Testing Essentials: Ready, Set ...Test! by Carol M. Barnum Pdf

Usability Testing Essentials presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. It explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design—from students to seasoned professionals.Filled with new examples and case studies, Usability Testing Essentials, Second Edition is completely updated to reflect the latest approaches, tools and techniques needed to begin usability testing or to advance in this area. Provides a comprehensive, step-by-step guide to usability testing, a crucial part of every product’s development Discusses important usability issues such as international testing, persona creation, remote testing, and accessibility Presents new examples covering mobile devices and apps, websites, web applications, software, and more Includes strategies for using tools for moderated and unmoderated testing, expanded content on task analysis, and on analyzing and reporting results

ECRM 2021 20th European Conference on Research Methods in Business and Management

Dr Manuel Au-Yong-Oliveira,Prof Carlos Costa
ECRM 2021 20th European Conference on Research Methods in Business and Management Book PDF

Author : Dr Manuel Au-Yong-Oliveira,Prof Carlos Costa
Publisher : Academic Conferences International Limited
Page : 128 pages
File Size : 47,5 Mb
Release : 2021-06-07
Category : Psychology
ISBN : 9781912764969

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ECRM 2021 20th European Conference on Research Methods in Business and Management by Dr Manuel Au-Yong-Oliveira,Prof Carlos Costa Pdf

Conference Proceedings of 20th European Conference on Research Methods in Business and Management

Encyclopedia of Human Computer Interaction

Ghaoui, Claude
Encyclopedia of Human Computer Interaction Book PDF

Author : Ghaoui, Claude
Publisher : IGI Global
Page : 780 pages
File Size : 55,7 Mb
Release : 2005-12-31
Category : Computers
ISBN : 9781591407980

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Encyclopedia of Human Computer Interaction by Ghaoui, Claude Pdf

Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Marketing in the Age of Google, Revised and Updated

Vanessa Fox
Marketing in the Age of Google Revised and Updated Book PDF

Author : Vanessa Fox
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 44,6 Mb
Release : 2012-03-20
Category : Business & Economics
ISBN : 9781118343005

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Marketing in the Age of Google, Revised and Updated by Vanessa Fox Pdf

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

Human-Centered Software Engineering

Stefan Sauer,Cristian Bogdan,Peter Forbrig,Regina Bernhaupt,Marco Winckler
Human Centered Software Engineering Book PDF

Author : Stefan Sauer,Cristian Bogdan,Peter Forbrig,Regina Bernhaupt,Marco Winckler
Publisher : Springer
Page : 323 pages
File Size : 41,8 Mb
Release : 2014-09-02
Category : Computers
ISBN : 9783662448113

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Human-Centered Software Engineering by Stefan Sauer,Cristian Bogdan,Peter Forbrig,Regina Bernhaupt,Marco Winckler Pdf

This book constitutes the refereed proceedings of the 5th IFIP WG 13.2 International Conference on Human-Centered Software Engineering, HCSE 2014, held in Paderborn, Germany, in September 2014. The 13 full papers and 10 short papers presented together with one keynote were carefully reviewed and selected from 35 submissions. The papers cover various topics such as integration of software engineering and user-centered design; HCI models and model-driven engineering; incorporating guidelines and principles for designing usable products in the development process; usability engineering; methods for user interface design; patterns in HCI and HCSE; software architectures for user interfaces; user interfaces for special environments; representations for design in the development process; working with iterative and agile process models in HCSE; social and organizational aspects in the software development lifecycle; human-centric software development tools; user profiles and mental models; user requirements and design constraints; and user experience and software design.

The Lean Product Playbook

Dan Olsen
The Lean Product Playbook Book PDF

Author : Dan Olsen
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 50,5 Mb
Release : 2015-05-21
Category : Business & Economics
ISBN : 9781118961025

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The Lean Product Playbook by Dan Olsen Pdf

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Budgeting 101

Michele Cagan
Budgeting 101 Book PDF

Author : Michele Cagan
Publisher : Simon and Schuster
Page : 256 pages
File Size : 42,9 Mb
Release : 2018-11-06
Category : Business & Economics
ISBN : 9781507209080

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Budgeting 101 by Michele Cagan Pdf

“Cagan makes the case that a budget isn’t a buzz killer. It’s financial salvation.” —The Washington Post Don’t break the bank—learn to create and stick to a budget with this comprehensive, easy-to-understand guide to saving money sensibly in this edition of the popular 101 series. Sometimes, it can seem like saving money is impossible. With everyday expenses, from groceries and gas, to the electric bill and lunch money, as well as those unexpected expenses, like car repairs and medical bills, getting—and keeping—control of your finances can feel overwhelming. With Budgeting 101, you can start saving now. This clear and simple guide provides tons of practical advice for keeping track of your finances. With useful tips on setting financial goals, reducing debt, finding ways to save money, and creating and following a budget plan, you’ll have your dollars and cents under control in no time. Why spend more of your hard-earned money on a financial advisor? Filled with expert advice on a wide range of the most common financial concerns and step-by-step instructions to managing your money both now and in the future, Budgeting 101 has you covered.

Advances in Ergonomics Modeling, Usability & Special Populations

Marcelo Soares,Christianne Falcão,Tareq Z. Ahram
Advances in Ergonomics Modeling Usability Special Populations Book PDF

Author : Marcelo Soares,Christianne Falcão,Tareq Z. Ahram
Publisher : Springer
Page : 671 pages
File Size : 41,5 Mb
Release : 2016-07-26
Category : Technology & Engineering
ISBN : 9783319416854

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Advances in Ergonomics Modeling, Usability & Special Populations by Marcelo Soares,Christianne Falcão,Tareq Z. Ahram Pdf

This book focuses on emerging issues in ergonomics, with a special emphasis on modeling, usability engineering, human computer interaction and innovative design concepts. It presents advanced theories in human factors, cutting-edge applications aimed at understanding and improving human interaction with products and systems, and discusses important usability issues. The book covers a wealth of topics, including devices and user interfaces, virtual reality and digital environments, user and product evaluation, and limits and capabilities of special populations, particularly the elderly population. It presents both new research methods and user-centered evaluation approaches. Based on the AHFE 2016 International Conference on Ergonomics Modeling, Usability and Special Populations, held on July 27-31, 2016, in Walt Disney World®, Florida, USA, the book addresses professionals, researchers, and students dealing with visual and haptic interfaces, user-centered design, and design for special populations, particularly the elderly.